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CONFIDENTIAL How its done today. CONFIDENTIAL HP PRODUCTIVITY PR BRIEFING 2 DRAFT 18-Mar-02 Trim & mount 4 - 24 hours6 min.*5-10 min. Laminate Dry sufficiently.

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Presentation on theme: "CONFIDENTIAL How its done today. CONFIDENTIAL HP PRODUCTIVITY PR BRIEFING 2 DRAFT 18-Mar-02 Trim & mount 4 - 24 hours6 min.*5-10 min. Laminate Dry sufficiently."— Presentation transcript:

1 CONFIDENTIAL How its done today

2 CONFIDENTIAL HP PRODUCTIVITY PR BRIEFING 2 DRAFT 18-Mar-02 Trim & mount hours6 min.*5-10 min. Laminate Dry sufficiently to laminate Print The most time-consuming stage of the workflow is dry time to lamination * 2 x 3 print, Max Quality mode

3 CONFIDENTIAL HP PRODUCTIVITY PR BRIEFING 3 DRAFT 18-Mar-02 Trim & mount hours5-10 min. LaminateDry PrintsPrint NOT ANY MORE! 6 min.*

4 CONFIDENTIAL HP PRODUCTIVITY PR BRIEFING 4 DRAFT 18-Mar-02 Benefits of instant dry time to the Print Service Provider (PSP)

5 CONFIDENTIAL The secret behind this innovation: micro-porous coating A brief description of how it works …

6 CONFIDENTIAL HP PRODUCTIVITY PR BRIEFING 6 DRAFT 18-Mar-02 introduction: glossy media ink receiving layer (IRL) technologies - current swellable type substrate Inkjet Printing Evaporation step 1: ink drops impact the IRL step 2: IRL swells to absorb the ink -- like a contact lens absorbs water! step 3: water evaporates, leaving ink & colorant in unswollen IRL Current Inkjet Coating Technology Must wait to laminate until all water evaporates 4-24 hours

7 CONFIDENTIAL HP PRODUCTIVITY PR BRIEFING 7 DRAFT 18-Mar-02 Breakthrough HP Inkjet Coating Technology with New HP Productivity Photo Paper introduction: glossy media ink receiving layer (IRL) technologies - new porous type Inkjet Printing substrate Evaporation residual ink & colorant step 1: ink drops impact the IRL step 2: ink flows through the pore spaces step 3: water evaporates, leaving ink & colorant in media Ready for Instant Lamination

8 CONFIDENTIAL HP PRODUCTIVITY PR BRIEFING 8 DRAFT 18-Mar-02 HP Productivity Printing Material line-up …

9 CONFIDENTIAL Single LF Printer Multiple printers, same brand Multiple brands Source: Lyra Research, Inc. Most shops have more than one LF printer...

10 CONFIDENTIAL... and want their media to work on all those printers... Source: Lyra Research, Inc. Unimportant Absolutely necessary Very important Somewhat important

11 CONFIDENTIAL HP PRODUCTIVITY PR BRIEFING 11 DRAFT 18-Mar-02 Any PSP that laminates target prospects for HP Productivity: Sign shops Photo labs Digital imaging service bureaus Exhibit houses Corporate graphics departments Graphic Designers/ Artists Quick printers Screen printers Primary Secondary

12 Quote from Zahir Salehmohamed General Manager, The Printing House of Toronto, Canada "Over 95 percent of our customers want their prints right away. For trade show graphics and posters, most prints are on glossy paper that we then laminate. With new HP Productivity Photo Gloss and Semi-Gloss Photo Paper, we don't have to wait a long time for prints to dry. We can now print and laminate in one quick and easy process. This is definitely a more efficient way to serve our customers. Beta Site Update:

13 I thought I would have to make some compromise on image quality, but the image quality is impeccable. Zahir added… Beta Site Update:


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