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Greystar.com Greystar Real Estate Partners Bay Area Management, Investment, & Development Overview 16th Annual Developers Forum Bay Area Apartment Association.

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Presentation on theme: "Greystar.com Greystar Real Estate Partners Bay Area Management, Investment, & Development Overview 16th Annual Developers Forum Bay Area Apartment Association."— Presentation transcript:

1 greystar.com Greystar Real Estate Partners Bay Area Management, Investment, & Development Overview 16th Annual Developers Forum Bay Area Apartment Association

2 greystar.com Overview Based in Charleston, South Carolina, Greystar has a presence in over 88 markets nationwide supported by 16 city offices. With multiple lines of business and over 170,000 units managed across the United States, Greystars vertically integrated business model leverages expertise across multiple disciplines to provide turnkey solutions and seamless execution. Since inception in 1993, Greystars focus has been solely on multifamily real estate – a focus that is maintained today. Derek Ramsey Chief Financial Officer 2 Executive Leadership Bob Faith Chairman & Chief Executive Officer Bill Maddux Chief Operating Officer Stacy Hunt Executive Director – Client Services Andrew Livingstone Executive Director – Real Estate Services Wes Fuller Executive Director – Investment Services Scott Wise Executive Director – Development & Construction

3 greystar.com Structure We know the real estate business is cyclical, but our balanced focus on both the service side of the business and the principal side gives us opportunities to grow wherever we are in the cycle. GREYSTAR REAL ESTATE PARTNERS Client ServicesPrincipal Activities 4 Regional offices 16 City offices 70+ Markets 140,000+ Units Managed 4,000 Employees Property Management National Coverage 15,500 Units $1.5B Managed 25 Employees Expertise across multiple product classes and investment strategies Asset Management National Coverage 20 Employees 81 Acquisitions 52 Dispositions Numerous debt and equity relationships Transaction Management 7 Regional offices $250M – renovation volume in last 3 yrs Asset preservation best practices 20 Employees Capital Projects Residential Types Market Rate Housing Student HousingSenior Housing Affordable Housing 3 National Coverage 11,500 Units 20 Employees $2.75B Invested since inception Investment Development 4,000 Units $350M Development pipeline 15 Employees In-house construction

4 greystar.com Clients Greystar has proven its ability to protect and enhance value for many of the largest institutional owners in the country. Organic growth through repeat business, customer referrals, and a reputation as a blue chip organization. 6

5 greystar.com Strong Local Presence Tampa Management 24 Properties, 7708 units Lease-ups Renovations Stabilized Properties Leadership Team National Division Office Andrew Livingstone SE Regional Office Gary Crane Jim Fawcett-Florida City Office Lori Krull 4 Regional Managers Bay Area Management Presence Seneca

6 greystar.com Seneca at Cypress Creek – Opened in June 2009 Seneca at Cypress Creek Cypress Creek, Pasco Co., FL 451 units, 2009, Class A Bay Area Development Presence

7 greystar.com Seneca at Cypress Creek Site Aerial Hwy 54

8 greystar.com Seneca at Cypress Creek Sustainable Land Plan 28 Acre wooded site – 46% tree save including specimen trees and unique clusters Surface water – Conservation easements for Cypress Creek and critical linkage Protected species – 14 gopher tortoise contained and relocated offsite Property Description 28 Apartment Buildings 3-story garden and townhouse Stucco / Hardi exteriors Direct access garages Screened Lanais Controlled Access

9 greystar.com Seneca at Cypress Creek Amenity Package Controlled Access Gates Business Center & Cyber Cafe Game Room with Billiards Resort style pools Outdoor Fire Pit Cabana and grill poolside 24/7 Cardio/Fitness Center w/ Spinning Room Bark Park Plenty of open air space/courtyards Services Included Spot on Maintenance Team Door to Door Valet Trash & Recycling Package Receiving Planned Social Events Pest Control

10 greystar.com Seneca at Cypress Creek Clubhouse features Leasing Center Business Center Cyber Cafe WiFi club room Home theater Game Room w/ Billiards

11 greystar.com Resident Business Center

12 greystar.com Game and Media Room

13 greystar.com Clubhouse and pool area

14 greystar.com Seneca at Cypress Creek Fitness Center 2,000 SF gym Free Weights, Cardio, Universal Kids playroom Wii Fit gaming gear Spinning/group room

15 greystar.com Natural Area with picnic/grill areas

16 greystar.com Seneca at Cypress Creek Resort-style pool Three deck/water elevations California kitchen, fire pit WiFi and surround sound Screened porch seating area

17 greystar.com Seneca at Cypress Creek Diverse Unit Mix One (645 – 981 SF) - 40% Two (947 – 1340 SF) - 46% Three (1321 – 1379 SF) - 4% 2 BR TH (1507 SF) - 6% 3 BR TH (1611 SF) - 5% Modern Features 9 ceilings Open floor plans Screened in Lanias/Bonus rooms* 42 maple cabinets Kitchen Island/Bar* Wood Plank Floors Black on Black/Silver Metallic* GE Appliances w/Microwave Washer / Dryer provided

18 greystar.com

19 Marketing Plan Property Website Marketing collateral –Brochures –Business Cards –Direct Mailers –Business Marketing Pieces Print Advertisements –Guide Books –News Releases Internet sites –Apartments.com – internet sites affiliated with print advertisers –Craigslist.com –Social Media campaign – Facebook/Twitter Drive-by appeal –Signage (front entrance) –Banners on County Line Road –Billboard on 54 –Landscaping –Human Directionals Social Events –Resident Activities –Grand Opening in May 2010 –Annual Haunted House –Pool Parties

20 greystar.com Traffic, Leases and Closing Ratio by Source

21 greystar.com Average Traffic per month: Average # of NET leases per month: Net Closing Ratios 23% 28 %

22 greystar.com Demographics

23 greystar.com Seneca at Cypress Creek YE % Occupancy

24 greystar.com

25 MMFI - make me feel important!! Price is what you pay, Value is what you GET! Warren Buffett quotes to live by: Customers are the center of the universe. Help them and in turn youll be awash with opportunity Sean Storms, TBJ Prospect Build it they will come, manage it and they will stay! Developer! What TEAM SENECA lives by :

26 greystar.com A Fully Integrated Multifamily Service Provider Greystar Real Estate Partners 18 Broad Street, Third Floor Charleston, SC Phone: Website: Greystar Real Estate Partners 4030 Boy Scout Blvd Tampa, FL Phone: 813/ Website:


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