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Nike Just Do It. Before There Was Nike 1948-Bill Bowerman is hired as University of Oregons track coach (1948-1973) 1957-Bowerman meets Phil Knight, a.

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Presentation on theme: "Nike Just Do It. Before There Was Nike 1948-Bill Bowerman is hired as University of Oregons track coach (1948-1973) 1957-Bowerman meets Phil Knight, a."— Presentation transcript:

1 Nike Just Do It

2 Before There Was Nike 1948-Bill Bowerman is hired as University of Oregons track coach ( ) 1957-Bowerman meets Phil Knight, a runner on his track team 1962-Knight writes research paper at Stanford, goes on trip, and Blue Ribbon Sports is born

3 Before There Was Nike cont Knights first shipment of Tiger arrives, 200 pairs of shoes 1964-Knight and Bowerman team up in Blue Ribbon Sports (BRS) 1968-First BRS store opened in Eugene, OR 1970-Bowerman experiments with wifes waffle maker, forever changing running shoes

4 Nike Is Born 1971-Swoosh is created for a fee of $ Jeff Johnson has a dream 1973-Steve Prefontaine becomes first major track athlete to wear Nike 1976-Nike shoes are seen on most athletes in Olympic time trials 1978-John McEnroe signs with Nike

5 Nike Is Evolving 1979-Nike Air cushioning is created 1981-BRS merges with Nike Nike-supported athletes take home 65 medals in L.A. Olympics 1985-Nike signs Michael Jordan, AIR JORDAN is born 1988-Just Do It ad is born 1990-Present-Nike stores started opening, Nike World in Oregon, Nike Town in Oregon (1990) and New York (1996)

6 Nike Is Evolving cont Knight commits Nike to enforcing more strict manufacturing safety 1999-Co-founder Bill Bowerman dies 2000-Nike develops Swift Suit for Sydney Games 2003-International sales exceed U.S. sales

7 How Is Nike Made? Knight decides to outsource and market Japan-South Korea and Taiwan-Indonesia and China (1990) Indonesia minimum wage barely $1 (1991) Things got bumpy; foreign strikes and newspaper articles lead to Jeff Ballinger

8 Jeff Ballinger vs Nike Labor activist hired to run Asian-American Free Labor Association office in Indonesia Ballinger felt that Nike mistreated foreign employees Spent years publishing information against Nike Went mostly unnoticed until the 1990s, coincided with the strikes and people started paying attention

9 Outcry And Results Government raised min. wage from 2100 to 2500 rupiah (roughly $1.25) 1992-Workers wages compared to Michael Jordans endorsement contract, it would take 44,492 years to make the equivalent Protestors started assembling at events such as the Olympics and the opening of new Nike stores Doonesbury comic strip Michael Jordan and Jerry Rice hit by media

10 Andrew Young Knight hires Andrew Young in 1997 Basically said they are doing good but need to do better What about wages?

11 1998 Nike was losing popularity 1,600 worker layoff Schools started denying Nike as athletic supplier and students started protesting Knight changes attitude

12 How Is Nike Doing Now? Named Advertiser of The Year by the Cannes Advertising Festival (2003) Phil Knight steps down as CEO but remains the chairman Annual revenue over $12.3 billion (2004) Annual revenue of $13.7 billion (2005) up 12% over previous year

13 Strengths Name and image Been there done that

14 Weaknesses Questionable track record Upper management issues Nikes response to criticism

15 Opportunities New athlete name recognition Website needs improvement Merging with other companies Community projects

16 Who Else Is Nike? Cole Haan (1988) Bauer (1995) Hurley (2002) Converse (2003) Exeter Brands Group (Nike created 2004) Starter (2004)

17 Threats Other companies Protestors Lawsuits (Marc Kasky) Nike

18 THE END


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