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Team: Beta Testers Lanna Thai Restaurant Company Profile New Thai Restaurant (Opening in 1 to 2 months) Opening in the Mission Bay/Pacific Beach area of.

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Presentation on theme: "Team: Beta Testers Lanna Thai Restaurant Company Profile New Thai Restaurant (Opening in 1 to 2 months) Opening in the Mission Bay/Pacific Beach area of."— Presentation transcript:

1 Team: Beta Testers Lanna Thai Restaurant Company Profile New Thai Restaurant (Opening in 1 to 2 months) Opening in the Mission Bay/Pacific Beach area of SD Client desires a clean and professional website that will also appeal to the appetites of trendy beach residents

2 Team: Beta Testers Competitive Analysis Websites Kafe Yen – Chosen because its a trendy Thai-Fusion restaurant in Pacific Beach Rambutan Thai – Chosen because the client suggested this was his favorite Rama Thai – Chosen because Rama is (arguably) the best Thai restaurant in San Diego Chive – Chosen to have a non-Thai perspective of what a great restaurant website can aspire to be Hanaoka – Chosen because it has a different design than the other 4 and is also in Pacific Beach

3 Team: Beta Testers Functionality (1/3) Overall Positives Each website provided the basics; address, phone, hours. This main function of any restaurant website is to provide these basics. address phone hours

4 Team: Beta Testers Functionality (2/3) Overall Negatives There was very little advanced functionality such as online Reservations or online to-go orders. Chive was the only website that allowed making e-reservations, but this was done via and not through the website.

5 Team: Beta Testers Functionality (3/3) Exceptionally Good/Bad Good Bad Hanaoka has a great 360 degree virtual tour! Kafe Yen links to MapQuest rather than providing a map on their website. This opens in a separate window making navigation difficult.

6 Team: Beta Testers Content (1/3) Overall Positives Every website provided a menu in some form or another. This leads to the conclusion that a menu is essential content.

7 Team: Beta Testers Content (2/3) Overall Negatives Some websites included unrelated content, such as links to purchase clothing. It just doesnt seem right to purchase clothing from a restaurant website.

8 Team: Beta Testers Content (3/3) Exceptionally Good/Bad Good Bad Rama included information about awards. Pictures of the food are an important part of a restaurants website. Rama has none! This is the only picture on Ramas website!!

9 Team: Beta Testers Site Architecture (1/3) Overall Positives There was an distinct pattern in the types of divisions of content of all the websites. Menu (5)

10 Team: Beta Testers Site Architecture (1/3) Overall Positives There was an distinct pattern in the types of divisions of content of all the websites. Contact (4)

11 Team: Beta Testers Site Architecture (1/3) Overall Positives There was an distinct pattern in the types of divisions of content of all the websites. Map/Dirrections (4)

12 Team: Beta Testers Site Architecture (2/3) Overall Negatives Some category headings were obscure ???

13 Team: Beta Testers Site Architecture (2/3) Overall Negatives Some category headings were obscure menu!???

14 Team: Beta Testers Site Architecture (2/3) Overall Negatives Some category headings were obscure menu!Catering???

15 Team: Beta Testers Site Architecture (2/3) Overall Negatives Some category headings were obscure menu!CateringEmployment!?

16 Team: Beta Testers Site Architecture (3/3) Exceptionally Good/Bad Good Bad Rambutan covers the bases well providing a good division of pages without going overboard. Kafe Yen has little in the way of architecture. The site has only 2 pages.

17 Team: Beta Testers Navigation (1/3) Overall Positives The navigation bar is always the same and never moves around. All of the restaurants websites have consistent main navigation bars.

18 Team: Beta Testers Navigation (2/3) Overall Negatives Secondary navigation however is not consistent leading to confusion. Secondary navigation links appeared all over the page making it seem unorganized.

19 Team: Beta Testers Navigation (3/3) Exceptionally Good/Bad Good Bad On Rambutans menu there are quick-links to specific types of food allowing you to quickly find what youre most interested in. Rama has a horrible design for scrolling through their menu and awards. The user must continuously click to scroll (no click and hold possible). Click, click, click, click, click, click, click…

20 Team: Beta Testers Design (1/5) Overall Positives 1) Use of Flash added a lot to the websites that used it. Animated backgroundAnimated navigation

21 Team: Beta Testers Design (2/5) Overall Positives 2) Short pages so that all of one page fits on the screen together eliminating the need to scroll. All of one page fits into one screen. If additional room is needed then simply create a new page specific to that category.

22 Team: Beta Testers Design (3/5) Overall Positives 3) Great pictures make your mouth water and give you an idea about the style of the restaurant! Effective food photography! Clear view of the restaurants style.

23 Team: Beta Testers Design (4/5) Overall Negatives Poor choices in text color resulted in many cases of unreadable text due to the texts color being very close to the background color. What does that say?!

24 Team: Beta Testers Design (5/5) Exceptionally Good/Bad Good Bad Chive has a very artistic design and great color scheme. Pink? Need we say more.

25 Team: Beta Testers Conclusion From these 5 websites we have found a few must haves as well as a few pitfalls to avoid. Must HavesPitfalls to Avoid Basic info (phone, address, etc) Menu Smart architecture Consistent navigation Short pages Great mouthwatering images Dont limit functionality Have clearly defined categories Dont make users work Poor color schemes

26 Team: Beta Testers Questions?


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