4Promotion of Vera Wang (key points) ---“A spinster wants Vera Wang, a divorced woman misses Vera Wang, and a remarried woman congratulates herself because she can have another Vera Wang. No women can resist the charm of this top brand. It also conveys women's expectation for love and marriage.”---Vera Wang has made wedding gowns for many well-known public figures, such as Chelsea Clinton, Karenna Gore , Ivanka Trump and news reporter Campbell Brown.---lots of shows in Pairs and American---They also have website on internet--- Top of the mind.--- Brand loyalty.
5Super stars ﹠ Public people effects Both of them are famous movie stars in China. Because of their wedding, many Chinese people get know about Vera Wang more and more.
7Placement (market in China) Vera Wang--They have only one store in Shanghai,China.-- You can book the wedding gowns but need to wait for 20 months.-- You can go to their website to book, but they won’t send their products to China.-- This are not convenient for the Chinese consumer.LILLE LISE--They have lots of stores in China.-- You can book the wedding gowns and only need to wait for 20 days.-- You can go to their website to book, and they will send to your home.-- It’s make their service convenient for the Chinese consumer.better!
8Because of their strategic position, LILLE LISE has benefited greatly for consumers to buy their products.
10Quality of Vera Wang (key points) Gorgeous and grace.Hand-madeThe uncommon tactility of fabric, the exquisite fold, perfect fits the needs of high-level clients.Fashionable.Lots of super star were Vera Wang in Oscar.
13Price of LILLE LISE is cheaper Vera Wang---RMB30000+--- Their target market is rich and famous people.--- income level is highLILLE LISE---RMB1980+---much cheaper than Vera Wang--- Their target market is well-off family.--- income level is middle.better!
14Benefits of usewonVera WangLILLE LISE VSVera Wang
15Benefits of use of Vera Wang It will make you like a princess on your wedding.You will never forget the day that you in Vera Wang.Your will get praise and envy from others when you wear Vera Wang.Show your social position.Every girl has dream in her wedding, Vera Wang can help them to achieve their dream.
16Lots of famous and public people wear wedding gown in their wedding to show their social position.
18Design featuresAs a wedding gown, LILLE LISE offers the special service that their consumers have two free chances to chance their wedding gowns to evening wear.This was make consumers won’t put away their wedding gown after only use once.
21Conclusion I think LILLE LISE has a better competitive advantage. LILLE LISE has bigger target market than Vera Wang. Their price is more cheaper than Vera Wang what lots of people are able to pay for.It’s very convenient for people buy it in china.Their valuable-add service make their product effect to use.