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WK | Spring 2010. Company Overview Drivers of Innovation Risk New Product & Service Development Funnel Take-Aways.

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Presentation on theme: "WK | Spring 2010. Company Overview Drivers of Innovation Risk New Product & Service Development Funnel Take-Aways."— Presentation transcript:

1 WK | Spring 2010

2 Company Overview Drivers of Innovation Risk New Product & Service Development Funnel Take-Aways

3 Software Development Company 4 Core Products (Software Toolkits – SDKs) OCR, ICR, IWR Recognition Technology Intelligent Document Classification Artificial Intelligence-Based …And Associated Services Sell through Channel - Integrators/Resellers Market to Channel and End Users

4 Mission Statement A2iA develops and licenses proprietary, best of breed data recognition, classification and extraction technologies, which significantly improve business processes that handle large amounts of scanned documents containing handprint, machine print and cursive text. Vision Statement A2iA's vision is to be the leading, global supplier of comprehensive and intelligent document data capture technologies, enabling customers to maximize and leverage information.

5 Brand Values Visionary: A2iA listens to the needs of its customers, developing tools that are pro- active in the market place. Unique: A2iAs technology is one-of-a-kind. There is no other organization today offering technology with the same features and functionality. Valuable: A2iAs tools help organizations reduce their operating costs and process data faster, making A2iA a valuable piece of the companys post- processing software.

6 The average ROI for successful new products is 96.9 percent. Robert G. Cooper Winning at New Products

7 Be the customer Spend more time in the future Connect the dots Mimic nature Be a child Change your workspace Reverse engineer Storyboard ideas Invite radical thoughts Mind mapping Wordsmithing Cross pollinate Look inside out, outside in, above & below Take fieldtrips Be a contrarian Take an international perspective Ask why not

8 The management of new products [and services] is the management of risk…Total risk avoidance in new product development is impossible, unless a company decides to avoid all innovation – and face a slow death. Robert Cooper Winning at New Products

9 Activity1: Ideation Activity 2: Elimination Activity 3: Development Ideation Screen Surface Evaluation Screen Detailed Evaluation Screen CFD Gate Testing Gate Deployment Gate PLR Gate Sub NPSD Funnels Mission/Vision/Values Business Unit Strategy Organizational Strategy Desired Outcome

10 Ideation Screen Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen Cross Functional Development (CFD) CFD Gate Testing Gate Deployment Gate Launch Post Launch Review PLR Gate Idea bank Innovation triggers Trigger: Dont think about the customer, be the customer Trigger: Storyboard ideas Idea bank: All departments Ideation Filter ideas with broad criteria Distribution Risk-Return Requirements from CEO Ideation Screen Exposure in US & Canada Visible to software integrators within the healthcare market Final product in English and French Gatekeepers: Sales Manager; IT Manager

11 Ideation Screen Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen Cross Functional Development (CFD) CFD Gate Testing Gate Deployment Gate Launch Post Launch Review PLR Gate Explode ideas / spin-offs Expert/vendor advice Desk research Seek advice from ad partners and industry analysts Online research: free research Competitive strategies & programs Surface Evaluation Strategic fit Brand loyalty/image Design Legal compliance Fits with brand image Cost under $10K Visible to C-level contacts Surface Evaluation Screen Gatekeepers: Sales Manager; IT Manager

12 Ideation Screen Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen Cross Functional Development (CFD) CFD Gate Testing Gate Deployment Gate Launch Post Launch Review PLR Gate Research with target market Competitive analysis Program benefits Talk to end users/customers at tradeshows, seminars, etc. Benefits gained by responding Detailed Evaluation ROI Program specifics Producible in-house Ability to spin online campaign into print if necessary Shelf-life of at least 6 months Does not require outsourcing Detailed Evaluation Screen Gatekeepers: Sales Manager; IT Manager

13 Ideation Screen Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen Cross Functional Development (CFD) CFD Gate Testing Gate Deployment Gate Launch Post Launch Review PLR Gate Cross Functional Development Cross Functional Development Gate Expand scope $$ Decision to spend $$ Initiate activity Cross-functional teams in parallel funnels Determine specs for program Draw story boards Create graphics/HTML Secure vendor contract Inform administration and accounting of discounts and potential responses Concept easily understandable Relates to needs of HC market Duplicatable for other product marketing programs Budget / financials Simplicity of design Market appeal Gatekeepers: Sales Manager; IT Manager

14 Focus groups Internal and external Meets objectives Test the tests Comprehension Ease of response Address pain-points Ideation Screen Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen Cross Functional Development (CFD) CFD Gate Testing Gate Deployment Gate Launch Post Launch Review PLR Gate Testing Gate Healthcare integrators Internal sales / technical team Beta test campaign Understandable by target market Easy to take action Attack needs of market Gatekeepers: Sales Manager; IT Manager

15 Ideation Screen Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen Cross Functional Development (CFD) CFD Gate Testing Gate Deployment Gate Launch Post Launch Review PLR Gate Deployment Gate Finalize all activities for launch Set newsletter to launch at specific date/time Educate sales team on campaign Ensure campaigns are set to launch at correct dates/times Confirm vendors will launch on designated day Final checks on all components prior to launch Gatekeepers: Sales Manager; IT Manager

16 Ideation Screen Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen Cross Functional Development (CFD) CFD Gate Testing Gate Deployment Gate Launch Post Launch Review PLR Gate Launch Post Launch Review Execute all components of campaign: blasts/newsletters Banner ads Vendor sponsored newsletters Micro-site Determine successes and failures of each component Review costs, profits Weaknesses and things to change for future campaigns Post Launch Review Gate Based on results, establish metrics for future campaigns

17 Always have an international / global view from day one Make sure to involve Senior Management from the start Do not fall in love with your own idea Get more out of your product if you can differentiate it Prevent the possibility of launching a me too product or service

18 Wendi A. Klein | Spring 2010


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