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60 Seconds to Success Webinar Andrew Akman | September 2013.

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Presentation on theme: "60 Seconds to Success Webinar Andrew Akman | September 2013."— Presentation transcript:

1 60 Seconds to Success Webinar Andrew Akman | September 2013

2 Thursday, September 19, 2pm EST Q&A Rules Use WebEx Q&A Address All Panelist LivePerson Community PagePage Connect.Liveperson.com Recording of todays webinar Contest details

3 Turning Clicks Into Conversions Presenter: Andrew Akman

4 Turning Clicks Into Conversions Presenter: Andrew Akman

5 Billion spent to generate web traffic, 2012 Billion of that traffic bounced average spent to drive people to site average allocated to conversion average conversion rate $ 57 $ 23 $ 91 $1$1 2%2%

6 Home Depot leveraged its existing LivePerson chat tag to serve targeted messages in less than 24 hours and lifted conversions by several percentage points, resulting in millions of dollars of incremental revenue. By targeting visitors with upsells, Mantra lifted conversions by 35% and average order values by 51% for those visitors that saw an offer Petco increased self-service online registration by 15% after the first 2 weeks of launching 15 % 35 % 24 h Real Results

7 Turning Clicks Into Conversions Whats this all about? Increasing average order value Reducing Shopping Cart Abandonment Driving Sales w/ Effective Messaging

8 Dressed Casually Browsing low value items Low intent to buy Interest in Final Sale Items Dressed in name brand clothing Interested in all new items Has a higher budget High intent to buy Bargain BillLarry Luxury RIGHT Person + RIGHT Resource = More Conversions Bargain Bill & Larry Luxury

9 Identifying High Value Visitors Browses high value products. Interested in multiple products Return visitor and loyal to a brand. Appreciates great customer service Browses high value products. Interested in multiple products Return visitor and loyal to a brand. Appreciates great customer service In store vs. on-line So whats different?

10 Specifying Visitors Through Segments For our Larry Luxury we would include any pages that include fall or fancy shoes and exclude sale items with an estimated shopping cart value from $200- $500.00

11 Specifying Visitors Through Segments As for the Bargain Bill we would want to stick to products within the final sale or factory outlets page, excluding all new arrivals with a shopping cart value of $25- $75.00

12 Identifying High Value Visitors Clear store layouts Quality Products Signage Helpful and Friendly Experience Easy to use web interface Quality Products Relevant Messaging Helpful and friendly experience In store vs. on-line We can easily draw parallels

13 Conventional Engagement Methods 49 % are influenced by in-store offers (via promotional displays, salespeople, etc.) OffersConnection

14 The Right Message Recommended use case Good MessageBad Message

15 Online Engagements Vs.

16 Targeted Messages Through Campaigns Recommended use case

17 So Why Arent People Checking Out? Recommended use case Last minute hesitation Buying questions Product questions

18 We Can Identify The Situation As Its Happening Recommended use case

19 Conclusion In Conclusion… Competitors are ALWAYS one click away Understand the needs of the visitors already on your site Customize the experience to fit their needs Providing that 1 on 1 in house experience through proper messaging Ensuring they STAY to find the right product and make the purchase!

20 Links Useful Links LiveEngage Platform Overview Become a LiveEngage expert with these easy to follow training tutorialsOverview LivePerson Community Page Share your company mission with other companies that are also using LivePerson through our Community PagePage Videos covering Segmentation, Content, and Chat SegmentationContentChat

21 Enter at a Chance to Win a Free Gift Card! Attend the entire webinar, until the very end Implement a content campaign on your website Send an by September 27 th to with the following: 1. Your full name 2. LP account number 3. Address 4. Phone # 5. A screen shot of an active LiveEngage campaign running on your website The prizes consist of a $300 and $200 gift card to shop at one of our LivePerson clients In order to enter the lottery you need to complete the following:

22 60 Seconds to Success

23 Turning Clicks Into Conversions Whats this all about?


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