Presentation on theme: "Pop-up actor Exploration of IS for controling sale of beer and alcopops Egil Øvrelid."— Presentation transcript:
Pop-up actor Exploration of IS for controling sale of beer and alcopops Egil Øvrelid
Background From 1 january 2004 all kinds of drinks containing alcohol below 4, 76% were available in grocery stores. Lead to increasing responsibility for grocery stores From January to October this year, fifteen stores have lost their license from selling alcohol to people under age
Actors and inscriptions Retire the concession to sell alchol from shops that are selling to minors We agree. But this is not soft drinks but preparated drinks It is depressing that so many minors get to buy alcohol in the shop says Thomas Angell i Handels- og Servicenæringens Hovedorganisasjon (HSH). JUVENTE Minors bought beer in every second grocery store Increasin g number of controls Ingjerd Schou
Translate inscriptions Introduction of a new training program where clerks are given questions, short movies with scenarios are presented GOAL : reveal methods used by young people Create local training programs of each clerk, where Schous threat is translated into each of the new employees
at Grunerløkka The interviews were conducted at the grocery store 2 November, and we interviewed one employee and the owner. The owner works as a clerk when necessary.
Findings IS a helpful tool –Helping new employees to lift there heades –Emphasize the training they have received by reminding the clerk Training most important –Training programs locally to each new employee as a supplement to training programs from HSH and Rema centrally –By translating the threat (inscription) we can loose our grant to sell bears into each employee, the responsibility is spread Ask everyone that you think is under 23, to legitimate themselves : –Im not afraid to ask the customers to legitimate themselves because i risk losing my job otherwise (Telephone interview ICA) –Yesterday I asked a 30 year old if he was over 18 –Acting as detectives to reveal breaking of rules
Reflections on methods Observation –Didnt get access, but performed curious observation for some time –In this occasion adequate to have an understanding related to the domain
Reflections on methods Interviews –Two subjects : shop owner, employee –One phone interview (ICA) –3 sections : IS helpful? Training and attitudes –13 questions –By the questions we revealed that how they look, how they talk, and how they dresses, are more important factors than the IS –But helpful for new employees
Thoughts and questions generated for research design Made med able to create a research strategy for my master thesis –How to organize the methods (design) –What are my possibilties in bag of tools (video, audio, scenarios) –How i should formulate the questions –In what order i should use the technics
How to verify or generalize from qualitative research findings To verify or generalize I think its important to conduct interviews from several organizations or departments in our example, or by conducting qualitative methods on different type of people in the same department.