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Introduction Mobitel Communication W.L.L is a privately owned company that identifies, evaluates, selects & integrates IT & Telecommunication, Internet,

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Presentation on theme: "Introduction Mobitel Communication W.L.L is a privately owned company that identifies, evaluates, selects & integrates IT & Telecommunication, Internet,"— Presentation transcript:


2 Introduction Mobitel Communication W.L.L is a privately owned company that identifies, evaluates, selects & integrates IT & Telecommunication, Internet, e-commerce related products and services in MEPA region. The company focuses on the provision of advanced telecom solutions ranging from basic telephony to NGN & LTE network. Mobitel is set up by IT and Telecom professionals who share more than 20 years of working experience in their respective fields.Currently company is having a workforce of more than 250 team members stationed in MEPA region. OUR INTRODUCTION WHO WE ARE Vision Become a leading Global company providing the best quality services to our customers, value to our shareholders and a dynamic, challenging atmosphere for our employees. Mission Achieve the Excellency in the Telecom / IT products, solution & services with high level of customer satisfaction

3 Achieving the white distribution channel in all target countries starting from Kingdom of Bahrain through: OUR STRATEGY HOW WE DO Increase the wallet share of ICT business specifically product, services & solutions within MEPA. Distribution & retailing rights for Bahrain from the manufacturers & operators Strong retail distribution base in country through own outlets and franchisees selling exclusively Mobitel products along with the warranty Maintaining the golden convergence by applying right pricing, availability and after sales support coupled with value added services Leverage existing distribution strength to diversify product range and emerge as a dominant micro distributor brand for the industry.

4 Mohammad Rizwan Khalil Chairman Adeel A. Malik Managing Director & Founder OUR SHAREHOLDERS DETAIL Bankers Bank Muscat International Habib Bank Limited. Bahrain Islamic Bank Bank of Bahrain & Kuwait National Bank of Dubai Auditors KPMG – Bahrain Business Advisors Infura Consultants PKF – Bahrain Credit Insurer Euler & Hermes

5 Mobitel has a very clear & defined path to capture its business channels. The business channels are as follows: BUSINESS CHANNELS DETAIL Wholesale Distribution Power Retail Corporate Sales Export Sales ( If Applicable on product) Retail Mobitel Retail Outlets ( 4 Exclusive Retail Outlets) Value Added Services (VAS) Authorize VAS license holder from TRA Franchisee of Value first for Bahrain, Oman, Qatar & KSA. Enterprise Messaging Services M-Commerce E- Commerce Web Solution & Services.

6 Mobitel has a very clear & defined path to capture its business channels. The business channels are as follows: BUSINESS CHANNELS DETAIL Information Communication Technology (ICT) Managed Services.( IT, Telecom, Payroll, Human Resources) Telecom Design, Implementation,Testing Solution & Services. IT Design, Implementation, Testing, AMC solution & services. Cloud Computing Services. After Marketing Services & Customer Care AMC – Annual Maintenance Contracts RMA Handling Managed Services of customer care ( logistics handling & service delivery) Repair & Maintenance of Mobile terminal devices, laptops, software's, accessories,networking devices, printing & imaging devices, CPEs, Microwave links, Routers etc.


8 WHOLESALETEAM STRUCTURE Executive Director General Manager Product Manager RETAIL Manager Wholesale Senior Sales Officer (Supervisor ) Sales Coordinator 13 Sales Officers With daily route plans

9 Reach across the Kingdom: Micro Distribution to 3200 Retail Stores Supply to over 12 Major Power Retailers Operators: Zain, Batelco, Mena Telecom and Viva Strong approach / relationship to 40 best Whole sellers of the Kingdom Labor Camps in Bahrain, penetration into niche segments WHOLESALE DISTRIBUTION

10 Mobitel has a reach to the following for the supply of Mobility products & services: WHOLESALE CORPORATE 400 plus Corporate & SME entities Government & public entities Financial institution, Non – Banking Financial Institutions.

11 Mobitel is into an agreement with the following power retailers for the supply of Mobility products & services: WHOLESALE POWER RETAIL Carrefour (MAF Hypermarkets BCC) Fu-Com International (Geant Hypermarket and Last Chance, Le-Marche Supermarkets) LuLu Hypermarkets Sharaf DG Mega Mart Al Muntazah Markets Ansar Gallery Hypermarket E-Max Home Electronics

12 Mobitel is having presence in international market for the trading of Mobility products countries including : WHOLESALE EXPORT GCC Pakistan Hong Kong – China Europe India

13 Mobitel Bahrain is : WHOLESALE CREDENTIALS Exclusive partner with Zain Telecom Bahrain for the distribution of Pre-paid SIM Packs Data products Pre-paid mobile Broad Band Distributor of Motorola Handsets in Bahrain through Kooheji Middle East Authorize partner for Huwaei Corporation for the enterprise products. Distribution of handsets, IT products, accessories in Kingdom of Bahrain.


15 RETAILTEAM STRUCTURE Executive Director General Manager Sales Coordinator Merchandising Officer Mobitel Exhibition Road Retail Manager Mobitel Nex Mobitel PSS Fort Mobitel PSS Manama

16 Locations Mobitel has four outlets on Prime Locations in the Kingdom of Bahrain Mobitel Exhibition Road – Flagship Branch Mobitel PSS – Fort (exclusive) Mobitel PSS – Manama (exclusive) Mobitel – NEX (exclusive) Statistics Overall footfall of 500 plus customers on a daily basis Conversion rate is 10% Sale of 8,000 handsets and 500 note books on a monthly basis RETAIL LOCATIONS & STATISTICS

17 RETAIL PROCESS Customer Product Demonstration Create Need Deal Closed Customer Care Identify Requirements

18 Strategy Mobitel Retail is in Mobility business with having a following objectives: One stop shop: Availability of all Mobility products Value added product offering Direct link to the customers Ongoing promotions for the clients to create stickiness Exceptional After Marketing Services for customer satisfaction Focus Mobitel Retail approach is completely based on the objective to provide right service and product as per customers need Mobitel Communications product specialist are well equipped and well versed about the latest technology which requires up to date information to entertain the customer The Retail model revolve completely around the customers requirements, needs and managing the expectation level RETAIL STRATEGY & FOCUS

19 RETAIL MERCHANDISE PROFILE TELECOM Mobile Phones Smart Phones Media Pads IT ACCESSORIES SOLUTIONS CARRIER PRODUCTS Laptops Desktop Printers Monitors Routers Switches Scanners Multimedia UPS Components Projectors Servers Storage Devices Cameras IT Mobile Network Printing Electricals Cameras Wireless Solutions Software Installations Back ups. Networking Application S/W Operating Systems Customize Solutions Data Recovery Vouchers SIM Packs Broad Band Bill Payments

20 RETAIL BRANDS PROFILE MOBILE PHONES Blackberry Samsung iPhones Nokia Motorola intex Sony LG Huwaei LAPTOPS MUSIC DEVICES TABLETS STORAGE DEVICES Apple Lenovo Dell Toshiba Sony HP acer Samsung Mp3 player Ipods Apple Huwaei Samsung Asus IBM WD Toshiba Samsung Imation SanDisk PRINTING & IMAGING Hp Samsung Lexmark Cannon Dell

21 MOBICARE AFTER MARKETING SERVICES(AMS) CUSTOMER CARE – RMA HANDLING Customer Problem Analysis Quality Test Rectifying Problem Customer Delivery Identify Problem Tech. Level

22 MOBICARE TEAM STRUCTURE Executive Director General Manager AMS Mobitel Exhibition Road Mobitel Nex Mobitel PSS Fort Mobitel PSS Manama Mobitel Exhibition Road

23 MobiCare is customer care division of Mobitel Group which serves all existing & prospective clients. MobiCare is strengthened by a very competent and certified professionals and adhere to demanding international standards. Consequently, its business model is built around the philosophy of providing local support to customers, hence the establishment of the well-equipped Customer Care Centre for all Mobility products, a Level-2 service centre for Motorola and a premium service partnership with Huawei. MobiCare is backed by a purpose-designed and custom built service centre which is fully equipped with repair and testing equipment to address the post- sales and maintenance requirements of the divisions wide product range. Located at Exhibition Road, the service centres equipment includes the latest radio communication test sets, spectrum analyzers and state-of-the art soldering stations. Comprehensive anti-static and ESD procedures are followed in the facility to avoid potential damage to sensitive electronics. MOBICARE INTRODUCTION


25 Service of mobile phones, mp3 players, and notebooks covering both, warranty and out of warranty. Sales of accessories. Create a unique offering of above services across MEPA region MOBICARE BUSINESS DESCRIPTION

26 Customer Care Locations Mobitel Exhibition Road ( RC) Mobitel PSS – Fort ( CP) Mobitel PSS - Manama ( CP) Mobitel – NEX ( CP) MAF Hypermarkets – Carrefour Bahrain. (CP) Statistics Daily 30 walk in customers for repair of Mobile phones, accessories, laptops Overall footfall of 500 plus customers on a daily basis Conversion rate is 10% Sale of 8,000 handsets and 500 note books on a monthly basis MOBICARE LOCATIONS & STATISTICS * CP Collection Points RC Repair Centre

27 Sweet Spots Need Market Warranty phones and notebooks Out of warranty phones and notebooks Refurbished phones and notebooks Mobile consumers need quick and efficient repair services Consumers need to find alternate channels from manufacturer repair warranty. Mobile handsets growing over 100%, already 100 million Mobile top priority and laptop/pc / Smart Pads is distant second MOBICARE BUSINESS APPROACH

28 MOBICARE PRODUCTS PROFILE TELECOM Mobile Phones Smart Phones Media Pads ITACCESSORIESSOLUTIONS Laptops Desktop Printers Monitors Routers Switches Scanners Multimedia UPS Components Projectors Servers Storage Devices Cameras IT Mobile Network Printing MP3 Players Wireless Solutions Software Installations Back ups. Networking Application S/W Operating Systems Customize Solutions

29 Mobitel is authorize service partner with following vendors: Huawei Middle East Zain Bahrain Mercury MOBICARE AUTHORIZED PARTNERS


31 Doc. Controller Finance Manager Div Head Project Manager TI – Head Sr. Sup PM – QA Team Logistics Quality Control Team Lead 2 Team Lead 3 Team Lead 1 Team [4,5,6 ] Team [1,2,3] INFORMATION COMMUNICATION TECHNOLOGY TEAM STRUCTURE Team [7,8,9 ] Executive Director

32 Networking & Installation Service Structure Cabling LAN WAN Servers Installations Routers & Switches Installation Data Services Data Recovery Services Data Warehousing Data Entry Solutions Data Cleaning Services Data Mining Services Building Management Solutions Security & Surveillance Satellite TV Intercom Networking & Structured Cabling Access Control System Preventive Maintenance Services Hardware Maintenance Software Maintenance Security & Surveillance System Network Surveillance Cameras Explosion Proof Cameras Wireless Surveillance Systems Network Video Recorders Video Management Systems Fire Alarm Systems Motion Sensor / Anti-theft Systems Project Management of IT Infrastructure Site Survey Site Preparation Staging Roll Out Reporting INFORMATION COMMUNICATION TECHNOLOGY IT Infrastructure & Solution Services

33 TELECOMSERVICES PORTFOLIO Network Planning Network Optimization Network Deployment Managed Services

34 Propagation Model Tuning RF Site Survey Drive Test Services ( pre & post deployment) Preparing Nominal Plan RF Cell Planning Frequency Planning Network coverage and capacity expansion analysis Radio Parameter Configuration Preparation Traffic Analysis and Growth Projection Network Redesign Multi-technology overlay TELECOMSERVICES NETWORK PLANNING SERVICES Our experts perform in-depth technical analysis of network requirements and configure the network features to allow the best possible Quality, Coverage and Capacity. We offer following services in this domain:

35 Mobitel RF optimization consultants can be deployed for turnkey NPO project delivery or to augment operators own RF resources in various stages of network maturity. We offer following services in this domain: KPI Improvement Network Performance Optimization Network Audit Field Measurements Campaigns Customer Experience Survey and Enhancement Data Throughput Optimization Benchmarking MOS Testing (PESQ,POLQA) Network Audit Interference Mitigation Optimization Process Re-alignment and Automation TELECOMSERVICES NETWORK OPTIMIZATION SERVICES

36 BTS deployment TRX Expansion Physical Audit BSC Installation Equipment Swap Field testing Commissioning OMCR Support Antenna Swap Power installation Transmission Equipment Installation VDSL/FTTH Deployment SDH/DWDM Equipment Deployment Core Network Nodes/Routers Installation TELECOMSERVICES NETWORK DEPLOYMENT SERVICES We have vast experience in deployment of wireless And wired networks all across the region. Our group Of Field teams have multi-vendor experience and are backed by strong logistical support for strong project Deliver. We offer following services in this domain:

37 We offer a comprehensive set of services to telecom operators and OEM vendors for managing their network assets in post-launch operational scenarios. Either it is turnkey outsourcing of technical managed services or a short duration field team augmentation for telecom operators – our engineers have delivered consistently We offer following services in this domain: Preventive Maintenance Corrective Maintenance Configuration Management VIP Customer Calls Trouble Ticket Management Antenna Tilt Change Power Equipment / Genset Maintenance Media Management – Service Uptake IP Network Management Payroll Management Services Human Resource Management Services Logistic & Warehousing Support Services Customer Care Services TELECOMSERVICES MANAGED SERVICES

38 Mobitel offer a comprehensive set of transmission services which include Fixed Line Telecommunications Services (SDH), Optical Fiber Transmission, Microwave Transmission and other services. Along with above mention our service domain include: Capacity Upgrade SDH to SPDH Upgrade Hot Standby to Space diversity xDSL Transmission Audit Synchronization Audit DWDM Services Design Services LOS Survey Path Calculation Pre-Installation Survey Installation & Commissioning Link Performance Testing As-built reports and drawings Acceptance & Certification Relocation of Antennas TELECOMSERVICES TRANSMISSION SERVICES

39 Mobitel has rich experience in the field of IP-Core and Data-Cores. Our experienced resources have worked at top positions in countrys largest IP-Core Networks for Cellular Operators as well as WiMAX, DSL and other Broadband Networks. The service domain include: TELECOMSERVICES IP – CORE & BROADBAND IP/Data core Installation services IP/Data core Design services IP/Data core Integration services IP/Data core Optimization services IP/Data Core Security Installation services IP/Data core Security Design services IP/Data core Security Integration services IP/Data core Security Optimization

40 IP/Data Core vulnerability testing services IPS/IDS, DPI, Network Probes, SOC integration services Network/Security/Systems/Database/ Application Monitoring Systems Design/Installation and Integration Services Systems Design/Installation and Integration Services Network/Security/Systems/Database/ Application Performance Monitoring Network/Security/Systems Configuration Management Design/Installation and Integration Services MPLS Monitoring Systems Integration/Design Services End to End Solution provisioning Customized Application development TELECOMSERVICES IP – CORE & BROADBAND

41 Mobitel ICT team consist of highly experienced professionals across the globe having following achievements: Hands on experience of more than 200 telecom sites on different vendors & operators across Bahrain, UAE, Pakistan, AJ&K. Capable of designing, Installation, testing and Commissioning of FTK telecom & IT sites. Capable & well experienced on Core Network & Access Network including Cisco, Juniper and Huawei platforms. Develops and provides products, solutions, and professional services primarily for SME/ Banks/ Telecommunications operators and large enterprises. Site technical quality auditing. TELECOMSERVICES CREDENTIALS

42 OPERATORVENDORPROJECT DESCRIPTIONCOUNTRY Viva Telecom Menatelecom Du Telecom Telenor Zong Ufone Wateen Telecom Huawei Technologies Nokia Siemens Network AVS Huawei Technologies Nokia Siemens Network Alcatel-Lucent Grentech Motorolla 2G & 3G IBS Design, Implementation, Integration & Testing. Minishelter Site Design, Construction & Telecom Implementation 2G & 3G Outdoor Site Implementation, Integration & Testing. 2G & 3G IBS Implementation, Testing. 3G Site Implementation. GSM Site Implementation, Integration & Testing. IBS Site Implementation & Testing. Wimax Site Implementation & Testing. Kingdom Of Bahrain United Arab Emirates Pakistan Kashmir Pakistan TELECOMSERVICES PROJECTS RECORD

43 VALUE ADDED SERVICES (VAS) Promotional SMS | SMS Alert | Web2 | API Manager | ShortCode Services Software Development | Schedule Messaging | Enterprise Messaging Solution

44 Complete Mobility Solutions Enterprise Messaging Services Push Messaging Pull Messaging Push-Pull Messaging Pull-Push Messaging Integration of SMS service with Core system. SMS Competitions and online Raffle Draws. M-Commerce Mobile ticketing Mobile advertising and marketing Mobile customer support and information Mobile Payment Integration Mobile banking Mobile Vouchers Mobile Base Competitions SMS Bar Code Bluetooth Solutions Bluetooth Messaging Gateway Bluetooth Messaging Applications Bluetooth Campaign Manager E- Commerce Web Design Web Hosting Payment Processing Search Engine Optimization Site Management Marketing Promotions and Tools Payment Gateways Order Management Customer Relationship Management (CRM) Catalog Management Catalog Browsing Analytics and Reporting Content Management (CMS) Components Security Software Solutions Services In house software development System Analysis & Design Annual Maintenance Contracts for software's VAS PRODUCTS & SERVICES

45 Mobitel is a Franchisee for Value First in Bahrain, Qatar & K.SA. Value First is worlds 4 th largest MVNO for data. About Value First ValueFirst empowers its customers to communicate between varied IT back-end systems and mobile phones using SMS Services. VAS FRANCHISEE FOR VALUE FIRST

46 2500+ Enterprise Customers ( In Bahrain & Middle East) 20 million SMS traffic per day Indias largest MVNO for data A complete product for SMS solutions. ValueFirst has been a pioneer in the mobility space and was recently named by SYS-CON amongst the top four in Best Wireless application product category along with IBM, RIM and Ericsson. VAS CREDENTIALS

47 Customized messages with dynamic sender ids. Efficient delivery in push messaging services supported by MIS. Information Services (loyalty card members, delivery confirmation etc.) Real-time notifications and alerts (banking, finance and stock alerts, travel, sporting results) Direct Marketing offerings (promotions, new product announcement, events & shows, m-coupons) Games (quiz, live games) Promotion of mobile contents, VAS PUSH MESSAGING – BULK SMS


49 Mobile users pull or request information by sending an SMS from their mobile phones to a service number linked to the service of the content provider. Typical service examples are dedicated requests, voting or quiz applications. The consumer can register his interest for a catalogue e.g. XYZ – text XYZ to VAS PULL MESSAGING


51 The service is initiated by a Push SMS from the application to the mobile user prompting the user to reply via SMS. Typical service examples are inviting the consumer to participate in an interactive event. A marketing campaign inviting the consumer in a voting exercise with an offer to win a free holiday to Singapore. VAS PUSH - PULL

52 VAS PULL MESSAGING – Screen shot

53 VAS PULL MESSAGING – Screen shot

54 VAS PULL MESSAGING – Screen shot


56 Velocity Plus Global ( PUSH & PULL) Send Smart Web SMS Solution (PUSH) Velocity Plus( PUSH) V-connect ( Bluetooth Messaging Gateway and Application) Air Mail ( to SMS) Bar Code Manager ( Bar coded SMS) PACE ( API for integration to 3rd party applications) VAS ENTERPRISE MESSAGING PRODUCTS

57 Customized Software Development Software Consulting Software Design Software Development Software Integration Database Design Database Integration Software Support VAS SOFTWARE SOLUTION SERVICES

58 VAS SOFTWARE SOLUTION SERVICES Software Consulting System Analysis & Design Quantifying the problem Identifying a solution Implementing the solution Software Design Minimal complexity Ease of maintenance Loose coupling Extensibility Reusability High fan-in Low-to-medium fan-out Portability Stratification Standard techniques

59 Customized Software Development Software Consulting Software Design Software Development Software Integration Database Design Database Integration Software Support VAS SOFTWARE SOLUTION SERVICES

60 Mobi-Soft in house Solutions Rent a Car AMS Support Packages Payroll Management System POS software system – Food Chain SMS contest management system Premium SMS Management Portal VAS SOFTWARE SOLUTION SERVICES


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