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MLPR Ltd Credentials November 2008. Testimonials MLPR has restored my faith in PR. They are an absolute pleasure to work with both from my perspective.

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Presentation on theme: "MLPR Ltd Credentials November 2008. Testimonials MLPR has restored my faith in PR. They are an absolute pleasure to work with both from my perspective."— Presentation transcript:

1 MLPR Ltd Credentials November 2008

2 Testimonials MLPR has restored my faith in PR. They are an absolute pleasure to work with both from my perspective and from the journalists. I have constant positive feedback. In the flowery world of PR its nice to see that results can be achieved in such a short space of time. Lindy Lopes, Managing Director, Austique

3 Who We Are MLPR was set up in July 2004 by Marie Louise Pumfrey, a a PR & marketing expert with over 18 years experience in luxury fashion, television, radio, retail, entertainment and health. Previously at Channel Five for seven years, Marie Louise worked in Sydney Australia for fashion and lifestyle agency Spin Communications, and prior to that at Lynne Franks PR and LBC Radio in London. At launch MLPR represented luxury brands Connolly & Michel Guillon and now the client list includes a varied list of luxury consumer brands and retailers including Austique, Wilbur & Gussie, Thomas Lyte, Hobo International and Total Wardrobe Care. Close relationships with fashion editors, stylists and feature writers ensures that MLPR can generate extensive results in terms of news stories, features, and product placement in the style press, national and regional newspapers.

4 What We do Press events Product and store launches Media relations Celebrity dresses and relationship building Strategic development and creative brand consultancy Identifying and recommending partnerships Strategic PR & marketing planning & execution

5 Current Clients FashionLuxury Retail Elizabeth LauAustique SuwhaThomas Lyte Cohen et Sabine AccessoriesLife-Style Wilbur & GussieTotal Wardrobe Care Hobo InternationalTravel Wardrobe Care Alison van der Lande Emmy Wedding Shoes

6 I had not experience of PR so when I was introduced to MLPR I did not know what to expect. It has been a rollercoaster with my products in press probably every 2-3 weeks in glossies and national newspapers. My PR experience has been a joy and I can highly recommend MLPR, Julia Dee, Total Wardrobe Care. We employed MLPR to launch Thomas Lyte to the consumer press in October 2007. We have been impressed by their creativty and innovative approach and are delighted by the results which have included coverage across the national press, Amy Scott

7 How We Work Initial media audit to establish current press awareness & views. PR tools – working with the clients to clarify what is required to undertake a PR campaign and develop any materials required. Devise clients goals and develop a strategy and calendar to establish time frame for activity and results. Tailor made PR campaign Target key press with one-on-one meetings to present brand Weekly call around to target media list Constant research & strategy to achieve results Regular news flashes, press releases and call arounds. Monthly Reports including PR evaluation

8 Case-Study Thomas Lyte MLPR was appointed by Thomas Lyte in 2007 to launch this luxury corporate gifts brands. Strategically MLPR advised that Thomas Lyte should be launched as a consumer brand with a corporate service in-order to generate significant press coverge. Thomas Lyte is an on-line English luxury brand which although starting within the corporate gifts market, plans to be a major luxury consumer brand with a shop opening in Spring of 2009. The gifts & products are available to the consumer via the website. Key points:- –High end consumer media launch at Browns Hotel in July to present range to the press. Over 50 media attended. –Strategic partnership with Craft Council to launch the Thomas Lyte Modern Heritage Award 2008, to discover new young design talent. –Launched The Thomas Lyte Art Insider, an on-line cool contemporary art-investment club written by insider from London art world, & designed to encourage new traffic to the Thomas Lyte website. –Editorial features in Vogue, GQ, How To Spend It, FT –Media partnership with The Esquire Business Awards

9 FT, Times Magazine, Independent, ES, GQ, Telegraph Magazine, Evening Standard, Easy Living – see for full

10 Case Study: Austique MLPR was appointed to launch the new on-line fashion boutique for Kings Road luxury shop, Austique. MLPR has been representing them for a three month project prior to this, with the objectives to raise-awareness of the shop & its unique selling points, and also generate products and news stories on the shop. Following on from this, MLPR achieve significant press coverage across the national supplements & weekly magazine. Highlights; Daily Mail, Instyle, How to Spend It, GQ, Grazia

11 MLPR Press Day Nov 2008 MLPR hosted SS 09 Press Day in a Studio Show room Fouberts Place over 2 days. Strategically located and scheduled to co-incide with other major press days. Cool invite & great goody bags Almost 70 press attendance including Grazia, Red, Tatler, Daily Telegraph, The Times, This Morning, FT

12 Contact Us Marie Louise Pumfrey 0208 537 0011

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