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Event Recap February 11, 2006 South Shore Cultural Center Chicago, IL.

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Presentation on theme: "Event Recap February 11, 2006 South Shore Cultural Center Chicago, IL."— Presentation transcript:

1 Event Recap February 11, 2006 South Shore Cultural Center Chicago, IL

2 Event Overview For the Love of Chocolate brought Chicagos top chefs together to turn a Chicago ballroom into a dazzling chocolate wonderland, all to benefit Abby Wodrich, a one-year-old NW Indiana girl battling kidney disease and Childrens Memorial Hospital, where shes being treated.

3 The Cause One-year-old Abby, the daughter of Lisa and David Wodrich, was born nine weeks before her scheduled arrival and one day after the tragic death of her twin sister. Abby was in the neonatal care unit in Indiana, then transferred to Children's Memorial Hospital, where for 16 weeks, the doctors and nurses worked around the clock to help her survive. As a result of an unforeseen twin complication that took the life of her sister and greatly diminished oxygen rich blood to Abby's vital organs, Abby has less than 5% kidney function and is in dire need of a kidney transplant. Her father David has been screened as a donor and is a match. The two of them will undergo surgery that will allow Abby to lead a more fulfilling life. The goal of For the Love of Chocolate is to assist them in helping defray the medical costs of the transplant surgery and lifelong prescriptions. The family will be sharing the proceeds with Children's Memorial Hospital NICU to ensure that more babies will receive the help they need to survive and to say thank you for saving Abby.

4 Our Partner The French Pastry School was proud to partner with the world-renowned Childrens Memorial Hospital in Chicago, which is where Abby is being treated, and where she will receive her transplant. A portion of the proceeds raised will be shared with Childrens Memorial to help Abby and others like her.

5 The Organizers The French Pastry School at City Colleges of Chicago spearheaded the event, armed with a team of volunteers who helped make it happen.

6 The Event - By The Numbers For the Love of Chocolate attracted more than 50 top Chicago-area chefs, along with Chefs Nicholas Lodge (Atlanta) and Ewald Notter (Orlando), Dominique Tougne (Chicago), Jean Joho (Chicago), Charlie Trotter (Chicago) Six states were represented, including Illinois, Indiana, Michigan, Georgia, Florida and Wisconsin

7 The Event - By the Numbers More than 700 guests attended the event, to see chocolate sculptures, clothing, landscapes and plenty of the sweet stuff to eat! The premiere event raised more than $50,000 for Abbys transplant and Childrens Memorial Hospital

8 The Event

9 A Chocolate Wonderland Guests entering the South Shore Cultural Center were treated to a wonderland of sweets and savories More than a ton of chocolate in every form was on display, from chocolate painting to a chocolate jungle scene

10 Our Hosts Emcee Paul Friedman, an announcer for the Chicago Cubs, kept things running smoothly Celebrity Guest Michael Essany, former talk show host on E! Television, kept the crowd entertained

11 Exotic Flavors On Display Alain Roby, Corporate Pastry Chef for Hyatt Corporation wowed the crowd with his giant jungle sculpture, made entirely of chocolate

12 They Wore It Well Models roamed the grounds wearing one-of- a-kind candy clothing, and selling raffle tickets

13 The Ultimate Indulgence For the more adventurous, our Cocoa Sutra room held all kinds of sumptuous surprises, from chocolate body shots to chocolate body painting to the piece de resistance - a flowing chocolate river and chocolate covered models created by Sheraton Hotel and Towers Chicago Executive Pastry Chef Omar Martinez

14 The Kids Competition Guests were entertained by a light-hearted sculpture contest where kids partnered with top chefs - including Sebastien Canonne and Jacquy Pfeiffer, Ewald Notter and Nicholas Lodge - to create unique works of pastry artistry!

15 The Sounds of the Night Music was provided by three bands throughout the evening: The Scott Pazera Quartet, Liza and Jesus Villareal, and capping off the night was Slippery When Wet, a popular Chicago-area 80s cover band

16 Event Publicity The Media Ate Up Our Story

17 A Sweet Story Media jumped at the chance to talk about chocolate clothing, chocolate sculptures and chocolate body art, especially because it was for a great cause Coverage blanketed Chicagoland and Northwest Indiana for weeks prior to the event, building buzz

18 Some of our placements…

19 Print/Online Coverage For the Love of Chocolate was featured in more than 14 newspaper articles, in 11 publications including major newspapers Chicago Sun-Times, the Daily Herald and Northwest Indiana Times and popular lifestyle magazine Chicago Social Event made headlines in numerous publications, including garnering a full-color, front-page mention in local Chicago newspaper Skyline Online presence included weekend guide pick in popular online newsletter Daily Candy; event was also highlighted in AOL CityGuide and Chicago Magazines Dish newsletter

20 On Television Three TV segments that aired the week prior to the event, on Chicagos CBS and FOX affiliates and local news channel CLTV, were a key factor in enticing guests to attend Because the event wasnt set up yet, but reporters wanted to see what would be on display, we re-created the event in the kitchen of The French Pastry School - including chocolate body painting, chocolate sculpting and a model in chocolate clothing

21 Television Coverage Television segments included: FOX Chicago Morning News (February 7) - Reporter Nancy Loo stopped by for a segment live from the school, talking to Jacquy Pfeiffer about the nights activities. Metromix TV on CLTV (February 8) - Reporter Jackie Tranchida talked to Jacquy, event chair Luisa Rothman and Nicholas Lodge about the event, and she even wore a candy dress on-air. CBS2 Morning News (February 9) - Reporter Joanie Lum stopped by, talked to Jacquy, and we surprised the station with a sculpture featuring their station logo!

22 Radio Coverage Public Service Announcement mentioned on several top radio stations, including Chicago stations WTMX-FM The Mix, WBBM-FM, WILV-FM, WDRV-FM, WLS-AM, and Northwest Indiana stations WAKE-AM, WLJE-FM, WXRD-FM and WZVN-FM

23 In Summary… WBBM-TV (CBS) WFLD-TV (FOX) CLTV/Metromix: The TV Show Chicago Sun-Times (2 mentions) Daily Herald Daily Southtown Northwest Indiana Times (2 feature articles/2 mentions) Chesterton (Ind.) Tribune The Chronicle (NW Ind.) The Beacher (NW Ind.) Chicago Skyline (Cover story with large photo of Abby) RedEye Chicago Social WTMX-FM WILV-FM WDRV-FM WLS-AM Daily Candy AOL CityGuide CBS2 Web site LAKE Magazine Web site Chicago Magazine Dish Newsletter For the Love of Chocolate was featured in:

24 Media Highlights Some of our favorite press mentions…

25 Event Press

26 Northwest Indiana Times -- January 25, 2006

27 Event Press (Replace this with a scan of the article and pull quote) So if you feel like taking your honey to the sweetest event in town, or, if Cupid's arrow hasn't struck and you want to drown your sorrows in chocolate galore, head over to a benefit for Children's Memorial Hospital and 14- month-old Abby Wodrich, a CMH patient who is facing a kidney transplant later this year.

28 Event Press

29 RedEye -- February 10, 2006

30 Event Press February 7, 2006 February 8, 2006 February 9, 2006

31 We hope you join us February 10, 2006 www.fortheloveofchocolate.org


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