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Is There a Brooklyn College Style? Assignment 2: March 4, 2014.

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Presentation on theme: "Is There a Brooklyn College Style? Assignment 2: March 4, 2014."— Presentation transcript:

1 Is There a Brooklyn College Style? Assignment 2: March 4, 2014

2 FASHION MARKETING STUDENTS PROJECTS Interviews with Brooklyn College Students

3 Is there a Brooklyn college style? By: Carlos Mendoza and Shelly Chen

4 Teresa Y. is wearing: -Forever21 purple sweater -H&M leggings -Croc rain boots -Longchamp red bag -Land Ends winter jacket -Uniqlo cashmere scarf How were choices made? I always check the weather before picking out what to wear. Today is extremely cold! What kind of impression do you want to make? Smart? Do you believe there is a certain look on campus? Yes If so how would you describe it. Casual and relaxed. Do you have a similar style? Yes and since its been cold everyone is dressing up in layers of clothing. Photo by Shelly Chen

5 From the responses given, many college students dress in whatever they feel most comfortable wearing. For the most part they dress very casual. Everyones perspective changes when it comes to wearing clothes especially when the seasons change. College students generally wear shorts, t-shirts and flip-flops when its warm. While in the winter, students wear jeans, shirts, hoodies and warm shoes. Many students tend to dress comfortably due to the long days in school. In this picture we can see that most are wearing sneakers, boots, baggy sweaters, and t-shirts. Everyone dresses similar but there some variety of styles that make students stand out.

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7 Alain Photo of Adam

8 Alains Interview of Adam Is there a Brooklyn College style? It is very hard to answer that question. I believe that Brooklyn being a community in New York City with students coming from different boroughs has a diverse style. It reflects the variety of New York. In This picture we have this gentleman Adam who is really passionate about fashion. He told me that in this picture he was rushing and put something together.He said that he usually incorporates in his clothes the 60s,70s 90s.He is also fascinated by the jazz style of that era years. I find him convincing and sure of his choice of clothing.

9 BROOKLYN COLLEGE STYLE Fashion Marketing Adam Molero Adam described his style to me as being a classical mash up of 60s, 70s, 80s, and 90s. In the attached picture he described it as being more of an 80s Style. The feel that I get from most Brooklyn college students is that its a more lay back sense of style a Comfortable clothing style. By David Ilganayev

10 By:Christina Tello Olga Yunda Deja Whaley

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12 For our project we chose a Brooklyn College senior named Sejiro. He felt the style would have to just be a casual own inherent style. Sejiro chose to wear sweat pants, sweat shirt and sneakers because he likes to be comfortable. He travels far, so to wear anything but sweat pants it would be out of the ordinary. He also stated that he travels 2 hours on the MTA a day just to come to Brooklyn College from Staten Island everyday.

13 Sejiro is not looking to make any impression on anyone. He feels many students come to the college dressing the same way he does everyday. From Sejiros point of view Many students come dressed up because they are usual going to work right after, I dont go to work right after school because my days are usually too long to have both school and work all tied in one. So I dont feel I need to come dressed any other way than comfortable.

14 Sejiro classifies his style as casual relaxed. You dont really see many kids come dressed up for school during the mornings. Now at nights that is a different story. I've seen more kids dressed up for school at night than I do during the mornings/midafternoon. He believes everyone dresses the same way he does mostly for the mornings/midafternoon. Sejiro felt he its not trying to fit in with anyone else and their style, he wears what he wants to wear because he likes too. But, he stated he wears mostly Nike/Jordan products.

15 By: Christina Canitano & Sophia Klisouriotis

16 Diamond Suarez

17 Christina : Tell us what you are wearing today. Diamond : I am wearing pants from Express, a sweater from H&M and boots from MACYS. Sophia : Why did you choose these clothes? Diamond : I was in a rush this morning and didnt know what to wear and this sweater goes with everything so thats why I chose the sweater. I chose the pants because I like them and I haven't worn them in a while. Christina : What kind of impression do you like to make? Diamond : I'm not trying to make any specific impression with this outfit but I usually don't like to draw to much attention so I'm pretty low key. Sophia : Do you believe there is a certain look on campus? Diamond : I think there are several different looks on campus that some people tend to gravitate towards. Overall I would say that the majority of people do not dress in one specific way. Christina : Do you dress similar to people on campus? Diamond : No What do Brooklyn College students say about their style?

18 Jimmy Photo

19 Analysis He is wearing a black t-shirt, a black Uniqlo hoodie, a black pair of jeans, and a pair of white Vans sneakers. He likes to wear clothes that are dark so if it gets dirtied, it would be hard to spot. Since he doesnt want to wear all black because it would look dull, he decided to wear a pair of white Vans. There isnt a special reason for him to choose to buy these clothes that he is wearing. It is just simply inexpensive. Mostly, he would only buy clothes that are on sale. There isnt any particular impression that he wants to make to people. He only wears whatever it is comfortable to him. He isnt the type of person who wears to impress other people. He thinks that students in Brooklyn College like to dress casually with all sorts of clothing. He just like one of them enjoys being comfortable in a casual clothing style.

20 NICOLE & SHEKIRA Brooklyn College Student Style

21 Shekira Lewis Style

22 What do Brooklyn College students say about their style? Hi Shekira, could you tell us about what you are wearing and why? How were your choices made? What kind of impression were you trying to make by choosing your outfit? On a daily basis when I attend school I choose to dress casual comfortable and simple. My outfit usually includes jeans, a sweater and boots for this winter season. I dont believe that I want to make a certain impression, I just wear whatever is comfortable and appropriate for school. Do you think there is a certain look on campus? If so how would you describe it? I do believe that there are different looks on campus depending on the season and also what it means to dress comfortable is subjective to each individual. The winter time sets more limitations on certain outfits choices. Whereas in the spring and summer time you can clearly see more expressive styles that are not covered up with a coat and layers. But from my observations overall I would say that there in no one look or style on campus depending on culture and religion we see a variety of different looks on campus. Do you think you have a similar style to Brooklyn College student? I do believe that I have a similar style to what is worn by the majority of Brooklyn college students. Similar maybe not, as far as brand but as an overall style that's everyday comfortable.

23 Is There a Brooklyn College Style? Jack Horowitz, Inez Sharaby, Rosette Chattah, Danielle Frastai

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25 Casual And Practical Choices In Brooklyn College people usually choose to wear clothing that is comfortable and casual. Jeans, sweatpants, hoodies, sneakers, Uggs, all of these are commonly found on campus. This person chose to wear this outfit because she had a full day of school and simply wanted to be comfortable but at the same time put together. The scarf was added because of the cold weather.

26 Is There a Brooklyn College Style? By: Maggie Pan & Michael He

27 Is There a Brooklyn College Style?

28 Q & A Why are you wearing what you are wearing? – I wore a sweater and scarf because it was cold outside. I wore leggings because was comfortable. Also, I wore the ankle boots because it looked good with the outfit. How are your outfit choices made? It depends on the weather. What kind of impression do you want to make? I don't know. Do you prefer to wear something that makes a statement/stands out or to wear something comfortable to school? Definitely something comfortable.

29 Q & A Continued Do you believe there is a certain look on campus? If so describe it. – -No because everyone has their own way of dressing. Do you have a particular style of dressing? - Not really but I feel more comfortable in leggings than jeans. Do you dress the same to school everyday? (Like a particular look?) No. I have days where I am in a rush so I just wear whatever is comfortable. Is there anything you would change in your outfit in the picture? No.

30 GROUP FASHION FIELD PROJECT Diana, Nataly, Alexandra

31 DIANAS STYLE CHOICES My style choices really depend on a number of different factors. For the most part I try to mix comfort and a classic/contemporary style together. Sometimes I add some sportswear & bohemian elements to my outfit choices as well. Comfortable knits/dresses/leggings/pants that could be dressed up or down with the right accessories I think define my wardrobe mostly at Brooklyn College. It does depend a lot on the given day though. The weather, specific events that go on during that day, mood, etc. could really affect the way I dress on a specific day.

32 I would say that I try to dress in a way that gives off my personality. Fun, yet still conservative and appropriate for a school atmosphere. I am a very neat and structured person so I try to have everything I wear match and coordinate with proper colors & textures. DIANAS STYLE IMPRESSION

33 I think there is a uniform sense of style at Brooklyn College. A mirroring theme of dressed down, relaxed, and casual elements are seen throughout student style all around campus. I think a collegiate theme is also present where the Brooklyn College Logo is worn a lot around campus. DIANAS ANSWER TO IS THERE A BROOKLYN COLLEGE STYLE?

34 Yes, I do believe that my sense of style at Brooklyn College somewhat aligns with the BC style I had mentioned before. I share the relaxed and comfortable elements that are demonstrated throughout campus. This includes denim wear, sportswear, loose knits, etc. DIANAS ALIGNMENT WITH BROOKLYN COLLEGE STYLE

35 I try to wear comfortable clothes when I'm in school. In general, I can say I like to wear things that cover me up good, I don't like showing any cleavage. I usually wear a t-shirt and comfortable jeans. I try to wear comfortable clothes when I'm in school. In general, I can say I like to wear things that cover me up good, I don't like showing any cleavage. I usually wear a t-shirt and comfortable jeans. Kenias Style choices

36 I'm wearing a t-shirt, jeans, sweater, another thick sweater/jacket. scarf, and flats. I'm wearing a t-shirt, jeans, sweater, another thick sweater/jacket. scarf, and flats. I decided to wear this because I usually go for a casual, comfortable look when I'm going to school. I didn't wear a coat because it was not so cold out. I decided to wear this because I usually go for a casual, comfortable look when I'm going to school. I didn't wear a coat because it was not so cold out. KENIAS STYLE CHOICES CONT. It's not something I love wearing but because Im always rushing to go to school and I always want to be comfortable, I decided to go with this look. I guess I want people to see me as a humble, down-to-earth person. It's not something I love wearing but because Im always rushing to go to school and I always want to be comfortable, I decided to go with this look. I guess I want people to see me as a humble, down-to-earth person.

37 KENIAS ANSWER TO IS THERE A BROOKLYN COLLEGE STYLE Everyone goes for a casual look. Tees and jeans all the time, that's all I see. I always see people go for casual looks, like sweat pants and the schools pull over sweaters. Everyone goes for a casual look. Tees and jeans all the time, that's all I see. I always see people go for casual looks, like sweat pants and the schools pull over sweaters. Yes I do. I feel most of us dress alike. Just plain tees, jeans and a sweater. Yes I do. I feel most of us dress alike. Just plain tees, jeans and a sweater.

38 My style, I guess, is tom-boy chic My style, I guess, is tom-boy chic Im wearing a white basic tee from H&M, red and denim plaid button down long sleeve shirt from H&M, dark denim jeans from H&M, olive winter jacket from Forever 21 and black combat boots from Mossimo Supply Inc Im wearing a white basic tee from H&M, red and denim plaid button down long sleeve shirt from H&M, dark denim jeans from H&M, olive winter jacket from Forever 21 and black combat boots from Mossimo Supply Inc SAMARAS STYLE CHOICES

39 Q: Well it was a bit chilly so I needed a long sleeve but preferably one that I can open up and my combats are super comfortable especially on long days. The weather influenced my outfit a good bunch Q: Why did you choose to wear what you wore today? A: Well it was a bit chilly so I needed a long sleeve but preferably one that I can open up and my combats are super comfortable especially on long days. The weather influenced my outfit a good bunch SAMARAS STYLE CHOICES CONT. Girl On The Go, most definitely. Q: What kind of impression do you want to make with your clothing choice? A: Girl On The Go, most definitely.

40 SAMARAS ANSWER TO IS THERE A BROOKLYN COLLEGE STYLE Q: Q: Is there a certain look/style on campus? How would you describe it? A: Very preppy chic.A: Very preppy chic. Q: Q: Do you have a similar style to the Brooklyn College style? A: Id like to say no, I'd like to think I have my own style.

41 HOW WERE CHOICES MADE? Pauline, my 22 year old Parisian friend, adopts a very classic style where the black color is very present because it represents her sobriety and elegance. She is inspired by several classic French brands as Sandro, Princesse tam tam, Naf Naf, Promod, ETAM, Maje.

42 HOW WERE CHOICES MADE? CONT. However, she is now living in NYC for 6 months and likes to diversify her style by adding some craziness to her style by shopping in Urban outfitters, buying Timberland or UGG, which for her represents a part of the American style and sportswear culture. She enjoyed the fact that here in NYC you can be dressed how ever you like without being judge so here she doesn't care going to the supermarket in gym outfit whereas in Paris the sport style is not well seen.

43 WHAT KIND OF IMPRESSION DOES THE STUDENT WANT TO MAKE? She wants to be seen as a cool person, very classy who fit in with the crowed during the week During the weekend, she likes to have a neater style, and glamorous and sensual Because, it is true that in Paris Young women are not so extravagant in the style as in London for example To be accepted in a social environment in Paris you better look like everyone else than try to differentiate your style.

44 DOES HE OR SHE BELIEVE THERE IS A CERTAIN LOOK ON CAMPUS? She doesnt think that there is a certain look on the campus, as it is a multicultural campus, she thinks that each communities has its own style. However, she thinks that there is a common student American style still with jeans, sneakers, and hoodies and represent by typical American brands as Ralph Lauren, Abercrombie, Hollister, American Eagle, and Nike for example.

45 DOES HE OR SHE HAVE A SIMILAR STYLE? As she said in the previous answers, she is still very classic but try to adapt herself to the BC style and NYC style. Because as we can understand Pauline wants to fit in with the crowd so she adds some American style to her French one.

46 Samantha Aini Aliza Hamoy

47 Jeans, booties, a button down, a scarf, topped off with a black puffer jacket. We live In Brooklyn. Its cold. So we have to dress warm, hence the puffer jacket, scarves, and booties. (I wouldnt say no to gloves either.) Jeans are great for casual comfort. Comfort is a necessity when youre sitting at a desk all day. To make the outfit somewhat chic, most people wear button downs, cardigans, or sweaters. Its always a plus to try and look cute as you strut around the campus. This is the look most girls attending this college would wear. Because it affords comfort, while still being presentable and stylish.

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49 Is There a Brooklyn College Style? Jessie Ancona, Lauren Marino, Mingqing

50 Amanda

51 Discuss what you are wearing and why. Amanda: On Monday, I decided to wear a pair of high waisted jeans, a cream colored three quarter sleeve shirt, and chestnut fringe boots. I consider this to be "dressy for me because there are also days that I wear sweatpants. I did not wear sweatpants on this particular day for several reasons. First of all, it was a Monday and being that I didn't have cheerleading practice, I didn't mind wearing jeans. In addition, I had to attend my internship in which I mentor high school students in Roosevelt Hall, so I wanted to look presentable. Finally, I decided to look "dressy" because I like getting dressed up. I feel good about myself and am more confident in myself when I'm happy with my appearance.

52 How were your choices made? Amanda: The first choice I made was the one to wear jeans. I have many pairs of jeans, but I chose the high waisted ones because I had just bought them (they were new) and I also enjoy wearing high waisted pants (they make your waist look smaller!). After that, I picked the shoes that I wanted to wear. I knew that I wanted to wear boots, and I liked the way the chestnut color goes with the dark wash of my jeans, so I selected my chestnut Minnetonka fringe boots. Finally, I picked a shirt that matched the shoes, which was simple because I have shirts in almost every color. I chose the cream colored one, tucked it into my jeans, and paired it with a gold necklace.

53 What kind of impression do you want to make? Amanda: The impression that I wanted to make was one that is clean, cute, and kept together, especially with the high school students. I am their mentor, so I wanted them to see that I'm professional and invested in them. Had I shown up in sweatpants and a sweatshirt, it may have seemed as if I really didn't care about being there. Also, students tend to approach and open up to those who they can relate to, so it was important that I dressed like one of them rather than come dressed as a teacher would.

54 Do you believe there is a certain look on campus? Amanda: I don't believe that there is a certain look on campus because everyone is different. There are differences in the way students dress across gender, culture, religion, and even the type of activity they are involved in. Some dress for comfort, while others have to dress formally because they come to class straight from work. Brooklyn College is so diverse that it is impossible for there to be a universal look on the whole campus. The only thing that is universal is that every student dresses in a way that works best For them!

55 TATYANA SPIRKINA DANIEL NERO Is there a Brooklyn College style?

56 Some styles on Brooklyn College campus Style #1 Style #2 Style #3

57 Urban Campus Many girls of Brooklyn College have similar styles to the ones presented on the previous slide which include some kind of leggings or jeans, a top or sweater, and usually boots (since it is the winter time) Since Brooklyn College is an urban campus; the style can be described as more contemporary and relaxed compared to a (for example) school that would be in the city where people would most likely dress up more.

58 Some styles on Brooklyn College campus Style # 4

59 Is there a Brooklyn College Style? We chose the style 1 photograph. She was wearing leggings, a stripped long sleeve shirt, boots and a scarf. She woke up and threw on something that was stylish yet cozy wanting to look good and comfy at the same time. She chose what she was wearing that day because she wanted to be comfortable and stay warm and thought leggings and a sweater would be a better alternative to sweatpants and a sweatshirt. She believes that there is a certain style on Brooklyn College campus and would describe it as urban and hipster like considering the campus is located in a big city. She has a similar style of those on campus because many people want to look trendy but also be as comfortable as possible so they might wear comfy clothing like leggings and a sweater but accessorize it with a scarf and some cute boots. Student Focus

60 Brooklyn College Style: Casual: Hoodies, Sweatpants, Leggings, Jeans, Sneakers, Boots, T-shirts By Nicole Balkaran, Tiffany Xiao & Tamta Kikilashvili

61 Link to Video Interview https://www.facebook.com/photo.php?v= &l=

62 Brooklyn College Style: Casual Brooklyn College students have more of a casual/comfortable style, which is practical for everyday use. Most students at the college wear clothes that keep them comfortable throughout the day. The most common articles of clothing we see on campus are jeans/leggings, boots especially UGGS, sweaters and coats which is for the colder weather. Most Brooklyn college students dress more practical rather than dress up. However there are certain times that we see students that are dressed to impress. Overall, Brooklyn College seems to prefer clothing that is much more comfortable and easy to wear.

63 Danielle & Walter

64 The Interview Pink Sweater, Stretch Pants. When choosing her clothes She chooses comfortable clothes. She is not trying to make any impressions. She believes there is no Brooklyn College style Sheena Kelly Leggings Long sleeve tee, sweatshirt, Uggs. She also chooses comfortable clothing. She wants others to see her as confident and comfortable in her clothes She believes there is no Brooklyn College Style. Or she simply does not care because she is 29 years old. Ola Ambrose

65 The Interview Michelle F She wears comfortable clothing. Snow boots, sweater, yoga pants, and a scarf She wants others to see her as outgoing and comfortable in her clothes. She believes there is a Brooklyn College Style, and it changes with the weather.


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