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Lead Research Group. Direct Mail: Overview Highly Responsive Data Compelling Creative Mail/Call Tracking Technology Timing / Consistency Agents Scripting.

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Presentation on theme: "Lead Research Group. Direct Mail: Overview Highly Responsive Data Compelling Creative Mail/Call Tracking Technology Timing / Consistency Agents Scripting."— Presentation transcript:

1 Lead Research Group

2 Direct Mail: Overview Highly Responsive Data Compelling Creative Mail/Call Tracking Technology Timing / Consistency Agents Scripting

3 Official Any Color Gets Opened

4 Snap Pack: Official Check? Customer Engagement Via Official Dialogue Brown Craft Envelope: Pink Card insert Customer Engagement Via Official Dialogue

5 Ex: Top Performing Snap Pack Circa 2008 Statue of Liberty Official Got Opened PresentationTrust Credibility

6 Top Performing Snap Pack Example Unique Reference Code Official Alert

7 Client Relations Management Crm.LeadResearchGroup.com User: Demo123 Pass: Demo123 Instant Information Stop The Interrogation! Credibility

8

9 Call Tracking Kall8 Call Tracking Independent Comp Call Recordings Real Time Reports Geography Reports Cost Per Lead

10 Kall8 Geography Report Isolate Closing Area Define Target Spends Spend Money Where It Makes Sense

11 10,000 Mailers 360 Calls 3.6% Response $13.88 Per Call 10% Close 36 Deals Average $1000 Per deal 36 Deals x $1000 =$36,000 $36,000 / $5000 =720% ROI The Net/Net - I Want Results!

12 Track-N-Trace Wheres My Mail? Accutrace Independent USPS Tracking Shows Drop Times Real Time Delivery Geography Reports Delivery % Reports

13 Highly Responsive Data Our proprietary data set model uses summarized credit info. along with dozens of databases to create a consumer overlaid compliant database. Our Algorithms Determine a likelihood of Debt Load, Potential Mortgage Lates, incomes, or anything you need. We will also Suppress your data against any other orders. This insures your data is FRESH. Summarized Credit Information Full National Change of Address (NCOA) Database Coding Accuracy Support System (CASS) Scrub Indicators: ARMS, Loan Amounts, Credit Card Lates, Loan Dates, Rate Type, Modeled Credit Score Range, Second TD Amounts, Age Groups The Best Part - No One is Mailing To It

14 Invoice PaidOrder Unique DataCreate Custom 800 NumberPrint: Insert Data and NumberTracking Barcodes InsertedCRM Seat Created -Data UploadedDropped Or Fed-Ex to USPS 4 Days Ringing Phones (5500 Min Order – PMOD) Building The Mailing Machine

15 Sales Type: Assume! The Beauty of mail is: They are Calling you! Have your salesman do less talking and more helping. 1.Talk About Company Achievements 2.Talk About Personal Achievements (Client Stories) 3.Talk About The Strength of The Product Sample: Hello - This is Matt, how are you today? Great! Who do I have the pleasure of speaking with? Perfect, well Cathy we specialize in reducing loan amounts and rates without the need to refinance, we have a special program called…... Can I ask what made you call in today? GET THEM INVESTED – Take Notes on Needs

16 LRGDirectMail.Com Samples Tracking Portal

17 Direct Mail Pros Highly Filtered Data Highest Quality Call Low Call Cost If Done Right Callers Are Educated (Readers) DR: Specific / Quantifiable Direct Mail Cons Expensive If Done Wrong 24 Hour Calls USPS Unpredictable Callers May Shop

18 Direct Mail Pros Data Is Filtered Highest Quality Call Can Be Low Call Cost Direct Mail Cons Can Also Be Very Expensive No Time Filters USPS Unpredictable Mail: Nutshell Watch Out For: Murphy's Law Consistency is Key Bad Drops Happen To the Best of Us USPS Can Be Slow Scripting is MOST IMPORTANT 30-60% ARE Closable


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