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The Beast of Beauty Culture: An Analysis of the Political Effects of Self-Objectification Sarah Oliver.

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Presentation on theme: "The Beast of Beauty Culture: An Analysis of the Political Effects of Self-Objectification Sarah Oliver."— Presentation transcript:

1 The Beast of Beauty Culture: An Analysis of the Political Effects of Self-Objectification Sarah Oliver

2 Primary Question How does self-objectification affect internal and external political efficacy?

3 Objectification Whenever a womans body, body parts, or sexual functions are separated out from her person, reduced to the status of mere instruments, or regarded as if they were capable of representing her. (Fredrickson & Roberts, 1997).

4 Examples

5 New Objectification Culture Normalization of female objectification in popular culture The new vogue of consensual objectification Idea that objectification is empowering Appropriation of female agency and power for male pleasure (the FFT)

6 BloodRayne

7 Self-Objectification a key process whereby girls [and women] learn to think and treat their bodies as objects of others desires (Zubriggen et al., 2007:2) When a woman integrates the image of herself as an object into her own value system.

8 Examples The boys wear funny outfits to attract girls, and the girls wear risqué outfits to be attractive… A girl is walking down DP with her posse, all of whom are wearing scraps of fabric that cover their nipples and their genitals and nothing else - I know youre supposed to be an Indian, but I can only tell from the feather on your head. Dana Olson, October 31, 2007

9 Negative Effects of Self-Objectification Unipolar depression Habitual body monitoring Eating disorders Body shame Social physique anxiety Depressed cognitive functioning Sexual dysfunction Lower self-esteem Political efficacy?

10 Political Efficacy Internal Political Efficacy: An individuals confidence to understand and participate effectively in politics. External Political efficacy: An individuals beliefs about whether the government will respond effectively to the demands of its citizens.

11 Data and Measures Survey of 162 college students at Whittier College 26 different randomly-selected classes Sample was roughly representative of the respective college populations

12 Self-Objectification Measure Now we would like to know how much importance you place on different aspects of your body. Please rank each of these characteristics in ascending order in terms of importance, from most important (rank = 1) to least importance (rank = 12). Please use each number from 1 through 12 only once. g. Sex appeal_______ h. Health _______ i. Measurements _______ j. Physical fitness_______ k. Muscle tone_______ l. Physical energy level_______ a. Physical attractiveness_______ b. Muscular strength_______ c. Coloring_______ d. Physical coordination_______ e. Weight_______ f. Stamina_______

13 Political Efficacy Questions Please check the box that fits best for each response.

14 Levels of Self-Objectification Level of Self- Objectification Percentage (n=71) Low30% Medium49% High21%

15 Levels of Internal Efficacy Level of Internal Political Efficacy Percentage (n=71) Low45% Medium44% High11%

16 Levels of External Efficacy Level of External Political Efficacy Percentage (n=71) Low32% Medium49% High19%

17 Self-Objectification and Internal Political Efficacy for Women Self-Objectification Internal Political Efficacy LowMedium & High Low38%48% Medium43%44% High19%8% Gamma= -.242, p=.289

18 Self-Objectification and External Political Efficacy for Women Self-Objectification External Political Efficacy LowMedium & High Low25%36% Medium55%47% High20%18% Gamma= -.145, p=.511

19 Self-Objectification and Internal Political Efficacy for Men Self-Objectification Internal Political Efficacy Low & Medium High Low43%0% Medium35%78% High22% Gamma=.484, p=.034


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