Presentation on theme: "Clinical Trials Promotion PAN/NACCDO 2008 Ask About Clinical Trials Campaign Cynthia Manley Associate Director for Communications Vanderbilt-Ingram Cancer."— Presentation transcript:
Clinical Trials Promotion PAN/NACCDO 2008 Ask About Clinical Trials Campaign Cynthia Manley Associate Director for Communications Vanderbilt-Ingram Cancer Center Nashville, TN
Ask About Clinical Trials - 2006 Fewer than 4% of patients on protocol Competition is standard therapy or no therapy Best recruitment is conversation How to prompt that conversation?
Ask About Clinical Trials - 2006 VMC branding - Ask concept Surgeons wanted reminder Used that wording; posters and buttons Distributed in clinic Failed to get buy-in
Ask Campaign Redux -- 2008 Research: consumers know trials If Im lucky enough to have friend, neighbor who is a nurse or doctor … Local for-profit – information is everywhere in their clinic New leadership wanted promotion
Ask Campaign Redux -- 2008 Re-designed poster, added tri-fold Re-introduced buttons Got buy-in on front end Video and in-depth education piece in patient handbooks, video on web
Ask Posters OSHA compliant laminate, in all clinic exam rooms, waiting areas
Ask Campaign Redux LCD screens at med center Corporate relations messaging Brochure language on vicc.org (searchable database-Oncore) Partnered w/ med center to revamp clinical trials website
Ask Campaign Redux Hour-long TV program VMC Cancer Information Program Taking advantage of CTSA Communications core for trials Lunch n Learn on trials for employees
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