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BBCs Response to Culture, Media and Sport Commons Select Committee Enquiry into the Future of the BBC Audience Information Pack.

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Presentation on theme: "BBCs Response to Culture, Media and Sport Commons Select Committee Enquiry into the Future of the BBC Audience Information Pack."— Presentation transcript:

1 BBCs Response to Culture, Media and Sport Commons Select Committee Enquiry into the Future of the BBC Audience Information Pack

2 The UK publics relationship with the BBC Over this Charter period, usage of the BBC has remained very high: almost all of the UK uses the BBC each week, for around19 hours on average 1.Their usage of BBC services This is because of the high level of quality that the public associates with BBC programmes and services 2.Their views on the quality of BBC content And it is also because of the extent of the trust that they have in BBC output 3.Their trust in the BBC The time people spend with the BBC, coupled with their appreciation of the content, has meant that support for the BBC has risen over this Charter period 4.Their views on the BBC overall Likewise, while no form of taxation is universally popular, there has also been an increase in public backing for the licence fee as the means of funding the BBC 5.Their views on the licence fee Slide 2

3 The UK publics relationship with the BBC Over this Charter period, usage of the BBC has remained very high: almost all of the UK uses the BBC each week, for around 19 hours on average 1.Their usage of BBC services This is because of the high level of quality that the public associates with BBC programmes and services 2.Their views on the quality of BBC content And it is also because of the extent of the trust that they have in BBC output 3.Their trust in the BBC The time people spend with the BBC, coupled with their appreciation of the content, has meant that support for the BBC has risen over this Charter period 4.Their views on the BBC overall Likewise, while no form of taxation is universally popular, there has also been an increase in public backing for the licence fee as the means of funding the BBC 5.Their views on the licence fee

4 Slide 4 The UK publics usage of BBC services Over this Charter period, usage of the BBC has stayed strong and steady despite increasing media choice and decreasing share of revenues Almost all of the UK (96% of UK adults) uses the BBC each week, and these audiences spend a considerable amount of time with BBC services (around 19 hours per week, on average) The public consumes the BBC for substantial periods of time across multiple platforms: Almost nine in ten people watch BBC TV overall each week. BBC One reaches more people than any other channel in the UK irrespective of age, socio-economic group and location Two-thirds of all adults listen to BBC Radio each week Half of all adults use BBC Online each week (62% of online adults), and it is the only UK-owned website in the top ten most-used websites in the UK

5 BBC expenditure now accounts for around a quarter of total broadcast industry revenues in the UK Slide 5 Notes: Figures for are taken from Ofcom's 2013 Communications Market Report. Figures for are taken from Ofcom's 2008 CMR. Figures for are taken from Ofcom's 2004 CMR. 'BBC' includes Ofcom's estimates for BBC expenditure on TV and Radio, based on figures reported by the BBC. 'Advertising' includes TV advertising revenues and Commercial Radio revenues. Subscriptions includes Ofcoms estimates of BSkyB and Virgin Media television subscriber revenue. Other includes TV shopping, sponsorship, interactive (including premium rate telephony services), programme sales and S4Cs grant from the DCMS Ofcom

6 Pan-BBC consumption has stayed broadly stable in recent years (measurement in this form began in 2009) Slide 6 Cross-Media Insight Survey (CMI) by GfK, c6,000 UK adults per quarter. Pan-BBC average weekly reach (15+ minutes); pan-BBC average time spent per user per week

7 BBC TV viewing has stayed strong and steady over this Charter period Slide 7 BARB, 4+. BBC TV average weekly reach (15+ minutes cons.); BBC TV average time spent per viewer per week New BARB contract

8 The BBC TV portfolio overall continues to reach almost nine out of ten people in the UK each week Slide 8 BARB, 4+, average weekly reach (15+ minutes cons.), FY 12/13 Average weekly reach per portfolio %

9 While BBC Ones reach varies across different audiences, it is the channel that reaches most people in every group Slide 9 Average weekly reach of the channel among each audience group % BARB, average weekly reach (15+ minutes cons.), FY 12/13

10 While the actual level varies, the BBC TV portfolio is the most watched on all TV platforms Slide 10 BARB, 4+, share FY 12/13. Channel 4 portfolio includes S4C; Sky portfolio includes Flextech. Platform viewing based on TV sets Portfolio share per TV platform %

11 BBC Radio reach remains strong, though there has been a drop in the amount of listening, reflecting the platform overall Slide 11 RAJAR, 15+. BBC Radio average weekly reach (15+ minutes); BBC Radio average time spent per listener per week. Data run using Jan-Mar quarter of each FY, 12-month weight

12 BBC Radio is listened to more than Commercial Radio though both reach around two-thirds of UK adults each week Slide 12 RAJAR, 15+. Average weekly reach (15+ minutes), time spent per listener per week, FY 12/13. Data run using Jan-Mar quarter, 12-month weight Average weekly reach % Time spent per week per listener hh:mm 16:1513:14 The most listened to UK-wide radio station The most listened to digital radio station Commercial Radio

13 Half of UK adults use BBC Online each week, and it is the only UK-owned website in the top ten most-used sites in the UK Slide Top ten most-visited websites in the UK 50 % All UK adults 62 % UK online adults Average weekly reach of BBC Online Adults using BBC Online each week over time in millions Methodology change Cross-Media Insight Survey (CMI) by GfK, c6,000 UK adults per quarter, Q3 2013, average weekly reach (3 mins+) of BBC Online. BMRB/TNS/GfK Expenditure and Food Survey 2002 to 2004; Opinions and Lifestyle survey ; CMI 2008 onwards (small method change from Oct 2012) comScore Media Metrix, UK 6+, November 2013 (desktop only)

14 44m The BBC has experienced strong growth on new platforms Slide 14 BBC apps downloads since launch BBC iStatsiStats Digital Analytix. App store download figures (to end Oct 2013) of all BBC TV iPlayer requests now come from mobiles or tablets, up from 6% in 2010 BBC iPlayer TV and radio requests per month in millions 41% Oct 2012 Browsers accessing BBC Online per week 11.5m Oct m 4.2m8.8m From mobiles From tablets millions Oct 2012Oct 2013 Oct 2010Oct 2011 Oct 2009

15 The BBC makes a key contribution to the wider news market Slide 15 Kantar Media for Ofcom, 2,628 users of news nowadays, News consumption in the UK: research report, published Sep provider only – BBC 1 other provider only 2 providers 3 providers 4 or more providers However, around one in ten news consumers get news only from the BBC as most choose to use more than one provider* *provider = wholesale provider – classified as the company that provides the news for the given source (hence if a consumer uses both Sky News and commercial radio for news, this would be classed as one provider as Sky News provides the news for both) Owing to rounding, data does not sum to 100 Ofcom data shows that people regard the BBC as their most important news provider In answering the question, respondents give the name of the one news source of greatest personal importance to them. Ofcom then categorises the responses into wholesale providers Looking at all the sources of news you have said that you use, which one IS MOST IMPORTANT TO YOU PERSONALLY?

16 BBC Global News services reach around a quarter of a million people around the world per week Slide 16 The Global Audience Estimate (GAE) measures the combined reach of the BBCs international services – BBC World Service, BBC World News and bbc.com/news – across the world BBC Global News any platform reach per week in millions millions

17 The UK publics relationship with the BBC Over this Charter period, usage of the BBC has remained very high: almost all of the UK uses the BBC each week, for around 19 hours on average 1.Their usage of BBC services This is because of the high level of quality that the public associates with BBC programmes and services 2.Their views on the quality of BBC content And it is also because of the extent of the trust that they have in BBC output 3.Their trust in the BBC The time people spend with the BBC, coupled with their appreciation of the content, has meant that support for the BBC has risen over this Charter period 4.Their views on the BBC overall Likewise, while no form of taxation is universally popular, there has also been an increase in public backing for the licence fee as the means of funding the BBC 5.Their views on the licence fee

18 Slide 18 The UK publics views on the quality of BBC content The publics high usage of the BBC is directly connected to their high appreciation of the quality and impact of BBC content Data from Ofcom shows that BBC One and BBC Two are rated as higher quality than the other public service broadcaster (PSB) channels The BBC also emerges as a global leader on quality – in a recent international survey of 14 countries, BBC One was rated highest out of 66 major TV channels The BBC has a considerable impact across all parts of its mission to Inform, Educate and Entertain That said, the BBC continues to focus on increasing the distinctiveness of content and catering for the nations, regions and communities of the UK where BBC scores are not ahead of other broadcasters The UK public values a wide range of genres from the BBC

19 Ofcoms data shows that BBC channels are rated as higher quality than the other public service broadcaster channels Slide 19 Ofcom, PSB Annual Report, Data collected by BDRC Continental, Mar-Dec 2012, self- reported viewers of the channel: BBC One 1,683; BBC Two 684; ITV 1,214; C4 676; C5 361 % of viewers saying channel shows well-made, high quality programmes

20 International research shows that the UK is a leader on overall TV quality, with BBC One receiving the highest quality score Slide 20 Populus for the BBC, 14 countries, 500 adults per country rated the quality of each of the biggest TV channels in their country, Oct 2013 Dark blue = Publicly-funded channel Light blue = Commercially-funded channel Out of 66 channels in 14 countries, BBC One receives the highest quality score of all, with BBC Two ranked third Perceptions of TV channel quality rated by respondents in the country % Very / fairly good quality To what extent do you think the quality of programmes on the following television channels in [INSERT COUNTRY NAME] is good or poor?

21 Inform: the BBC is the UKs major news provider Slide 21 BARB, Jan-Jun 2013 YouGov for BBC, May Based on those who watched coverage of each respective broadcaster BBC News is an active choice among the UK population TV news minutes broadcastTV news viewing BBC News helps citizens understand big issues Election 2010 coverage improved my understanding of the issues: % of viewers to the provider BARB, Election Night (3 min+ reach cons.), Royal Wedding and Euros (average audience). BARB Olympics 15+ minute cumulative reach; Ipsos MORI 2012 While news consumers use c4-5 different sources of news on average, they choose the BBC for national moments BBC One coverage on Election Night 2010 reached 15m people – 2x higher than ITV 18.7m watched the 2011 Royal Wedding ceremony on BBC One – 3x higher than ITV 91% of the UK watched the 2012 Olympics on BBC TV 96% felt the BBCs coverage met or exceeded their expectations 12.3m watched the 2012 Euros Final on BBC One – 6x higher than ITV

22 Educate: the BBCs educational mission has real impact Slide 22 BBC content helps people learn in a variety of ways Ofcom PSB Annual Report, Data collected by BDRC Continental, Mar-Dec 2012, self-reported viewers of the channel: BBC One 1,683; BBC Two 684; ITV 1,214; C4 676; C5 361 Pulse by GfK for BBC. 777 UK adults who used iPlayer on a computer in the last 3 months. Oct 2013; TNS for BBC. 1,038 adults, Dec BARB 4+ cumulative reach; Dax/iStats; Retail Week Oct 2013 BBC services encourage people to take up new digital skills iPlayer users say iPlayer is a reason they got home broadband internet users said one of the main reasons they went online was because of bbc.co.uk 1 in 10 1 in 8 Ofcom data shows that more viewers say they find programmes to make them stop and think on the BBC % of viewers saying channel shows programmes that make me stop and think The Shakespeare Unlocked season reached over 14m people Bitesize (BBCs online study support resource for school-age students in the UK) : 1.6m average weekly unique UK browsers John Lewis sales of food mixers rose 62% and cake cooling racks by 70% during The Great British Bake Off

23 Slide 23,; Ofcom data shows that more viewers say they find programmes they want to watch on BBC channels Ofcom PSB Annual Report, Data collected by BDRC Continental, Mar-Dec 2012, self-reported viewers of the channel: BBC One 1,683; BBC Two 684; ITV 1,214; C4 676; C BARB, 4+, average audience / Glastonbury 3 min+ cumulative reach BARB, 4+, average monthly reach 15+ mins (cons.), Sep-Nov 2013, first-runs only, BARB Entertainment genre (excludes comedy sub- genres). Channel examples: average audience % of viewers saying channel shows programmes I want to watch Entertain: the BBC makes content viewers find highly engaging Entertainment shows are among the top-performing programmes on each BBC TV channel The BBC brings audiences together for different forms of entertainment 67% of the UK watch entertainment content on BBC TV in a month Top Gear: series average audience 5.3m Russell Howards Good News: series average audience 0.9m 12.8m people in the UK watched the 50 th anniversary episode of Doctor Who Only Connect: series average audience 0.9 m Strictly Come Dancing: series average audience 10.8m 9.5m people in the UK watched series 3 of Miranda, and 11.5m watched the Boxing Day 2012 episode 33% (19.0m) of the UK watched Glastonbury 13 on BBC TV

24 The BBC continues to focus on increasing the distinctiveness of content Slide 24 % of viewers saying channel shows programmes with new ideas / different approaches Ofcom data shows that BBC channels are not ahead of other PSBs on distinctiveness of content However, improvements are being made % of BBC TV programmes viewers rate as being fresh and new (BBC measure of distinctiveness) Not measured in this form prior to /112012/13 Pulse by GfK for the BBC. c20,000 UK adults 16+ on panel Ofcom, PSB Annual Report, Data collected by BDRC Continental, Mar-Dec 2012, self- reported viewers of the channel: BBC One 1,683; BBC Two 684; ITV 1,214; C4 676; C5 361 % Agree

25 And the BBC continues to focus on how it caters for the nations, regions and communities of the UK % of viewers saying channel portrays my region fairly to the rest of the UK Ofcom data shows that BBC channels are not well ahead of the other PSBs on portrayal % of viewers saying channel shows different kinds of cultures within the UK Slide 25 Ofcom, PSB Annual Report, Data collected by BDRC Continental, Mar-Dec 2012, self- reported viewers of the channel: BBC One 1,683; BBC Two 684; ITV 1,214; C4 676; C5 361

26 Some improvement is being made – BBC TV share in Scotland, Wales and the North West is moving closer to the UK average Slide 26 BARB, 4+, financial years BBC Accountability and Reputation Tracker by Kantar Media WalesScotlandNorthern Ireland SouthMidlandsLondonNorth West North sub-regions Nations and regions BBC TV share compared with the UK average Chart shows share gap: BBC TV share in each nation/region minus BBC TV share in the UK overall Yorks & Humb North East In the North West peoples perceptions of BBC portrayal of their region now match the UK average North

27 9 Among parents From both a consumer and citizen perspective, people want a variety of genres on BBC TV The UK public values a wide range of genres from the BBC Ipsos MORI for the BBC, 2,118 UK adults 15+, June Consumer value: Please divide these 100 points between the types of programmes you and your household watch on BBC TV based on the amount you value watching them Among parent s Consumer value Points allocated Respondents divided 100 points between genres based on how much they / their household value them from BBC TV Citizen value Mean score Respondents rated each genre out of 10 based on how much they value each from BBC TV for the benefit of society Citizen value: Thinking about the good of society as a whole, how important do you feel it is that the BBC broadcasts each type of programme? (Scale: 1 = not important at all; 10 = extremely important) Slide 27

28 The UK publics relationship with the BBC Over this Charter period, usage of the BBC has remained very high: almost all of the UK uses the BBC each week, for around 19 hours on average 1.Their usage of BBC services This is because of the high level of quality that the public associates with BBC programmes and services 2.Their views on the quality of BBC content And it is also because of the extent of the trust that they have in BBC output 3.Their trust in the BBC The time people spend with the BBC, coupled with their appreciation of the content, has meant that support for the BBC has risen over this Charter period 4.Their views on the BBC overall Likewise, while no form of taxation is universally popular, there has also been an increase in public backing for the licence fee as the means of funding the BBC 5.Their views on the licence fee

29 Slide 29 The UK publics trust in the BBC High usage of the BBC is also linked to the publics trust in BBC output Levels of trust in the BBC dropped in the autumn of 2012 with the events around Jimmy Savile and Newsnight In 2013 scores have been moving closer to the levels they were at earlier in 2012, though recovery is not yet complete Public trust in the BBC has been rising over the longer term. This means that levels of trust, despite the recent fall, are higher now than they were in 2004 The BBC remains by far the most trusted news source in the UK and is also seen as the most impartial news provider

30 Levels of trust in the BBC dropped in the autumn of 2012 with the events around Jimmy Savile and Newsnight. There has been improvement in 2013, though recovery is not yet complete Slide 30 BBC Accountability and Reputation Tracker by Kantar Media, c1,000 UK adults per month Olympics fortnight Severance pay Jubilee weekend PAC* session *Public Accounts Committee Savile coverage Newsnight apology Pollard Report Transcripts released Stuart Hall guilty I trust the BBC - mean score / 10 1 = strongly disagree; 10 = strongly agree General impression of the BBC - mean score / 10 1 = extremely unfavourable; 10 = extremely favourable

31 Slide 31 BBC Accountability and Reputation Tracker by Kantar Media, c700 UK adults per quarter until Oct 2010, c1,000 per month from Nov 2010 Peoples trust in the BBC has been rising over the long term. Current figures are higher than 2004 Queen / faked competitions 07-10/07 Mean score /10 General impression of BBC I trust the BBC Gaza Appeal 01/09 PQF 6Music 01/10 Jimmy Savile 10/12 Ross/ Brand 10/08 I trust the BBC - mean score / 10 1 = strongly disagree; 10 = strongly agree General impression of the BBC - mean score / 10 1 = extremely unfavourable; 10 = extremely favourable

32 In comparison with other news providers, the BBC remains by far the most trusted source of news in the UK Slide 32 Ipsos MORI for the BBC, UK adults 16+ who follow the news (1,873), Feb 2013 Newspaper titles include the Sunday editions Of all the news sources (TV broadcaster, radio, newspaper, magazine or website), which ONE source are you most likely to turn to for news you trust the most? Open- ended OtherDont knowNone News

33 And the BBC is the news source people turn to for impartial news coverage Slide 33 Of all the news sources (TV broadcaster, radio, newspaper, magazine or website), which ONE source are you most likely to turn to if you want impartial news coverage? Open-ended Ipsos MORI for the BBC, UK adults 16+ who follow the news (1,873), Feb 2013 Newspaper titles include the Sunday editions News OtherDont knowNone

34 When people rate different news providers in turn, broadcasters and broadsheet newspapers receive the highest scores for impartiality Slide 34 How biased or impartial do you think each of the following news sources is? Mean score / 10: 1 = very biased; 10 = very impartial Ipsos MORI for the BBC, UK adults 16+ who follow news (half sample answering about impartiality: 919). Newspaper titles include the Sunday editions Broadcaster Broadsheet newspaper Mid-market newspaper Tabloid newspaper News aggregator Social network

35 Slide 35 The vast majority of the public think that it is of real importance for the BBC to be independent from the Government of the day How important, if at all, do you think it is that the BBC is independent from the Government of the day? TNS for the BBC, 1,030 UK adults 16+, Aug % 11% Important Unimportant

36 The UK publics relationship with the BBC Over this Charter period, usage of the BBC has remained very high: almost all of the UK uses the BBC each week, for around 19 hours on average 1.Their usage of BBC services This is because of the high level of quality that the public associates with BBC programmes and services 2.Their views on the quality of BBC content And it is also because of the extent of the trust that they have in BBC output 3.Their trust in the BBC The time people spend with the BBC, coupled with their appreciation of the content, has meant that support for the BBC has risen over this Charter period 4.Their views on the BBC overall Likewise, while no form of taxation is universally popular, there has also been an increase in public backing for the licence fee as the means of funding the BBC 5.Their views on the licence fee

37 Slide 37 The UK publics views on the BBC overall The time people spend with the BBC, coupled with their appreciation of the content, has meant that public support for the BBC has risen over this Charter period The public has a very positive view of the BBC overall and gives the BBC a 7 out of 10, on average. This has stayed broadly steady over the last year and has been rising over this Charter period Compared with 2007/08 and despite greater media choice today, more people now feel: the BBC maintains high standards of quality the BBC is a great ambassador for the UK the BBC helps people make up their minds about issues of the day glad the BBC exists Four in five people would miss the BBC if it no longer existed

38 The public has a very positive view of the BBC, giving a score of 7 out of 10, on average. This has stayed steady over the last year Slide 38 BBC Accountability and Reputation Tracker by Kantar Media, Jan – Nov 2013, 11,177 UK adults 16+. General impression scale: 1 = extremely unfavourable; 10 = extremely favourable General impression of broadcasters and organisations Mean Score % Approvers 76%48%66%45%49%75%72%41%51%65%80%76%51%37%61%

39 Public perceptions of the BBC have improved over this Charter period Slide 39 Kantar for the BBC, Pan-BBC Tracking Study and BBC Brand and Reputation Tracker, UK adults 2007/08: sample sizes: 10,312 General impression; high standards of quality; 4,284 Glad the BBC exists, BBC helps people understand; 4,212 BBC is a great ambassador 2012/13: sample sizes: 12,236 General impression; high standards of quality; 6,140 Glad the BBC exists, BBC is a great ambassador; 6,096 BBC helps people understand Mean score / 10 1 = extremely unfavourable; 10 = extremely favourable (general impression) 1 = strongly disagree; 10 = strongly agree (other statements ) Mean score / 10

40 Four out of five people would miss the BBC if it was no longer there Slide 40 NatCen Social Research for BBC Trust, 2,609 UK adults16+, Jan-Feb 2013 % who would miss each broadcaster if it no longer existed

41 The public strongly supports the BBCs mission and backs the BBC taking creative risks Slide 41 Ipsos MORI for the BBC, 1,024 UK adults 15+, Aug 2010 Agree Disagree The BBCs programmes and services should inform, educate and entertain people The BBC should air all kinds of views and opinions, even if some people find them challenging The BBC should encourage creativity, new talent and innovation, even if some people might take offence The BBC should provide something that suits different peoples tastes and interests, even if not everything is of interest to me personally The BBC should try out new and fresh ideas for programmes and services even if not everything they try always works well The BBC should not be afraid to show material that some people might find offensive 89% 2% 93% 1% 91% 2% 85% 4% 90% 4% 72% 13%

42 The UK publics relationship with the BBC Over this Charter period, usage of the BBC has remained very high: almost all of the UK uses the BBC each week, for around 19 hours on average 1.Their usage of BBC services This is because of the high level of quality that the public associates with BBC programmes and services 2.Their views on the quality of BBC content And it is also because of the extent of the trust that they have in BBC output 3.Their trust in the BBC The time people spend with the BBC, coupled with their appreciation of the content, has meant that support for the BBC has risen over this Charter period 4.Their views on the BBC overall Likewise, while no form of taxation is universally popular, there has also been an increase in public backing for the licence fee as the means of funding the BBC 5.Their views on the licence fee

43 Slide 43 The UK publics views on the licence fee While no form of taxation is universally popular, long term polling (using the same question in each wave) shows that there has been an increase in public backing for the licence fee over this Charter period 47% of the UK overall now back the licence fee – making it the method of funding the BBC with the single most support (compared with 27% for advertising and 22% for subscription) Support is higher now than it was in 2004 when 31% backed the licence fee (and higher than twenty years ago) Public perceptions of the value for money of the BBC have also been rising The household cost in real terms today, the range of services now and continued high levels of usage of the BBC all help to raise public support for the BBC and for the licence fee

44 Long term polling using the same question shows that there has been an increase in public backing for the licence fee since 2004 Slide : ICM, 1,037 UK adults 18+; 2009: ICM, 1,001 GB adults 18+; 2011: ICM, 1,034 UK adults 18+; 2012: Ipsos MORI, 2,078 adults 15+; 2013: Ipsos MORI, 1,034 UK adults 18+. All telephone surveys except Ipsos MORI 2012, which was face-to-face 1-3 Nov Which of the following would you like to see as the main source of BBC funding?

45 Slide 45 The licence fee is the top choice for funding the BBC across all ages, socio-economic groups and types of TV ownership Which of the following would you like to see as the main source of BBC funding? Ipsos MORI for the BBC, 1,031 UK adults 18+, Nov 2013

46 Recent polling by YouGov also shows that the licence fee is the means of funding the BBC with the single most support, backed by c50% of the public Slide 46 YouGov for Prospect, 1,712 GB adults 18+, Feb 2013 Which of these statements about the BBC comes closest to your view?

47 When scored on a scale from 1 to 10, public perceptions of the value for money of the BBC have shown an increase Slide 47 Survey change Nov 2010 Value for money of the BBC Mean score /10: 1 = extremely poor; 10 = extremely good BBC Accountability and Reputation Tracker by Kantar Media, 700 UK adults per month until Oct 2010,1,000 per month from Nov 2010 The BBC Trust also asks the public for their perceptions of value for money on a four-point scale. On the four-point scale, perceptions have stayed steady

48 The household cost today, the range of services now and high usage all help to raise public support for the BBC and licence fee Slide 48 BARB 4+, RAJAR 15+, CMI 16+ £ per household (in 2013 prices) 0.25% of GDP c40% of broadcast revenues £ per household 0.23% of GDP c25% of broadcast revenues Limited competition: 46% share of TV and radio Extraordinary competition: 42% share of TV and radio 19.8 hours per person per week 21.3 hours per person per week (1) NATIONS RADIO 20 years ago Today Notes: (1) Figure comparable to 1994 methodology and sources so differs from source used on slide 6

49 End Slide 49


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