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Essentially healthy the Waitrose Approach Joanne Lunn Nutritionist.

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Presentation on theme: "Essentially healthy the Waitrose Approach Joanne Lunn Nutritionist."— Presentation transcript:

1 essentially healthy the Waitrose Approach Joanne Lunn Nutritionist

2 It is our responsibility to make sure that our products, labels and all forms of communication comply with all relevant legislation Of particular relevance to healthy eating EC Regulation on Nutrition and Health Claims This exists to ensure that customers are not misled by false or meaningless claims If we wish to communicate health messages in advertising we must comply with rules set out in CAP codes which have mirrored requirements of NHCR Because we sell the food we want to talk about….

3 Communications

4 The Past – Black and White

5

6 LOVE life nutrition principles

7 The LOVE Life Range

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9 Our aim is to encourage our customers to eat more of the foods that provide us with the nutrients many of us are not getting enough of Fruit and vegetables Oily fish Wholegrain foods Vitamins and minerals Omega 3 Fibre

10 Front of Pack LOVE life claims

11 Point of Sale

12 LOVE Life Magazine

13 LOVE Life you count

14 Meal Plans to Support the Range

15 LOVE Life Free From

16 Thank you! –Joanne Lunn –


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