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Source: Fish & Wildlife Service, NMMA An Overlooked Economic Giant An Overlooked Economic Giant Over 140 million Americans make outdoor recreation.

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Presentation on theme: "Source: Fish & Wildlife Service, NMMA An Overlooked Economic Giant An Overlooked Economic Giant Over 140 million Americans make outdoor recreation."— Presentation transcript:

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3 Source: Fish & Wildlife Service, NMMA

4 An Overlooked Economic Giant An Overlooked Economic Giant Over 140 million Americans make outdoor recreation a priority in their daily lives. Over 140 million Americans make outdoor recreation a priority in their daily lives. Americans spend $646 billion annually on outdoor recreation. Americans spend $646 billion annually on outdoor recreation. Between 2005 and 2011 the outdoor recreation economy grew approximately 5% annually– this during an economic recession when many sectors contracted. Between 2005 and 2011 the outdoor recreation economy grew approximately 5% annually– this during an economic recession when many sectors contracted. Source: Outdoor Industry Association

5 For every dollar spent on outdoor recreation products and gear, an estimated four dollars is spent on trips and travel Trip/Travel Spending $524.80

6 Almost one out of five dollars consumers spent on outdoor recreation went to boating and fishing Source: Outdoor Industry Association

7 Over one out of five consumer dollars spent on boating goes towards boats, engines, and accessories Over 300 million boating trips in billion boating exposure hours

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9 Source: Statistical Surveys Inc, NMMA 2011 Abstract 185,780

10 Source: Statistical Surveys Inc, NMMA 2011 Abstract 115, 750

11 Six Priority Action Areas 1.Marketing & Communications 2.Education/Training 3.Youth 4.Diversity 5.Affordability 6.Advocacy

12 Exhibitors reporting returning of the buyer Exhibitors reporting returning of the buyer Boats of all sizes and price points selling Boats of all sizes and price points selling First real sign of positive sentiment among consumers since recession First real sign of positive sentiment among consumers since recession Show experience and marketing are bringing customers Show experience and marketing are bringing customers

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15 NationalMarinaDay.org June 8, 2013

16 87% of current boaters boated as a child Source: NMMA 2011 Recreational Boating Statistical Abstract

17 Source: Recreational Marine Research Center at Michigan State University

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19 Total households equal 15.6 million

20 Source: Recreational Marine Research Center at Michigan State University

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23 E15 and negative effects of Renewable Fuel Standard E15 and negative effects of Renewable Fuel Standard Revisions to Magnuson-Stevens Act Revisions to Magnuson-Stevens Act Engaging every industry sector in boating advocacy Engaging every industry sector in boating advocacy Tri-fuel testing and propeller guard test protocols Tri-fuel testing and propeller guard test protocols 66 new species of coral under Endangered Species Act 66 new species of coral under Endangered Species Act Model Year Enforcement Model Year Enforcement

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25 Join a Priority Action team Join a Priority Action team Ellen Ellen Put Discover Boating to work for your business Put Discover Boating to work for your business Visit GrowBoating.org Visit GrowBoating.org Help get kids on the water Help get kids on the water Be aware of the diversity opportunities Be aware of the diversity opportunities Support National Marina Day Support National Marina Day Visit NationalMarinaDay.org Visit NationalMarinaDay.org Attend ABC, May 8-9 – visit nmma.org/abc Attend ABC, May 8-9 – visit nmma.org/abc


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