Presentation on theme: "Metal Expert Europe Steel Trade Conference 2013 Stresa - 8 April, 2013 Steel Distribution: rethinking the value chain Tommaso Sandrini CEO S.Polo Lamiere."— Presentation transcript:
Metal Expert Europe Steel Trade Conference 2013 Stresa - 8 April, 2013 Steel Distribution: rethinking the value chain Tommaso Sandrini CEO S.Polo Lamiere S.p.A. Vicepresident Assofermet
After 5 years of crisis all the rings of the value chain in Europe are destroying value MiningMillsDistributionEnd-Users High profits Tight market control by oligopolists New capacity to come into force in medium term Not of interests for Italy/Europe Huge overcapacity Negative results: record losses in 2012 Deleveraging in progress but with serious problems BAT investments not sustainable Hostile regulatory environment Hostile social and environmental consensus Huge overcapacity Highly fragmented market Role overlapping among market operators with steel mills distribution jeopardizing SSCs business Insufficient Profitability Often unstructured market operators Hostile regulatory environment Continuous volume reduction: delocalization of production sites and bankruptcy/insolvency Increasing competition in most of the competing arena from emerging markets operators Business environment unable to support and boost research and innovation Widespread financial weakness Often unstructured market operators
Through commercial agreements or equity shares in SSC Strong role overlaps within the value chain Production Distribution Consumption End-users SSCs Stockholders Traders Domestic Mills Import Mills
SSCs are basically running two separate business at a time Steel processing for end-users applications 1 Managing the complexity of the sourcing process 2 Highly Capital intensive Focus on production efficiency Mature technology: no significant innovation or discontinuity expected Long term return Huge overcapacity Traditionally has been the KSF Skill profile highly available within the market Managing the price volatility Thorough upstream and downstream knowledge: from scouting of steel mills to deep understanding and counseling of the end-users Short term return Skills and systems insufficient: mainly managed through unstructured and not- formalized process Overlap with traders
Running the two businesses synergically has a big potential of value creation Arbitrage opportunity in the upstream part of the business: continuous scouting of the market Main benefits Permanent liquidity of the downstream market thanks to the relationship with the end-users Managing the complexity of a fragmented portfolio Main risks Understanding the risks of the businesses of our end-users From Managers of Technical Assets …. to Portfolio Managers Skills ???? Systems ???? Organization ????? Sufficient scale ?????
Main trends for the near future 1.Strong selection in progress among the end-users: KSFs are company-specific not business dependent 2.Likely reshaping of the production arena within Europe with opportunity for SSCs arising from a more open market. European Union position to be clarified. 3.Selection process among SSCs and other distribution operators boosted by end-users insolvency rather than margin squeeze: KSFs are the intangibles 4.Unlikely consolidation of cooperation/acquisition models among SSCs and Steel Mills. 5.Threat for SSCs arising from the increasing role of the integrated distribution of the Steel Mills 6.A new balance has to be found in every ring of the value chain with a significant lower volume with the respect to the pre-crisis time: no recovery has to be expected 7.Deleveraging required: investments process basically stopped for mature technologies. Only technological discontinuity can boost a new investment cycle