Presentation on theme: "THE NU GENERATION OPPORTUNITY"— Presentation transcript:
1ageLOC® Body Trio Nu Generation opportunity supported by science and products
2THE NU GENERATION OPPORTUNITY The Nu Generation Opportunity is the exciting continuation of the overall ageLOC® story worldwide.ageLOC® science continues to lead the way in anti-ageing and recent breakthroughs are brought to you through new, innovative ageLOC® products.ageLOC® Body Trio further enables Nu Skin® Distributors worldwide to continue achieving their dreams by providing powerful products for a youthful body image.
3ageLOC® BODY TRIO Insights, consumer trends and product positioning Title slide
4A GLOBAL NEEDThe overall loss of a slim, youthful physical appearance is an ageing issue that concerns consumers across global markets.A significant segment of the population is unhappy with their shape.Loss of appearance and figure acutely affects sense of self and self-esteem, loss of confidence in appearance and the desire to cover body and hide shape.Particularly in women, sagging skin and loss of shape for breasts, buttocks, thighs and underarms, and accumulation of fat around the abdomen and hips are ranked amongst the top ageing concerns. In men, loss of shape/physique, muscle tone and strength ranked amongst the top ageing issues.Source: New Perceptions in Skin Care, 2010 Source: Greenfield Anti-aging Exploratory, 2008/2009
5% OF RESPONDENTS WHO STATED “DISSATISFIED” OR “VERY DISSATISFIED” A significant proportion of consumers are unhappy with their appearance particularly their body shape. This creates opportunities to position beauty products as “antidotes to reality.”QUESTION: Please state how satisfied you are currently with each of the following:1. Your body weight and shape2. Your physical attractiveness/appearance60%Dissatisfied with body weight and shapeDissatisfied with physical attractiveness/appearance50%47%46%43%42%41%40%38%30%% OF RESPONDENTS WHO STATED “DISSATISFIED” OR “VERY DISSATISFIED”29%30%27%24%22%20%18%10%0%EuropeUSBrazilAsia PacificMENAGlobalSource: Datamonitor Consumer Survey, April/May 2009
6THE CURRENT BODY SHAPING ENVIRONMENT Currently, the size of the market for firming and anti-cellulite products is US$14.7 billion.1Appearance consciousness is driven by social pressures and dissatisfaction with one’s own appearance. Appearance management is such an emotionally important issue for consumers that they “eagerly await and adopt” the latest technology and innovation.Slimming products are taking inspiration from professional treatments and allowing consumers to embrace these principles in the comfort of their homes.1 Euromonitor, Global Firming and Anti-cellulite Sales, 2010
7THE CURRENT BODY SHAPING ENVIRONMENT cont’d Consumers are relying more on approaches beyond diet to address their body concerns. To be truly effective, products must be developed for efficacy. These clinically tested and science-backed products provide the results time-starved, appearance-conscious consumers seek.2Although the market is populated with body topicals targeting physical appearance, the body topical category still represents a key area of opportunity, especially with regard to products that address the sources of ageing.32 Source: Datamonitor Consumer Survey, April/May 20093 Source: Greenfield Anti-aging Exploratory, 2008/2009
8The wider implications of feeling beautiful means that appearance consciousness has become a daily preoccupation for the majority of consumers.QUESTION: How important is the following health and beauty issue to you?:Looking your best in day-to-day lifeTotally importantNeither important nor unimportantTotally unimportant100%3%14%12%14%9%13%9%90%13%26%88%25%80%27%29%78%70%60%61%61%59%57%% OF RESPONDENTS50%40%30%20%10%0%EuropeUSBrazilAsia PacificMENAGlobalSource: Datamonitor Consumer Survey, April/May 2009
9BODY AGEING FACTORSBoth external and internal factors play a role in the loss of body shape.External or behavioral factors, such as prolonged exposure to sunlight/UV rays, smoking, lack of exercise, lifestyle choices and sudden weight loss; and internal factors including genetics, diet, impaired circulation, hormones, decreased muscle strength, loss of skin resilience, dehydration, decreased cellular activity, fat deposition - overall ageing in general - contribute to ageing appearance of the skin on the body. These factors can lead to sagging skin, uneven skin texture, loss of moisture, lack of contour and cellulite.As the body ages, what was once optimal gene expression shifts to an ageing profile. With ageLOC® science, we have an understanding of how the changes in Youth Gene Clusters influence ageing.
10WHAT IF…?What if we could provide a successful approach to anti-ageing on the body by targeting the ultimate sources of ageing and influencing the skin topically?
11Ageing factorsBiological ageing (intrinsic) - The result of changes, often genetically determined or based on gene expression, that occur naturally within the body.Environmental ageing (extrinsic) - Includes the result of free radical damage generated by accumulated exposure to sunlight (photo ageing), pollution, cigarette smoke, etc.Like other organs of the body, the physiological functions and structures within the skin continuously decline with advancing age and environmental exposure.
12Interaction of Biological and Environmental AgEing Ultimately ageing is a combination of both our biology and our environment.Free radicals from internal and external sources damage skin structures and genes.
13The Breakdown of Proteins Damage or altering important proteins present in young skinsagging skinincreased appearance of celluliteother signs of ageingSkin Proteins
14What is Biological AgEing? Biological clock determined by our genetic makeup and gene expression. This applies to all cells including our skin cells.Biological ageing: result of natural changes within the body that are manifested as outward signs of ageing that we can see or feel.
16The Human GenomeThe human genome is the sequence of chemical base pairs that make up DNA.The human genome consists of more than 20,000 genes.Identifying these genes allows scientists to better understand biochemical processes, end products and functions of the human body.
17Ultimate Sources of AgEing A person’s genetic makeup and gene expression profiles determines how quickly he or she will age - both internally at the cell level and externally by skin appearance.
18arSuperMarkersarSuperMarkers are components of internal chemistry that influence how we age. They are the ultimate source of ageing.
19arSuperMarkers - Youth Gene Clusters (YGCs) YGCs are functional groups of genes whose expression can be regulated to provide a youthful gene expression profile of a specific attribute.Based on the ever expanding understanding of the human genome, Nu Skin® scientists have been able to identify through proprietary ageLOC® Science a key arSuperMarker YGCs.
20arSuperMarkers - Body YGCs Nu Skin® scientists identified another YGC for the skin. Based on current scientific research and our clinical findings, the mechanisms of action that contribute to ageing appearance on the body include:Breakdown of structural proteinsIncrease of lipogenesis while lipolysis decreasesDecrease in circulationDecrease in moisturisation
21Decreased Appearance of Cellulite YOUTH GENE CLUSTER & YOUTHFUL BODY APPEARANCETARGETED RESULTSDecreased Appearance of CelluliteBODY YOUTH GENE CLUSTERTargets Gene Responsible for:Movement of FluidSkin StructureHydrationLipid MetabolismFirmingLiftingageLOC® SCIENCESmoothingSlimmingHydrationAppearance of cellulite = Depth extent, surface texture.
22ageLOC® ScienceBy studying individual ingredients and product formulations, scientists are able to select effective ingredients and create synergistic formulations that optimise skin gene expression, proteins and other mechanisms for the best skin care products.
23Evidence of AgEing on the Body Changes in Physiology
24Signs of AgEing Skin on Our Bodies As we age, the skin on our bodies becomes more susceptible toIncreased appearance of celluliteLoss of firmnessDrynessUneven skin contour
26Loss of SmoothnessThe structural protein collagen, found in the dermis, provides a mesh-like framework of support and strength for the skin.EpidermisDermis
27Loss of SmoothnessAs we age, collagen production decreases and collagen fibres degrade at a faster rate than in earlier years. This results in an overall decrease in the amount of collagen in the dermis. Areas with less support begin to cave in and wrinkles begin to form.EpidermisDermisMultiple factors can lead to decreased collagen levels:With age, there is a natural decline in messenger molecules that trigger collagen production. There is also an increase in the enzyme collagenase that breaks down collagen.Free radicals from UV exposure can damage collagen strands and stimulate collagenase activity, which leads to the formation of irregular collagen linkages that weaken the skin. UV rays can penetrate the skin to damage the collagen-producing fibroblast cells.To avoid UV damage to collagen fibres and fibroblasts, application of a sunscreen is necessary during sun exposure.
29Loss of FirmnessAnother skin structural protein found in the dermis is elastin. This coil-like protein has the ability to snap back into place after stretching, giving the skin its elastic quality.EpidermisDermis
30Loss of FirmnessAs we age, elastin fibres lose much of their resilience and elastin production within the fibroblasts decreases. This overall decline in healthy elastin levels results in areas of decreased firmness.EpidermisDermis
32Dry SkinHealthy, young skin maintains appropriate moisture levels through the sealing, protective properties of its moisture barrier, which is composed of keratinocytes (keratin-filled skin cells) surrounded by and sealed together with ceramides, lipids and fatty acids.Stratum Corneum(Moisture Barrier)
33Dry SkinAs we age, the skin produces fewer ceramides, lipids and fatty acids to seal the moisture barrier, resulting in an increase in transepidermal water loss and dryness. Decreased production of these lipid materials corresponds to the natural decline in hormone levels.
34Prevent Premature Skin AgEing with Proper Skin Care
35Caring for SkinMaintaining youthful skin starts with good skin care. Using products to support the skin’s moisture barrier is the first step to preventing unnecessary skin damage.
36Turning Back Your Skin’s Clock Even if you did not properly care for your skin in the past, there are many technologically advanced ingredients that help reduce the visible signs ageing.
37UV ProtectionThe majority of premature, avoidable skin ageing is caused by UV radiation, so it is absolutely essential to limit sun exposure and use sunscreen when exposed to the sun.
38Promoting Healthy Circulation Massage, physical vibration and/or micronutrient/stimulants can all promote the movement of fluids.Research has shown that direct pulsating currents, a form of physical vibration, can be a key contributor to increasing the movement of fluids.Physical vibrations can set in motion a chain of events.
39Promoting Healthy Circulation Vibrations cause physical stimulus to the endothelium which induces the production of nitric oxide (NO).NO causes vasodilatation resulting in improved blood flow and movement of fluids.Enhancing movement of fluids more efficiently removes waste and allows for more nutrients to be delivered to skin cells.FLUID VIBRATIONBIOLOGICAL ACTIONFACILITATESMOVEMENT OF FLUIDBENEFITS
40Decreasing Appearance of Cellulite Ingredients that can influence cellular energy could help do the following:Increase circulationIncrease firmness of the skinEven out dimpled areas
41ageLOC® - The SolutionageLOC® science is Nu Skin®’s exclusive solution to targeting the signs and sources of biological ageing. This patent-pending science can reactivate the ultimate sources of ageing to a more youthful profile.SIGNS
42ageLOC® - The SolutionCombining ageLOC® with cutting-edge corrective ingredients can also help reduce the VISIBLE SIGNS of ageing. By addressing both the SOURCES and SIGNS of ageing from the inside and out, we believe Nu Skin®’s ageLOC® science offers a very complete ageing solution in the industrySIGNS
43ageLOC® Body Trio Nu generation opportunity supported by science and products
44ageLOC® BODY TRIOageLOC® Body Trio delivers a slimmer, smoother, firmer, youthful looking you by restoring a contoured look and targeting the look of fat, cellulite and smoothing skin. ageLOC® Body Trio contains the new ageLOC® Galvanic Body Spa and two advanced anti-ageing body products, ageLOC® Body Shaping Gel and ageLOC® Dermatic Effects, for slimming, smoothing, and firming looking benefits. ageLOC® Body Trio - for a youthful looking body.
45Target Audience Primary Markets: Women and men looking for a firmed, toned, younger looking body.Current ageLOC® edition Nu Skin Galvanic Spa System™ II and Nu Skin Galvanic Spa System™ II Body Shaping Gel customers.Secondary Markets:Image conscious women, aged 25-65, who may occasionally visit day spas.Women of any age with cellulite and other signs of ageing on the body.
46BENEFITSMinimise and smooth the appearance of body fat and cellulite for a slimmer looking body.Provide the body with a smooth, contoured appearance.Improve the appearance of skin firmness.Improve the overall condition of skin.Target the ultimate sources of ageing.Help energise and purify skin.Hydrate the skin.Help maintain a youthful body appearanceexample: thigh and arm diametereven out the appearance of dimpled areastarget the visible signs of ageingaid in removal of impurities
48The History of Galvanic Current In 1791, Luigi Galvani was the first to use electric currents for health benefits. The “galvanic current”, used today for cosmetic purposes to facilitate delivery of beneficial ingredients to the skin, is named after the Italian scientist.
49What Is a Galvanic Treatment? For more than 50 years, spa and salon professionals have used gentle galvanic currents in customised treatments to refresh and energise the skin. These treatments require a trained esthetician who uses a large machine with a roller that provides a gentle massaging action. This helps focus cellular energy and enhance circulation to improve skin clarity and complexion.
50How Does a Galvanic Treatment Work? -Galvanic treatments use the basic principles that like charges repel each other and opposites attract - similar to magnetic poles. Products are formulated to contain key ingredients which carry a positive or negative charge. The instrument is also set to have the same charge as key ingredients in the product.+
51How Does a Galvanic Treatment Work? -The repelling of like charges “pushes” or facilitates the delivery of key ingredients to the skin. With the careful application of positive and negative galvanic currents to the skin, one is able to perform a variety of beneficial skin treatments.+
52Pulsating Currents for the Body Research has shown pulsating currents can enhance fluid vibration, which, in turn, enhances circulation. Pulsating galvanic currents:are optimally designed for use on the body where the skin can benefit from enhanced fluid vibration.aid in stimulating skin to help purify and refresh skin and help reduce the visible signs of skin ageing.
53Pulsating Galvanic Currents While a constant galvanic current is one that has a steady flow—it does not waver or vary in amplitude*—a pulsating galvanic current is one type of direct current (DC) that varies between two different, pre-established levels.PULSATING CURRENT* A pulsating galvanic current is NOT an alternating current (AC). Within alternating currents, the polarity fluctuates between positive and negative poles.DIRECT CURRENTCURRENTTIME
54Key Benefits Aids in delivering key ingredients to the skin. Optimised pulsating galvanic current aids in stimulating skin, helps purify and refresh skin and helps reduce the visible signs of ageing.Laboratory research demonstrates that treatments with a galvanic current can enhance the delivery of anti-ageing ingredients for up to 24 hours.Research has shown that vibrations, including pulsating direct currents, can be a key contributor to increasing the movement of fluids. Physical vibrations can set in motion a chain of events. They first cause physical stimulus to the endothelium which induces the production of nitric oxide (NO). NO causes vasodilatation, resulting in improved blood flow and movement of fluids. Enhanced blood flow more efficiently removes waste and allows more nutrients to be delivered to skin cells, resulting in a youthful, radiant appearance.
55Enhanced FeaturesAutomatically adjusts to your skin - delivers the correct amount of current for a more effective treatment.Enhanced ergonomics - the new shape of the ageLOC® Galvanic Body Spa is designed to better follow the contours of the body.ageLOC® conductive surface - features a larger proprietary ageLOC® conductive surface, which is able to deliver up to 10 times more ageLOC® ingredients to your skin.
56Usage For optimal results, use your ageLOC® Galvanic Body Spa with ageLOC® BodyShaping Gel three days per week on:ArmsThighsButtocksAbdomenNote: Not for use on the face or delicate skin areas.
58ageLOC® Body Shaping Gel Formulated to work exclusively with Nu Skin® Galvanic instruments to bring ageLOC® anti-ageing benefits to the body. Helps refresh and purify the skin while reducing the visible signs of ageing
59Key BenefitsTargets the ultimate sources of ageing to preserve the look of youth and reduce the appearance of ageing.Helps minimise and smooth the appearance of fat and cellulite for a slimmer, contoured appearance.Improves appearance of skin’s firmness for a more youthful look.Strengthens the extracellular matrix (ECM) of the skin to help build and maintain healthy looking skin.
60Key IngredientsageLOC® - proprietary Nu Skin® technology which contains specific ingredients that target arSuperMarkers, the ultimate sources of ageing.Laminaria Digitata - helps increase fat breakdown; has been shown to increase mitochondria respiration in human keratinocytes resulting in energy production; and has been shown to increase the synthesis of structural proteins.Theobromine (Theobroma cacao extract) - shown to inhibit a certain enzyme in dermatic fat cells. Inhibition of this enzyme activates fat breakdown, leading to a slimmer, smoother appearance.
61Usage Apply once a day, three days a week to: Arms Thighs Buttocks Abdomen
63Complementary Products Daily moisturising and contouring lotion scientifically formulated to bring ageLOC® anti-ageing benefits to the body. ageLOC® Dermatic Effects helps smooth the appearance of fat and cellulite and improve the appearance of skin firmness.
64Key BenefitsTargets the ultimate sources of ageing to preserve the look of youth and reduce the appearance of ageing.Helps smooth the appearance of fat and cellulite for a slimmer looking body.Improves appearance of skin’s firmness for a more youthful look.Hydrates and helps smooth the skin.
65Key IngredientsageLOC® - proprietary Nu Skin® technology which contains specific ingredients that target arSuperMarkers, the ultimate sources of ageing.Hibiscus abelmoschus extract - rich in plant lipid extract that helps calm free radicals and inhibit the appearance of cellulite.Honey extract - a natural alpha-hydroxy acid to help smooth and soften skin.Hyaluronic acid - helps maintain an optimal moisture level.
66Usage Apply twice daily, morning and night to: Arms Thighs Buttocks Abdomen