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Marketing Careers in Steel Indiana University Kelley School of Business September 26, 2000 Matt Salis.

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Presentation on theme: "Marketing Careers in Steel Indiana University Kelley School of Business September 26, 2000 Matt Salis."— Presentation transcript:

1 Marketing Careers in Steel Indiana University Kelley School of Business September 26, 2000 Matt Salis

2 Topics Marketing Positions - Types More than a Number Steel Industry Segments Typical Compensation Importance of Training Travel and Relocation Electronic Commerce

3 Marketing Career Journey Pure Marketing Positions Sales & Marketing Positions –Retail –Commercial –Industrial Steel –Steel Production –Steel Distribution –Steel Trading

4 More than a Number

5 A Day in the Life of an SSR

6 Steel Industry Value Web ` Iron Ore -- Tons $ Raw Materials ` MBQ B Tons $ Steel Producers Imports Domestic ` CFI -- Tons $ Traders Tons $ Service Centers Tons $ $ Energy Tons $ Construction Tons $ OEMs/Processors Tons $ Automotive Tons $ Other -- Other -- Tons $ Exports SBQ B Rebar B Lt. Strcl B Flat Roll B Wire Rod B Other B Energy -- Pig Iron -- Scrap -- Tons $ Unclassified Virgin Iron -- Scrap -- Ferro Alloys -- Rolls -- Electrodes -- O 2 /Gases -- % Integrated B Tons $ % -- Mini-Mills B -- Production Total 115MM $15 BYN Total 102MYN $41 BYN Total 35MYN $12 BYN Total 35MYN $12 BYN Total 13MYN $4.4 BYN Total 7 MYN $3.5BYN Total 4 MYN $1.5 BYN Total 25 MYN $11 BYN Total 66 MYN $26 BYN Total 31 MYN $13 BYN Total 6 MYN $2B BYN Total 28 MYN $11 BYN` Industry Segmentation a critical dimension

7 Steel Industry Compensation Salary Only –Typical at Producer Level –Internet is Increasing Frequency Commission –Typical at Distribution Level Salary / Bonus / Commission –Creative Packages Exist on All Levels

8 Importance of Training

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12 Charging the furnace

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15 Travel & Relocation Travel –Large National Customers –Number of Production Facilities Matter Relocation –A Must for Success –Typically Exciting Cities

16 Electronic Commerce B2B Transactions $2.7 Trillion 2004 –Forrester Research 61 Dot Coms in Metals Business Seat at the Table is Key Cargill Steel Example - GSX

17 Cargill Steel Kelley School of Business Recruiting October 24, 2000


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