Presentation on theme: "Essentially healthy the Waitrose Approach Joanne Lunn Nutritionist."— Presentation transcript:
essentially healthy the Waitrose Approach Joanne Lunn Nutritionist
It is our responsibility to make sure that our products, labels and all forms of communication comply with all relevant legislation Of particular relevance to healthy eating EC Regulation on Nutrition and Health Claims This exists to ensure that customers are not misled by false or meaningless claims If we wish to communicate health messages in advertising we must comply with rules set out in CAP codes which have mirrored requirements of NHCR Because we sell the food we want to talk about….
The Past – Black and White
LOVE life nutrition principles
The LOVE Life Range
Our aim is to encourage our customers to eat more of the foods that provide us with the nutrients many of us are not getting enough of Fruit and vegetables Oily fish Wholegrain foods Vitamins and minerals Omega 3 Fibre