Presentation on theme: "Depeche Mode DEVOTIONAL Marketing Plan. …features a more mature and confident stage performance than ever from the band, which is eager to explore and."— Presentation transcript:
Depeche Mode DEVOTIONAL Marketing Plan
…features a more mature and confident stage performance than ever from the band, which is eager to explore and exploit the dramatic potentials of full-scale stadium rock. - Billboard Magazine
Product Specifications 2-DVD set: $24.99 SRP CATALOG #: R2 970372 STREET DATE: September 21, 2004 PRE-ORDER: August 24, 2004
Overview Filmed on Depeche Modes triumphant Devotional Tour in 1993, Devotional showcases the band at its most raw and energetic, with the press marveling at the rock star antics of captivating lead singer, Dave Gahan.
The two level stage set, video images, and film projections were conceived by top rock photographer, Anton Corbijn, in alliance with lighting designer Patrick Woodroffe. Overview
Drawing heavily from the Songs Of Faith And Devotion album, the tour featured such Depeche classics as Walking In My Shoes, Behind The Wheel, Personal Jesus, and Enjoy The Silence.
DVD Extras Included in this 2-DVD set are a host of never-before-released extras including live performances, promo videos, an EPK, MTV Rockumentary, and the stunning back projections that illuminated the tour that captivated thousands.
Sell Points Recorded in 1993 on Depeche Modes Devotional World Tour which played 150 shows over a 15 month period. A 2-DVD set containing 17 compelling performances including the Depeche classics, Walking In My Shoes, Never Let Me Down Again, Personal Jesus, and Enjoy The Silence. Nominated for a Grammy for best longform video in 1993, Devotional is largely recognized as the bands best tour ever. Bonus features including rare, unreleased live performances, promo videos, an EPK, MTV Rockumentary, and back projections from the tour. Simultaneous worldwide release date. First time on DVD. 5.1 audio
Consumer Print Advertising PublicationCirculationSizeIssue Date Street Date Retail Tag Blender469,819¼ pg. 4/cOctober9/21Tower Rolling Stone 1,200,000¼ pg. 4/cOctober 14 9/24FYE Tracks150,000½ pg. 4/cDec/Jan11/2Virgin Mega
Radio/Video Promotion Top college stations targeted for comprehensive win it before you buy it campaigns. Live audio portions from DVD to be teased before key Depeche Mode tracks. Servicing of previously unreleased live track Policy Of Truth to all major Modern Rock and Top 40 outlets. Feedback promotions hired to service local video outlets with Policy Of Truth (live); follow-up calls to secure placement
Online Jpeg e-cards and wallpaper developed by webmaster, announcements and contests on depechemode.com. Cornerstone Promotions hired to do grassroots e-marketing and e- blasts with flash e-cards. Subsite built from official Warner Music Group site to incorporate product info, live clips, and enter- to-win contests, links to/from martingore.com, davegahan.com, myspace.com/depechemode. Multi-tiered partnerships with VH1.com, yahoomusic, napster, itunes, and amazon
Merchandising Devotional t-shirts Devotional posters ordered from Mute - delivery date 8/21 Limited Edition numbered Devotional pins Postcards
DEVOTIO NAL Depeche Mode: DEVOTIO NAL The best purchase youll make this season… from one of the biggest selling bands in rock! DEVOTIO NAL