2OUR INTRODUCTION Introduction Vision Mission WHO WE ARE Mobitel Communication W.L.L is a privately owned company that identifies, evaluates, selects & integrates IT & Telecommunication, Internet, e-commerce related products and services in MEPA region.The company focuses on the provision of advanced telecom solutions ranging from basic telephony to NGN & LTE network. Mobitel is set up by IT and Telecom professionals who share more than 20 years of working experience in their respective fields .Currently company is having a workforce of more than 250 team members stationed in MEPA region.VisionBecome a leading Global company providingthe best quality services to our customers, value to our shareholders and a dynamic, challenging atmosphere for our employees.MissionAchieve the Excellency in the Telecom / IT products, solution & services with high level of customer satisfaction
3OUR STRATEGYHOW WE DOAchieving the white distribution channel in all target countries starting from Kingdom of Bahrain through:Increase the wallet share of ICT business specifically product , services & solutions within MEPA.Distribution & retailing rights for Bahrain from the manufacturers & operatorsStrong retail distribution base in country through own outlets and franchisees selling exclusively Mobitel products along with the warrantyMaintaining the golden convergence by applying right pricing, availability and after sales support coupled with value added servicesLeverage existing distribution strength to diversify product range and emerge as a dominant micro distributor brand for the industry.
4OUR SHAREHOLDERS Bankers Auditors Business Advisors Credit Insurer DETAILBankersBank Muscat InternationalHabib Bank Limited.Bahrain Islamic BankBank of Bahrain & KuwaitNational Bank of DubaiAuditorsKPMG – BahrainBusiness AdvisorsInfura ConsultantsPKF – BahrainCredit InsurerEuler & HermesMohammad Rizwan KhalilChairmanAdeel A. MalikManaging Director & Founder
5BUSINESS CHANNELS Wholesale Retail Value Added Services (VAS) DETAIL Mobitel has a very clear & defined path to capture its business channels.The business channels are as follows:WholesaleDistributionPower RetailCorporate SalesExport Sales ( If Applicable on product)RetailMobitel Retail Outlets ( 4 Exclusive Retail Outlets)Value Added Services (VAS)Authorize VAS license holder from TRAFranchisee of Value first for Bahrain , Oman , Qatar & KSA.Enterprise Messaging ServicesM-CommerceE- CommerceWeb Solution & Services.
6BUSINESS CHANNELS Information Communication Technology (ICT) DETAILMobitel has a very clear & defined path to capture its business channels.The business channels are as follows:Information Communication Technology (ICT)Managed Services.( IT , Telecom , Payroll , Human Resources)Telecom Design, Implementation ,Testing Solution& Services.IT Design , Implementation , Testing , AMC solution& services.Cloud Computing Services.After Marketing Services & Customer CareAMC – Annual Maintenance ContractsRMA HandlingManaged Services of customer care ( logistics handling & service delivery)Repair & Maintenance of Mobile terminal devices , laptops , software's , accessories ,networking devices, printing & imaging devices , CPE’s , Microwave links , Routers etc.
7WHOLESALEDISTRIBUTION | CORPORATE | POWER RETAIL | EXPORT
8WHOLESALETEAM Executive Director STRUCTURE General Manager Manager SalesCoordinatorSeniorSales Officer(Supervisor)13 Sales OfficersWith daily route plansManagerRETAILManagerWholesaleProductManagerGeneralManagerExecutiveDirectorWHOLESALETEAMSTRUCTURE
9WHOLESALE Reach across the Kingdom: DISTRIBUTION Micro Distribution to 3200 Retail StoresSupply to over 12 Major Power RetailersOperators: Zain , Batelco, Mena Telecom and VivaStrong approach / relationship to 40 best Whole sellers of the Kingdom.70 + Labor Camps in Bahrain, penetration into niche segmentsReach across the Kingdom:
10WHOLESALE CORPORATE 400 plus Corporate & SME entities Government & public entitiesFinancial institution , Non – Banking Financial Institutions.Mobitel has a reach to the following for the supply of Mobility products & services:
11WHOLESALE POWER RETAIL Mobitel is into an agreement with the following power retailers for the supply of Mobility products & services:Carrefour (MAF Hypermarkets BCC)Fu-Com International (Geant Hypermarket and Last Chance, Le-Marche Supermarkets)LuLu HypermarketsSharaf DGMega MartAl Muntazah MarketsAnsar Gallery HypermarketE-MaxHome Electronics
12WHOLESALE GCC Pakistan Hong Kong – China Europe India EXPORT Mobitel is having presence in internationalmarket for the trading of Mobility productscountries including :
13WHOLESALE Mobitel Bahrain is : CREDENTIALS Exclusive partner with Zain Telecom Bahrain for the distribution ofPre-paid SIM PacksData productsPre-paid mobile Broad BandDistributor of Motorola Handsets in Bahrain through Kooheji Middle EastAuthorize partner for Huwaei Corporation for the enterprise products.Distribution of handsets , IT products , accessories in Kingdom of Bahrain.Mobitel Bahrain is :
15RETAILTEAM STRUCTURE Executive Director General Retail Manager Sales CoordinatorMerchandisingOfficerMobitelExhibitionRoadRetailNexPSS FortPSSManama
16RETAIL Statistics Locations LOCATIONS & STATISTICS Overall footfall of 500 plus customers on a daily basisConversion rate is 10%Sale of 8,000 handsets and 500 note books on a monthly basisLocationsMobitel has four outlets on Prime Locations in the Kingdom of BahrainMobitel Exhibition Road – Flagship BranchMobitel PSS – Fort (exclusive)Mobitel PSS – Manama (exclusive)Mobitel – NEX (exclusive)
18RETAIL Focus Strategy STRATEGY & FOCUS Mobitel Retail approach is completely based on the objective to provide right service and product as per customer’s needMobitel Communication’s product specialist are well equipped and well versed about the latest technology which requires up to date information to entertain the customerThe Retail model revolve completely around the customers requirements , needs and managing the expectation levelStrategyMobitel Retail is in Mobility business with having a following objectives:One stop shop: Availability of all Mobility productsValue added product offeringDirect link to the customersOngoing promotions for the clients to create stickinessExceptional After Marketing Services for customer satisfaction
20RETAIL BRANDS PROFILE MOBILE PHONES Blackberry Samsung iPhones Nokia MotorolaintexSonyLGHuwaeiLAPTOPSMUSICDEVICESTABLETSSTORAGEAppleLenovoDell ToshibaHPacerMp3 playerIpodsAsusIBM WDToshibaImationSanDiskPRINTING& IMAGINGHpLexmarkCannon Dell
21Customer MOBICARE 1 5 2 3 4 Problem Analysis Customer Delivery AFTER MARKETING SERVICES(AMS)CUSTOMER CARE – RMA HANDLINGCustomerProblem AnalysisQuality TestRectifying ProblemCustomer DeliveryIdentify ProblemTech. Level15234
22MOBICARE Executive Director TEAM STRUCTURE General Manager AMS Mobitel ExhibitionRoadNexPSS FortPSSManama
23MOBICARE INTRODUCTION MobiCare is customer care division of Mobitel Group which serves all existing & prospective clients.MobiCare is strengthened by a very competent and certified professionals and adhere to demanding international standards.Consequently, its business model is built around the philosophy of providing local support to customers, hence the establishment of the well-equipped Customer Care Centre for all Mobility products, a Level-2 service centre for Motorola and a premium service partnership with Huawei.MobiCare is backed by a purpose-designed and custom built service centre which is fully equipped with repair and testing equipment to address the post-sales and maintenance requirements of the division’s wide product range.Located at Exhibition Road, the service centre’s equipment includes the latest radio communication test sets, spectrum analyzers and state-of-the art soldering stations.Comprehensive anti-static and ESD procedures are followed in the facility to avoid potential damage to sensitive electronics.
25MOBICARE BUSINESS DESCRIPTION Service of mobile phones, mp3 players, and notebooks covering both, warranty and out of warranty.Sales of accessories.Create a unique offering of above services across MEPA region
26MOBICARE Statistics Customer Care Locations LOCATIONS & STATISTICS Daily 30 walk in customers for repair of Mobile phones , accessories , laptopsOverall footfall of 500 plus customers on a daily basisConversion rate is 10%Sale of 8,000 handsets and 500 note books on a monthly basisCustomer Care LocationsMobitel Exhibition Road ( RC)Mobitel PSS – Fort ( CP)Mobitel PSS - Manama ( CP)Mobitel – NEX ( CP)MAF Hypermarkets – Carrefour Bahrain. (CP)* CP Collection PointsRC Repair Centre
27MOBICARE Need Market BUSINESS APPROACH Warranty phones and notebooks SweetSpotsNeedMarketWarranty phones and notebooksOut of warranty phones and notebooksRefurbished phones and notebooksMobile consumers need quick and efficient repair servicesConsumers need to find alternate channels from manufacturer repair warranty .Mobile handsets growing over 100%, already 100 millionMobile top priority and laptop/pc / Smart Pads is distant secondMOBICAREBUSINESS APPROACH
28MOBICARE PRODUCTS PROFILE TELECOM IT ACCESSORIES SOLUTIONS Mobile PhonesSmart PhonesMedia PadsITACCESSORIESSOLUTIONSLaptopsDesktopPrintersMonitorsRoutersSwitchesScannersMultimediaUPSComponentsProjectorsServersStorage DevicesCamerasMobileNetworkPrintingMP3 PlayersWireless SolutionsSoftware InstallationsBack ups.NetworkingApplication S/WOperating SystemsCustomize Solutions
29MOBICARE AUTHORIZED PARTNERS Huawei Middle East Zain Bahrain MercuryMobitel is authorize service partner with following vendors:
34TELECOMSERVICES NETWORK PLANNING SERVICES Propagation Model TuningRF Site SurveyDrive Test Services ( pre & post deployment)Preparing Nominal PlanRF Cell PlanningFrequency PlanningNetwork coverage and capacity expansion analysisRadio Parameter Configuration PreparationTraffic Analysis and Growth ProjectionNetwork RedesignMulti-technology overlayTELECOMSERVICESNETWORK PLANNING SERVICESOur experts perform in-depth technical analysisof network requirements and configure thenetwork features to allow the best possibleQuality, Coverage and Capacity.We offer following services in this domain:
35TELECOMSERVICES NETWORK OPTIMIZATION SERVICES Mobitel RF optimization consultants can be deployed for turnkey NPO project delivery or to augment operator’s own RF resources in various stages of network maturity.We offer following services in this domain:KPI ImprovementNetwork Performance OptimizationNetwork AuditField Measurements CampaignsCustomer Experience Survey and EnhancementData Throughput OptimizationBenchmarkingMOS Testing (PESQ,POLQA)Interference MitigationOptimization Process Re-alignment and Automation
36TELECOMSERVICES NETWORK DEPLOYMENT SERVICES BTS deployment TRX ExpansionPhysical AuditBSC InstallationEquipment SwapField testingCommissioningOMCR SupportAntenna SwapPower installationTransmission Equipment InstallationVDSL/FTTH DeploymentSDH/DWDM Equipment DeploymentCore Network Nodes/Routers InstallationWe have vast experience in deployment of wirelessAnd wired networks all across the region. Our groupOf Field teams have multi-vendor experience and arebacked by strong logistical support for strong projectDeliver.We offer following services in this domain:
37TELECOMSERVICES MANAGED SERVICES We offer a comprehensive set of services to telecomoperators and OEM vendors for managing their networkassets in post-launch operational scenarios. Either it isturnkey outsourcing of technical managed services or ashort duration field team augmentation for telecomoperators – our engineers have delivered consistentlyWe offer following services in this domain:Preventive MaintenanceCorrective MaintenanceConfiguration ManagementVIP Customer CallsTrouble Ticket ManagementAntenna Tilt ChangePower Equipment / Genset MaintenanceMedia Management – Service UptakeIP Network ManagementPayroll Management ServicesHuman Resource Management ServicesLogistic & Warehousing Support ServicesCustomer Care Services
38TELECOMSERVICES TRANSMISSION SERVICES Mobitel offer a comprehensive set of transmissionservices which include Fixed Line TelecommunicationsServices (SDH), Optical Fiber Transmission, MicrowaveTransmission and other services.Along with above mention our service domain include:Capacity UpgradeSDH to SPDH UpgradeHot Standby to Space diversityxDSLTransmission AuditSynchronization AuditDWDM ServicesDesign ServicesLOS SurveyPath CalculationPre-Installation SurveyInstallation & CommissioningLink Performance TestingAs-built reports and drawingsAcceptance & CertificationRelocation of Antenna’s
39TELECOMSERVICES IP – CORE & BROADBAND Mobitel has rich experience in the field ofIP-Core and Data-Cores. Our experienced resources have worked at top positions in country’s largest IP-Core Networks for Cellular Operators as well as WiMAX, DSL and other Broadband Networks.The service domain include:IP/Data core Installation servicesIP/Data core Design servicesIP/Data core Integration servicesIP/Data core Optimization servicesIP/Data Core Security Installation servicesIP/Data core Security Design servicesIP/Data core Security Integration servicesIP/Data core Security Optimization
40TELECOMSERVICES IP – CORE & BROADBAND IP/Data Core vulnerability testing servicesIPS/IDS, DPI, Network Probes, SOC integration servicesNetwork/Security/Systems/Database/ Application Monitoring SystemsDesign/Installation and Integration ServicesSystems Design/Installation and Integration ServicesNetwork/Security/Systems/Database/ Application Performance MonitoringNetwork/Security/Systems Configuration ManagementMPLS Monitoring Systems Integration/Design ServicesEnd to End Solution provisioningCustomized Application development
41TELECOMSERVICES CREDENTIALS Hands on experience of more than 200 telecom sites on different vendors & operators across Bahrain, UAE, Pakistan, AJ&K.Capable of designing, Installation, testing and Commissioning of FTK telecom & IT sites.Capable & well experienced on Core Network & Access Network including Cisco, Juniper and Huawei platforms.Develops and provides products, solutions, and professional services primarily forSME/ Banks/ Telecommunications operators and large enterprises.Site technical quality auditing.Mobitel ICT team consist of highly experiencedprofessionals across the globe havingfollowing achievements:
42TELECOMSERVICES PROJECTS RECORD OPERATOR VENDOR PROJECT DESCRIPTION COUNTRYKingdom Of BahrainUnited Arab EmiratesPakistanKashmir2G & 3G IBS Design, Implementation, Integration & Testing.Minishelter Site Design, Construction & Telecom Implementation2G & 3G Outdoor Site Implementation, Integration & Testing.2G & 3G IBS Implementation, Testing.3G Site Implementation.GSM Site Implementation, Integration & Testing.IBS Site Implementation & Testing.Wimax Site Implementation & Testing.Huawei TechnologiesNokia Siemens NetworkAVSAlcatel-LucentGrentechMotorollaViva TelecomMenatelecomDu TelecomTelenorZongUfoneWateen Telecom
43Promotional SMS | SMS Alert | Web2 | API Manager | ShortCode Services VALUE ADDED SERVICES(VAS)Promotional SMS | SMS Alert | Web2 | API Manager | ShortCode ServicesSoftware Development | Schedule Messaging | Enterprise Messaging Solution
44VAS PRODUCTS & SERVICES Bluetooth Solutions Complete Mobility SolutionsEnterprise Messaging ServicesPush MessagingPull MessagingPush-Pull MessagingPull-Push MessagingIntegration of SMS service with Core system.SMS Competitions and online Raffle Draws.M-CommerceMobile ticketingMobile advertising and marketingMobile customer support and informationMobile Payment IntegrationMobile bankingMobile VouchersMobile Base CompetitionsSMS Bar CodeBluetooth SolutionsBluetooth Messaging GatewayBluetooth Messaging ApplicationsBluetooth Campaign ManagerE- CommerceWeb DesignWeb HostingPayment ProcessingSearch Engine OptimizationSite ManagementMarketing Promotions and ToolsPayment GatewaysOrder ManagementCustomer Relationship Management (CRM)Catalog ManagementCatalog BrowsingAnalytics and ReportingContent Management (CMS) ComponentsSecuritySoftware Solutions ServicesIn house software developmentSystem Analysis & DesignAnnual Maintenance Contracts for software's
45VAS About Value First FRANCHISEE FOR VALUE FIRST ValueFirst empowers its customers to communicate between varied IT back-end systems and mobile phones using SMS Services.Mobitel is a Franchisee for Value First in Bahrain , Qatar & K.SA. Value First is world’s 4th largest MVNO for data.
46VASCREDENTIALSValueFirst has been a pioneer in the mobility space and was recently named by SYS-CON amongst the top four in “Best Wireless application product category” along with IBM, RIM and Ericsson.2500+ Enterprise Customers ( In Bahrain & Middle East)20 million SMS traffic per dayIndia’s largest MVNO for dataA complete product for SMS solutions.
47VAS PUSH MESSAGING – BULK SMS Customized messages with dynamic sender id’s.Efficient delivery in push messaging services supported by MIS.Information Services (loyalty card members, delivery confirmation etc.)Real-time notifications and alerts (banking, finance and stock alerts, travel, sporting results)Direct Marketing offerings (promotions, new product announcement, events & shows, m-coupons)Games (quiz, live games)Promotion of mobile contents,
49VASPULL MESSAGINGMobile users “pull” or request information by sending an SMS from their mobile phones to a service number linked to the service of the content provider.Typical service examples are dedicated requests, voting or quiz applications. The consumer can register his interest for a catalogue e.g. XYZ – text XYZ’ to 6070.
51VASPUSH - PULLThe service is initiated by a Push SMS from the application to the mobile user prompting the user to reply via SMS.Typical service examples are inviting the consumer to participate in an interactive event. A marketing campaign inviting the consumer in a voting exercise with an offer to win a free holiday to Singapore.
56VAS ENTERPRISE MESSAGING PRODUCTS Velocity Plus Global ( PUSH & PULL) Send Smart Web SMS Solution (PUSH)Velocity Plus( PUSH)V-connect ( Bluetooth Messaging Gateway and Application)Air Mail ( to SMS)Bar Code Manager ( Bar coded SMS)PACE ( API for integration to 3rd party applications)
57VAS SOFTWARE SOLUTION SERVICES Customized Software Development Software ConsultingSoftware DesignSoftware DevelopmentSoftware IntegrationDatabase DesignDatabase IntegrationSoftware Support
58VAS SOFTWARE SOLUTION SERVICES Software Design Software Consulting System Analysis & DesignQuantifying the problemIdentifying a solutionImplementing the solutionSoftware DesignMinimal complexityEase of maintenanceLoose couplingExtensibilityReusabilityHigh fan-inLow-to-medium fan-outPortabilityStratificationStandard techniques
59VAS Customized Software Development SOFTWARE SOLUTION SERVICES Software ConsultingSoftware DesignSoftware DevelopmentSoftware IntegrationDatabase DesignDatabase IntegrationSoftware Support
60VAS SOFTWARE SOLUTION SERVICES Mobi-Soft in house Solutions Rent a Car AMS Support PackagesPayroll Management SystemPOS software system – Food ChainSMS contest management systemPremium SMS Management PortalVASSOFTWARE SOLUTION SERVICES