Presentation is loading. Please wait.

Presentation is loading. Please wait.

1 Your mobile concierge service Copyright © 2007 My Mieva | mymieva.com Nicholas Hsu CEO Katrina Joseph Digital Media & Marketing Director.

Similar presentations


Presentation on theme: "1 Your mobile concierge service Copyright © 2007 My Mieva | mymieva.com Nicholas Hsu CEO Katrina Joseph Digital Media & Marketing Director."— Presentation transcript:

1 1 Your mobile concierge service Copyright © 2007 My Mieva | mymieva.com Nicholas Hsu CEO Katrina Joseph Digital Media & Marketing Director Brandon Faust Technical Director Kevin Shaw Financial Director

2 2 My Mieva is a mobile concierge service that utilizes web and mobile device technologies to provide dining recommendations to customers on the go. Your mobile concierge service recommend locate search Copyright © 2007 My Mieva | mymieva.com Overview

3 3 Your mobile concierge service Copyright © 2007 My Mieva | mymieva.com recommend locate search Opportunity Mobile Offices Mobile Devices Online and Mobile Technologies

4 4 Overview Business Traveler Age Mid to Top Level Executive Extrovert and Social Possesses a corporate account Uses a hand-held mobile device Has unlimited web access Stays in upscale hotels Dines at upscale restaurants Uses limo/car services Has disposable income Travels 35% of the year and more Travels by air, train, and car Your mobile concierge service Copyright © 2007 My Mieva | mymieva.com recommend locate search Business Executive Age Mid to Top Level Executives Extrovert and Social Possesses a corporate account Uses a hand-held mobile device Has unlimited web access Stays in upscale hotels Dines at upscale restaurants Uses limo/car services Has disposable income Target Market

5 5 Overview Your mobile concierge service Copyright © 2007 My Mieva | mymieva.com Target Market Geographic Focus Other Services OpenTableAll CustomersInternational Restaurant details Rewards points DinnerBroker All CustomersAll US Cities Restaurant details Restaurant reviews Rewards points My Mieva Business Travelers Top 25 Major Convention Cities Restaurant details Restaurant reviews Rewards points Concierge services recommend locate search Indirect: Google, Yahoo, Mobo, … Competitive Analysis

6 6 Service Plan Your mobile concierge service Copyright © 2007 My Mieva | mymieva.com My Mieva Online Mobile Personal Concierge Technical Support Technology Live Support recommend locate search Technology & Live Support

7 7 Registered Users – Price: Free - All General User Features - Restaurants for You - Friends and Family Recommendations - Account Management Features - Discounts - 24/7 Technical Support Service Plan Your mobile concierge service Customer Pricing Plan Copyright © 2007 My Mieva | mymieva.com Gold Memberships – Price: $9.95/month - All Registered User Features - Live Concierge Support - Rewards Points General Users – Price: Free - Restaurant Search Engine - Expert Picks - Restaurant Details - Get Me There - Media Center General Users Registered Users Gold Members recommend locate search

8 8 Service Plan Your mobile concierge service Technology Copyright © 2007 My Mieva | mymieva.com Online Mobile Technology View Desktop/Laptop InterfaceView Hand-held Interface recommend locate search

9 9 Service Plan Your mobile concierge service Live Support Copyright © 2007 My Mieva | mymieva.com Live Support Personal Concierge Technical Support View web site recommend locate search

10 10 Marketing Plan Your mobile concierge service Overview Copyright © 2007 My Mieva | mymieva.com Press Kit Web Site Ad Placement Corporate Accounts Sponsor Events Guest Speaker Write Industry-Related Articles recommend locate search We will capture 15% of business travelers and 7% of the local community by the end of Year 5 Marketing Expenses Y1: $253K Y5: $1.3M Long-term Goals - Y6: Hotel reservations, airlines, trains, car rentals, taxi/limo/car service

11 11 Marketing Plan Your mobile concierge service Partnerships Copyright © 2007 My Mieva | mymieva.com Concierge Services Restaurants Online Reservation Services My Mieva recommend locate search City Guides

12 12 Marketing Plan Your mobile concierge service Timeline Copyright © 2007 My Mieva | mymieva.com Beta Release Y1 Qtr 3 in Washington D.C. Year 1Year 2Year 3Year 4Year 5 recommend locate search Service Release to four cities: Chicago Las Vegas Orlando Atlanta Begin expansion to two cities per month Continue expansion to three cities per month until service is launched in all 25 major convention cities Service Release is completed by 2 nd Qtr Begin international and rural service expansion Continue international and rural service expansion Begin service offering expansion (i.e. hotels, car rentals)

13 13 Financial Plan Your mobile concierge service Revenue Model Copyright © 2007 My Mieva | mymieva.com Advertising (online ads and mobile ads) Single use personal concierge fees ($2.95/call) Gold membership fees ($9.95/month) recommend locate search

14 14 Financial Plan Your mobile concierge service Revenue Copyright © 2007 My Mieva | mymieva.com recommend locate search Year 1Year 5 Number of Web Pages Viewed per Visit 77 Click Through Rate (average per page) 5.0% Revenue per Click$0.05$0.10 Revenue per Visit$0.0175$ Number of WebSite visitors per day shown as a percentage of Registers Users 6.5% Days per Month30.4 Revenue per Registered User $0.0346$ Year 1Year 5 Advertisements per Use59 Percentage of per Click Adsna50% Click through Ratena3% Revenue per Clickna$0.10 Percentage of Impression Ads100%50% Revenue per 1000 impressions$1.00 Revenue per Use$0.0050$ Usage per customer46 Revenue per Monthly User $0.0200$ Online PC Based AdsMobile Based Ads Single use personal concierge fees ($2.95/call) Gold membership fees ($9.95/month) Add in summary of old previous slides

15 15 Financial Plan Your mobile concierge service Cash Flow Copyright © 2007 My Mieva | mymieva.com recommend locate search Year 1Year 2Year 3Year 4Year 5 PC Web Ads$2,832$151,227$647,847$1,743,019$2,577,561 Mobile Web Ads$5,662$115,472$629,969$1,905,230$3,566,145 Service Fees$12,503$287,118$1,208,310$2,586,199$3,817,899 Total$20,997$553,817$2,486,127$6,234,448$9,961,605 Cost of Goods Sold($366,831)($596,686)($814,882)($1,029,789)($1,309,467) Marketing($253,440)($613,150)($967,344)($1,215,582)($1,303,842) G&A($112,750)($162,290)($160,057)($181,342)($228,761) R&D($261,950)($133,200)($315,415)($646,709)($809,843) Total Expenses($994,971)($1,505,326)($2,257,697)($3,073,421)($3,651,912) EBIT($973,975)($951,509)$228,429$3,161,026$6,309,693 Income Tax Expense$0 ($91,372)($1,264,411)($2,523,877) Net Income($973,975)($951,509)$137,057$1,896,616$3,785,816

16 16 Financial Plan Your mobile concierge service Net Income Copyright © 2007 My Mieva | mymieva.com recommend locate search

17 17 Financial Plan Your mobile concierge service Cash Flows Copyright © 2007 My Mieva | mymieva.com recommend locate search

18 18 Financial Plan Your mobile concierge service Exit Strategy Copyright © 2007 My Mieva | mymieva.com recommend locate search End of Year 5 Projections Revenue:$10M EBIT:$6.3M Net Income: $3.8M Service Usage per Month: 3,122,344 Registered Users: 3,483,898 Gold Members: 34,839 City Coverage: 25 Major Cities Requested Funding: $3M Estimated Ownership: 45% 5 Year IRR: 30% (using a 3.5 EBIT Multiple) Exit Strategy: Merger or Acquisition

19 19 Executive Team Your mobile concierge service Copyright © 2007 My Mieva | mymieva.com Nicholas Hsu CEO Katrina Joseph Digital Media & Marketing Director Brandon Faust Technical Director Kevin Shaw Financial Director recommend locate search Mobile Media Strategy Advisor Katrice Jones, Vice President of Digital Media and Creative Services at TV One. Hotel and Hospitality Advisor Tony Camm, General Manager at the Holiday Inn Select Hotel. Restaurant Operations Consultant Victoria Wu, Events Coordinator at Cakes by Happy Eatery. Personal Concierge Consultant Katharine Giovanni, Founder and President of Triangle Concierge.

20 20 Questions Your mobile concierge service Copyright © 2007 My Mieva | mymieva.com Thank You The My Mieva Executive Team recommend locate search Nicholas Hsu CEO Katrina Joseph Digital Media & Marketing Director Brandon Faust Technical Director Kevin Shaw Financial Director

21 21 Financial Plan Your mobile concierge service Market Estimates Copyright © 2007 My Mieva | mymieva.com recommend locate search My Mieva TM is estimating its marketing campaign will result in an initial market capture in new cities of 5% of business travelers and.1% of the local population per month TierBusiness TravelersLocal Population Tier 145,8334,885 Tier 233,3333,106 Tier 325,0005,524 Tier 416,6676,918 Tier 58,3333,540 Monthly Captured Market = Total Market * 5% 12 Business Captured Market per Month = Total Market *.1% Local Captured Market per Month

22 22 Financial Plan Your mobile concierge service User Estimates Copyright © 2007 My Mieva | mymieva.com recommend locate search Year 1Year 2Year 3Year 4Year 5 Number of Cities Monthly Usage (Based on initial release city estimates and expected growth, 5%- 2% Business Travelers, 10% - 2% Local Community) 66,362722,6661,600,8352,461,9473,122,344 Registered Users (10% - 2% of Monthly Users become Registered Users) 34,944581,7091,576,4682,810,2933,483,898 Gold Members (1% of New Registered Users become Gold Members) 3495,8171,12128,10334,839 Monthly Per Use Gold Members (.1% of Monthly Users will use a Single Use Gold Service) ,6012,4623,122

23 23 Financial Plan Your mobile concierge service Revenue Copyright © 2007 My Mieva | mymieva.com recommend locate search Year 1Year 2Year 3Year 4Year 5 Number of Web Pages Viewed per Visit Click Through Rate (average per page) 5.0% Revenue per Click$0.05$0.08 $0.10 Revenue per Visit$0.0175$ $ Number of WebSite visitors per day shown as a percentage of Registers Users 6.5% Days per Month30.4 Revenue per Registered User$0.0346$ $ Ads per page were not considered as revenue is driven per click. The assumptions are based on the percentage of customers clicking on an advertisement on the page which we do not feel is increased due to more ads per page. On average we expecting 8-15 ads per page Add in Gold Members and mobile pieces Year 1Year 2Year 3Year 4Year 5 Advertisements per Use56789 Percentage of per Click Adsna 25%50% Click through Ratena 3% Revenue per Clickna $0.08$0.10 Percentage of Impression Ads100% 75%50% Revenue per 1000 impressions$1.00 Revenue per Use $ $ $ $ $ Usage per customer44556 Revenue per Monthly User $ $ $ $ $

24 24 Financial Plan Your mobile concierge service User Estimates Copyright © 2007 My Mieva | mymieva.com recommend locate search Year 1Year 2Year 3Year 4Year 5 Growth in Local Users10%8%7%5%2% Growth in Business Users5% 4%3%2% Year 1Year 2Year 3Year 4Year 5 Monthly Service Users that become Registered Users 10% 7%5%2% Monthly Registered Users who become Gold Members 1% Monthly Service Users who pay for per use Gold Service 0.1%

25 25 Financial Plan Your mobile concierge service Exit Strategy Copyright © 2007 My Mieva | mymieva.com recommend locate search Year 1Year 2Year 3Year 4Year 5 Advertisements per Use56789 Percentage of per Click Adsna 25%50% Click through Ratena 3% Revenue per Clickna $0.08$0.10 Percentage of Impression Ads100% 75%50% Revenue per 1000 impressions$1.00 Revenue per Use $ $ $ $ $ Usage per customer44556 Revenue per Monthly User $ $ $ $ $

26 26 Your mobile concierge service Copyright © 2007 My Mieva | mymieva.com recommend locate search Financial Plan General and Administrative Personnel: General and Administrate costs include the CEO and CFO Office Space: For year 1, My Mieva will operate as a home-based business. Starting in year 2, the company will rent space at the Mason Enterprise Center which will provide furniture and basic utilities. This will be a working arrangements until year 5 when My Mieva will move to a Fairfax based office. Hardware and Software: Starting year 2, My Mieva will provide all employees with a laptop and basic office software. Leasing prices have been provided by Dell for the equipment. In year 1, employees will be required to use their home computers. Office Supplies: A small budget is provided for general office supplies each month. Accounting, Payroll and Tax Services: For year 1, finances and payroll activities will be covered by the CFO with a small additional cost for software. After year 1, additional outsourced support will be required for detailed accounting and tax support. Legal Support: Includes outsourced Patent, Trade Market, and Contract support. Misc Tech Support: An estimated additional budget for misc technical support of general office equipment and needs. Year 1Year 2Year 3Year 4Year 5 Personnel $70,00 0 $76,30 0 $83,16 7 $90,65 2 $98,81 1 Office Space$1,500 $12,54 0 $50,00 0 Basic Hardware and Software $0 $18,20 0 $9,600 $11,40 0 $13,20 0 Office Supplies$2,400 Accounting Support $6,350 $24,35 0 Legal Support $28,60 0 $13,60 0 Misc Tech. Support $2,400 Total $111,2 50 $149,7 90 $148,0 57 $157,3 42 $204,7 61

27 27 Your mobile concierge service Copyright © 2007 My Mieva | mymieva.com recommend locate search Financial Plan R&D Personnel: My Mieva will support R&D largely through its technical staff through year 2. In year 3 additional R&D support is hired. Outsourced Support: It is recognized that additional support will be required for special design support. As such outsourced dollars have been estimated based required support and free lance prices as seen on general job programming job boards. The estimate support required peaks in Year 1 to produce the Beta and first release. The support is again increased in year 4 when positive profits are achieved. Hardware and Software: A testing lab is established at the release of the beta. The lab consists of additional servers leased at the same rate as the operational servers. These servers provide some redundancy as well as test network for new development. Initially, 2 servers will be purchased and this will increase to 5 in year 5. In addition, the Adobe software suite will be purchased for the R&D team. Year 1Year 2Year 3Year 4Year 5 Person nel $0 $178,2 15 $388,5 09 $529,3 43 Outsou rced Suppor t $242,0 0 $99,00 0 $219,0 00 Hardw are and Softwa re $19,95 0 $34,20 0 $38,20 0 $39,20 0 $61,50 0 Total $261,9 50 $133,2 00 $315,4 15 $646,7 09 $809,8 43

28 28 Your mobile concierge service Copyright © 2007 My Mieva | mymieva.com recommend locate search Financial Plan Marketing Web and Traditional Advertising: My Mieva will utilize Googles Adwords to place ads at price per click of $.05. It is estimated that roughly 50,000 clicks are desired per year. The remainder of the traditional advertising budget will work towards placing ads in travel, local, and dining magazines in service areas. Travel and Partner Visits: To establish partnerships with key players and conferences, travel will be required. The travel costs were estimated to be $600 per trip for local trips and $2,500 for long distance trips (over 400 miles). The budget has been created to support 6-10 customer visits per month by the Marketing staff based on the release city. This works out to be at least 3 trips prior to release in each city. Conference Sponsorships: My Mieva plans to sponsor many events, several through cross-advertising, and non-monetary means. However, a budget of $2,050 per month per city has been establish to sponsor key events. Press Kit: Pamphlets, brochures, articles, and other material will be required and it is estimated that this will costs My Mieva $2,000 per month. Personnel: Includes all members of the marketing team (Marketing Director and Business Developers). The estimate personnel and salaries can be seen in the personnel section. Year 1Year 2Year 3Year 4Year 5 Web and Traditional Advertising $51,20 0 $120,0 00 Travel and Partner Visits $30,94 0 $40,80 0 $138,2 40 $158,400$213,120 Conference Sponsorships $12,30 0 $172,2 00 $405,9 00 $608,850$615,000 Press Kit (printing, publishing costs) $24,00 0 Personnel $135,0 00 $256,1 50 $279,2 04 $304,332$331,722 Total $253,4 40 $613,1 50 $967,3 44 $1,215,58 2 $1,303,84 2

29 29 Your mobile concierge service Copyright © 2007 My Mieva | mymieva.com recommend locate search Year 1Year 2Year 3Year 4Year 5 Personnel $235,00 0 $256,15 0 $252,00 0 $511,53 6 $698,733 Hardware and Software $31,700$31,900$32,700$44,500$56,300 Call Center Support $40,000 $252,00 0 Partnership s $59,333$38,667$58,000$64,000$29,500 Credit Card Fees $798$17,970$74,168$157,752$232,434 Total$366,033$578,717$594,700$872,036$1,077,033 Personnel: Includes all members of the technical team (Technical Director, Engineers and Web Developers). The estimate personnel and salaries can be seen in the personnel section. Hardware: To support the service, servers are leased at a rate of $950 per month with a one-time set up fee of $400. It is estimated that the initial service can be provided using 3 servers and the service will expand to 5 in year 5. Software: To support the service, each member of the technical team will be issued a license for the Adobe Development suite at $2,000 at purchase and $500 each following year. Free web server, database and other software will be used. Call Center Support: Call Center Support will be outsourced to a call center company. The support center will record questions and will have the ability to offer basic technical assistance, record larger technical problems to be given to the technical team, and transfer callers to local concierge services in selected cities. General internet rates for 24 hour support average around $2,000 per month. My Mieva expects roughly 2 support agents will be required to start the service and this will increase to 10 by the mid part of year 2. Partnership Support: My Mieva plans to integrate with online reservation, ordering, and other supporting services. This integration will allow users a more robust service from the My Mieva site. To fully integrate with these services, an additional integration cost is incurred to cover the initial setup, $13,000, and support costs, $166 per month. These costs include the purchase of additional software and the travel required to ensure seamless integration. Credit Card Fees: To process credit card orders estimates were used based on the PayPal service. The service charges a flat o f$.30 per transaction plus 2.9% of the charge. These estimates were calculated based on the revenue generated from Gold Membership and Gold Service. Note: No additional costs are shown to manage and keep restaurant information up to date. These costs are captured in development costs for the upload features for each restaurant and the day to day operations of the technical and marketing staff. Financial Plan Cost of Goods Sold

30 30

31 31


Download ppt "1 Your mobile concierge service Copyright © 2007 My Mieva | mymieva.com Nicholas Hsu CEO Katrina Joseph Digital Media & Marketing Director."

Similar presentations


Ads by Google