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Thoughts Out of Tune Festinger, L. & Carlsmith, J.M. (1959)

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Presentation on theme: "Thoughts Out of Tune Festinger, L. & Carlsmith, J.M. (1959)"— Presentation transcript:

1 Thoughts Out of Tune Festinger, L. & Carlsmith, J.M. (1959)

2 Leon Festinger A research psychologist A research psychologist Highly influential in his field Highly influential in his field Proposed famous theory of cognitive dissonance Proposed famous theory of cognitive dissonance

3 What is Cognitive Dissonance? When you simultaneously hold two or more cognitions which are psychologically inconsistent When you simultaneously hold two or more cognitions which are psychologically inconsistent This in turn creates discomfort and stress which motivates you to change your attitude since behavior cannot be changed This in turn creates discomfort and stress which motivates you to change your attitude since behavior cannot be changed

4 This Opinion Shift is Due to: Mentally rehearsing the speech Mentally rehearsing the speech The process of trying to think of arguments in favor of the forced position The process of trying to think of arguments in favor of the forced position

5 Rewards Additional studies were conducted that offered momentary awards to subjects for giving convincing speeches contrary to their own views Additional studies were conducted that offered momentary awards to subjects for giving convincing speeches contrary to their own views It was found that larger the rewards produced less attitude change than smaller rewards It was found that larger the rewards produced less attitude change than smaller rewards

6 Festingers Growing Theory After Indias 1934 earthquake, rumors spread that areas outside danger zone would be hit with additional and greater proportions (these rumors had no scientific foundation). After Indias 1934 earthquake, rumors spread that areas outside danger zone would be hit with additional and greater proportions (these rumors had no scientific foundation). The rumors were not anxiety- increasing, but anxiety-justifying. The rumors were not anxiety- increasing, but anxiety-justifying.

7 The Result: The cognition of fear was out of tune with lack of any scientific basis for their fear (cognitive dissonance!) The cognition of fear was out of tune with lack of any scientific basis for their fear (cognitive dissonance!) They made their world fit with what they were feeling and how they were behaving. They made their world fit with what they were feeling and how they were behaving.

8 Task 71 male, lower division, psychology students participated thinking it was for measures of performance (done for bias responses) 71 male, lower division, psychology students participated thinking it was for measures of performance (done for bias responses) Task is scheduled for 2 hours Task is scheduled for 2 hours Interview afterwards about their experiences Interview afterwards about their experiences

9 Method 1st Task: They were given 12 spools in a tray. Empty it onto the table. Refill. Empty again with one hand at for own pace for 30 minutes. 1st Task: They were given 12 spools in a tray. Empty it onto the table. Refill. Empty again with one hand at for own pace for 30 minutes. 2nd Task: They were given a board with 48 squares. They were asked to turn each peg a quarter of a turn clockwise and repeat for 30 minutes 2nd Task: They were given a board with 48 squares. They were asked to turn each peg a quarter of a turn clockwise and repeat for 30 minutes

10 Experiment Subjects were randomly assigned to 3 conditions Subjects were randomly assigned to 3 conditions Control group: After tasks were completed, were taken into another room to be interviewed Control group: After tasks were completed, were taken into another room to be interviewed Subjects were taken from Group A and B stating the person who instructed the tasks called in sick (cover story). Subjects were taken from Group A and B stating the person who instructed the tasks called in sick (cover story).

11 Experiment Continued... The subjects that offered to join in the experiment were to describe the experiment as enjoyable, alot of fun, intriguing... The subjects that offered to join in the experiment were to describe the experiment as enjoyable, alot of fun, intriguing... Some subjects were paid $1 while others were paid $20 and called into the room to wait for the incoming subject Some subjects were paid $1 while others were paid $20 and called into the room to wait for the incoming subject

12 Results Those subjects who were paid $1 for lying about the tasks were the ones who later reported liking the tasks more, compared with both paid $20 to lie and those who did not lie. Those subjects who were paid $1 for lying about the tasks were the ones who later reported liking the tasks more, compared with both paid $20 to lie and those who did not lie.

13 Average Ratings on Interview Questions Question Control group $1group$20group 1. How enjoyable tasks were (-5 to +5) How much learned (0 to 10) Scientific importance (0 to 10) Participate in similar experiences (-5 to +5)

14 Festingers Explanation People that engage in attitude- discrepant behavior (the lie), but have strong justification for doing so ($20), will experience only small dissonance, and therefore, not feel partially motivated to make change in their opinion People that engage in attitude- discrepant behavior (the lie), but have strong justification for doing so ($20), will experience only small dissonance, and therefore, not feel partially motivated to make change in their opinion Insufficient justification ($1)> greater dissonance Insufficient justification ($1)> greater dissonance

15 Theory of Cognitive Dissonance Attitude- discrepant behavior Sufficient justification for behavior Dissonance small Attitude change small Attitude- discrepant behavior Insufficient justification for behavior Dissonance large Attitude change large

16 Questions and Criticisms Statistical analyses of the tape- recorded experiment showed no difference in the content or persuasiveness of lies Statistical analyses of the tape- recorded experiment showed no difference in the content or persuasiveness of lies Researchers such as Cooper and Fazio and refined Festingers Theory of Cognitive Dissonance Researchers such as Cooper and Fazio and refined Festingers Theory of Cognitive Dissonance

17 Cooper and Fazios Four Steps for Cognitive Dissonance 1. Attitude- discrepant behavior must produce unwanted negative consequences. 1. Attitude- discrepant behavior must produce unwanted negative consequences. 2. Personal responsibility must be taken for the negative consequences 2. Personal responsibility must be taken for the negative consequences 3. Physiological arousal must be present 3. Physiological arousal must be present 4. The person must be aware that the arousal experienced is being caused by the attitude- discrepant behavior 4. The person must be aware that the arousal experienced is being caused by the attitude- discrepant behavior

18 Follow-up Study Illicit drugs and driving: prevalence, beliefs and accident involvement among cohort of current out-of- treatment drug users (2000) Illicit drugs and driving: prevalence, beliefs and accident involvement among cohort of current out-of- treatment drug users (2000) By: Ian P. Albery, John Strang, Michael Gossop, Paul Griffiths By: Ian P. Albery, John Strang, Michael Gossop, Paul Griffiths

19 The aim of the study A cross-sectional study used to try and explain why drug abusers continue to drive while under the influence after completing a court-mandated treatment program for previous drug- and-driving infractions A cross-sectional study used to try and explain why drug abusers continue to drive while under the influence after completing a court-mandated treatment program for previous drug- and-driving infractions

20 Method 210 current out-of-treatment illicit drug users 210 current out-of-treatment illicit drug users 131 male. 79 female 131 male. 79 female Ages ranged from Mean age of years Ages ranged from Mean age of years They were interviewed by a team of 17 privileged access interviewers (PAI) They were interviewed by a team of 17 privileged access interviewers (PAI)

21 Method continued... Demographic information was taken Demographic information was taken Dependence was measured using the Severity of Dependence Scale (SDS) Dependence was measured using the Severity of Dependence Scale (SDS) Illicit drugs and driving questions: They were split into 4 sections Illicit drugs and driving questions: They were split into 4 sections 1. Comprised items which measured driving exposure and experience and including length of full driving years and frequency in the past 12 months 1. Comprised items which measured driving exposure and experience and including length of full driving years and frequency in the past 12 months

22 Method continued Measured frequency of personal illicit drugs and driving behaviour during the previous 12 months and what types of drugs used prior to driving 2. Measured frequency of personal illicit drugs and driving behaviour during the previous 12 months and what types of drugs used prior to driving 3. Concentrated on driving accident involvement while under the influence and when not under the influence. 3. Concentrated on driving accident involvement while under the influence and when not under the influence.

23 Method continued Measured the individuals beliefs and perceptions of the impairing effects of drugs on driving. 4. Measured the individuals beliefs and perceptions of the impairing effects of drugs on driving. Two final items measured personal frequency of driving-related convictions and whether the drug user had ever been told by a doctor or drug workers of the effects drugs could have on driving performance Two final items measured personal frequency of driving-related convictions and whether the drug user had ever been told by a doctor or drug workers of the effects drugs could have on driving performance

24 Results Driving Demography 68 of the sample held drivers licenses on average for years. Males were over-represented at 81% vs. females at 19% 68 of the sample held drivers licenses on average for years. Males were over-represented at 81% vs. females at 19% 119 subjects reported having driven a vehicle at some point, 51 of whom did not hold a full drivers license 119 subjects reported having driven a vehicle at some point, 51 of whom did not hold a full drivers license Frequency of driving showed 48 to have not driven at all and 49 two or more times a week. Frequency of driving showed 48 to have not driven at all and 49 two or more times a week.

25 Illicit Drug Use The most commonly used drugs were cannabis, alcohol, and heroin The most commonly used drugs were cannabis, alcohol, and heroin SDS scores were high on all drugs showing high dependency across the board SDS scores were high on all drugs showing high dependency across the board

26 Illicit Drug and Driving Behavior Drug Type

27 Accident Involvement 41.4% who had consumed drugs prior to driving, reported having at least one road accident 41.4% who had consumed drugs prior to driving, reported having at least one road accident Of these, 62.5% reported at least one accident after having consumed drugs before driving Of these, 62.5% reported at least one accident after having consumed drugs before driving Drivers involved in drug-impaired driving accidents were less likely to be involved in non-impaired accidents Drivers involved in drug-impaired driving accidents were less likely to be involved in non-impaired accidents

28 Drug-Driving Beliefs and Perceptions This study showed that perceptions of accident involvement and impaired driving skills after drinking alcohol in comparison to other drugs for frequent and sometimes frequency of illicit drugs and driving (IDDF) groups were consistently more negative than for drivers who reported never IDDF This study showed that perceptions of accident involvement and impaired driving skills after drinking alcohol in comparison to other drugs for frequent and sometimes frequency of illicit drugs and driving (IDDF) groups were consistently more negative than for drivers who reported never IDDF

29 Discussion Festinger explained this mentality and finding as denial because he stated that driving while using drugs after enduring a lengthy treatment program would likely create a great deal of uncomfortable cognitive dissonance that could be resolved by a major attitude shift about the drugs. Festinger explained this mentality and finding as denial because he stated that driving while using drugs after enduring a lengthy treatment program would likely create a great deal of uncomfortable cognitive dissonance that could be resolved by a major attitude shift about the drugs.

30 Discussion continued... It may also be that lack of awareness of outcomes drug-driving, unlike drink- driving is to blame It may also be that lack of awareness of outcomes drug-driving, unlike drink- driving is to blame However, reports from IDDF testing showed frequent drug-driver users to be aware and said to have been informed previously on drug-driving yet still continue to perceive alcohol a bigger risk However, reports from IDDF testing showed frequent drug-driver users to be aware and said to have been informed previously on drug-driving yet still continue to perceive alcohol a bigger risk

31 Are You The Master Of Your Fate? Rotter, J.B. (1966)

32 Julian Rotter One of the most influential behaviorists in psychology's history One of the most influential behaviorists in psychology's history Proposed that individuals differ a great deal in where they place the responsibility for what happens to them Proposed that individuals differ a great deal in where they place the responsibility for what happens to them

33 Locus of Controls When you interpret the consequences of their behavior to be controlled by luck, fate, or powerful others, this is an external locus of control When you interpret the consequences of their behavior to be controlled by luck, fate, or powerful others, this is an external locus of control When people interpret their own behavior and personality characteristic as responsible for behavioral consequences, it is an internal locus of control When people interpret their own behavior and personality characteristic as responsible for behavioral consequences, it is an internal locus of control

34 The Social Learning Theory of Locus of Controls Behaviors in childhood that were followed by rein forcers establish an expectancy of a desired reinforcer Behaviors in childhood that were followed by rein forcers establish an expectancy of a desired reinforcer Rotter claimed that the totality of your specific learning experiences creates in you a generalized expectancy about whether reinforcement is internally or externally controlled Rotter claimed that the totality of your specific learning experiences creates in you a generalized expectancy about whether reinforcement is internally or externally controlled

35 Method Rotter designed a scale containing paired statements. One statement reflecting an internal locus while the other external Rotter designed a scale containing paired statements. One statement reflecting an internal locus while the other external You choose a statement which you believed to be more true rather than the other (personal belief) You choose a statement which you believed to be more true rather than the other (personal belief) Contains 23 items with 6 filler questions Contains 23 items with 6 filler questions

36 Method continued... Rotter called his test the I-E Scale Rotter called his test the I-E Scale He examined I-E Scale scores in relation to individuals interactions with various events in their lives. They found significant correlations between the scores and situations involving gambling, political activism, persuasion, smoking, achievement motivation, and conformity He examined I-E Scale scores in relation to individuals interactions with various events in their lives. They found significant correlations between the scores and situations involving gambling, political activism, persuasion, smoking, achievement motivation, and conformity

37 Results: Gambling Individuals identified as internals by the I-E Scale tended to prefer betting on sure things and liked intermediate odds Individuals identified as internals by the I-E Scale tended to prefer betting on sure things and liked intermediate odds Externals would wager more money on risky bets and would tend to engage in shifts in betting called gamblers fallacy (betting more on a number that has not come up for a while on the basis that it is due) Externals would wager more money on risky bets and would tend to engage in shifts in betting called gamblers fallacy (betting more on a number that has not come up for a while on the basis that it is due)

38 Political Activism Findings indicated that those who participated in marches and joined civil rights groups were significantly more oriented toward an internal locus of control Findings indicated that those who participated in marches and joined civil rights groups were significantly more oriented toward an internal locus of control This derived from questioning of African American students in the U.S. About activities related to the civil rights movement (1960s) This derived from questioning of African American students in the U.S. About activities related to the civil rights movement (1960s)

39 Persuasion 2 groups were taken. (one highly external, the other highly internal) 2 groups were taken. (one highly external, the other highly internal) Both shared similar views about fraternity and sorority systems on campus and asked to change another students attitude about the organizations Both shared similar views about fraternity and sorority systems on campus and asked to change another students attitude about the organizations Internals were more successful and more resistant to manipulation Internals were more successful and more resistant to manipulation

40 Smoking Smokers tend to be significantly more external that nonsmokers Smokers tend to be significantly more external that nonsmokers Individuals who quit smoking after the original Surgeon General s warning appeared on cigarette packs were more internally oriented, even though both internals and externals believed the warning to be true Individuals who quit smoking after the original Surgeon General s warning appeared on cigarette packs were more internally oriented, even though both internals and externals believed the warning to be true

41 Achievement Motivation A study of 1,000 high school students that found a positive relationship between an internal score and 15 out of 17 indicators that included plans for college, time spent on work, and how interested the parents were in the students work A study of 1,000 high school students that found a positive relationship between an internal score and 15 out of 17 indicators that included plans for college, time spent on work, and how interested the parents were in the students work

42 Conformity A test developed by Solomon Asch, in which a subjects willingness to agree with a majoritys incorrect judgment was evidence for conforming behavior A test developed by Solomon Asch, in which a subjects willingness to agree with a majoritys incorrect judgment was evidence for conforming behavior Subjects were allowed to bet with money (provided by the experimenters) on correctness of judgments Subjects were allowed to bet with money (provided by the experimenters) on correctness of judgments Internals conformed significantly less than the externals did Internals conformed significantly less than the externals did

43 Discussion Three potential sources for the development of internal-external orientations are suggested: Cultural differences, socioeconomic differences, and variations in styles of parenting Three potential sources for the development of internal-external orientations are suggested: Cultural differences, socioeconomic differences, and variations in styles of parenting In cultural differences: Ute Indians, Mexican Americans, and Caucasians were compared. The Ute Indians were more external and whites more internal In cultural differences: Ute Indians, Mexican Americans, and Caucasians were compared. The Ute Indians were more external and whites more internal

44 Discussion continued... These findings suggest that a lower socioeconomic position predicts greater externality These findings suggest that a lower socioeconomic position predicts greater externality Rotter did not provide supportive research for styles of parenting but suggested that parents who administer rewards and punishments that are unpredictable and inconsistent develop an external locus of control Rotter did not provide supportive research for styles of parenting but suggested that parents who administer rewards and punishments that are unpredictable and inconsistent develop an external locus of control

45 Rotter Hypothesis of Internal Locus of control 1. Gain information from the situation in their life in order to improve future behavior in those situations or similar ones 1. Gain information from the situation in their life in order to improve future behavior in those situations or similar ones 2. Take initiative to change and improve the conditions in life 2. Take initiative to change and improve the conditions in life 3. Place greater value on inner skill and achievement of goals 3. Place greater value on inner skill and achievement of goals 4. Be more able to resist manipulation by others 4. Be more able to resist manipulation by others

46 Follow-up Study Psychological Adjustment to Cancer in a Collective Culture (2000) Psychological Adjustment to Cancer in a Collective Culture (2000) Lina N.N. Sun and Sunita Mahtani Stewart Lina N.N. Sun and Sunita Mahtani Stewart They examined the associations between social support, health locus of control, and nasopharyngeal patients They examined the associations between social support, health locus of control, and nasopharyngeal patients

47 Looking at the Variables Social support: important predictor of emotional adjustment. It is used as a coping strategy and decreases stress. This includes support from both family members and medical professionals Social support: important predictor of emotional adjustment. It is used as a coping strategy and decreases stress. This includes support from both family members and medical professionals Perceived control: Important in buffering the effects of stressors. Studies suggest internal beliefs are more adaptive Perceived control: Important in buffering the effects of stressors. Studies suggest internal beliefs are more adaptive

48 (continued)... Individualistic predisposition to experience distress or negative affect: Hong Kongs sample place less emphasis on independence although it is modernized (non-Western values). They also have access to good public care at nominal cost Individualistic predisposition to experience distress or negative affect: Hong Kongs sample place less emphasis on independence although it is modernized (non-Western values). They also have access to good public care at nominal cost *Cross-cultural studies suggest Chinese individuals to more external believers *Cross-cultural studies suggest Chinese individuals to more external believers

49 Methods 152 nasopharyngeal cancer patients (NCP) 152 nasopharyngeal cancer patients (NCP) 105 males. 46 females. 105 males. 46 females. Age ranged from years. Average age: 45.5 Age ranged from years. Average age: 45.5 Average educational level was secondary and incomes reflected a middle and lower-middle class population Average educational level was secondary and incomes reflected a middle and lower-middle class population

50 Measures All measures were administered in Chinese All measures were administered in Chinese Demographic information: gender, age, education level, family income, time since diagnosis, etc. Demographic information: gender, age, education level, family income, time since diagnosis, etc. Social support measures: Was measured on size of network, amount of social activity, and resilience (quality) of support Social support measures: Was measured on size of network, amount of social activity, and resilience (quality) of support

51 Measures continued... Locus of control: An 18-item Multidimensional Health Locus of Control was developed to assess health-related beliefs. Three constructs used were : Internal, Chance, and Powerful Others Locus of control: An 18-item Multidimensional Health Locus of Control was developed to assess health-related beliefs. Three constructs used were : Internal, Chance, and Powerful Others Coping strategies: COPE consists of 28 items measuring 12 different subscales derived on a theoretical basis Coping strategies: COPE consists of 28 items measuring 12 different subscales derived on a theoretical basis

52 Measures continued... Psychological well being: They used the Chinese version of the General Health Questionnaire. Consists of statements describing various symptoms Psychological well being: They used the Chinese version of the General Health Questionnaire. Consists of statements describing various symptoms Neuroticism: 11-item Chinese Neuroticism Questionnaire. Example: In general are your feelings easily hurt with yes/no responses Neuroticism: 11-item Chinese Neuroticism Questionnaire. Example: In general are your feelings easily hurt with yes/no responses

53 Measures continued... Domains and intensity of cancer- related stress: Patients indicated their appraised level of stress in 4 specific cancer-related stressors: Domains and intensity of cancer- related stress: Patients indicated their appraised level of stress in 4 specific cancer-related stressors: 1. Fear and uncertainty about the future 1. Fear and uncertainty about the future 2. Limitations in physical ability, appearance, or life style due to cancer 2. Limitations in physical ability, appearance, or life style due to cancer

54 (continued) 3. Acute pain, symptoms, or discomfort from illness or treatment 3. Acute pain, symptoms, or discomfort from illness or treatment 4. Problems with family or friends related to cancer 4. Problems with family or friends related to cancer

55 Results Gender did not correlate with adjustment variables Gender did not correlate with adjustment variables Use of Social Support: Participants reported using support more frequently when stressors were seen as uncontrollable. Families were also the most frequent source of social interaction than with friends Use of Social Support: Participants reported using support more frequently when stressors were seen as uncontrollable. Families were also the most frequent source of social interaction than with friends

56 Results continued... The size of the social network and the frequency of social interaction did not matter, however, the quality of the support did The size of the social network and the frequency of social interaction did not matter, however, the quality of the support did The only domains that contributed variance to the depression score were the domains of physical ability, appearance, and life style limitations, and of problems with friends and family The only domains that contributed variance to the depression score were the domains of physical ability, appearance, and life style limitations, and of problems with friends and family

57 Results... Health locus of control and adjustment: Contrary to prediction, internal locus of control was associated positively with depression Health locus of control and adjustment: Contrary to prediction, internal locus of control was associated positively with depression

58 Discussion These finding support that social relationships are important barometers of well being in Chinese populations, and should themselves be considered outcome variables These finding support that social relationships are important barometers of well being in Chinese populations, and should themselves be considered outcome variables Internal Locus of control are associated positively with adjustment whereas chance locus of control relates negatively Internal Locus of control are associated positively with adjustment whereas chance locus of control relates negatively

59 Discussion continued... Although at certain levels it would contradict, Hong Kong culture is collective and their belief that inner causes (correct thoughts, wishes) can have important effects. Although at certain levels it would contradict, Hong Kong culture is collective and their belief that inner causes (correct thoughts, wishes) can have important effects. Feng Shui which is part of Chance beliefs are typically accompanied by a set of prescriptions to increase control, rather than feelings of absence of control Feng Shui which is part of Chance beliefs are typically accompanied by a set of prescriptions to increase control, rather than feelings of absence of control

60 Limitations of the Study In-depth interviews may have revealed additional variables In-depth interviews may have revealed additional variables The issue of causality cannot be addressed as the study was done cross-sectional The issue of causality cannot be addressed as the study was done cross-sectional The patients were limited to the public hospital of Hong Kong and did not include any private or other hospitals The patients were limited to the public hospital of Hong Kong and did not include any private or other hospitals


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