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About 3B International 3B International LLC is a marketer and distributor of prestige brands.3B International LLC is a marketer and distributor of prestige.

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Presentation on theme: "About 3B International 3B International LLC is a marketer and distributor of prestige brands.3B International LLC is a marketer and distributor of prestige."— Presentation transcript:

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2 About 3B International 3B International LLC is a marketer and distributor of prestige brands.3B International LLC is a marketer and distributor of prestige brands. We maintain an established and strong history of successful distribution & brand development business.We maintain an established and strong history of successful distribution & brand development business. We have had more than 20 years in the fragrance industry.We have had more than 20 years in the fragrance industry. Our co-founders carry very extensive knowledge and experience of brands distribution Our co-founders carry very extensive knowledge and experience of brands distribution. 2

3 We market and distribute only those brands which fit our company selection criteria of being Bold, Brave and Beautiful.We market and distribute only those brands which fit our company selection criteria of being Bold, Brave and Beautiful. We search for products that will appeal to the consumer and capture their imagination and desire.We search for products that will appeal to the consumer and capture their imagination and desire. We strive hard to find the right brands and right market for them through our already established local and global network.We strive hard to find the right brands and right market for them through our already established local and global network. We create marketing communications programs so that strong consumer demand is created for each fragrance line.We create marketing communications programs so that strong consumer demand is created for each fragrance line. Bold Brave & Beautiful 3B Philosophy 3

4 Global Presence Being a global licensor & distributor of many prestige brands, our firm has established a very strong local and international distribution network. With hundreds of distributors all over the world, 3B International is active in growing its infrastructure to promote and launch its brands. About 3B International

5 We currently sit in a 120,000 sq. ft building on 6.5 acres. Located near one of the major ports in the world and 4 major airports. We are less than 15 minutes away from 7 major highway arteries in NJ. About 3B International Our Offices and Distribution Center In Totowa, NJ

6 About 3B International We have a complete back-office staff which handles our order – entry and shipping.We have a complete back-office staff which handles our order – entry and shipping. 3B has both sales and marketing staff on board who are working to expand the markets for our product lines and create greater consumer awareness and demand.3B has both sales and marketing staff on board who are working to expand the markets for our product lines and create greater consumer awareness and demand.

7 Our Brand Representation Our company represents brands from a vast client group. Some of our brand partners are: Universal Studios Capcom NuVision Dawn Defiance and many others to be announced 7

8 8

9 English Laundry Fragrance 9

10 The fragrances are temptingly fresh & elegant, perfect for special occasions or daily ware. The fragrances are temptingly fresh & elegant, perfect for special occasions or daily ware. English Laundry Fragrance is making powerful news splash in beauty industry and is achieving prestige recognitions across the world. English Laundry Fragrance is making powerful news splash in beauty industry and is achieving prestige recognitions across the world. English Laundry Fragrance has been selected for 2010 Cosmoprof Discover Beauty brands. The fragrance & packaging of Arrogant & English Rose are being compared as one of the best launches of recent years. English Laundry Fragrance has been selected for 2010 Cosmoprof Discover Beauty brands. The fragrance & packaging of Arrogant & English Rose are being compared as one of the best launches of recent years. English Laundry Fragrance Collection 10

11 Arrogant has a rich, cedar scent blended with notes of bergamot and cedar wood. Arrogant has a rich, cedar scent blended with notes of bergamot and cedar wood. Composed of lavender and coriander, the bold fragrance reveals a hearty core of sandalwood and amber. Composed of lavender and coriander, the bold fragrance reveals a hearty core of sandalwood and amber. The 3.4 ounce eau de Toilette spray comes in an elegantly shaped glass bottle. The 3.4 ounce eau de Toilette spray comes in an elegantly shaped glass bottle. Arrogant 3.4 oz. EDT 11

12 The fragrance for her, is delicate and ethereal, perfect for the most feminine of women. It lifts the senses with notes of fresh kiwi, red lychee and golden quince, which are complimented by white chocolate and jasmine petals. At the base, peaceful notes of orris roots, powerful musk and sensual woods are composed to guarantee a breathlessly warm fragrance experience. English Rose 3.4 oz. EDP 12

13 The fragrance The fragrance A shower gel A shower gel A designer key chain. A designer key chain. The womens English Rose pack also contains a body lotion The womens English Rose pack also contains a body lotion The mens Arrogant set includes an after shave. The mens Arrogant set includes an after shave. Fragrance Gift Packs 13

14 Arrogant Fragrance Gift Pack 14

15 English Rose Fragrance Gift Pack 15

16 Brand Positioning 16

17 English Laundry is on the equivalent premier tier of perfumes such as ….. 17

18 Price Points Arrogant – 3.4 Oz EDT Spray - $64.00 – 1.7 Oz. EDT Spray - $44.00 – 4 Piece Gift Pack - $

19 Price Points English Rose – 3.4 Oz EDP Spray - $68.00 – 1.7 Oz. EDP Spray - $46.00 – 4 Piece Gift Pack - $

20 EL Perfume 3 Year Product Line Goals 3 Year Product Line Goals Introduce new fragrances and line Introduce new fragrances and line extensions on an annual basis. extensions on an annual basis. Develop a line of mens & womens grooming products beyond just perfume in the body/bath category. Develop a line of mens & womens grooming products beyond just perfume in the body/bath category. Develop packaging sizes and combinations that give us greater flexibility with mass retail and global markets. Develop packaging sizes and combinations that give us greater flexibility with mass retail and global markets. Expand the Fragrance line via extensions Expand the Fragrance line via extensions that are out of the perfume/cosmetic category. that are out of the perfume/cosmetic category. 20

21 2011 Product Packaging Extensions of Arrogant Arrogant 3.4 OZ. 1.7 OZ. 1.0 OZ 0.15 OZ New New in

22 2011 Product Packaging Extensions of English Rose English Rose 3.4 OZ. EDP 1.7 OZ. 1.0 OZ 0.15 OZ New New in

23 2011 Product Packaging Extensions of Arrogant 4 Pieces - Gift Pack for Men with 3.4 OZ Spray Contents: 3.4 OZ Eau De Toilette Spray, 4.0 OZ After Shave, 4.0 OZ Body Wash, Designer Key Chain) 2011 Gift Set 23

24 2011 Product Packaging Extensions of English Rose 4 Pieces - Gift Pack for Women with 3.4 OZ EDP Spray Contents: 3.4 OZ Eau De Parfume Spray, 4.0 OZ Body Moisturizer, 4.0 OZ Body Wash, Designer Key Chain) 2011 Gift Set 24

25 2011 Product Packaging Extensions of Arrogant 4 Piece Gift Pack for Men with 1.7 OZ Spray Contents – 1.7 OZ EDT Spray, 4.0 OZ. After -Shave, 4.0 OZ Body Wash, Designer Key Chain.) 3 Piece Gift Pack for Men with 1.0 OZ Spray 3 Piece Gift Pack for Men with 1.0 OZ Spray Contents: 1.0 Eau De Toilette Spray, 4.0 OZ. After -Shave, 4.0 OZ Body Wash) 2 Piece Shower Pack for Men Contents: Contents: 4.0 OZ After Shave, 4.0 OZ Shower Gel New in

26 2011 Product Packaging Extensions of English Rose 4 Piece Gift Pack for Women with 1.7 OZ Spray Contents – 1.7 OZ EDT Spray, 4.0 OZ. Moisturizer, 4.0 OZ Shower Gel, Designer Key Chain.) 3 Piece Gift Pack for Women with 1.0 OZ Spray 3 Piece Gift Pack for Women with 1.0 OZ Spray Contents: 1.0 Eau De Toilette Spray, 4.0 OZ. Moisturizer, 4.0 OZ Shower Gel) 2 Piece Shower Pack for Women Contents: Contents: 4.0 OZ After Shave, 4.0 OZ Shower Gel New in

27 2011 Product Packaging Extensions of Arrogant 4.0 OZ. Shower Gel New in 2011 – Single Units 27

28 2011 Product Packaging Extensions of Arrogant 4.0 OZ. After Shave Balm New in 2011 – Single Units 28

29 2011 Product Packaging Extensions of Arrogant 6.8 OZ. Shower Gel New in 2011 – Womens Single Units 29

30 2011 Product Packaging Extensions of Arrogant 6.8 OZ. Body Lotion New in Womens Single Units 30

31 2011 Product Packaging Extensions of Arrogant New in 2011 – Single Units Hair Bath & Body Soap 6.8 Oz. 16 Oz. 31

32 2011 Product Packaging Extensions of Arrogant New in 2012 – Gift Set Mens Leather Travel Case Womens Cosmetic Bag 32

33 2011 Product Packaging Extensions of Arrogant 25 ml Perfume Spray 25 ml Perfume Spray New in 2011 – Pillow Pack 33

34 Fragrance Extensions 34

35 2012 Fragrance Extensions of Store Introduction Royal For Men 35

36 2012 Fragrance Extensions Store Introduction Elegant For Women 36

37 2012 Fragrance Extensions Store Introduction Elegant For Women 37

38 2013 Fragrance Extensions Store Introduction Very English Femme 38

39 2013 Fragrance Extensions Store Introduction Very English Pour Homme 39

40 2013 Fragrance Extensions Store Introduction Bravura for Women 40

41 2013 Fragrance Extensions Store Introduction in 2013 Bravado for Men 41

42 Product Line Extensions of Each Fragrance Product Line Extensions of Each Fragrance Store Introduction /2013 Perfume Sizes 1.7 Oz. – 1.0 oz. –.15Oz Piece Gift Sets Single Items Shower Gel After Shave Moisturizer Bath and Body Soap 42

43 Fragrance Product Category Extensions 43

44 2012 Category Extensions English Laundry Fragrance Soy Candle Line Store Introduction Arrogant English Rose Royal Elegant 2 Glass Sizes 2 Container Types 44

45 2013 Product Line Extensions English Laundry Fragrance Soy Candle Line Store Introduction in 2013 Very English Fragrance New Glass Colors New Glass Sizes and Types Gift Sets 45

46 2013 Product Category Extensions English Laundry Diffuser Line Store Introduction-2013 Diffuser Scents Arrogant English Rose Elegant Royal Very English 2 Size Containers English Apothecary Look 46

47 2013 Product Category Extensions English Laundry Potpouri Line Introduce in Stores in 2013 Potpourri Scents Arrogant English Rose Royal Elegant Very English 2 Size Bags 47

48 2014 Product Category Extensions English Laundry Castile Designer Soaps Introduce in Stores in 2014 Potpouri scents Arrogant English Rose Elegant Royal Very English Bravado / Bravura 2 Size bars Bath Hand 48

49 2015 Product Category Extensions English Laundry Designer Liquid Soaps Introduced in Stores in 2015 Soap scents Arrogant English Rose Elegant Royal Very English Bravado / Bravura 2 Size Refills English Porcelain Soap Dispenser 49

50 2013 Product Category Extensions English Laundry Cosmetic Line Introduced in Stores in 2013 Foundation Powder Blush Eye Liners Mascara Eye Shadows Lip Gloss Nail Polish 50

51 2012 Target Market – Channel Strategy 51

52 Channel Strategy for EL Perfumes Mirror English Laundry Sales Strategy 1. Mirror English Laundry Sales Strategy Department Stores Department Stores Discount Clothing Chains Discount Clothing Chains Boutiques Boutiques Dot Coms Dot Coms 52

53 English Laundry Brand can be found in….. bloomingdales Saks Fifth Avenue 53

54 English Laundry can be found in….. Dillards VON MAUR PARISIAN 54

55 English Laundry can be found in….. And hundreds of other high-end Boutiques …And hundreds of other high-end Boutiques METROPARK 55

56 EL Perfumes are currently in …. High End Boutiques High End Boutiques Dot Com Stores Dot Com Stores Neiman's Last Call Neiman's Last Call Liverpool (Mexico) Liverpool (Mexico) Channel Strategy for EL Perfumes 56

57 Department Store Targets Macys Macys Nordstrom Nordstrom Lord & Taylor Lord & Taylor Bloomingdales Bloomingdales Dillards Dillards Saks Fifth Avenue Saks Fifth Avenue Neiman Marcus Neiman Marcus Von Maur Von Maur Channel Strategy for EL Perfumes 57

58 Outside USA - Department Store Targets The Bay / Sears - Canada The Bay / Sears - Canada London Drugs- Canada London Drugs- Canada Harrods - Debenhams - UK Harrods - Debenhams - UK House of Fraser - UK House of Fraser - UK Duna Boutique – Russia Duna Boutique – Russia LEtoile – Russia LEtoile – Russia Brokart – Ukraine & Russia Brokart – Ukraine & Russia Beauty Alliance - Germany Channel Strategy for EL Perfumes 58

59 Other retail channels targeted…. Drug Store Chains CVS Rite Aid Duane Reed Walgreens Buying Clubs Sams Club BJs Costco Channel Strategy for EL Perfumes 59

60 Wal-Mart Target Syms Mens Warehouse Casual Male Nordstroms Rack Saks Off 5 th Century 21 Mass Market Channels Mass Market Channels Kmart Sears Kohls Burlington Loehmanns TJ Maxx Harmon AAFES Channel Strategy for EL Perfumes 60

61 Sephora Perfumerie Douglas Ulta Perfumania Duty Free Shops Perfume/ Cosmetic DFS Duty Free America Dufry Group Motta Group Channel Strategy for EL Perfumes 61

62 Importance of Duty Free Shopping to Perfumes and Cosmetics Channel Strategy for EL Perfumes 62

63 Our Sales Strategy for English Laundry 1.Introducing EL into Mass Retailers 2.Adding Sales Agents in a.USA b.Latin America c.Canada d.Europe e.Pan Pacific 3.Increasing distributors globally. 4.Use Newsletters and Webinars to announce new product introductions to our sales team/agents and distributors. 63

64 Promotions &PromotionalMerchandise 64

65 Sample Mini Sprays – 0.3 ML 65

66 POS Displays 66

67 Other Promotional Items 67

68 New Promotional Items New POP Displays Perfume Cards Promotional Gifts Smaller Paper Gift Bag / Cosmetic Size 68

69 Our Trade Promotion Strategy for EL Trade Shows Cosmoprof Magic ASD/AMD IAADFS – International Association of Airport Duty Free Shops – Florida Show TFWA – Tax Free World Association Cannes Show 69

70 Communications 70

71 85% of all fragrance purchase decisions are based on the fragrance 85% of all fragrance purchase decisions are based on the fragrance Women are still the major decision makers even on mens fragrance Women are still the major decision makers even on mens fragrance. Basic facts about the fragrance buyer 71

72 All communications should speak to women All communications should speak to women Bring in famous female spokeswoman Bring in famous female spokeswoman Change our ad imaging to include women in the photo with the man Change our ad imaging to include women in the photo with the man Ad more steam to our sex Ad more steam to our sex EL Communications Strategy 72

73 Target womens beauty books – informing womens editors Target womens beauty books – informing womens editors Monthly PR releases to the trade Monthly PR releases to the trade Perfume sampling to fashion editors Perfume sampling to fashion editors Add Social Media component to everything we do Add Social Media component to everything we do EL Communications Placement Strategy 73

74 AntennaAntenna Rolling StoneRolling Stone Apparel NewsApparel News DetailsDetails Revolver MagazineRevolver Magazine StarStar Popstar MagazinePopstar Magazine Billboard MagazineBillboard Magazine OKOK Pasadena MagazinePasadena Magazine Womens Wear DailyWomens Wear Daily English Laundry Products can be seen in… MaximMaxim Skinny MagazineSkinny Magazine InkedInked YRBYRB Arizona Sport & LifestyleArizona Sport & Lifestyle Teen Prom MagazineTeen Prom Magazine Fashion LAFashion LA Hollywood WeeklyHollywood Weekly The Rad ReportThe Rad Report ESPN MagazineESPN Magazine

75 Press & Media 75

76 Adam Lambert – American IdolAdam Lambert – American Idol Scott Weiland – Stone Temple PilotsScott Weiland – Stone Temple Pilots Chris Harrison – The BachelorChris Harrison – The Bachelor Brad Womak – The BachelorBrad Womak – The Bachelor Rapper Busta RhymesRapper Busta Rhymes Mylie and Billy Ray CyrusMylie and Billy Ray Cyrus Maksim Chmerovsky – Dancing with the StarsMaksim Chmerovsky – Dancing with the Stars Shane Victorina – Philadelphia PhilliesShane Victorina – Philadelphia Phillies Alexander Gould – Showtimes WeedsAlexander Gould – Showtimes Weeds English Laundry Products can be seen on…… 76

77 In the future - besides these magazines….. 77

78 We need to be in these magazines.…… 78

79 In the future – we need to be in these.…… 79

80 In the future – we need to be in these.…… 80

81 Goals of Integrated Communications Strategy Create high level of fragrance brand awareness with women Create high level of fragrance brand awareness with women Mirror our communications themes with EL Brand themes Mirror our communications themes with EL Brand themes 81

82 Action Plan - Communications Strategy 1. Create profile of EL Soft line buyer/ and perfume buyer. 2. Profile English Laundry Perfume USPs to values of EL Brand/ EL fragrance buyer Create a communications campaign – coordinated with EL Brands 82

83 Expand Institutional Trade and Consumer Beauty Press Activities in the USA & Globally Expand Institutional Trade and Consumer Beauty Press Activities in the USA & Globally Create & Coordinate Social Media Campaigns Create & Coordinate Social Media Campaigns (Contests / YOU TUBE Video Ad) Participation in Consumer Expos and Weekend Outdoor Events with Perfume Card Samples and Give-Aways Participation in Consumer Expos and Weekend Outdoor Events with Perfume Card Samples and Give-Aways Develop Print Advertising Campaign Develop Print Advertising Campaign Action Plan /Communications Strategy 83

84 Arrogant by English Laundry English Rose by English Laundry 84

85 85

86 Brand Support 86

87 Brand Support Goals 1.Create a bigger platform for the EL Brand. Increase designer image for greater exposure of EL. Utilize Christopher in media opportunities Brand becomes a household name 87

88 Brand Support Goals Social Media so that 2. Use Social Media so that Engage people to become part of the EL lifestyle Engage people to become part of the EL lifestyle Interactive daily updates on site Interactive daily updates on site Cross fertilize FACEBOOK with YOUTUBE (uploading to multiple sites and website) Cross fertilize FACEBOOK with YOUTUBE (uploading to multiple sites and website) Announce promotions / events on all Announce promotions / events on all social media pages. social media pages. Create buzz through contest via Create buzz through contest via social media. social media. 88

89 Brand Support Goals Website 3. Website English Laundry has own website. English Laundry has own website. Add much more style esthetic. Add much more style esthetic. Utilize YOUTUBE within the website. Utilize YOUTUBE within the website. EL designer needs his own website that has sections with all three brands. EL designer needs his own website that has sections with all three brands. Add store locations where EL can be Add store locations where EL can be found. found. 89

90 Press activities increased 4. Press activities increased PDFs of Press announcements on website PDFs of Press announcements on website Downloadable photo section Downloadable photo section Press releases should be sent out monthly on everything the company is doing from fashion shows to events Christopher is attending. Press releases should be sent out monthly on everything the company is doing from fashion shows to events Christopher is attending. Brand Support Goals 90

91 Thank You - The End 91


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