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Chlitina Holding Limited Group Introduction

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1 Chlitina Holding Limited Group Introduction
各位法人先進、貴賓,大家好, 在此簡短和各位分享麗豐集團,也就是CHLITINA的企業簡介。

2 B. Market Environment in China C. Core Competencies
CONTENTS A. About CHLITINA B. Market Environment in China C. Core Competencies   1. A relatively large market   2. A comprehensive training system   3. Professional R&D and production mechanisms   4. A substantive brand concept D. Financial Ratios 我們將介紹公司企業概況、中國市場現況、CHLITINA的核心優勢、和相關財務比率…等和各位分享。

3 A. About CHLITINA 首先為[企業概況]

4 Unit: Thousand NT Dollars
Company Information ➲ Company Name: Chlitina Holding Limited ➲ Chairperson: Chen Pei-hua ➲ Paid-in capital: NT$757 million ➲ Total number of employees: 631 ➲ Market segments: A. About CHLITINA R&D and Production Channel Management Skincare Products Sales Regions 2012 Annual Sales Results Unit: Thousand RMB Unit: Thousand NT Dollars % Mainland China 505,087 2,365,825 98.23 Other* 9,123 42,734 1.77 Total 514,210 2,408,559 100.00 麗豐股份有限公司,董事長為陳碧華女士, 至今資本額為6.68億新新台幣, 員工人數為626人, 我們主要市場領域在[研發生產]、[通路管理] 、[美容服務] 、[禪品銷售] , 而主要市場為中國大陸地區,占公司營運的九成以上,其他則為台灣和香港地區等…。 *Note: Sales results in Hong Kong and Taiwan.

5 Number of CHLITINA stores
2013 Named "Most Valuable Beauty Institute" at China Beauty Expo "Most Influential Entrepreneurial Brand" award Gold Medal, Joining China Franchise & China Venture Exhibition Top 10 Business Models, Business Model Summit for Beauty Industry Listed among China's Top 50 High-Growth Franchises (Franchise 50) by ENTREPRENEUR magazine A. About CHLITINA Company Milestones 2012 Honored at the 17th China Beauty Expo as a "Leading Brand" and "The Most Influential Beauty Chain Salon" Listed among China's Top 50 High-Growth Franchises (Franchise 50) by ENTREPRENEUR magazine Named one of "Top 10 Most Investment Value Brand in Asia" at ASIA BRAND ANNUAL MEETING 2012 Number of CHLITINA stores 2008 Formed an R&D alliance with a French partner; CHLITINA saw the 15,000th person complete its elite skincare consultant training program 1989 Launched the CHLITINA brand in Taiwan 2011 Listed among China Famous Trademarks 1997 Chlitina Group set up operations in Shanghai, officially expanding into the Mainland China market 2003 Obtained ISO 9001:2000 certification and the GMP certification for cosmetics manufacturers 3,000 1999 Opened the first flagship store in Shanghai CHLITINA品牌自1989年在台灣創立,並於1997年赴上海開創大陸市場, 經過將近15年的營運發展,於2011年獲得中國馳名商標殊榮肯定, 並於近兩年,不斷獲得業界與媒體的獎項肯定,包含上海美博展的「領銜品牌」、「最具影響力美容連鎖機構大獎」之肯定, 還有[亞洲最具投資品牌大獎] 、[中國高成長連鎖企業50強]等殊榮~ 2,000 1989      1997  1999    2003  2005  2008   2011 2012 2013 Year

6 Product and Services A. About CHLITINA Category Product Type Function
At-home skincare Liquid makeup removers, cleansing creams, toners, lotions, creams Cleansers Hydrators Treatments Moisturizers Protectors Salon Products Bio-regenerating collection Eye treatment collection Anti-wrinkle collection Fairness (whitening) collection Hydration collection NATUREX collection Skin treatment collection Aromatherapy Essential oil (including blends) Body Essential oil, lotion Slimming collection CHLITINA之商品和服務, 主要分為四大類,包括[居家護理] 、[院裝] 、[芳香] 、[身體]等系列, 以尋求女性肌膚照護的最優質體驗。

7 B. Market Environment in China
"China is a land of opportunities, and we are in a season of harvest." CHLITINA用心經營大陸市場,因為我們相信大陸美容市場是個仍具備開發潛力的機會之地, 而CHLITINA在大陸十多年的耕耘,將逐步收成,展現成果。

8 B. Market Environment in China
Size of China's Cosmetics Market "Mainland China: a high-growth, competitive market despite its relative immaturity" 3,000 2,500 2,000 1,500 1,000 500 Unit: 100 million RMB Compound Annual Growth Rate (CAGR): 8.12% 2,684 2,488 2,303 2,130 1,968 1,816 根據Euromonitor的調研資料顯示,大陸市場雖仍顯不成熟, 但高成長的市場特性深具吸引力, 根據預估,在可見的未來裡,中國大陸化妝品市場將達2684億元的市場規模。 2011 2012 2013 2014 2015 2016 Source: Euromonitor

9 B. Market Environment in China
Mainland China Market for Skincare Products, 銷售額(人民幣億元) Body care Face care Hand care 從中國大陸的護膚用品市場來看, 臉部護理類仍為護膚市場的主要項目, 相較其他身體或手部護理,臉部護理佔有95%以上之市場需求。 Category/Year 2011 2012(F) 2013(F) 2014(F) 2015(F) 2016(F) Body care 27.32 29.31 31.41 33.61 35.93 38.37 Face care 695.93 769.65 849.97 937.1 1,013.76 1,134.09 Hand care 8.32 9.33 10.42 11.61 12.88 14.25 Source: Euromonitor(May 2012)

10 B. Market Environment in China
Acne treatments Facial masks Facial cleansers Facial moisturizers Lip care Anti-aging Category/Year 2011 2012(F) 2013(F) 2014(F) 2015(F) 2016(F) % Acne treatments 5.37 5.74 6.12 6.51 6.91 7.32 0.65% Facial masks 58.62 66.95 76.26 86.63 98.14 110.89 9.78% Facial cleansers 80.64 84.33 88.01 91.71 95.4 99.06 8.73% Facial moisturizers 301.96 329.99 359.88 391.63 425.62 461.65 40.71% Lip care 4.74 5.11 5.5 5.9 6.31 6.75 0.60% Anti-aging products 199.62 226.01 255.35 287.71 323.26 362.19 31.94% Toners 44.98 51.52 58.85 67.01 76.12 86.23 7.60% Toners 而單就臉部護理類產品分析, 「臉部清潔、保濕」、「抗衰老產品」為主要需求項目,也正是CHLITINA的主力研究項目之一。 Source: Euromonitor(May 2012)

11 Analysis of China's Beauty & Recreation Industry
B. Market Environment in China "China's beauty & recreation services are mostly delivered by independent businesses, without any differentiated industry leaders." Western Countries Mainland China Chain stores 3% Chain stores 48% A whopping 45% difference in growth rate! Independent stores 52% Independent stores 97% 此外, 中國大陸和歐美先進國家相比, 中國大陸連鎖店占比,僅有3%,相較歐美國家48%的占比,有著極大的成長潛力,深具開發價值,且有樂觀的預期。 Source: Annual Survey of Aesthetic, Recreation and Wellness Chains, China Chain Store & Franchise Association

12 Franchise beauty brands Non-franchise beauty brands
Beauty & Recreation Service Providers Worldwide Rely on the "Chain/Franchising" Business Model for Survival B. Market Environment in China "Economies of scale is key to success for chains and franchises." Only 10% of new stores survive! Franchise beauty brands Approx. 9,000 stores (3%) Lack of branding leads to isolation Industry regulatory measures are inefficient Some services providers are unqualified Competition in the market is not properly regulated Non-franchise beauty brands 291,000 stores (97%) Franchising leads to successful brand expansion! Survival among new stores increases to 90% 面對現在競爭激烈的全球美容休閒產業, [規模]已然成為連鎖經營的致勝因素, 且從美容店開店成功比例看,連鎖品牌開店成功率能高達90%, 而獨立開店之美容業者,多半不敵市場競爭,且缺乏良善系統管理,而被市場所淘汰。 Franchise beauty brands (Mainland China) Non-franchise beauty salons (Mainland China) Source: Annual Survey of Aesthetic, Recreation and Wellness Chains, China Chain Store & Franchise Association Prospects of Operating a Beauty Chain in China or Making Related Investments, Beijing-based Zhi-Yan Scientific Information Consulting Co. (www.abaogao.com)

13 B. Market Environment in China
Mainland China's Market for Skincare Products B. Market Environment in China Brand Name Business Model Target Markets Main Products Number of Stores Listed among China Famous Trade-marks? (Y/N) CHLITINA A franchise system (Franchisees must pay the deposit and franchise fee) Mainland China, Taiwan, Hong Kong and Southeast Asia Skincare products Approx. 3,000 Yes Natural Beauty Mainland China, Taiwan, Hong Kong, Macau and Southeast Asia Approx.1,500 AESTHETIC (A "no-franchise-fee" policy during promotional period) Mainland China Approx. 2,000 No SIYANLI A combination of regular chains and franchisees (Franchisees must pay a franchise fee) Skin and body care products Approx. 130 BIO JOURDENESS Mostly comprising regular chain stores Mainland China, Taiwan, Malaysia and Japan Skincare and makeup products 800 中國美容連鎖品牌, 除了CHLITINA,其他主要為[自然美] 、[唯美度] 、[思妍麗] 、[佐登妮絲] …等, 而在大陸市場規模比較,克麗緹娜擁有極佳的規模優勢(3000多家)。

14 "It's not the only option, but the most competitive one."
C. Core Competencies "It's not the only option, but the most competitive one."

15 C. Core Competence TOTAL SOLUTION A relatively large market
A comprehensive training system Professional R&D and production mechanisms A substantive brand concept Customized products/treatments GMP-certified manufacturing facilities A technological R&D alliance with a French company China Famous Trademark Enlightenment Educational Program CSR efforts Over 3,000 retail chains Hundreds of stores join the CHLITINA Group each year 11 distribution centers 22 regional training centers Over 15,000 beauticians CHLITINA的核心競爭優勢, 主要為[市場規模差異] 、[完備培訓體系] 、[專業研發生產] 、[深厚品牌內涵]

16 Number of CHLITINA Stores in Mainland China
C. Core Competence Number of CHLITINA Stores in Mainland China "China's largest professional beauty chain is taking shape." Market Number of CHLITINA stores in China 3500 3000 2500 2000 1500 1000 500 A relatively large market 3121 3004 2656 2687 首先在市場規模上, CHLITINA的大陸地區擁有超過3000家的大型規模,且每年逐步穩定增長, 以[全中國最大之專業美容連鎖品牌]目標前進。 2010 2011 2012 2013Q3

17 CHLITINA's Locations across China
C. Core Competence CHLITINA's Locations across China Heilongjiang Province 32 locations Market Xinjiang Uyghur Autonomous Region 13 locations Jilin Province 29 locations A relatively large market Liaoning Province 79 locations Inner Mongolia Autonomous Region 76 locations Beijing City 202 locations Tianjin City 76 locations Ningxia Hui Autonomous Region 6 locations Shanxi Province 75 locations Hebei Province 70 locations Shandong Province 90 locations Gansu Province 4 locations Henan Province 25 locations Shaanxi Province 32 locations Jiangsu Province 343 locations Anhui Province 105 locations Shanghai City 343 locations Tibet Autonomous Region 7 locations Sichuan Province 79 locations Hubei Province 171 locations   Northeast China   North China   East China   Southeast China   Northwest China   Southwest China Taiwan Chongqing City 54 locations Jiangxi Province 89 locations Zhejiang Province 525 locations Hunan Province 150 locations 目前CHLITINA通路據點,以[江、浙、滬]沿海地區仍為主要大宗, 但仍以全中國大陸的全面性佈點,為展店策略, 藉由各省一線主要城市之成功模式複製,向二、三線城市積極推展。 Guizhou Province 40 locations Fujian Province 58 locations Yunnan Province 17 locations Guangdong Province 301 locations Taiwan 126locations Guangxi Zhuang Autonomous Region 25 locations As of 2013Q3, CHLITINA has: 2 regular chain stores and 3,121 franchisees in Mainland China 126 distributors in Taiwan Hainan Province 5 locations 17

18 Presence of CHLITINA Franchisees in Urban Areas
C. Core Competence Presence of CHLITINA Franchisees in Urban Areas "Rendering superior service in an ever-expanding franchise network" Market Major geographic regions 2010 2011 2012 Sep 2013 Northeast China 31 32 34 Southeast China 76 71 72 North China 24 23 East China 124 128 139 146 Northwest China 9 13 15 Southwest China 44 46 47 41 Total 308 310 329 333 A relatively large market 全中國大陸擁有700座大小城市, CHLITINA服務範圍,已觸及一半,未來拓展空間及發展潛力巨大 未來也將持續拓展,追求百分百的服務觸角。 At least 700 cities in China have enough target customers to support Chlitina stores—suggesting there is much room for further growth.

19 High-Quality Storefront and Interior Design
C. Core Competence High-Quality Storefront and Interior Design "A client-oriented, sophisticated service environment" Market A relatively large market CHLITINA店面實景

20 C. Core Competence TOTAL SOLUTION 20 CHLITINA的核心競爭優勢,
A relatively large market A comprehensive training system Professional R&D and production mechanisms A substantive brand concept Over 3,000 retail chains Hundreds of stores join the CHLITINA Group each year 11 distribution centers Customized products/treatments GMP-certified manufacturing facilities A technological R&D alliance with a French company China Famous Trademark Enlightenment Educational Program CSR efforts 22 regional training centers Over 15,000 beauticians CHLITINA的核心競爭優勢, 主要為[市場規模差異] 、[完備培訓體系] 、[專業研發生產] 、[深厚品牌內涵] 20

21 25 Regional Training Centers
Basic storefront management courses for new franchisees Basic/advanced product-related knowledge and ordinary skincare skills Advanced warehousing and market expansion capabilities High-level seminars on how to expand operations Knowledge about new products and skincare Tianjin Dalian Inner Mongolia Beijing Hebei Shandong Nanjing Shaanxi Anhui Suzhou Hubei Chengdu Shanghai Hangzhou Ningbo Chongqing Accommodates up to 2,000 trainees and is supported by a highly qualified teaching staff A total of 15,000 well-trained elite beauty consultants currently work at franchised CHLITINA salons nationwide CHLITINA has provided nearly 300,000 trainees with professional courses CHLITINA aims to provide better services while reducing employee turnover CHLITINA擁有22座地區培訓中心, 針對美容職能所需,進行養成教育, 且在上海松江地區,有能同時培訓2000人的國際美容學院, CHLITINA培訓系統,成立至今,已達到30萬人次的專業培訓, 主要目的,除了給予更好且一致性的品質服務, 更藉由完善的生涯教育,漸少美容師的人員流動。 Hunan Wenzhou Jiangxi Taipei Fukien Taichung Guangzhou Kaohsiung Shenzhen

22 A Three-Stage Training Mechanism for Elite Aestheticians
C. Core Competence A Three-Stage Training Mechanism for Elite Aestheticians "Nurturing well-rounded professionals with comprehensive, career-long training solutions" Comprehensive A comprehensive training system Senior Consultants Store Managers & Aesthetic Consultants Corporate Culture Business Administration Consumer Psychology Treatment Planning Marketing Instructor Training Programs Beauty Ambassadors Skincare Consultants Corporate Culture Occupational and Professional Image Building Skin Physiology Skincare Consultancy Skincare Techniques (advanced) Product-related Knowledge CHLITINA的美容師培訓, 分為三階段,包含[基礎培訓] 、[美容大使班] 、[進階顧問班] , 適才適性提供完善教育資源, 從基礎的美容技法,到皮膚生理學、諮詢師教育,更又營運管理、講師養成教育的高階課程提供, 打造全方位的職涯教育。 Basic Training Beauticians Corporate Culture Skincare Techniques (basic) Customer Service Etiquette 22

23 Training Facilities C. Core Competence
"A European-style beauty academy where all professional training courses begin in the HEART" Comprehensive A comprehensive training system CHLITINA上海松江國際學院實景

24 C. Core Competence TOTAL SOLUTION 24 CHLITINA的核心競爭優勢,
A relatively large market A comprehensive training system Professional R&D and production mechanisms A substantive brand concept Over 3,000 retail chains Hundreds of stores join the CHLITINA Group each year 11 distribution centers Customized products/treatments GMP-certified manufacturing facilities A technological R&D alliance with a French company China Famous Trademark Enlightenment Educational Program CSR efforts 22 regional training centers Over 15,000 beauticians CHLITINA的核心競爭優勢, 主要為[市場規模差異] 、[完備培訓體系] 、[專業研發生產] 、[深厚品牌內涵] 24

25 Guidelines for the Research and Development of Diversified Products
C. Core Competence Anti-aging and anti-sagging Expertly rendered salon-quality skincare treatments All-purpose products with results that last all day Professional Professional R&D and production mechanisms CHLITINA之產品研發, 主要為[抗衰老,抗老化] 、[全方位、全時效] 、[專業護膚課程] , 並結合[法國時尚美容尖端顧問技術聯盟] ,多元化開發生產。 CHLITINA's technical alliance with a top-notch fashion & beauty consultant from France

26 Organization of CHLITINA's R&D Division
C. Core Competence Organization of CHLITINA's R&D Division Department Location Department Roles Product R&D Dept. 1st Technology R&D Dept. Taiwan R&D Head Office Training the R&D staff Developing and introducing new technologies Developing new products Providing the Production Dept. and Quality Assurance Dept. with technical support Evaluating external labs and OEM manufacturers; Implementing partnership projects Verifying product safety, stability and efficacy Managing confidential documents with regard to product formulation and technologies Finding and confirming material suppliers Maintaining and confirming the legal compliance of products 2nd Technology R&D Dept. Shanghai Communicating and coordinating with the Shanghai-based R&D staff to ensure technological consistency Confirming product formulations/preparations and the legal compliance of product information texts Handling the conversion, editing, confirmation and output of product information texts Offering assistance in trial production and technology transfers Handling the input and output of technology transfer documents Finding suppliers of China-produced raw materials and conducting experiments accordingly R&D Center France Tracking the latest developments in global beauty/cosmetics technologies and introducing them to CHLITINA Professional Professional R&D and production mechanisms 目前主要研發部門組織, 分別為台灣、上海,和法國研發中心的技術與市場資訊顧問合作, 且以台灣為研發中心,打造屬於國際性品質的優質美容保養品。

27 Flagship Collections C. Core Competence
"More than 140 professional skincare products!" Professional Professional R&D and production mechanisms E.P.O. Collection NATUREX toner collection FANTASIA collection ALIGHTS collection This cellular metabolism-booster keeps skin cells intact with an adequate moisture level despite potential damage. It seals in moisture to effectively reduce signs of aging, symptoms of dryness or chapped skin. Pure plant extracts of flowers, stems and leaves are formulated with a high-concentration serum to tackle skin conditions caused by excessive sebum secretions, sensitivity, aging, (comedonal) acne, skin damage, dryness, spots or dullness. The collection adds a jade-like glow to the face by hydrating, revitalizing and nourishing every skin cell. It is a long-lasting moisturizer that keeps the skin functioning properly, while at the same time giving it the much-needed revitalizing touch. This terrific sun screen collection effectively shuts out UVA/UVB rays. It contains specially formulated porous powder to protect skin without leaving it greasy. CHLITINA的產品繁多, 以因應大陸地區幅員廣大的各項肌膚需求, 開發超過140多種的產品, 包含[E.P.O.系列] 、[萃麗化妝水系列] 、[梵詩系列] 、[極光防曬系列]…等 其中又以E.P.O.系列最為熱銷, 以最接近人體表皮肌膚pH5.5的弱酸特性,從小麥提煉萃取,親合照護肌膚, 從產品發表,銷售至今,總銷量堆疊高度,已經可達71座101大樓(單罐高7cm,101大樓高508m) Etc…

28 Certificates of Compliance with R&D and Manufacturing Standards
C. Core Competence Certificates of Compliance with R&D and Manufacturing Standards Professional Professional R&D and production mechanisms 擁有ISO9001、GMP的工廠生產認證。

29 CHLITINA's Manufacturing Facilities
C. Core Competence CHLITINA's Manufacturing Facilities Professional Professional R&D and production mechanisms 上海松江工廠實景

30 C. Core Competence TOTAL SOLUTION 30 A relatively large market
A comprehensive training system Professional R&D and production mechanisms A substantive brand concept Over 3,000 retail chains Hundreds of stores join the CHLITINA Group each year 11 distribution centers Customized products/treatments GMP-certified manufacturing facilities A technological R&D alliance with a French company China Famous Trademark Enlightenment Educational Program CSR efforts 22 regional training centers Over 15,000 beauticians CHLITINA的核心競爭優勢, 主要為[市場規模差異] 、[完備培訓體系] 、[專業研發生產] 、[深厚品牌內涵] 30

31 China Famous Trademark
C. Core Competence China Famous Trademark CHLITINA is an iconic business that achieved the highest honor for a brand Substantive A substantive brand concept ➲In a rare example, CHLITINA and Ke-Li-Ti-Na (the Chinese name of CHLITINA) were simultaneously designated as China's Famous Trademarks. ➲ "China Famous Trademark" is the highest-level trademark awarded by the State Administration for Industry and Commerce of the People's Republic of China. ➲ Only 14 Taiwan-based businesses have been awarded the Famous Trademark designation. ➲ China's Famous Trademarks reflect excellence in terms of brand awareness, reputation and customer services, as well as favorable recognition from both authorities and consumers. CHLITINA榮獲「CHLITINA」、「克麗緹娜」雙品牌認證殊榮, 中國馳名商標代表著「品牌知名度」、「美譽度」、「客戶服務」極高榮譽, 由大陸國家工商總局所頒發認定, 是受大陸刑法所保護的國家級品牌肯定。 31

32 Branding and Product Promotion
: Sponsored the advertising campaign for Shanghai International Arts Festival in a successful brand positioning effort 2004: Sponsored Tsai Chin's concert "Under the Moon Light" Sponsored the 4th China Peking Opera Art Festival Started a year-round advertising campaign in SHANGHAI TIMES for franchisee recruitment 2006: CHLITINA published a series of brand stories and new product ads in VOGUE, MODERN WEEKLY and MINI 2007: Launched a prime-time advertising campaign on CCTV to raise CHLITINA's brand awareness Sponsored "Her Village," a TV show hosted by Yang Lan Started a brand-awareness advertising campaign via Focus Media 32

33 Branding and Product Promotion
2008: Sponsored the 11th Shanghai International Film Festival Started a year-round brand-awareness advertising campaign in Hong Kong Daily News Started a year-round brand-awareness advertising campaign via Focus Media Advertised new products in MODERN WEEKLY and JESSICA 2009: Advertised the new FANTASIA collection in MODERN WEEKLY Published franchisee recruitment ads for regional franchise meetings 2011: Advertised new products in nearly 10 fashion magazines, including Xinmin BELLA Chairperson Chen Pei-hua, CEO Richard Yu and VP Ye Meifeng were interviewed by JESSICA, Top Golf, The Week and many other fashion magazines Launched outdoor advertising campaigns in multiple places nationwide to enhance brand awareness

34 Branding and Product Promotion
2012: Chairperson Chen Bihua and CEO Richard Yu interviewed by leading business and beauty industry media outlets, including Business Today, Hers and GLOBAL FORTUNE CHLITINA's new products featured by Hers among other popular fashion magazines 2013: Chairperson Chen Pei-hua and CEO Richard Yu interviewed by numerous prominent Internet media outlets

35 CSR & Charitable Efforts
Started a years-long campaign called "Project Hope" for impoverished people and needy students 2004: CHLITINA Group contributed to Indonesian Tsunami relief efforts 2004: Sponsored the CHLITINA Cup Bridge Tournament 2004: Donated cash to Chongqing City for a charitable drive May 2007: Sponsored the centenary celebration of Tongji University 2008: Donated RMB 3.8 million to Sichuan earthquake victims 2009: Started sponsoring the Enlightenment Educational Program and Project Hope teacher training programs 35

36 China Beauty Expo - Shanghai
Leading Brand The Most Influential Beauty Salon Chain Most Valuable Beauty Institute C. Core Competence Substantive A substantive brand concept Asia Brand Awards Most Promising Chain China Alliances Industry Association 獲獎榮譽 36 36

37 Hers magazine ENTREPRENEUR C. Core Competence
Women's Favorite Brand: CHLITINA ENTREPRENEUR 2012 and 2013 Top 50 High-Growth Franchises (Franchise 50) C. Core Competence Substantive A substantive brand concept 2013 China International Investment & Franchise Expo The Most Influential Entrepreneurial Brand award Gold Medal, Joining China Franchise & China Venture Exhibition 獲獎榮譽 37 37

38 ASIA BRAND ANNUAL MEETING 2012 C. Core Competence
Top 10 Highest Investment Value Brand in Asia C. Core Competence Substantive A substantive brand concept 2013 Business Model Summit for Beauty Industry Top 10 Business Models 獲獎榮譽 38 38

39 D. Financial Ratios 財務比率

40 CHLITINA's Operating Results
D. Financial Ratios CHLITINA's Operating Results In millions of NT Dollars Net operating profit 1500 1200 900 600 300 791 612 388 177 2010       2011       2012       2013Q3 In NT Dollars EPS (after tax) 15 12 9 6 3 而在企業經營績效上, 公司在[營業淨利]和[EPS每股盈餘]都有著不錯的表現, 且逐年持續增長,於2012年營業淨利達近八億新台幣,EPS也有8.84元之表現。 8.84 7.61 4.12 1.72 40 2010       2011       2012       2013Q3

41 An Industry with High Gross Profits
D. Financial Ratios An Industry with High Gross Profits CHLITINA 82.71% L'OCCITANE 82.71% ESTEE LAUDER 80.10% Natural Beauty 78.57% Shiseido  76.11% KOSÉ 73.54% L’Oréal 70.67% CHLITINA所選擇的行業,是極具市場爆發力的熱門產業, 擁有高毛利率的產業特性, 舉凡國際知名品牌,都擁有7、80%的高毛利表現。 Source: 2012 annual reports

42 Net Profit D. Financial Ratios 42 純益率
Source: CPA-audited annual pro-forma affiliation reports, released by the aforementioned companies 42

43 Return on Equity (ROE) D. Financial Ratios 43 權益報酬率(ROE)
Source: CPA-audited annual pro-forma affiliation reports, released by the aforementioned companies 43

44 Return on Assets (ROA) D. Financial Ratios 44 資產報酬率(ROA)
Source: CPA-audited annual pro-forma affiliation reports, released by the aforementioned companies 44

45 Thanks For Your Attention Q&A
以上為公司企業簡介,感謝各位聆聽。


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