Presentation on theme: "Product training Laufen Pro - Furniture LB Marketing & Product Management Furniture – Philipp Leibundgut & Chris Whinyates / 23.September 2010, version."— Presentation transcript:
Product training Laufen Pro - Furniture LB Marketing & Product Management Furniture – Philipp Leibundgut & Chris Whinyates / 23.September 2010, version 2
Contents 1. General information 2. Product range 3. Colours 4. Article numbers 5. Sales arguments 6. Pictures
Background / Motivation / Challenge Laufen Pro is the best selling ceramic set and currently only Case and Open furniture are available to complement this set. They are in comparison too expensive. Due to pricing and three step distribution (other competitors have two) there was a need to find synergies so that quality would not be taken away for price. With Idea we have found the optimal situation giving us a good price whilst still keeping high quality materials including quality surfaces, Blum fittings, 3D fixation system and drawers. Also our special space saving siphon is automatically included with all vanity units Top price / performance ratio 1. General information
Supplier:Idea, Italy Launch : September 2010 (Cersaie) Start of Sales:October General information
Story...valuable interior design for everyone (democratic approach)...excellent value for money...a popular choice for contract projects and private households alike …appealing and functional Swiss industrial design fulfils even high demands...innovative technical solutions in an affordable price segment (e.g. space saving siphon, metal base unit,...)...furniture perfectly suited to the collection in terms of quality, design and price
1. General information D-code NSP: 400mm mm iCon NSP: 600mm Renova 1 NSP: 600mm Central line NSP: 550mm Washpoint NSP: 600mm Competitors Prices are referenced to list prices in Germany for 600mm vanity units (or closest size).
2. Laufen Pro – Furniture Overview Vanity unit 450Vanity unit 550Vanity unit 600Vanity unit 650 Vanity unit 850 Vanity unit 1050Vanity unit 1300Vanity unit 600 for Pro B
2. Laufen Pro – Furniture Overview Medium cabinetTall cabinet
2. Laufen Pro – Vanity units Vanity unit x 580 x 310 mm door left with glass shelf and space saving siphon for wb door right with glass shelf and space saving siphon for wb Vanity unit x 390 x 450 mm with space saving siphon for wb with interior drawer, space saving siphon for wb Vanity unit x 390 x 450 mm with space saving siphon for wb with interior drawer, space saving siphon for wb Vanity unit x 390 x 450 mm with space saving siphon for wb with interior drawer, space saving siphon for wb
2. Laufen Pro – Vanity units Vanity unit x 390 x 450 mm with space saving siphon for wb with interior drawer, space saving siphon for wb Vanity unit x 390 x 450 mm with space saving siphon for wb with interior drawer, space saving siphon for wb Vanity unit x 390 x 450 mm with space saving siphons for wb with interior drawer, space saving siphons for wb Vanity unit 600 (for Pro B) 570x 373 x 380 mm with glass shelf and space saving siphon for wb / /
2. Laufen Pro – Wall cabinets Medium cabinet 350 x 1000 x 335 mm medium cabinet door left medium cabinet door right With two glass shelves Tall cabinet 350 x 1650 x 335 mm tall cabinet door left tall cabinet door right With four glass shelves
2. Laufen Pro – Towel rail Towel rail x 15 x 80 mm The case plus towel rail can be locally fitted to the vanity unit as an option The vanity unit has pre-drilled holes from the inside. The installer just has to drill through (left or right side) and mount the towel rail. A useful option which is easily installed.
2. Laufen Pro – Feet Feet It is possible to order aluminium feet (two in a set). From a design point of view these feet are only to be used in cases where the wall cannot carry the furniture. Because the vanity units are only 390mm high and hang above the floor at about 350mm. This means that the feet are extremely long and do not look very nice for vanity unit with door (450) for vanity unit with drawer, medium and tall cabinet for Pro B vanity unit
3. Colours White 463 Wenge 423 Cappuccino 465
3. Colours It is possible to choose from a further 38 colours (matt lacquered! Not foil surface) There will be a surcharge of ca. 25% (for one piece) and min. one week longer delivery time. For one time orders of 50, 100 or 200 assorted pieces, the surcharge will be less. Down to 13% (200 pieces). There is one colour code (999) for all 38 colours, whilst placing the order add in the comments what colour is requested.
4. Article numbers
5. Sales arguments – Surface In the colour Wenge, the foil has a 3D structure which gives the furniture a real wood feeling. Also available in White and Cappuccino. Because of the matt surfaces it has an easy maintenance and fits both in private bathrooms and in (semi-) public areas as well The surface is a PVC foil which is very scratch, water and UV resistant. The integrated handle is very popular and follows the current trend.
5. Sales arguments – Fittings Fittings: The full extension drawer & interior drawer have metallic sides with integrated soft close. The fittings of the drawer are supplied by the company Blum from Austria. Blum is a very established company for fittings with a high quality standard. The benefits: There is a better slide-out and they have a longer life cycle than with cheaper systems. It is also very easy to adjust the drawer.
5. Sales arguments – Fittings Fittings: The hinges with integrated soft close mechanism are also supplied by Blum, Austria The benefit: Top quality with a long lifecycle.
5. Sales arguments – Fixation system Fixation system: For the installation we use an adjustable 3D fitting / fixation system. It is one of the easiest ways to fit the furniture on to the wall. The benefits: It is logical and simple for the installer. Everything is described within the provided mounting instruction.
5. Sales arguments – Space saving siphon Space saving siphon Innovation: Viega has modified a standard siphon to fit to the Laufen needs. We have the exclusive selling rights for this product for one year. USP! The set includes all pieces to complement the whole Laufen range in all dimensions. It is automatically included with the furniture of Laufen Pro. The benefits: No cut-out anymore in the drawers. The consumer has more space in the drawer.
5. Sales arguments – Space saving siphon Position / situation of the space saving siphon (Pro A furniture)
5. Sales arguments – Summary Advantages in summary: Top price-performance ratio Available in three different trendy surface colours No cut-out in the drawers with the new space saving siphon – USP! Soft close drawers in white with first class metallic sides Integrated handle for more space in front of the washbasin Optional interior drawers Pre-drilled holes for optional towel rail Optional aluminium feet 3D fixation system