2 Origin’O – health and wellness convenience store NBO/Operator:Craenendonck NV, BelgiumDescription:Health & wellness convenience store specialising in naturally healthy and mainly organic foodLaunch date and location:May 2006Louvain, BelgiumUSPs: Offers healthy, fresh and packaged food in a trendy environment. Products aimed at breakfast are in the entrance area and are followed by bread, cheese, vegetarian snacks and ready meals.Potential: Origin’O could successfully attract wealthy young consumers, particularly in areas such as university towns.
3 Eden Teva Market- organic hypermarket NBO/Operator:Blue Square Israel Ltd, IsraelDescription:Hypermarket specialising in organic and health and wellness productsLaunch date and location:June 2007, Poleg Industrial ZoneUSPs:Largest retailer specialising in organic and bio products in IsraelPotential:In line with the rising health andwellness trendBenefits from the growing popularity of health-oriented products among Israeli consumers3
4 ThreeSixty – supermarket for the health conscious NBO/Operator:Dairy Farm International, Hong KongDescription:First organic supermarketLaunch date and location:December 2006, Landmark Central,Hong KongInsert photoUSPs: Offers a large range of organic food products, cosmetics and toiletries and environmentally-friendly household products. Experts in naturopathic and homeopathic medicine stationed in the Wellness Centre to provide free advice on health supplements and beauty products.Potential:A second outlet opened in Oct 2007, with a third planned for Targets a nichemarket, attractive to a higher-income group but is likely to move into the mainstreamin view of growing health awareness. Jusco and ParknShop supermarkets are alsointroducing organic sections to cater for the growing demand.
5 Marjane – fairtrade in hypermarkets NBO/Operator:Group ONA, MoroccoDescription:Marjane Hypermarket: offers fairtrade products and products made by prison inmatesNotLaunch date and location:June 2007, MoroccoUSPs: Fairtrade products section in hypermarket, with a share of profits given to less privileged farmers. Display of products made by prison detainees – funds to help in their resettlement after release.Potential:Marjane chain grew in popularity following these initiatives. Othersupermarket chains such as Label Vie have followed in its footsteps.
6 Happily - convenience store for women NBO/Operator:am/pm Japan Co LtdDescription:Convenience store with products specifically tailored to womenLaunch date and location:December 2005Tokyo, JapanUSPs: Staffed only by womenPowder room furnished with a dressing tableOffers wide range of skin care products and dietary supplementsPotential:Targets a high-spending demographicStrong potential in largest cities in developed markets
7 Nutradia – convenience store for diabetics NBO/Operator:Diabeticom, BelgiumDescription:Health and wellness convenience store for diabeticsInsert photoLaunch date and location:April 2006Brussels, BelgiumUSPs: Offers a complete range of high-quality health and wellness ‘for food intolerance’ packaged food for diabetics but also people suffering from obesity. All saleswomen are dieticians and thus advise customers with professionalism.Potential: Although it is set to remain a market niche, Nutradia should benefit from the growing incidence of diabetes II in Belgium, with 8% of the population already diagnosed as diabetic. In addition, the Nutridia brand is already being distributed by other shops (eg Delhaize).
8 Kidfresh – convenience store for kids NBO/Operator:Kidfresh Inc, USDescription:Health and wellness convenience store for childrenLaunch date and location:January 2007Manhattan, New York, USUSPs: Sells healthy ready meals made in conjunction with paediatric nutritionistOffers additional services: cooking classes and story timesPotential:Will remain niche, not likely to move into mainstream grocery retailing.Could be converted into a children’s corner in outlets offering similarassortment for adults eg Wholefoods Market.
9 Just Married Centre – shopping mall for engaged couples NBO/Operator:Immogrinvest Kft, HungaryDescription:Shopping mall where one can buyeverything for weddingsLaunch date and location:Spring 2009, Biatorbágy, HungaryUSPs: Located near Budapest, the centre will be 40,000 sqm, including 200 shops and restaurants, banks, a playground for children, party rooms etc. All goods and services needed for a wedding will be available in an exclusive environment. Target group is engaged couples and relatives, as well as friends invited to a wedding. Seasonally changing rental fees for tenants.Potential:The population in the immediate catchment area (less than 15 minutes journey) is about 2 million. Future development depends on the composition of outlets, offered goods, services and their price level.
10 Volg – mobile village store NBO/Operator:Volg Konsumwaren AG, SwitzerlandDescription:Village grocery store on wheelsLaunch date and location:June 2007, SwitzerlandInsert photoUSPs: Present in rural areas where there are no shops. Convenient, particularly in areas with a high proportion of elderly customers, as the store comes to its customers. Offers limited product assortment of 450 products at standard Volg prices.Potential:Higher consumer potential than in normal stores – the investment is about the same for a store and the mobile version.Good potential in rural areas, but not in cities.
11 Passabene – self scanning NBO/Operator:Coop Schweiz, SwitzerlandDescription:Self-scanning option – to be rolled out to Coop stores all over SwitzerlandInsert photoLaunch date and location:June 2007, WankdorfUSPs: No more queuing at the cash deskTimesaving self-serviceThe use of self-scanning is limited to holders of a loyalty cardPotential:Matches increasingly hectic lifestyles of Swiss consumersCost saving from the retailer’s point of viewHelps strengthen the customer-retailer relationship and gather information aboutconsumer habits
12 Tesco Fresh & Easy – self-operated checkouts NBO/Operator:Fresh and Easy Neighbourhood Markets Inc (owned by Tesco PLC), USDescription:New, smaller supermarket format includes 100% self-operated checkouts and a number of health/environmentally- friendly measuresLaunch date and location:November 1, Hemet, California, US.USPs: Smaller format than normal US supermarkets, high proportion of ready meals, checkouts 100% self-operated. Own brand foods include no artificial additives or colours and no added trans fats. Solar-powered distribution centre.Potential:Tesco sees major development potential within the US market, with consumersresponding well to the new format that the Fresh & Easy brand has unveiled afterextensive testing. Possibility that elements such as self-operated checkouts maynot appeal to consumers looking for a more personal approach.
13 Tesco Poland – talking trolleys NBO/Operator:Tesco Polska Sp zooDescription:Tesco shopping carts have an integrated audio system, activated by infrared sensorsLaunch date and location:June 2007, Tesco Krakow, PolandUSPs: Carts play advertisements for particular products as the customer passes the shelfPotential:The advertisement reaches the customer at the most appropriate time – whilechoosing the product. This is an advantage for manufacturers and distributorsas a new marketing form and eases choice for customers.As there are lots of ads all around, this could be annoying for the customer,especially when he/she simply passes the product, without the intention to buy.
15 Casa Mediashopping – TV shopping NBO/Operator:Media Shopping SpA, ItalyDescription:TV shopping in sitcom format combining shopping and entertainment. Broadcast daily on Mediaset channel 4Launch date and location:January 2006USPs:First tv shopping formatted as part of areal half-hour sitcom. The story is set in aflat share and focuses on the actors’/tv sellers’ friendships and daily life. Products are promoted by being used as part of the scene within the sitcom. Products include general household care products, furniture, cosmetics, clothes …Potential:Strengths - customers become familiar with the idea after a few episodes; viewersappreciate the sitcom shopping/entertainment mix, and prefer this to otherconventional and less enjoyable TV shopping formats.Weaknesses - targets mainly pensioners and housewives; the first group couldfind this innovative format misleading.
16 Just Fries – French Fries vending machine NBO/Operator:Prolave, FranceDescription:Vending machine located on the high street, offering a portion of freshly cooked French fries for €2 and in 2 minutes, with a selection of sauces, salt and napkinLaunch date and location:Valenciennes (Northern France) in September 2007USPs: The only vending machine to sell products cooked on demand. Available 24/7 for on-the-go consumption. Just Fries stresses the quality of the fries, with high-quality oil and frozen potatoes, and a new cooking process enabling rapidity and great taste without odours.Potential:Great buzz around this machine in terms of media coverage. Appeals especially toyoung consumers because of its convenience and quality. Prolave aims to install amachine in every region in France.Another concept, Just Tapas, is in development and should be launched in 2008.Photo: sent by Prolave for the presentation
17 Datart – mobile payment terminals NBO/Operator:DATART International, Czech RepublicDescription:Mobile payment terminalsLaunch date and location:June 2007, Prague, BrnoUSPs: Offers its customers the option to order via the internet but pay with credit card on delivery by mobile payment terminal installed in delivery vans.Potential:This solution improves the perceived security of card paymentand has increased on-line shopping business.
18 Arome – packaged fresh cut fruit vending NBO/Operator:Dure CS, South KoreaDescription:Packaged fresh-cut fruits from a vending machineLaunch date and location:Launched 2nd half 2006; located in South Korean sports centres, saunas, rest stops, educational institutions, tourist resorts, etcUSPs: For Won1,000-2,000, consumers can select packaged fresh fruits ranging from cherry tomatoes and apples to oranges and kiwi fruit from a vending machine; disposable utensils are included. The vending operation has a refrigeration plant and well-planned logistics so that the fruits are kept fresh at the ideal temperature of 4-5°C.Potential:As Korean consumers increasingly focus on wellbeing and health, fruit vending machines can be successful, given the convenience they provide, and the fact that they offer a healthy alternative to products such as carbonated beverages or confectionery.18
19 Retailing via Second Life NBO/Operator:Linden Labs, USDescription:Retailers are offering sales of their virtual “products” to Second Life users for their residents.Launch date and location:Gained prominence late-05/early-06USPs: Users of Second Life are purchasing,with actual money traded into “Linden Dollars”. Mainstream retailers along with outside entrepreneurs are looking to cash in.Source: americanapparel.netPotential:Big names include adidas, Sony, Coldwell Banker, Toyota, & Circuit City. Linden Labs CEO: “There are more than $1.3 million per day worth of interpersonal transactions.” Not verified, but likely only a small portion for retail merchants. Some, such as American Apparel (above), have already decided that the Second Life phenomenon is over, and have left the site.
20 Healthcare For You – OTC vending machine NBO/Operator:Shanghai No. 1 Pharmacy Co Ltd, ChinaDescription:OTC healthcare vending machineLaunch date and location:March 2007Shanghai metro, ChinaUSPs: Has direct phone link to doctor forhelp. Provides wide range of OTC drugs.Can be used in Chinese, Japanese or English.Potential:Quick and easy way to get basic OTChealthcare productsConvenient for office workersToo expensive for most Chinese consumers
21 Comjoin – water vending machine NBO/Operator:Beijing Comjoin Water Vending Machine Co Ltd, ChinaDescription:Water vending machine providing filtered water at RMB4 for a 8.9-litre barrel but requiring consumers to bring their own containersLaunch date and location:Late 2004, Beijing, ChinaUSPs: Located in residential areas, easy to purchaseConsumers can purchase however much they wantThe water is filtrated by eight processesMuch cheaper than packaged waterPotential:Rapidly increasing in terms of market coverage by attracting individual franchisers due to the cheap cost of the machine at only RMB8,500 per unit.Market is currently unregulated, there may be a need for increased regulatory control.Need for further education on health and safety aspects of selling water viavending machines.