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Published byKeven Clint
Modified over 2 years ago
Presented by: Azure Grayot EDC
Presented by: Azure Grayot EDC
CHOOSING THE RIGHT SHOWS
CHOOSING THE RIGHT SHOWS Showcase Your Services & YOU
Enhance Your Image & Branding CHOOSING THE RIGHT SHOWS
Introduce the Business Opportunity CHOOSING THE RIGHT SHOWS
Womens Expos Business Expos Wedding Shows Wellness-Related Venues Sexuality-Related Shows Craft Shows Fairs Festivals
Is this show your target audience?
What is the attendance expected to be? UNDERSTANDING DEMOGRAPHICS
How has the show done in the past? UNDERSTANDING DEMOGRAPHICS
What is the household income of attendees? UNDERSTANDING DEMOGRAPHICS
Determine your budget for time and money.
COST ANALYSIS Successful trade show participation takes time.
COST ANALYSIS Find out if you get a copy of all attendees contact info.
COST ANALYSIS Will this be worth your time & money?
COST ANALYSIS Find out what is included in the cost of the event.
COST ANALYSIS Follow-up evaluations are important, too.
Be sure the show organizers have an advertising plan.
PRE-SHOW ADVERTISING Market your current customers before the show.
Be close to the front entrance.
BOOTH SELECTION Select a spot on the right-hand side of the exhibition.
BOOTH SELECTION Corner Booths
MAXIMIZNG YOUR BOOTH APPEAL
MAXIMIZING YOUR BOOTH APPEAL Make your booth memorable in a good way.
MAXIMIZING YOUR BOOTH APPEAL Your booth represents you & Passion Parties.
MAXIMIZING YOUR BOOTH APPEAL Keep your booth display classy & romantic.
MAXIMIZING YOUR BOOTH APPEAL You may have only 5-10 seconds to catch their attention.
MAXIMIZING YOUR BOOTH APPEAL Open booths give an open feel.
HOW TO SET UP AN AWARD- WINNING BOOTH!
HOW TO SET UP AN AWARD-WINNING BOOTH! Table Covers
HOW TO SET UP AN AWARD-WINNING BOOTH! Create interest using risers.
HOW TO SET UP AN AWARD-WINNING BOOTH! Keep it simple.
HOW TO SET UP AN AWARD-WINNING BOOTH! Make it eye-catching.
HOW TO SET UP AN AWARD-WINNING BOOTH! The comfort of carpet
HOW TO SET UP AN AWARD-WINNING BOOTH! Electricity
SHOW OFF HOW AWESOME YOU ARE
WHAT TO WEAR
WHAT TO BRING Calendar/Hostess Pack Draw Box & Slips Spin to Win Wheel Catalogs Bowl of Candy Flowers
OTHER SUPPLIES Scotch Tape & Duct Tape Pens Scissors Safety Pins Zip Ties Trash Bags
OTHER SUPPLIES Paper Chairs Frame Holders/Stands Food/Water/Snacks Risers for Your Display Small Clipboards
WHAT TO DO & HOW TO GET THEM IN
YOUR MAIN OBJECTIVE:
Book parties on the spot!
YOUR MAIN OBJECTIVE: Give something away.
YOUR MAIN OBJECTIVE: Dont sell products.
YOUR MAIN OBJECTIVE: Keep them moving.
YOUR MAIN OBJECTIVE: Be prepared & enthusiastic.
YOUR MAIN OBJECTIVE: Take a lunch break. Dont eat at your booth.
Follow up within 24 hours.
FOLLOW-UP TIPS Have a follow-up email ready to go.
FOLLOW-UP TIPS Systems for follow-up to success.
FOLLOW-UP TIPS Enter people into your contact list.
FOLLOW-UP TIPS Post Calls
FOLLOW-UP TIPS Text Messages
FOLLOW-UP TIPS Gift Certificates
FOLLOW-UP TIPS Keep Track
GO ROCK YOUR TRADE SHOW!
Presented by: Azure Grayot EDC
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