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Miss Americas Outstanding Teen, Inc. 2013 Marketing Guide.

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Presentation on theme: "Miss Americas Outstanding Teen, Inc. 2013 Marketing Guide."— Presentation transcript:

1 Miss Americas Outstanding Teen, Inc Marketing Guide

2 MAOTeen Brand SCHOLASTIC ACHIEVEMENT CREATIVE ACCOMPLISHMENT HEALTHY LIVING AND FITNESS COMMUNITY SERVICE Founded in 2005, Miss Americas Outstanding Teen, Inc., a 501(c) (3) not-for-profit organization, was organized to encourage positive achievement by helping to nurture and build the scholastic achievement, creative accomplishment, healthy living, and community involvement of our nations youth. The Miss Americas Outstanding Teen Organization, the little sister to Miss America, is one of the nations leading achievement programs and one of the worlds largest providers of scholarship assistance for young women.

3 Building Character The Miss Americas Outstanding Teen Organization has established community- based initiatives and mentoring programs aimed at helping our nations youth build character and gain the skills necessary for success in the real world. In partnership with committed adult volunteers, community and business leaders, as well as participants from the national competition, the Organization has been implementing programs aimed at helping young people develop strong values, leadership skills, social conscience, self- worth and conviction about their own potential. Funds raised by the Organization are being used to fund scholarships for deserving young women according to guidelines established by the Organizations Board of Directors in accordance with Internal Revenue Service rules and regulations. Funds are also being used to establish and develop the Organizations mentoring program and community-based initiatives.

4 Scholastic Achievement The Miss Americas Outstanding Teen Organization, the little sister to Miss America, is one of the nations leading achievement programs and one of the worlds largest providers of scholarship assistance for young women. Through our partnership with our local and state teen organizations in every state, DC, Puerto Rico, and the USVI, over $4,000,000 in cash and scholarship assistance has been made available. Each year, the Miss Americas Outstanding Teen Organization hosts a national competition that encourages and rewards the talent, communication skills, community service, and academic achievements of girls between 13 and 17 years of age.

5 Creative Accomplishment From American Idol and Americas Got Talent to the stage at Carnegie Hall, MAOTeen contestants have performed across the nation. All of our participants are encouraged to develop their creative abilities in the field of the arts. Many are award winning musicians, dancers and singers. While winning scholarships to attend renowned schools for the arts such as NYU and The Joffrey Ballet School, our contestants are making their mark in the field of entertainment.

6 Healthy Living and Fitness Our organization is committed to assisting teens in adopting healthy lifestyles. Statistics prove that teens who are like-minded on this subject are far less likely to get into trouble. We believe that peer relationships which encourage a drug, tobacco and alcohol free life are invaluable. MAOTeen promotes fitness and a healthy lifestyle through on-stage competitions as well as involvement in DARE, MADD, SADD, Zero Smoke and Tobacco-Free organizations

7 Community Service Each year, our teens volunteer thousands of hours with local, state and national organizations. During their year of service, they speak to their peers on the importance of volunteering. Our teens are also involved in developing their own platforms. Caitlin Brunell, Miss Americas Outstanding Teen 2008, formed her own non-profit organization called Caitlins Closet. She has collected over 5,000 dresses so less fortunate teens can participate in their prom or some other important event. The efforts of this national winner and her charity were highlighted in Seventeen magazine and USA Today. MAOTeen also has a long standing relationship with the Childrens Miracle Network, a non- profit organization dedicated to saving and improving the lives of children. By raising funds for childrens hospitals across North America and working with our sister organization, Miss America, we have collectively raised over $8 million dollars.

8 Rachel Wyatt MAOTeen 2013 Hometown: Piedmont, SC Scholastic Ambition: To obtain a master of speech pathology Career Ambition: To become a speech- language pathologist specializing in infants and children Platform Issue: Dance Therapy – Miracles through Movement Scholastic Honors: National Honors Society, Principals list, Duke TIP scholar, Beta club, Honors algebra, biology, chemistry, English and pre-calculus Accomplishments: Class president, Yearbook editor, Presidential volunteer service award, Duke of Edinburgh silver award

9 Brand Awareness MAOTeen would like to provide your company with the opportunity to showcase your products and services in an innovative, consumer-friendly and cost effective manner. Associate your brand with MAOTeen and the Miss America Organization, leading scholarship providers in the country for young women. Your assistance will provide MAOTeen with the opportunity to provide Americas youth with scholarship assistance and more importantly, your companys name will be showcased at the national competition in Orlando, FL, an event attended by over 10,000 people and on MAOTeens website and social media networks.

10 Brand Awareness Join elite MAOTeen sponsors to build your brand

11 Tony Bowls National Ad Campaign The Tony Bowls Collection (evening gown) photographed each of the state titleholders wearing his designs. They were featured in an industry favorite magazine in March 2011 kicking off his prom collection. In 2013, the reigning MAOTeen Rachel Wyatt was asked to model exclusively for Tony Bowls National Ad Campaign.

12 Rachel Wyatt for Tony Bowls

13 Pitch to the Crown MAOTeen has enjoyed participating in marketing campaigns for various products. Recently, the 53 contestants participated in a focus group for the launch of ShaveMate. This focus group was aired on Discovery Channels Pitchmen show in January

14 No!No! Beauty Campaign MAOTeen contestants were also sought out by No!No!, a beauty device product line, for an extensive national marketing campaign. Spanning over 3 years, two national titleholders and five state winners worked as spokespeople for No!No! Hair Removal and No!No! Skin on two nationally televised infomercials and on several broadcasts on the Home Shopping Network.

15 Cyber Footprint Facebook: 11,200 followers Twitter: 5,000 followers Website: 1.7 million hits per month We will promote your brand through our website and social media. Support MAOTeen, the leading scholarship provider for teens in the nation!

16 Interested in becoming a Sponsor? Contact: Jessica Schueler, Director of Communications Phone:


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