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The missing beauty! female participation in the resort workforce : overcoming the socio cultural constraints.

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Presentation on theme: "The missing beauty! female participation in the resort workforce : overcoming the socio cultural constraints."— Presentation transcript:

1 the missing beauty! female participation in the resort workforce : overcoming the socio cultural constraints

2 Business psychology studies suggest that women will research new job roles thoroughly and critically assess their own competence before applying. In comparison, men tend to possess a can-do attitude and are prepared to give it a go, even if they are not confident of the outcome. a unique challenge..

3 Quick facts & popular beliefs on tourism inception 1972 one island one resort (Isolated nature) 100% muslim country extended families increasing views on tourism as a value-conflicting industry. alcohol and pork a borrowed foreign life style

4 Sun Island Villa Hotels 852 beds 960 employees Located in South Ari: 2 kilometers distance to Maamigili (approx people) and less then a kilometer to Fenfushi (approx. 700 people)

5 the approach internal relationship & growth community awareness - personal approaches - grapevine - school visits - community awareness programs - parent-Student tours - apprenticeship programs - female friendly accommodation - encouraging married couples for employment One family concept based on values and principles family - internal branding

6 900 faces. ONE FAMILY. trusttalentteam & a tactful approach to win the communitys acceptance.

7 team sense of belonging based on values and principles

8 womens participation..

9 personal approaches - visiting communities to promote employment opportunities - selections through relatives on site community awareness programs

10 grapevine experience sharing from people who are already employed success stories

11 School visits approaching grade 10 students inviting students / parents to the resort

12 community awareness programs community integrated activities

13 apprenticeship program incentivized vocational educational programs for female school leavers

14 family friendly accommodation developed family accommodation; -local home style accommodation - avoid night shifts for girls - separate dinning area for girls (if needed)

15 encouraging married couples for employment

16 trust efforts to educate community to eliminate negative thoughts and believes on resort environment

17 implications Culture Male dominance Misconceptions on tourism / resorts in particular (Allergic to the religious values?) Past Image (bad boys, alcohol etc etc..) Geographical implications Lack of visible women in senior positions Retention (Short lifespan)

18 thank you


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