Presentation is loading. Please wait.

Presentation is loading. Please wait.

Creating a Marketing Plan Phase II-Education for Careers-Final Exam.

Similar presentations


Presentation on theme: "Creating a Marketing Plan Phase II-Education for Careers-Final Exam."— Presentation transcript:

1 Creating a Marketing Plan Phase II-Education for Careers-Final Exam

2 TARGET MARKET A GROUP OF CUTOMERS MOST LIKELY TO BUY THE PRODUCT OR SERVICE YOU ARE SELLING CREATE A CUTOMER PROFILE

3 CREATING A CUSTOMER PROFILE DEMOGRAPHICS: AGE, GENDER, EDUCATION, ETHNIC BACKGROUND GEOGRAPHY: THE LOCATION OF YOUR CUSTOMER PSYCHOLOGY: VALUES, OPINIONS, LIFESTYLE, AND POLTICS OF YOUR CUSTOMER BUYING PATTERNS: HOW OFTEN, WHEN AND WHERE YOUR CUSTOMER SHOPS

4 MARKETING PLAN IDENTIFIES YOUR MARKETING GOALS AND STRATEGIES PROMOTE YOUR BUSINESS

5 MARKETING GOALS SHORT TERM GOALS: GOALS THAT YOU WANT TO ACHIEVE IN ONE YEAR LONG TERM GOALS: GOALS THAT YOU WANT TO ACHIEVE IN YEARS MILESTONES: HELPS YOU TO STAY ON TRACK TO ACHIEVE LONG-TERM GOALS BY BREAKING THEM INTO ATTANIABLE SHORT- TERM GOALS

6 MARKETING STRATEGIES THERE ARE FIVE MARKETING STRATEGY AREAS PEOPLE PRODUCT PLACE PRICE PROMOTION

7 MARKETING STRATEGY: PEOPLE CUSTOMER PROFILE WHAT ARE SOME WAYS THAT YOU PLAN TO APPEAL TO YOUR TARKET MARKET KEEP IN MIND THAT PEOPLE ARE ALSO YOUR EMPLOYEES EXPLAIN WHO WILL CARRY OUT YOUR MARKETING PLAN

8 MARKETING STRATEGY: PRODUCT ITEM OR SERVICE YOU ARE OFFERING TO YOUR CUSTOMERS MARKETING PLAN SHOULD IDENTIFY FEATURES AND BENEFITS OF YOUR PRODUCT AND HOW IT BEST MEETS THE CUSTOMERS NEEDS AND WANTS BRANDING: METHOD OF CREATING A STRONG, INDETIFIABLE, AND SOMETIMES EMOTIONAL ATTACHMENT BETWEEN YOUR CUSTOMER AND YOUR PRODUCT-PG. 335

9 MARKETING STRATEGY:PLACE THE WAY YOU MAKE THE PRODUCT AVAIABLE TO YOUR CUSTOMERS HOW ARE YOU GOING TO DISTRIBUTE YOUR PRODUCT TO THE CUSTOMER LOCATION AND HOURS WHEN PRODUCT OR SERVICE WILL BE AVAILABLE THE TRANSPORTATION AND STORAGE OF PRODUCTS

10 MARKETING STRATEGY: PRICE HOW MUCH YOU WILL CHARGE THE CUSTOMER TO BUY YOUR PRODUCT PRICES SHOULD BE BASED ON HOW MUCH YOUR TARGET MARKET WILL PAY AND HOW MUCH YOU MUST CHARGE TO MAKE A PROFIT

11 MARKETING STRATEGY: PROMOTION STEPS YOU WILL TAKE TO CONVINCE CUSTOMERS TO BUY YOUR PRODUCT CAPTURING THE ATTENTION OF YOUR TARGET MARKET HOLDING YOUR CUSTOMERS INTEREST MAKING THE PRODUCT APPEALING TO YOUR CUSTOMERS

12 BASIC PROMOTION TECHNIQUES ADVERTISING VISUAL MERCHANDISING PUBLIC RELATIONS PERSONAL SELLING SALES PROMOTION

13 REFERENCES CHAPTER 17-PAGES APPENDIX B: SAMPLE STUDENT BUSINESS PLAN-PAGES

14 TODAYS ASSIGNMENT THE FOLLOWING ASSIGNMENTS MUST BE COMPLETED BY THURSDAY, APRIL 19, 2012 BOTH DOCUMENTS MUST BE ED TO MRS. BANKS BY THE END OF THE CLASS PERIOD. ALL DOCUMENTS MUST INCLUDE THE NAMES OF THE GROUP MEMBERS AND NAME OF THE PERSON WHO IS RESPONSIBLE FOR THIS SECTION OF THE PROJECT MUST BE HIGHLIGHTED. YOUR GROUP WILL COMPLETE THESE DOCUMENTS IN POWERPOINT FORMAT. BOTH DOCUMENTS CAN BE PLACED IN ONE POWERPOINT; A SLIDE MUST DIVIDED THE TWO DOCUMENTS.


Download ppt "Creating a Marketing Plan Phase II-Education for Careers-Final Exam."

Similar presentations


Ads by Google