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Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.

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Presentation on theme: "Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every."— Presentation transcript:

1 Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every employer expects a marketing graduate to have. This sample marketing plan is taken from Chapter 14 of Market- Based Management (6 th edition) by Dr. Roger Best. The purpose to illustrate the basic building blocks of a marketing plan and how it could be presented as a management document. Market-Based Management 6 th Edition

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