Presentation on theme: "Product training Laufen Pro - Furniture"— Presentation transcript:
1 Product training Laufen Pro - Furniture LB Marketing & Product Management Furniture – Philipp Leibundgut & Chris Whinyates / 23.September 2010, version 2
2 General information Product range Colours Article numbers ContentsGeneral informationProduct rangeColoursArticle numbersSales argumentsPictures
3 1. General information Background / Motivation / Challenge Laufen Pro is the best selling ceramic set and currently only Case and Open furniture are available to complement this set. They are in comparison too expensive.Due to pricing and three step distribution (other competitors have two) there was a need to find synergies so that quality would not be taken away for price.With Idea we have found the optimal situation giving us a good price whilst still keeping high quality materials including quality surfaces, Blum fittings, 3D fixation system and drawers.Also our special space saving siphon is automatically included with all vanity unitsTop price / performance ratio
4 1. General information Supplier: Idea, Italy Launch : September 2010 (Cersaie)Start of Sales: October 2010
5 1. General information Story ... valuable interior design for everyone (democratic approach)... excellent value for money... a popular choice for contract projects and private households alike… appealing and functional Swiss industrial design fulfils even high demands... innovative technical solutions in an affordable price segment (e.g. space saving siphon, metal base unit,...)... furniture perfectly suited to the collection in terms of quality, design and price
6 1. General information Competitors D-code NSP: 400mm - €303 iConNSP: 600mm - €390Renova 1NSP: 600mm - €398Central lineNSP: 550mm - €548WashpointNSP: 600mm - €449Prices are referenced to list prices in Germany for 600mm vanity units (or closest size).
7 2. Laufen Pro – Furniture Overview Vanity unit 450Vanity unit 550Vanity unit 600Vanity unit 650Vanity unit 850Vanity unit 1050Vanity unit 1300Vanity unit 600 for Pro B
8 2. Laufen Pro – Furniture Overview Medium cabinetTall cabinet
9 2. Laufen Pro – Vanity units 380 x 580 x 310 mmdoor left with glass shelf and space saving siphon for wbdoor right with glass shelf and space saving siphon for wbVanity unit 550470 x 390 x 450 mmwith space saving siphon for wbwith interior drawer, space saving siphon for wbVanity unit 600520 x 390 x 450 mmwith space saving siphon for wbwith interior drawer, space saving siphon for wbVanity unit 650with space saving siphon for wbwith interior drawer, space saving siphonfor wb
10 2. Laufen Pro – Vanity units 770 x 390 x 450 mmwith space saving siphon for wbwith interior drawer, space saving siphon for wbVanity unit 1050970 x 390 x 450 mmwith space saving siphon for wbwith interior drawer, space saving siphon for wbVanity unit 13001220 x 390 x 450 mmwith space saving siphons for wbwith interior drawer, space saving siphons for wbVanity unit 600 (for Pro B)570x 373 x 380 mmwith glass shelf and space saving siphon for wb / /
11 2. Laufen Pro – Wall cabinets Medium cabinet350 x 1000 x 335 mmmedium cabinet door leftmedium cabinet door rightWith two glass shelvesTall cabinet350 x 1650 x 335 mmtall cabinet door lefttall cabinet door rightWith four glass shelves
12 2. Laufen Pro – Towel rail Towel rail 4.9095.1 320 x 15 x 80 mm The case plus towel rail can be locally fitted to the vanity unit as an optionThe vanity unit has pre-drilled holes from the inside. The installer just has to drill through (left or right side) and mount the towel rail.A useful option which is easily installed.
13 2. Laufen Pro – FeetFeetIt is possible to order aluminium feet (two in a set).From a design point of view these feet are only to be used in cases where the wall cannot carry the furniture.Because the vanity units are only 390mm high and hang above the floor at about 350mm. This means that the feet are extremely long and do not look very nicefor vanity unit with door (450)for vanity unit with drawer, medium and tall cabinetfor Pro B vanity unit
15 3. ColoursIt is possible to choose from a further 38 colours (matt lacquered! Not foil surface)There will be a surcharge of ca. 25% (for one piece) and min. one week longer delivery time. For one time orders of 50, 100 or 200 assorted pieces, the surcharge will be less. Down to 13% (200 pieces).There is one colour code (999) for all 38 colours, whilst placing the order add in the comments what colour is requested.
17 5. Sales arguments – Surface The integrated handle is very popular and follows the current trend.The surface is a PVC foil which is very scratch, water and UV resistant.In the colour Wenge, the foil has a 3D structure which gives the furniture a real wood feeling. Also available in White and Cappuccino. Because of the matt surfaces it has an easy maintenance and fits both in private bathrooms and in (semi-) public areas as well
18 5. Sales arguments – Fittings The full extension drawer & interior drawer have metallic sides with integrated soft close.The fittings of the drawer are supplied by the company Blum from Austria.Blum is a very established company for fittings with a high quality standard.The benefits:There is a better slide-out and they have a longer life cycle than with cheaper systems. It is also very easy to adjust the drawer.
19 5. Sales arguments – Fittings The hinges with integrated soft close mechanism are also supplied by Blum, AustriaThe benefit:Top quality with a long lifecycle.
20 5. Sales arguments – Fixation system For the installation we use an adjustable 3D fitting / fixation system.It is one of the easiest ways to fit the furniture on to the wall.The benefits:It is logical and simple for the installer. Everything is described within the provided mounting instruction.
21 5. Sales arguments – Space saving siphon Innovation: Viega has modified a standard siphon to fit to the Laufen needs.We have the exclusive selling rights for this product for one year. USP!The set includes all pieces to complement the whole Laufen range in all dimensions. It is automatically included with the furniture of Laufen Pro.The benefits:No cut-out anymore in the drawers. The consumer has more space in the drawer.
22 5. Sales arguments – Space saving siphon Position / situation of the space saving siphon (Pro A furniture)
23 5. Sales arguments – Summary Advantages in summary:Top price-performance ratioAvailable in three different trendy surface coloursNo cut-out in the drawers with the new space saving siphon – USP!Soft close drawers in white with first class metallic sidesIntegrated handle for more space in front of the washbasinOptional interior drawersPre-drilled holes for optional towel railOptional aluminium feet3D fixation system