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2-Factor ANOVA Beauty and Judgment – Halo Effect Landy and Sigall (1974). Beauty is Talent: Task Evaluation as a Function of the Performers Physical Attraction,

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Presentation on theme: "2-Factor ANOVA Beauty and Judgment – Halo Effect Landy and Sigall (1974). Beauty is Talent: Task Evaluation as a Function of the Performers Physical Attraction,"— Presentation transcript:

1 2-Factor ANOVA Beauty and Judgment – Halo Effect Landy and Sigall (1974). Beauty is Talent: Task Evaluation as a Function of the Performers Physical Attraction, Journal of Personality and Social Psychology, 29:299-304.

2 Experiment Description Goal: determine whether people tend to extend evidence of quality from one dimension of people/items to other dimensions (Halo Effect) Experimental Set-Up –Two Dimensions (Appearance and Essay Quality) –Appearance (Picture attached to essay): Attractive, Unattractive, Control (No Picture) –Essay Quality: Good, Poor –Response: Score assigned to Essay –10 Replicates per treatment combination

3 Experimental Results Mean (SD)

4 Statistical Model

5 Sums of Squares

6 Analysis of Variance

7 Bonferroni Post Hoc Comparisons – Additive Model


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