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Q4 2013 MEDIA PACK. THE MAGIC AUDIENCE Q4 2013 Magic reaches 1.8 million listeners every week. Magic listeners tune in for a total of 9.8 million hours.

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Presentation on theme: "Q4 2013 MEDIA PACK. THE MAGIC AUDIENCE Q4 2013 Magic reaches 1.8 million listeners every week. Magic listeners tune in for a total of 9.8 million hours."— Presentation transcript:

1 Q MEDIA PACK

2 THE MAGIC AUDIENCE Q Magic reaches 1.8 million listeners every week. Magic listeners tune in for a total of 9.8 million hours every week. Magic has a share of 4.8%. 55% of Magic listeners are aged and 45% aged % of Magic listeners dont listen to Heart or Capital. The average age of a Magic listener is 42. Magic reaches 2.8 million listeners across the UK Listeners across the country tune into Magic for 15m hours each week. Source: RAJAR Q Average Age Base: All Respondents

3 PROGRAMMING HIGHLIGHTS Magic Breakfast with Neil Fox reaches 709,000 listeners, and has an audience share of 3.9%, between More Music Drivetime with Angie Greaves reaches 587,000 and has a 4.6% market share on weekdays at Gary Vincent attracts 733,000 listeners each week and is commercial market leader amongst adults 25+ with 685,000 tuning in between Paul Phear is the commercial number one for adults 25+ between , pulling in an audience of 699,000 and a market share of 4.6% of this audience. Mellow Magic is the number 1 commercial music show every evening for total hours and market share. Denise van Outen has 130,000 listeners every Saturday , tuning in for 138,000 hours each week. Kim Wilde reaches 276,000 listeners between on Sundays, and has a market share of 4.5%. Rick Astley draws an audience of 130,000 tuning in each week and a market share of 5.1%. Source: RAJAR Q4 2013

4 OUR AUDIENCE… Source: RAJAR Q year olds are our strongest audience. 65% of listeners are affluent ABC1s. Females account for 54% of the Magic audience. Magic has an average age of 42 Source: RAJAR Q Average Age Base: All Respondents

5 MON-FRI WEEKLY REACH IN LONDON Source: RAJAR Q Magic TSA

6 WEEKLY REACH IN LONDON Source: RAJAR Q Magic TSA

7 MARKET SHARE IN LONDON Source: RAJAR Q Magic TSA


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