Presentation on theme: "G RAMPAS R ESTAURANT Conley Design Studio 1 Assessment & Improvements for Grampas Restaurant & Bakery Merchant Assistance Application Grant."— Presentation transcript:
G RAMPAS R ESTAURANT Conley Design Studio 1 Assessment & Improvements for Grampas Restaurant & Bakery Merchant Assistance Application Grant
E XISTING C ONDITIONS 2 Conley Design Studio View of Counter View of Bar Area View of Serving Area
E XISTING C ONDITIONS 3 Conley Design Studio View of Bakery View of Dining Area
B USINESS R ECOMMENDATIONS 4 Conley Design Studio History & Observations: Current operation is a restaurant with full service lunch and dinners Large seating capacity inside due to large bar area and counter seating. Current dining style is Formica counters with placemats, china service Business was established in 1957, loyal customer base from neighboring areas Core Customer- local residents, tourists and recommended families, average age is 25- 65 Special appearances by Celebrities keep customers coming back Current seating is tired and need of refinishing and reupholster, booths are laminate in wood grain and vinyl seats Currently lighting is fluorescent by day and pink bulbs in recessed down lights at night Wainscoting around the room and on booths is dated looking wood grain laminate, with chips Tabletop needs additional enhancements. Bar stools all match, light wood, newer than rest of décor Access to restaurant is excellent, main entrance and signage on main road is good exposure Parking in front of restaurant is adequate. New building color is recommended Hanging plants look dated Recommendations to Grampas Restaurant & Bakery based on site review and observations during peak meal times and owner feedback.
B USINESS R ECOMMENDATIONS 5 Conley Design Studio Recommendations: The food and menu are very successful. The interior décor is very dated in need of facelift. Competitive advantage of history in neighborhood is diminished when entering the store. Specific interior improvements are recommended: Refurbish existing chairs for interior dining room Increase Lighting with suspended Retro style Chandeliers, in color red to complement the interior, remove hanging plants. Remove vertical blinds and update to solar shades. Cover existing wood laminate wainscoting and counter fronts with cherry wood covering Add accent paint colors to dining bar area, reinforce sports theme started. Continue improvements into private dining space Expand on logo to create new style identity and branding to use with menu, signage and advertising, use bakery man shown on sign Update placemats with new logo and simplified menu Keep celebrity presence, competition is strong in neighborhood, it is a very competitive advantage Change exterior paint color, create new image with color scheme on outside, create exterior image that reflects interior image, i.e. Old Fashion Bakery Restaurant Recommendations to Grampas Restaurant is based on site review and observations during peak meal times and owner feedback.
7 N EW I MPROVEMENTS New Ceiling LightsChange Wainscot New Wall covering
8 Conley Design Studio N EW I MPROVEMENTS New decorative bar front New Pendant Lights New Wall covering, New Wainscoting
9 Conley Design Studio F LOOR P LAN SHOWING N EW I MPROVEMENTS
I NTERIOR I MPROVEMENTS 10 Conley Design Studio
B UDGET R ECOMMENDATIONS 11 Conley Design Studio Budget Estimate for Grampas PHASE ONE Replace wainscoting with 3m Wood Vinyl in Dining Room$ 2830.00 New Pendant Lighting over tables-9- labor by others$ 1080.00 New Pendant Lighting over Counter-6- labor by others$ 720.00 New Solar Shades on Windows-11$ 4844.00 Vinyl to Reupholster chairs – labor by others$ 1152.00 New Accent wallcovering in dining room- labor by others$ 390.00 New accent wall covering in Bakery area- labors by others$ 490.00 New printed placemats and logo enhancement$ 614.00 Subtotal $12,080.00 Consulting services for interior improvements to existing business, business operation and merchandising. Interview owner, review business program for grant application. Field measure and design layout for interior furniture, bar and patio. Create renderings for review, create package for submission to CRA, create budget summary, coordination of contractors and purchasing of new products.$ 2950.00 Total Phase One $15,030.00 Budget Estimate for -PHASE TWO Paint Exterior Windows and Doors, New AwningTBD All items subject to Florida State Sales Tax and any local delivery Charges. This is for budget estimate only and subject to change. Prices are quoted for 30 days