1. Similarity - We like people who are similar to us in terms of interests, attitudes or experiences. Differences strengthen a relationship when they are complementary, that is, when each partner's characteristics satisfy the other's needs. 2. Reciprocal attraction - We like people who like us, usually. 3. Gain-loss effect – We like people the most if we feel we have gained in their estimation of us (e.g., if they initially disliked us but now like us), and that we dislike people the most if we feel we have lost their favour.
4. Competence - We like to be around talented people, probably because we hope that their skills and abilities will rub off on us. 5. Disclosure - Revealing important information about yourself can help build liking. When people share private and personal information with you, it suggests they trust and respect you.
Physical beauty consists largely of the following factors: Indicators of health Indicators of fertility Indicators of good genes The above factors are common world wide, the final factor that makes beauty unique for every society is cultural preferences
Cultural preference will indicate things such as health or breeding age but these will tend to look the same from one society to another One factor that is unique is wealth In rich nations the richer you are the thinner you tend to be In poor countries the richer you are the heavier you tend to be