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Marketing Planning Overview Date Marketing Planning Overview Customizable PowerPoint Template.

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Presentation on theme: "Marketing Planning Overview Date Marketing Planning Overview Customizable PowerPoint Template."— Presentation transcript:

1 Marketing Planning Overview Date Marketing Planning Overview Customizable PowerPoint Template

2 Example three Example four Example two Agenda Example one PROGRAM OVERVIEW

3 Overall Marketing Planning

4 GOALS Go ahead and replace with your own text. This is example text. Go ahead and replace with your own text. Objectives TASKS Go ahead and replace with your own text. This is example text. Go ahead and replace with your own text. RESOURCES Go ahead and replace with your own text. This is example text. Go ahead and replace with your own text. EVALUATION Go ahead and replace with your own text. This is example text. Go ahead and replace with your own text.

5 Strategies PROVEN METHODS NEW METHODS POSITIONING STRATEGY Method a. This is example text. Method b. This is example text. Method c. This is example text. Method a. This is example text. Method b. This is example text. Method c. This is example text. Method a. This is example text. Method b. This is example text. Method c. This is example text.

6 Marketing Program Planning

7 Tactic Sample Text. Replace me with your own text. Tactic Sample Text. Replace me with your own text. Tactic Sample Text. Replace me with your own text. Marketing Strategy Marketing Program Planning Marketing Strategy Primary Objective

8 Social Webinars PPC Paid Programs Nurturing & DB s FEB Applicable Event Applicable Event ARCS & PILLARS Add audience or persona High Level Program Planning Template JAN MARAPR MAYJUN JUL EVENTS AUDIENCE & SEGMENTS ONGOING AVERAGE / MONTH x programs x webinars x live events x paid programs Applicable Event High Level Program Initiative

9 Yearly Program View by Quarter Q1 Program 1 Program 2 Program 3 Program 4 Program 5 Program 6 Q2 Program 1 Program 2 Program 3 Program 4 Program 5 Program 6 Q3 Program 1 Program 2 Program 3 Program 4 Program 5 Program 6 Q4 Program 1 Program 2 Program 3 Program 4 Program 5 Program 6

10 Q3 13 Program Roadmap TACTIC Q4 13Q1 14 Q2 14 Initiative 1 Initiative 2 Initiative 3 Initiative 4 TACTIC

11 Product Launch Program Plan CONTENT TACTICS EVENT LEAD GEN TACTICS 1 HC eBook Cheatsheet Datasheet Blog Post Webinar 1 Webinar 2 In-Person Event Social PPC Campaign Paid Campaign Direct Mail Sales Call-down

12 Funnel Analysis: Program A (Webinar Example) WHERE ARE THERE OPPORTUNITIES? Current List for Program Send (X number of leads) Webinar Sign-Ups (X%) Webinar Attend (X%) Webinar Follow Up Includes Offer for Demo (X%) Attend (X%) Good Leads (X%) Opportunities (X%) Won (X%) Program Launch Date: Goals: List Size: Roughly X% Register ~ X Number Webinar Dates: X% Attend – X Number X% Register for Demo – X Number X% Fit the Right Profile – X Number Of those that attend the demo, X% become opportunities – X Number Win X% - X Wins

13 Awareness / Lead Gen Campaign Details MARKETING-SALES FUNNEL GOALACTIVITY Interest Demo Opps Won Goal 1 Goal 2 Goal 3 Activity 1-5

14 Content Initiative Planning

15 Content Planning Q1 Q2 Q3 Q4 Theme 1Theme 2Theme 3Theme 4 Ebook Infographic Slide Deck Blog Posts ONGOING INITIATIVE

16 Videos Per Quarter Slide Decks Per Quarter Infographics Per Month Ebooks Per Month Content Program Drill-Down Per Quarter Messaging ArcProduct LaunchesTrend RelatedPartner/Thought LeaderSEO Asset 1 Asset 2 Asset 3 Asset 4 GOALS: XX X X

17 Event Planning

18 Q4 Q3 Q2 Q1 Yearly Events Calendar EventsDateActivityLead GoalActual Lead # Event aDate aActivity aGoal aLead a Events

19 Yearly Webinar Calendar Q4 Q3 Q2 Q1 Webinar NameDateSpeakersRegistration GoalActual Registration Webinar aDate aSpeaker aGoal aRegistration a

20 Thank You!


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