Presentation on theme: "Jaci Hansen China Textiles Study Tour 2010. Each individual country possesses its very own beauty ideals. Young women across the world feel different."— Presentation transcript:
Each individual country possesses its very own beauty ideals. Young women across the world feel different pressures to be beautiful, but its all for the same reason: to uphold beauty ideals that are learned from a young age. As a fashion and advertising student I am interested in the effects of media on young women, as well as the definitions of beauty that they are trying to fulfill. During my time spent in China I carefully observed the messages being conveyed to young women in order to compare and contrast them with the messages received by women in the United States.
China Chinese women are given mixed messages about how their bodies should look. Traditional beauty ideals tell them that they should be slender and petite, while advertisements show Westerners and Europeans with curves. Many Chinese women are interested in plastic surgeries that increase the size of their breasts in order to add more shape to their bodies. United States Mixed messages are also received by women in the United States. The media constantly portrays beautiful women as super thin, yet men would like women to have curves and large breasts. The hourglass shape is ideal. Plastic surgery is extremely common in the United States, not only for breast implants, but also for liposuction, buttock implants, and the like.
China Born with pale skin, Chinese women prefer to have lighter skin because it makes them appear more youthful. In China, light skin also signifies wealth. The working class are often out in the sun, therefore, women strive to keep their skin as light as possible. Young women can often be seen carrying umbrellas to shade themselves from the sun. Many powders and lightening creams are also available for purchase. United States Women in the United States seem to have an obsession with being tan. Women spend thousands of dollars on tanning per year. Several alternatives to traditional outdoor tanning are utilized including tanning beds, sunless tanning lotions (immediate and gradual), bronzers, and spray tans. Tanning is often part of a weekly beauty routine.
China Traditionally, women wore red lip stick and drew on dark eyebrows. However, today a more natural and light look is sported. Makeup is applied lightly to create the appearance of porcelain skin. Some women also use skin lightening creams as part of their beauty routines. Lastly, many women drink tea, as it is said to have anti-aging and weight loss effects. United States Several beauty routines are followed by women in the United States. Aside from the constant tanning and dieting that many women practice, women also dye their hair and get their nails done. Cosmetics are huge in the United States. All looks can be found, from au naturel to far-too-much makeup. Plastic surgery is also a common beauty routine. The options for beauty are endless and more and more appear daily.
China It seems as though the Chinese place a greater emphasis on inner beauty. Most of us consider beautiful as something that can add to our confidence. Once we put on the beautiful dresses, it really can make us feel that we are the most pretty girl in the world. – Kara What I want to underline is that a person's inner beauty is most important. If a woman is very bad and not kind, even though she looks more beautiful, in my eyes, she is not a beautiful woman. – Arvin United States In the United States inner beauty is often times ignored. I was going to the mall to get my nails done for prom. It was early in the morning so I didnt have my hair or makeup done yet. People wouldnt hold the doors open for me as they were walking in. Ive noticed that people treat you differently when youre all done up than when youre not wearing any makeup. Its upsetting because the people dont actually know the real me. - Ashley
China Androgynous dress is prevalent throughout China. Womens clothes are often masculine and tailored. With a womans traditional place in society, it seems that they are currently transitioning into expressing themselves through dress. Nowadays, most girls in Shanghai are following a fashion named Bohemia. Ankle-length dresses are suit for the recent weather. And, more and more Chinese elements can be found on our garments. - Kara United States With womens dress in the United States the possibilities are endless. Women have the ability to express themselves, and most take full advantage of it. Current trends include: Leggings Long t-shirts and tank tops Belts that accentuate curves Rompers Blazers Chunky jewelry Boyfriend jeans Knee-length dresses
China The most popular surgeries in China are double-eyelid surgery and breast implants. The pressure to have bigger eyes like a foreigner is not only cast through advertising, but also through society. Generally speaking, the women with white skin, big eyes and thin bodies and so on are considered beautiful. – Arvin Audrey Hepburn is a good example, lots of men in China like her very much. Western or European women are really pretty in my eyes – Arvin United States The cosmetic and plastic surgery industry in the United States is huge and constantly growing. Over 10 million non-surgical and surgical procedures were performed in 2008 Top five nonsurgical procedures: Botox injection, laser hair removal, hyaluronic acid, chemical peel, and laser skin resurfacing Top five surgical procedures: breast augmentation, liposuction, eyelid surgery, rhinoplasty, and abdominoplasty
China Most companies in China use Western and European models in their advertisements. Even local companies marketing to Asian women use foreign models. A whitening cream by GUERLAIN uses a foreign model with big blue eyes in their advertisement in ELLE China (June 2010) Clothing company naivee uses foreign models when the target audience is Korean women Silk company Spring Swallow based in Hangzhou, China uses foreign models in their look- book Asian designer Tina Gia uses a redheaded foreigner in her look-book
United States Almost all fashion advertisements show beautiful women with measurements that are completely unrealistic. The average American model is 511tall and weighs 117 pounds; while the average American woman is 54 tall and weighs 140 pounds. A Victorias Secret advertisement shows a thin woman with large breasts and perfectly sun-kissed skin Controversial advertisement by Ralph Lauren of 23 year old 120lb model Filippa Hamilton was so dramatically retouched that many people have chosen to boycott the company Fashion giant Ralph Lauren depicts a woman with skinny arms, no hips, and a barely-there waistline
While the pressures to be beautiful are slightly different depending on the country, the concept is the same: women of all ages are constantly striving to be something they cant possibly be. Whether a Chinese woman is getting a double eye-lid surgery to make her eyes appear bigger, or an American woman is altering the shape of her body to look like that girl she sees in the magazines, both women are trying to attain a certain look that media tells them they must have in order to be beautiful. Of all the beauty routines that exist in the world, the one that should be embraced is unleash your inner beauty.
Personal observations and discoveries while in China Various print media gathered in China and the United States Interview – Kara (Chinese), Merchandising major at Donghau University Interview – Arvin (Chinese), Engineering graduate of Jiang Nan University Interview – Ashley (American), English major at University of Nebraska - Lincoln Blog - http://www.lovelyish.com/694321816/female-american- beauty-vs-asian-cultures-ideal-beauty/ Website - http://www.inch-aweigh.com/dietstats.htm Website - http://www.cosmeticplasticsurgerystatistics.com/statistics. html#2008-FACTS