Presentation on theme: "HISTORY Despite the economical problems in Germany at the early part of the 20th Century, Erich Rauch Senior started to manufacture: Elora-Werkzeugfabrik."— Presentation transcript:
2HISTORYDespite the economical problems in Germany at the early part of the 20th Century, Erich Rauch Senior started to manufacture:Elora-Werkzeugfabrik GmbH was founded in 1924 by Erich Rauch Senior at Birker Weg 4 in Remscheid/Luettringhausen, which is directly located in the heart of the German Tool Industry.All these products were manufactured in the cellar of his parents‘ home!Swedish Pattern Pipe WrenchesStilson Pipe WrenchesChain Pipe WrenchesMr. Erich Rauch Senior
3HISTORYIn 1928, as his business grew, he purchased land next to his parents home at Birker Weg 5 and built a plant with larger manufacturing capacity, which included for the first time packaging facilities to meet the requirements of his fast expanding business. At the beginning of the 1930's, Elora employed 12 people and continued to grow, up to the beginning of World War II.
4HISTORYAfter the war, Erich Rauch only had 11 employees, but to meet the increasing demand for ELORA products and the expansion of his range of products which included plumbing tools, pipe cutters, open ended spanners, made from chrome vanadium steel and tubular box spanners, he again extended his manufacturing facilities.
5HISTORYWhen, in 1948, the new "Deutsch Mark" was introduced, the demand for Elora products grew. The company expanded from 28 employees in 1948 to 42 in 1950 and 133 in During this time, spanners, tool boxes, tool cabinets and adjustable spanners were introduced to the ELORA range.
6HISTORYDue to the growing difficulties to find qualified labour in Remscheid, ELORA opened a second plant in 1958 at Münk/Eifel which still continues to be an important part of the ELORA production program.
7HISTORYThe two sons of Mr.Erich Rauch joined the company as shareholders in the early 1960's, Karl-Hermann in 1960 and Erich Junior in 1963Mr. Karl-Hermann RauchMr. Erich Rauch Junior
8HISTORYThe company continued to expand its manufacturing facilities at the Remscheid site, which were completed in time for the 60th anniversary of Mr. Erich Rauch Senior
9HISTORYAfter the death of the founder, Mr.Erich Rauch sen. in May 1986, his two sons Karl-Hermann and Erich Rauch jun. continued to run the company and were appointed Managing Directors.In 1994, the commercial, warehouse and packaging departments moved into a bigger and more modern building in Remscheid/Blaffertsberg.
10ELORA Production Facilities in Remscheid HISTORYELORA Headquartersin RemscheidELORA Production Facilities in Remscheid
11Today, ELORA with its modern plants at Remscheid and HISTORYIn 1998 the third generation in the persons of Mrs. Bettina Rauch-Lach and Mr. Andreas Rauch, joined the companyOn the sad and unexpected demise of Mr. Karl-Hermann Rauch in August 2002, his nephew Mr. Andreas Rauch was promoted to Managing Director.Today, ELORA with its modern plants at Remscheid andMünk/Eifel, and a workforce of 155 staff, combine to give a product range manufactured to the highest quality.
12HISTORYThe key for a successful marketing world-wide is the experience gained over decades of high technical knowledge by skilled experts and most modern machineryELORA products have been developed and improved throughout the last 85 years to provide first class quality hand-tools meeting highest growing demands
13WORLDWIDE REPRESENTATION ELORA Products are exported all over the world
14WORLDWIDE REPRESENTATION EuropeGermany, Belgium, Denmark, Finland, France, Great Britain, Italy, Netherlands, Norway, Austria, Portugal, Sweden, Switzerland, Spain, Ireland, Luxembourg, Poland, Romania, Hungary, Ukraine, Czech Republic, Slovakian RepublicAsia / PacificRussia, Azerbaijan, Kazakhstan, India, Pakistan, Sri Lanka, Mauritius, Bangladesh, Burma, Thailand, Malaysia, Singapore, Indonesia, Hongkong, Macao, China, Taiwan, Philippines, Australia, New ZealandMiddle EastEgypt, Jordan, Lebanon, Syria, Iran, Iraq, Saudi Arabia, Yemen, Kuwait, Bahrain, Qatar, U.A.E., Oman
15WORLDWIDE REPRESENTATION AmericaUSA, Canada, Mexico, Brasil, Argentina, Chile, Peru, Costa Rica, Curracao, Jamaica, Panama, Trinidad and Tobago, VenezuelaAfricaKenya, Tanzania, Uganda, Nigeria, South Africa, Nigeria, Sudan, Ethopia
16OUR PHILOSOPHYTo ELORA, the business of manufacturing tools means commitment to our distributors and users in all aspects: we stand for highest quality, user orientated product developments which satisfy the highest expectations in terms of performance, ergonomics and service life. All products are designed to meet the requirements of professional users, who must rely on their tools in day-to-day workThis philosophy has not only provided us with strong customer loyalty, but also proved to be mutually beneficial over the generations, as our long-standing achievements have only resulted from our customers' continued success
17OUR PHILOSOPHYOur reputation precedes us in our commitment to manufacture tools of the highest quality onlyWe aim to bring one of the most extensive, reliable and durable product ranges available and work constantly on new developments and ideasELORA only uses best raw materials from Germany and Europe. All manufacturing processes such as forging, surface treatment, heat treatment and finishing etc. are being performed on the latest state-of-the-art production machinery in order to guarantee a constant high level in quality
18OUR PHILOSOPHYThe requirements for tool manufacturers are changing rapidly. ELORA is at the forefront of new developments. Advanced and environmental technologies play an integral part in our development program as we focus on each and every user's requirementsIn our ongoing mission, we not only believe it is our task to provide the most perfect solution, but also to bring about a promising future with more powerful and reliable tools
19Please keep in mind : a synonym for the HIGHEST QUALITY TOOLS ELORA will always bea synonym for theHIGHEST QUALITY TOOLS