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What is this Take Business? Take the Time Take the Time Take it to the Bank Take it to the Bank Take Care Take Care Take Charge Take Charge Take Ownership.

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Presentation on theme: "What is this Take Business? Take the Time Take the Time Take it to the Bank Take it to the Bank Take Care Take Care Take Charge Take Charge Take Ownership."— Presentation transcript:

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2 What is this Take Business? Take the Time Take the Time Take it to the Bank Take it to the Bank Take Care Take Care Take Charge Take Charge Take Ownership Take Ownership Take Me, For Instance Take Me, For Instance Take This Job and…… Take This Job and……

3 But most of all, Be Prepared!

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5 5/20/2003 Canada Confirms Single BSE Case in a Cow From Alberta by Roger Bernard Canadian agriculture officials today confirmed that they have a case of bovine spongiform encephalopathy (BSE) or "mad cow" disease.

6 How many of you are Angus breeders? If you can answer the following question then I know you are prepared? Do you know why the person that invests your money is called a broker? George Carlin

7 Okay, if you couldnt answer that one: Do you know if Lipton Tea employees take a coffee break? George Carlin What hair color do they put on the drivers license of bald men? George Carlin

8 Okay, here is one that all Angus breeders can answer: Whatever happened to Preparations A thru G? George Carlin Now, if you cant answer these questions well……..

9 Use this conference to hone your skills and improve your business strategy and savvy.

10 Take the Time …….to plan for Success What is success? –Degree or measure of a favorable outcome. Success is the ability to go from one failure to another with no loss of enthusiasm. Sir Winston Churchill

11 What best describes a successful cattlemen to me? Talented in many areas….. –Have the ability to be well organized; see both the big and small picture, and are capable of time management, balancing the jobs at hand and communicating the appropriate direction to others.

12 Hone Your Success Traits Success Traits –Visionary Imagination is more important than knowledge… Albert Einstein

13 Hone Your Success Traits Success Traits –Astuteness –Setting Goals –Customer Oriented Your most unhappy customers are your greatest source of learning. Bill Gates, The Speed of Thought

14 Hone Your Success Traits Success Traits –Taking Action –Flexibility & Business Agility –Passionate/Competitive Drive –Compassionate –Communicator Communication is the universal solvent. Unknown

15 Hone Your Success Traits Success Traits –Tenacity –Working smart –Positive Outlook –Courage Courage is being scared to death - but saddling up anyway. John Wayne

16 Hone Your Success Traits Success Traits –Reliability and Integrity Nothing astonishes men so much as common sense and plain dealing. Ralph Waldo Emerson, 1841 A lie can travel halfway around the world while the truth is putting on its shoes. Mark Twain

17 Hone Your Success Traits Trait of Success –Accuracy –Continuous learner –Joy in sharing success

18 What are some of the Meat Marketing Trends? Lets take a trip down memory lane Well, maybe I should get on with some subject matter

19 Pre World War II Just give me something to eat Product innovation -- non existent Brands were not well established Processing and marketing were disconnected Knew producer of my food Higher percentage of income spent on food

20 After World War II The June Cleaver Era Consumers could buy more - but were not use to choices Commodity producers owned the market and drove the demand for commodity brands No communication up and down the production & marketing line Beginning of emotional marketing Processor is still the driver

21 Late 60s, early 70s Era of Concentration

22 –Commodity wholesale companies that created brands were proliferating brands –Efficiencies were everywhere –Took less money to buy and had more choices –Processing and packaging increased -- didnt see the food anymore –Total disconnect from their food system –Number of people connected to the land-- dramatically dropped –Actively isolated the consumer from production –Producers no longer saw and touched food as they knew it

23 1980 & 90s: WalMart Model

24 WalMart Model –Information flowing in a system –Organized information –Tracks consumer behavior –Retailer calling shots with processors –Wants to include everyone as a customer –Exclusionary policy toward suppliers

25 Today ??? Are we switching power from the retailer to the consumer? Are we switching power from the retailer to the consumer? The Consumer Wants to Know !!! The Consumer Wants to Know !!! Or at least that is the message being touted….. Or at least that is the message being touted…..

26 Global Product Expectation is a changing…… World Competition may dictate necessities in our future production systems. World Competition may dictate necessities in our future production systems. –Source and animal identity –Verifying production processes –Quality assurance –Production supply chains –Cattle Care Guidelines

27 Industry Trends End Product Side –Source Verification –Traceability Paul Clayton: Jan., 2003 NCBA Meeting Paul Clayton: Jan., 2003 NCBA Meeting –Ear/Tail tags11 countries –Electronic ID2 countries & 3 planning –Paper trail5 countries, 1 planning –Computer tracking4 countries, 1 planning –Birth to consumer track5 countries Our World Competitors

28 Industry Trends End Product Side End Product Side –Case-ready revolution –Branded Beef Programs –Changes in Marketing Grids/Formulas

29 The Look of Case-Ready Impact of Case-Ready -forcing packing industry to sell beef with 0 trim -current packer standard is ¼ trim with seam fat -case-ready cuts it to 0 fat trim -CURRENTLY cooler sort meets supply -but what about the future?

30 From Tyson-IBP Web Site IBP Fresh Meats Consumer Friendly Products will: –Allow you to redirect labor more productively –Reduce out of stock conditions caused by time, pressure and workload –Reduce marketing losses, ie, reworks, rewraps, markdowns, etc. –Enhance sales because of recipe/preparation instructions on every package, as well as safe handling instructions –Expand the variety of cuts currently offered –Enhance greater food safety –Extend marketing life over and above store cut product –Allow you to improve your bottom line

31 Will case-ready products have an impact on us? 20009% of all beef sales 20009% of all beef sales % % Expected in % Expected in % Expected by % Expected by % Will this cause a change in grid market premiums & discounts?

32 Industry Trends End Product Side –Branded Beef Programs –The race to brand beef products seems to be leveling off, but heat and eat is proliferating. USDA Certified Beef Programs

33 End Product Side –Heat & Eat Products – Convenience Items Industry Trends

34 With all these product changes what changes are taking place in the commercial industry?

35 Has there been a change in use of Grid Marketing? KS, TX, OK & IA Fewer cattle will be sold on the cash live and carcass dressed basis. Fewer cattle will be sold on the cash live and carcass dressed basis. Percentage of cattle sold using grid markets Percentage of cattle sold using grid markets –1996 – 16% –2001 – 45% –2006 exp – 62% Schroeder, et.al., Kansas State University, 2002

36 Industry Trends Commercial Side –Supply chain development from cow- calf through feedlot –More retained ownership through the supply chain to capitalize on genetic and management investments –Demand for seedstock that positions commercial production correctly for the supply chain: correct end product quality, cutability and weight –Refocus on profit traits: Genetic emphasis on efficiency; reproduction and feed conversion –Continued pressure to develop animal and environmental friendly systems?

37 Industry Trends Commercial Side - Additional production aspects –Supply chain access will require source and process verification. –Market targets will continue to become better defined. –Easier access to end product data will occur. –Database management and analysis will be necessary. –High valued reputation feeder cattle will need to have years of data to back up the claim – reputation.

38 Industry Trends-Seedstock Full service providers- Ritchie, 03 Not only specification type seedstock, but… Feeder cattle merchandising Arrangement of retained ownership programs Alignment with feedyard and carcass data feedback Contract matings Embryo services for commercial producers wishing to raise their own bulls for bio-security purposes Replacement heifer programs for both seedstock and commercial customers Seedstock alliances to accommodate commercial sector Informational managers!

39 Industry Trends- Seedstock Even greater focus on profit traits Development of more EPDs and gene markers –Especially for Reproduction, Health and Efficiency

40 The John Airy Beef Cattle Symposium Visions for Genetics and Breeding May, 2003 Dr. Michel Georges, U of Liege, Belgium Dr. Morris Soller, Hebrew University of Jerusalem Dr. Jay Hetzel, Genetic Solutions, Australia Dr. Merete Fredholm, Royal Vet. & AG University, Denmark Dr. Stephen Bishop, Roslin Institute, UK 5 renown International Geneticists – all spoke about their efforts in genetic developments on animal diseases.

41 Industry Trends- Seedstock The role of molecular genetics will not diminish the importance of phenotypic recording and EPDs. Dr. Jack Dekker, ISU Molecular Brown Bagger

42 Industry Trends- Seedstock And finally, due to the increased number of EPDs and gene markers – selection and profit indexes will be demanded by your future customers.

43 Closing Thoughts Improve your competitive edge Better understand each others problems Improve your communications with customers and other segments And do your best to learn new skills

44 When you come to a fork in the road, take it. Yogi Berra


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