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© 2013 Enroll America | EnrollAmerica.org Promising Innovative Outreach Strategies: What Have We Seen? Dayanne Leal Deputy Director Best Practices Institute Enroll America
© 2013 Enroll America | EnrollAmerica.org 2 CONTENTS Customizing Your Message Helps Reaching Consumers: Ideas that Seem to Work Thinking Outside The Box
© 2013 Enroll America | EnrollAmerica.org 3 Enroll Americas Mission: Maximize Coverage For Uninsured Americans 1. Educate and Engage 2. Mobilize to Enroll 3. Work with Partners to Ensure System works Enroll America is executing a national education and enrollment campaign Successful implementation of ACA requires all-out effort by government, not- for-profits, insurers, hospitals, community health centers, health providers, and others.
© 2013 Enroll America | EnrollAmerica.org 4 Enroll America Works With An Array Of Partners Sampling of Partners Many stakeholders play a role in a successful enrollment effort, including: Retailers, consumer groups, hospitals, insurers, faith-based groups, business, labor, civic groups, community health centers, drug companies, and grassroots volunteers
© 2013 Enroll America | EnrollAmerica.org CUSTOMIZING YOUR MESSAGE HELPS
© 2013 Enroll America | EnrollAmerica.org Public Awareness of the New Coverage? What percentage of uninsured people do you think still were unaware of the new coverage options by November 2013? 6
© 2013 Enroll America | EnrollAmerica.org 7 The Uninsured Still Dont Know about their Options Lack of awareness provides opportunity for education with effective messaging 38% Sources: Enroll America, November 2012; Kaiser Family Foundation November 2013 of the uninsured dont know about the new health insurance marketplace options November 2012 November 2013 We still have work to do, but the uninsured are hearing more and more about the new options available to them 78% of the uninsured dont know about the new health insurance options
© 2013 Enroll America | EnrollAmerica.org Barriers to Enrollment: Lack of Facts about Coverage and Financial Help Source: Perry Undem commissioned by Enroll America, December 2013
© 2013 Enroll America | EnrollAmerica.org African Americans and Latinos report the least success enrolling. Latinos are generally much less likely to attempt to enroll (78% are reporting not having attempted). 27% of young adults 18-34 attempted to enroll, versus 39% of older adults 55-64. Barriers to Enrollment: African American, Latinos and Young Adults Need More Help Source: Enroll America Chase Program, December 2013
© 2013 Enroll America | EnrollAmerica.org REACHING CONSUMERS: IDEAS THAT SEEM TO WORK
© 2013 Enroll America | EnrollAmerica.org 11 Targeting the African American Community Some Specific Examples: Faith-Based outreach happening in Chicago, Detroit, Cleveland, Columbus, Philadelphia, Pittsburgh, DC, Raleigh, Charlotte, Jacksonville, Tallahassee, Atlanta, Dallas, and Houston. The pastor raises awareness about health coverage options to the congregation during a service. Staff/volunteers provide information after the service, and/or Navigators conduct enrollment on site.
© 2013 Enroll America | EnrollAmerica.org 12 Targeting the Latino Community Some Specific Examples: Specific Latino enrollment summits planned in: Texas, Florida, Georgia, Arizona, Michigan, Illinois, Pennsylvania, Wisconsin, North Carolina and Ohio. Connecticut: Interviews through local, free Spanish Language radio and Newspapers. Distributing bilingual materials at supermarkets and bodegas frequented by Latinos.
© 2013 Enroll America | EnrollAmerica.org 13 Targeting the Youth Community Some Specific Examples: Enrollment events at Miami Dade Community College and City Colleges in Chicago.
© 2013 Enroll America | EnrollAmerica.org 14 Some Specific Examples: Arkansas: Speakers Bureau based out of Home Town Health units in each county in the state. Helped spread the word in rural areas and cities alike. Relies on volunteer speakers to get the word out. Connecticut: Flyer promoting health coverage to individuals who are enrolled in the states energy assistance program. Rural Outreach
© 2013 Enroll America | EnrollAmerica.org 15 Small Business Outreach Reaching Consumers at the Grocery Store Pharmacy in Pennsylvania Strategies: Place flyers at local businesses: barber shops, beauty salons, car washes, laundromats, supermarkets, fire station, local bars and restaurants, etc. Talk to consumers.
© 2013 Enroll America | EnrollAmerica.org 16 Some Specific Examples: Indiana: Gathering patient income data Financial office Signage and buttons Arizona Culture of coverage Staff is equipped to inform patients Financial literacy Colorado Ipad in the waiting rooms for patients to navigate the enrollment process In-Reach at Health Centers, Hospitals and Integrated Health Systems
© 2013 Enroll America | EnrollAmerica.org THINKING OUTSIDE THE BOX
© 2013 Enroll America | EnrollAmerica.org 18 Creative Ideas and Lessons Learned from Medicaid and CHIP Successful Phone-a-thons in partnership with the media in Ohio, Maine, Arizona and Pennsylvania. Everyone can play a role: Partner with a local pizza place and ask them to add a sticker to their pizza boxes. Partner with the local movie theater for earned media opportunities, i.e. during movie previews.
© 2013 Enroll America | EnrollAmerica.org More Resources Visit Us For More Information On: Best practices in outreach & enrollment Messaging research Premium calculator Local help finder tool Mapping tools Outreach toolkits …and more!
© 2013 Enroll America | EnrollAmerica.org Questions? 20 Visit us at EnrollAmerica.org Dayanne Leal Deputy Director Best Practices Institute firstname.lastname@example.org 617-999-5971
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