Presentation is loading. Please wait.

Presentation is loading. Please wait.

Chlitina Holding Limited 1 Chlitina Holding Limited Group Introduction.

Similar presentations


Presentation on theme: "Chlitina Holding Limited 1 Chlitina Holding Limited Group Introduction."— Presentation transcript:

1 Chlitina Holding Limited 1 Chlitina Holding Limited Group Introduction

2 Chlitina Holding Limited 2 CONTENTS A. About CHLITINA B. Market Environment in China C. Core Competencies 1. A relatively large market 2. A comprehensive training system 3. Professional R&D and production mechanisms 4. A substantive brand concept D. Financial Ratios

3 Chlitina Holding Limited 3 A. About CHLITINA

4 Chlitina Holding Limited 4 A. About CHLITINA Company Information Company Name: Chlitina Holding Limited Chairperson: Chen Pei-hua Paid-in capital: NT$757 million Total number of employees: 631 Market segments: Channel Management SkincareProducts R&D and Production Sales Regions 2012 Annual Sales Results Unit: Thousand RMB Unit: Thousand NT Dollars % Mainland China 505,0872,365, Other*9,12342, Total514,2102,408, *Note: Sales results in Hong Kong and Taiwan.

5 Chlitina Holding Limited 5 A. About CHLITINA Number of CHLITINA stores Year 1997 Chlitina Group set up operations in Shanghai, officially expanding into the Mainland China market 1999 Opened the first flagship store in Shanghai 2003 Obtained ISO 9001:2000 certification and the GMP certification for cosmetics manufacturers 2012 Honored at the 17th China Beauty Expo as a "Leading Brand" and "The Most Influential Beauty Chain Salon" Listed among China's Top 50 High-Growth Franchises (Franchise 50) by ENTREPRENEUR magazine Named one of "Top 10 Most Investment Value Brand in Asia" at ASIA BRAND ANNUAL MEETING Formed an R&D alliance with a French partner; CHLITINA saw the 15,000th person complete its elite skincare consultant training program 2013 Named "Most Valuable Beauty Institute" at China Beauty Expo "Most Influential Entrepreneurial Brand" award Gold Medal, Joining China Franchise & China Venture Exhibition Top 10 Business Models, Business Model Summit for Beauty Industry Listed among China's Top 50 High-Growth Franchises (Franchise 50) by ENTREPRENEUR magazine 1989 Launched the CHLITINA brand in Taiwan 2,000 3, Listed among China Famous Trademarks Company Milestones

6 Chlitina Holding Limited 6 CategoryProduct TypeFunction At-home skincare Liquid makeup removers, cleansing creams, toners, lotions, creams Cleansers Hydrators Treatments Moisturizers Protectors Salon Products Bio-regenerating collection Eye treatment collection Anti-wrinkle collection Fairness (whitening) collection Hydration collection NATUREX collection Skin treatment collection AromatherapyEssential oil (including blends) Body Essential oil, lotion Slimming collection Product and Services A. About CHLITINA

7 Chlitina Holding Limited 7 B. Market Environment in China "China is a land of opportunities, and we are in a season of harvest."

8 Chlitina Holding Limited 8 B. Market Environment in China Unit: 100 million RMB Source: Euromonitor Size of China's Cosmetics Market "Mainland China: a high-growth, competitive market despite its relative immaturity" Compound Annual Growth Rate (CAGR): 8.12% 3,000 2,500 2,000 1,500 1, ,816 1,968 2,130 2,303 2,488 2,684

9 Chlitina Holding Limited 9 Mainland China Market for Skincare Products, Source: Euromonitor May 2012 Body care Face care Hand care Category/Year (F)2013(F)2014(F)2015(F)2016(F) Body care Face care , , Hand care B. Market Environment in China

10 Chlitina Holding Limited 10 Source: Euromonitor May 2012 Facial masks Lip care Facial moisturizers Toners Anti-aging Acne treatments Facial cleansers Category/Year (F)2013(F)2014(F)2015(F)2016(F)% Acne treatments % Facial masks % Facial cleansers % Facial moisturizers % Lip care % Anti-aging products % Toners % B. Market Environment in China

11 Chlitina Holding Limited 11 Chain stores 48% Independent stores 52% Chain stores 3% Independent stores 97% A whopping 45% difference in growth rate! Source: Annual Survey of Aesthetic, Recreation and Wellness Chains, China Chain Store & Franchise Association B. Market Environment in China "China's beauty & recreation services are mostly delivered by independent businesses, without any differentiated industry leaders." Analysis of China's Beauty & Recreation Industry Western CountriesMainland China

12 Chlitina Holding Limited 12 Non-franchise beauty brands 291,000 stores (97%) Franchise beauty brands Approx. 9,000 stores (3%) Franchise beauty brands (Mainland China) Non-franchise beauty salons (Mainland China) Only 10% of new stores survive! Franchising leads to successful brand expansion! Survival among new stores increases to 90% Lack of branding leads to isolation Industry regulatory measures are inefficient Some services providers are unqualified Competition in the market is not properly regulated Source: Annual Survey of Aesthetic, Recreation and Wellness Chains, China Chain Store & Franchise Association Prospects of Operating a Beauty Chain in China or Making Related Investments, Beijing-based Zhi-Yan Scientific Information Consulting Co. (www.abaogao.com) Beauty & Recreation Service Providers Worldwide Rely on the "Chain/Franchising" Business Model for Survival "Economies of scale is key to success for chains and franchises." B. Market Environment in China

13 Chlitina Holding Limited 13 B. Market Environment in China BrandNameBusiness ModelTarget Markets Main Products Number of Stores Listed among China Famous Trade- marks? (Y/N) CHLITINA A franchise system (Franchisees must pay the deposit and franchise fee) Mainland China, Taiwan, Hong Kong and Southeast Asia Skincare products Approx. 3,000 Yes Natural Beauty A franchise system (Franchisees must pay the deposit and franchise fee) Mainland China, Taiwan, Hong Kong, Macau and Southeast Asia Skincare products Approx. 1,500 Yes AESTHETIC A franchise system (A "no-franchise- fee" policy during promotional period) Mainland China Skincare products Approx. 2,000 No SIYANLI A combination of regular chains and franchisees (Franchisees must pay a franchise fee) Mainland China Skin and body care products Approx. 130No BIO JOURDEN ESS Mostly comprising regular chain stores Mainland China, Taiwan, Malaysia and Japan Skincare and makeup products Approx. 800No Mainland China's Market for Skincare Products

14 Chlitina Holding Limited 14 C. Core Competencies "It's not the only option, but the most competitive one."

15 Chlitina Holding Limited 15 A relatively large market A substantive brand concept A comprehensive training system Professional R&D and production mechanisms Over 3,000 retail chains Hundreds of stores join the CHLITINA Group each year 11 distribution centers 22 regional training centers Over 15,000 beauticians China Famous Trademark Enlightenment Educational Program CSR efforts Customized products/treatments GMP-certified manufacturing facilities A technological R&D alliance with a French company C. Core Competence TOTAL SOLUTION

16 Chlitina Holding Limited 16 Number of CHLITINA stores in China Number of CHLITINA Stores in Mainland China C. Core Competence "China's largest professional beauty chain is taking shape." Market A relatively large market Q3

17 Chlitina Holding Limited 17 Market As of 2013Q3, CHLITINA has: 1)2 regular chain stores and 3,121 franchisees in Mainland China 2)126 distributors in Taiwan Heilongjiang Province 32 locations Jilin Province 29 locations Liaoning Province 79 locations Beijing City 202 locations Inner Mongolia Autonomous Region 76 locations Shanxi Province 75 locations Anhui Province 105 locations Hebei Province 70 locations Henan Province 25 locations Hubei Province 171 locations Jiangsu Province 343 locations Jiangxi Province 89 locations Shandong Province 90 locations Hunan Province 150 locations Tianjin City 76 locations Hainan Province 5 locations Guangdong Province 301 locations Shanghai City 343 locations Zhejiang Province 525 locations Gansu Province 4 locations Ningxia Hui Autonomous Region 6 locations Shaanxi Province 32 locations Chongqing City 54 locations Sichuan Province 79 locations Tibet Autonomous Region 7 locations Guangxi Zhuang Autonomous Region 25 locations Yunnan Province 17 locations Guizhou Province 40 locations Xinjiang Uyghur Autonomous Region 13 locations Fujian Province 58 locations Taiwan 126locations C. Core Competence CHLITINA's Locations across China Northeast China North China East China Southeast China Northwest China Southwest China Taiwan A relatively large market

18 Chlitina Holding Limited 18 Presence of CHLITINA Franchisees in Urban Areas C. Core Competence "Rendering superior service in an ever-expanding franchise network" Market A relatively large market Major geographic regions Sep 2013 Northeast China Southeast China North China24 23 East China Northwest China Southwest China Total At least 700 cities in China have enough target customers to support Chlitina storessuggesting there is much room for further growth.

19 Chlitina Holding Limited 19 High-Quality Storefront and Interior Design C. Core Competence "A client-oriented, sophisticated service environment" Market A relatively large market

20 Chlitina Holding Limited 20 A relatively large market A substantive brand concept A comprehensive training system Professional R&D and production mechanisms Over 3,000 retail chains Hundreds of stores join the CHLITINA Group each year 11 distribution centers 22 regional training centers Over 15,000 beauticians China Famous Trademark Enlightenment Educational Program CSR efforts Customized products/treatments GMP-certified manufacturing facilities A technological R&D alliance with a French company C. Core Competence TOTAL SOLUTION

21 Chlitina Holding Limited 21 Hangzhou Nanjing Dalian Beijing Chengdu Guangzhou Chongqing Hubei Hunan Shanghai Shandong Anhui Inner Mongolia Tianjin Hebei Ningbo Shenzhen Kaohsiung Taichung Taipei 25 Regional Training Centers Basic storefront management courses for new franchisees Basic/advanced product-related knowledge and ordinary skincare skills Advanced warehousing and market expansion capabilities High-level seminars on how to expand operations Knowledge about new products and skincare Accommodates up to 2,000 trainees and is supported by a highly qualified teaching staff A total of 15,000 well-trained elite beauty consultants currently work at franchised CHLITINA salons nationwide CHLITINA has provided nearly 300,000 trainees with professional courses CHLITINA aims to provide better services while reducing employee turnover Wenzhou Jiangxi Shaanxi Fukien Suzhou

22 Chlitina Holding Limited 22 Senior Consultants Beauty Ambassadors Basic Training Skincare Techniques (basic) Corporate Culture Customer Service Etiquette Occupational and Professional Image Building Corporate Culture Skin Physiology Skincare Techniques (advanced) Skincare ConsultancyProduct-related Knowledge Business Administration Corporate Culture Consumer Psychology Marketing Treatment Planning Instructor Training Programs Beauticians Skincare Consultants Store Managers & Aesthetic Consultants A Three-Stage Training Mechanism for Elite Aestheticians "Nurturing well-rounded professionals with comprehensive, career-long training solutions" C. Core Competence Comprehensive A comprehensive training system

23 Chlitina Holding Limited 23 Training Facilities C. Core Competence "A European-style beauty academy where all professional training courses begin in the HEART" Comprehensive A comprehensive training system

24 Chlitina Holding Limited 24 A relatively large market A substantive brand concept A comprehensive training system Professional R&D and production mechanisms Over 3,000 retail chains Hundreds of stores join the CHLITINA Group each year 11 distribution centers 22 regional training centers Over 15,000 beauticians China Famous Trademark Enlightenment Educational Program CSR efforts Customized products/treatments GMP-certified manufacturing facilities A technological R&D alliance with a French company C. Core Competence TOTAL SOLUTION

25 Chlitina Holding Limited 25 Anti-aging and anti-sagging Expertly rendered salon-quality skincare treatments All-purpose products with results that last all day CHLITINA's technical alliance with a top-notch fashion & beauty consultant from France Guidelines for the Research and Development of Diversified Products C. Core Competence Professional Professional R&D and production mechanisms

26 Chlitina Holding Limited 26 C. Core Competence Organization of CHLITINA's R&D Division DepartmentLocationDepartment Roles Product R&D Dept. 1st Technology R&D Dept. Taiwan R&D Head Office Training the R&D staff Developing and introducing new technologies Developing new products Providing the Production Dept. and Quality Assurance Dept. with technical support Evaluating external labs and OEM manufacturers; Implementing partnership projects Verifying product safety, stability and efficacy Managing confidential documents with regard to product formulation and technologies Finding and confirming material suppliers Maintaining and confirming the legal compliance of products 2nd Technology R&D Dept. Shanghai Communicating and coordinating with the Shanghai-based R&D staff to ensure technological consistency Confirming product formulations/preparations and the legal compliance of product information texts Handling the conversion, editing, confirmation and output of product information texts Offering assistance in trial production and technology transfers Handling the input and output of technology transfer documents Finding suppliers of China-produced raw materials and conducting experiments accordingly Providing the Production Dept. and Quality Assurance Dept. with technical support R&D CenterFrance Tracking the latest developments in global beauty/cosmetics technologies and introducing them to CHLITINA Professional Professional R&D and production mechanisms

27 Chlitina Holding Limited 27 C. Core Competence Flagship Collections "More than 140 professional skincare products!" Pure plant extracts of flowers, stems and leaves are formulated with a high-concentration serum to tackle skin conditions caused by excessive sebum secretions, sensitivity, aging, (comedonal) acne, skin damage, dryness, spots or dullness. The collection adds a jade-like glow to the face by hydrating, revitalizing and nourishing every skin cell. It is a long- lasting moisturizer that keeps the skin functioning properly, while at the same time giving it the much-needed revitalizing touch. This terrific sun screen collection effectively shuts out UVA/UVB rays. It contains specially formulated porous powder to protect skin without leaving it greasy. E.P.O. Collection NATUREX toner collection FANTASIA collection ALIGHTS collection This cellular metabolism-booster keeps skin cells intact with an adequate moisture level despite potential damage. It seals in moisture to effectively reduce signs of aging, symptoms of dryness or chapped skin. Professional Professional R&D and production mechanisms Etc…

28 Chlitina Holding Limited 28 C. Core Competence Certificates of Compliance with R&D and Manufacturing Standards Professional Professional R&D and production mechanisms

29 Chlitina Holding Limited 29 C. Core Competence CHLITINA's Manufacturing Facilities Professional Professional R&D and production mechanisms

30 Chlitina Holding Limited 30 A relatively large market A substantive brand concept A comprehensive training system Professional R&D and production mechanisms Over 3,000 retail chains Hundreds of stores join the CHLITINA Group each year 11 distribution centers 22 regional training centers Over 15,000 beauticians China Famous Trademark Enlightenment Educational Program CSR efforts Customized products/treatments GMP-certified manufacturing facilities A technological R&D alliance with a French company C. Core Competence TOTAL SOLUTION

31 Chlitina Holding Limited 31 In a rare example, CHLITINA and Ke-Li-Ti-Na (the Chinese name of CHLITINA) were simultaneously designated as China's Famous Trademarks. "China Famous Trademark" is the highest-level trademark awarded by the State Administration for Industry and Commerce of the People's Republic of China. Only 14 Taiwan-based businesses have been awarded the Famous Trademark designation. China's Famous Trademarks reflect excellence in terms of brand awareness, reputation and customer services, as well as favorable recognition from both authorities and consumers. C. Core Competence Substantive A substantive brand concept China Famous Trademark CHLITINA is an iconic business that achieved the highest honor for a brand

32 Chlitina Holding Limited : Sponsored the advertising campaign for Shanghai International Arts Festival in a successful brand positioning effort 2004: Sponsored Tsai Chin's concert "Under the Moon Light" Sponsored the 4th China Peking Opera Art Festival Started a year-round advertising campaign in SHANGHAI TIMES for franchisee recruitment 2006: CHLITINA published a series of brand stories and new product ads in VOGUE, MODERN WEEKLY and MINI 2007: Launched a prime-time advertising campaign on CCTV to raise CHLITINA's brand awareness Sponsored "Her Village," a TV show hosted by Yang Lan Started a brand-awareness advertising campaign via Focus Media Branding and Product Promotion

33 Chlitina Holding Limited 2008: Sponsored the 11th Shanghai International Film Festival Started a year-round brand-awareness advertising campaign in Hong Kong Daily News Started a year-round brand-awareness advertising campaign via Focus Media Advertised new products in MODERN WEEKLY and JESSICA 2009: Advertised the new FANTASIA collection in MODERN WEEKLY Published franchisee recruitment ads for regional franchise meetings 2011: Advertised new products in nearly 10 fashion magazines, including Xinmin BELLA Chairperson Chen Pei-hua, CEO Richard Yu and VP Ye Meifeng were interviewed by JESSICA, Top Golf, The Week and many other fashion magazines Launched outdoor advertising campaigns in multiple places nationwide to enhance brand awareness Branding and Product Promotion

34 Chlitina Holding Limited 2012: Chairperson Chen Bihua and CEO Richard Yu interviewed by leading business and beauty industry media outlets, including Business Today, Hers and GLOBAL FORTUNE CHLITINA's new products featured by Hers among other popular fashion magazines 2013: Chairperson Chen Pei-hua and CEO Richard Yu interviewed by numerous prominent Internet media outlets Branding and Product Promotion

35 Chlitina Holding Limited Started a years-long campaign called "Project Hope" for impoverished people and needy students 2004: CHLITINA Group contributed to Indonesian Tsunami relief efforts 2004: Sponsored the CHLITINA Cup Bridge Tournament 2004: Donated cash to Chongqing City for a charitable drive May 2007: Sponsored the centenary celebration of Tongji University 2008: Donated RMB 3.8 million to Sichuan earthquake victims 2009: Started sponsoring the Enlightenment Educational Program and Project Hope teacher training programs 35 CSR & Charitable Efforts

36 Chlitina Holding Limited 36 C. Core Competence China Beauty Expo - Shanghai Leading Brand The Most Influential Beauty Salon Chain Most Valuable Beauty Institute Asia Brand Awards Most Promising Chain China Alliances Industry Association Substantive A substantive brand concept

37 Chlitina Holding Limited 37 C. Core Competence Hers magazine Women's Favorite Brand: CHLITINA ENTREPRENEUR 2012 and 2013 Top 50 High-Growth Franchises (Franchise 50) 2013 China International Investment & Franchise Expo The Most Influential Entrepreneurial Brand award Gold Medal, Joining China Franchise & China Venture Exhibition Substantive A substantive brand concept

38 Chlitina Holding Limited 38 C. Core Competence 2013 Business Model Summit for Beauty Industry Top 10 Business Models ASIA BRAND ANNUAL MEETING 2012 Top 10 Highest Investment Value Brand in Asia Substantive A substantive brand concept

39 Chlitina Holding Limited 39 D. Financial Ratios

40 Chlitina Holding Limited 40 In millions of NT Dollars Net operating profit EPS (after tax) In NT Dollars CHLITINA's Operating Results D. Financial Ratios Q

41 Chlitina Holding Limited 41 Source: 2012 annual reports An Industry with High Gross Profits D. Financial Ratios CHLITINA 82.71% L'OCCITANE 82.71% ESTEE LAUDER 80.10% Natural Beauty 78.57% Shiseido 76.11% KOSÉ 73.54% LOréal 70.67%

42 Chlitina Holding Limited 42 D. Financial Ratios Net Profit Source: CPA-audited annual pro-forma affiliation reports, released by the aforementioned companies

43 Chlitina Holding Limited 43 D. Financial Ratios Return on Equity (ROE) Source: CPA-audited annual pro-forma affiliation reports, released by the aforementioned companies

44 Chlitina Holding Limited 44 D. Financial Ratios Return on Assets (ROA) Source: CPA-audited annual pro-forma affiliation reports, released by the aforementioned companies

45 Chlitina Holding Limited 45 Thanks For Your Attention Q&A


Download ppt "Chlitina Holding Limited 1 Chlitina Holding Limited Group Introduction."

Similar presentations


Ads by Google