Presentation on theme: "BA, p 22 CSR activities HW check: Reading (task 6 & vocabulary) 2.3 Corporate social responsibility."— Presentation transcript:
BA, p 22 CSR activities HW check: Reading (task 6 & vocabulary) 2.3 Corporate social responsibility
CSR: Exposing the fraud Task 6: 1e, 2b, 3a, 4f, 5d, 6c What examples of smokescreens, paying lip service and tokenistic PR exercises have you come across / heard of?
Any ideas? What is this? bp
"I believe that tobacco harm reduction has the potential to be one of the biggest public health opportunities of this generation... This is why we have made a long-term commitment to build the science base needed to determine whether new products will pose reduced health risks and to seek the support and guidance of the scientific, public health and regulatory communities in this. D. OReilley, PhD BAT Group Scientific Director
Match to create CSR activity types Corporate efficiency Community of conduct Eco-marketing Sponsoring philantrophy Code investment Cause-related awards 2.3 Corporate social responsibility revisited
Match to create CSR activity types Explain what corporations do, why, e.g. Corporate philantrophy Community investment Eco-efficiency Sponsoring awards Code of conduct Cause-related marketing 2.3 Corporate social responsibility revisited
Explain what corporations do, why, e.g. With a little help... Corporate philantrophy (donating to ch______ to e_h______ company reputation) Community investment (developing community project in the v_c___ of c.s sites) Eco-efficiency (trying to improve economic & ecological p_rf_______) 2.3 Corporate social responsibility revisited
Explain what corporations do, why, e.g. With a little help... Sponsoring awards (making a large d_______ company = CSR expert / leader) Code of conduct (publishing expl____ statements of a companys v_l___ and st_n____ of corporate b_h_____) Cause-related marketing (a p_rt__ship between a company and a c______ - charity l_g_ used in br__d or product promotion) 2.3 Corporate social responsibility revisited
Vocabulary: OUTSOURCING A practice used by different companies to reduce costs by t_________ portions of work to outside s______ rather than completing work i_______. Source: Investopedia Advantages vs. disadvantages? Video 1: ransferring uppliers nternally
OUTSOURCING: ADVANTAGES OR DISADVANTAGES? Losing control of business Allows focus on core activity Potential redundancies Streamlines a businesss operations Gives access to professional capabilities Sharing business risks Fear of service providers bankruptcy Other companies may also use the service provider (service may be diluted by other users) Frees up human resources Allows access to cutting-edge technology
OUTSOURCING ADVANTAGES Allows focus on core activity Streamlines a businesss operations Gives access to professional capabilities Sharing business risks Frees up human resources Allows access to cutting-edge technology DISADVANTAGES Fear of service providers bankruptcy Losing control of business Potential redundancies Other companies may also use the service provider (service may be diluted by other users)
Which of these departments could be outsourced without damaging the work of a company which makes components for the computer industry? Research and development (R&D) What would be the advantages and risks attached to outsourcing any of these departments? Snack bar & restaurant Maintenance Human resources (HR) Aftersales care and support Sales Production and assembly Ex 1 p.32 GROUP DISCUSSION
Vocabulary: LIFT-OUT when an external provider hires staff who used to do the same job for the customer. They may continue to work on their former employers site, or be moved to the providers own premises. Listening - make notes about: MotorolaBT AccentureHR BC Hydro Answer the questions 1-6
Answering questions about lift-out Pls, use the following words / expressions: 1 to grab attentionto change attitudes 2 outsourcing service providerto hire similar worksame client 4 workloadto assume (to mean) efficiency 5 a) outsourced employeesattracted by the idea b) career opportunities e.g.HR (source of revenue) moving 6knowledge drainrefuse minimize the risk emphasize
Vocabulary: OFFSHORING Offshoring - the practice of outsourcing operations overseas. -from industrialized countries to less-developed countries -to reduce the cost of doing business because of: - lower labour costs - more lenient environmental regulations - less stringent labour regulations - favourable tax conditions, and - proximity to raw materials. Source: Encyclopedia Britannica Can you explain the underlined words?
Vocabulary: OFFSHORING Offshoring - the practice of outsourcing operations overseas. -from industrialized countries to less-developed countries -to ______ the cost of doing business because of: - lower labour costs - more _______environmental regulations - less _______ labour regulations - favourable tax conditions, and - _________ to raw materials. Source: Encyclopedia Britannica Use: nearness, relaxed, cut, strict
Computers threatened our jobs, but ultimately made us stronger. So will outsourcing (offshoring). Chris Anderson Can you agree? shows/videos/thomas-l-friedman-reporting-accent- neutralization.htm
Handout: The Indian Machine Pls., close your books Read your section. (8 paragraphs) Make a list of useful/unknown words/expressions. Write a summary sentence for the paragraph. Dictate the sentence to the class. Write the words on the board. (next slide too)
C_ _ _ _ _ _ N_ _ _ _ c _ _ _ _ _ S _ _ _ _ _ _ _ _ _ _ T_ _ _ _ _ _ _ _ _ B _ _ _ _ P_ _ _ _ _ _ _ _ _D _ _ _ C _ _ _ _ _ _ _ _ u b i c l ee h r u o l l a rw i t c h b o a r d y p e s e t t e r a t c h r o c e s s i n ga t a r u n c h i n g
Handout: The Indian Machine Pls., close your books Read your section. (8 paragraphs) Make a list of useful/unknown words/expressions. Write a summary sentence for the paragraph. Dictate the sentence to the class. Write the words on the board. (next slide too) Read the whole text and match summaries to the paragraphs. Quickly read the summaries on page 32 and match them to the paragraphs. 1b2g3f4h5e6d7c8a
REPHRASE He is eager to work for the equivalent of your latte budget. The American cubicle farm is the next textile mill, just another sunset industry. Bits can easily reach places that atoms cannot. India has an army of knowledge workers. There is some solace in history. Its not a matter of blue-collar versus white- collar; the collar to wear is Nehru.
Secretaries have morphed into executive assistants. Profit-obsessed executives gobbling jobs in a push for efficiency. Our fear of a silicon invasion diminished. The outsourcing industry thrums with potential and power. Companies roll out nearly identical versions of products. HW: Task 4 Task 5 (write down your explanations)
Progress test, 13 Dec, 2013 Types of exercises in the progress test: Definitions of words Rephrasing sentences Using a givne phrase in sentences/paragraphs Insert the missing part of a collocation Answering comprehension questions on the texts covered
Texts / topics America re-elects President B. Obama Top tips for getting on at the workplace The Peter Principle Personal development: the Johari window Corporate image: The Big McMakeover CSR Outsourcing: The Indian Machine
A memory refresher: Sort out words by matching them to the text/topic in which they were used: a scamback-to-basicsassertive environmental impactto rebrand a paneself-conscioussleek aptitudethe Blind Spotdonation sponsorship obesitygreenwash cubiclein your faceNehru collar lift-outfraudhealth scare tokenisticfoul-upincumbent pratfallrevampblip
Ex 5, 6 Summarize each paragraph in a sentence.