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Clinical Trials Promotion PAN/NACCDO 2008 Ask About Clinical Trials Campaign Cynthia Manley Associate Director for Communications Vanderbilt-Ingram Cancer.

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Presentation on theme: "Clinical Trials Promotion PAN/NACCDO 2008 Ask About Clinical Trials Campaign Cynthia Manley Associate Director for Communications Vanderbilt-Ingram Cancer."— Presentation transcript:

1 Clinical Trials Promotion PAN/NACCDO 2008 Ask About Clinical Trials Campaign Cynthia Manley Associate Director for Communications Vanderbilt-Ingram Cancer Center Nashville, TN

2 Ask About Clinical Trials Fewer than 4% of patients on protocol Competition is standard therapy or no therapy Best recruitment is conversation How to prompt that conversation?

3 Ask About Clinical Trials VMC branding - Ask concept Surgeons wanted reminder Used that wording; posters and buttons Distributed in clinic Failed to get buy-in

4 Ask Campaign Redux Research: consumers know trials If Im lucky enough to have friend, neighbor who is a nurse or doctor … Local for-profit – information is everywhere in their clinic New leadership wanted promotion

5 Ask Campaign Redux Re-designed poster, added tri-fold Re-introduced buttons Got buy-in on front end Video and in-depth education piece in patient handbooks, video on web

6 Ask Posters OSHA compliant laminate, in all clinic exam rooms, waiting areas

7 Ask Campaign Redux LCD screens at med center Corporate relations messaging Brochure language on vicc.org (searchable database-Oncore) Partnered w/ med center to revamp clinical trials website

8 Ask Campaign Redux Hour-long TV program VMC Cancer Information Program Taking advantage of CTSA Communications core for trials Lunch n Learn on trials for employees


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