About Coca Cola Coca Cola is a multinational company. The Coca Cola Company is the worlds leading manufacturer, marketer and distributor of non-alcoholic beverages. Coca Cola is Private Limited Company (Ltd). A Ltd company is a type of business ownership which determines many operations of how the business is run. In this presentation I will identify how the business is affected by ICT and how the company is run. This will include organizational structures and how different department communicate.
Current Market Situation While Coca-Colas financial performance continues to lag, one issue that may have great impact on the success of the company is its distributers. Lawsuits that distributors have launched against Coca- Cola for its attempt to bypass them with PowerAde have the potential of destroying trust and cooperation in the future. Other issues related to channel stuffing and falsifying market tests to customers indicate a willingness by management to bend the rules to increase the bottom line.
SWOT analysis StrengthsWeaknesses Internal -Popularity -well known -branding obvious and easily recognized -A lot of finance -customer loyalty -International Trade -Word of mouth -lack of popularity of many Coca Colas brands -Most unknown and rarely seen -result of low profile or non- existent advertising -health issues ThreatsOpportunities External -changing health- consciousness attitude -legal issues -Health ministers -competition (Pepsi) -many successful brands to pursue -advertise its less popular products -buy out competition. -More Brand recognition
Marketing Mix Product The product is the good/service produced by the business or organisation and made available to customers for consumption. The product sold must meet customer needs. Pricing The pricing is the amount of money customers have to give up to acquire the product. The price of products must reflect the value that customers place on them.
Promotion Customers need to know that a product exists and is available for purchase. Promotion is communication between the business and customer, making the customer aware that the product is for sale, telling or explaining to them what is the product, making the customers aware of how the product will meet the customers needs and persuading them to buy it for the first time or again. Place The Place is the way in which a product is distributed- in other words how the product gets from the producer to the consumer. Place is about having a product available to customers where they want it and when they want it
After through research we come to the conclusion that the marketing strategy of coca cola is working for them and the product is gaining popularity among youth day by day. So…… Jo chaho ho jaye coca cola enjoy