3 Outline Brief introduction of our marketing plan Brief introduction of our productsMajor competitors & marketing objectivesTarget marketMarketing mix – 4Ps
4 Marketing plan Unilever foods (China) – Branches in Guangzhou First three months of 2012Guangzhou
5 LIPTON QUALITY MELLOW Name: LIPTON QUALITY MELLOW (立顿绝品醇) Owner: Lipton TeaLaunch time: September 15th, 2010Category：bottled instant milk tea drink (速溶杯装奶茶)Type: convenience goodsPLC: introduction phasethe largest supplier of branded tea in the world in the introduction phase macha 两个4声
6 Major competitors Nestle (雀巢) XiangPiaoPiao (香飘飘) u.loveit (优乐美) [nɛsˈle] ['nesl] the largest food and nutrition company in the world foothold
16 Advertising TV – commercials -- GDTV & TVB Direct mail – E-mails Media of advertisingAdvertisingTV – commercials GDTV & TVBDirect mail – sInternet – shopping websites & video websitesportals & social networking websitesOutdoor – posters & electric displaysTransportation – buses
17 Sales promotion 1 Exotic styles French BritishJapaneseTaiwanTime: January, February, March of 2012Scene: hypermarkets, supermarkets,convenience storesActivities:Points – of – sales displaysSampling -- temporary counters & salesgirlsPremium – 4 units + a well-designed cup / teaspoonbait
18 Romantic Valentine’s Day A romantic trip to Paris EnjoyA romantic trip to Paris&LIPTON QUALITY MELLOWSales promotion 2Time: 19:30-21:30 February 14th, 2012Scene: Grandview Square (正佳广场)Name: “YOUR CUP OF TEA”Holder: Unilever foods (China)Activities:DIY their own milk tea pairs of loversFree milk tea & cookies -- participantsTickets for an oversea trip -- winners
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