Presentation on theme: "Store Information Store size: 3000 sq. ft. Location: Los Angeles, Ca. on the Sunset strip Population: 3,849,378 Socio-economic: Wealthy celebrities and."— Presentation transcript:
Store Information Store size: 3000 sq. ft. Location: Los Angeles, Ca. on the Sunset strip Population: 3,849,378 Socio-economic: Wealthy celebrities and others in the industry Ethnic diversity: High Caucasian and Hispanic population
Store information cont Exterior: Large wooden doors, Large industrial windows. Interior: Wood floor, rugs, luxurious fabrics, chandeliers, unique decorations, metal hardware. Website: Used to show off clothing, no sales Employees: Professional, but still trendy and unique. Represent store with their appearance.
Apparel Description Merchandise: Ready to wear designer apparel Rock &roll, Chic, Luxurious, vintage High markup on goods. 200%
Demographics Age: 20-35 Income: High Martial status: Mostly single, some married Education: High school or college Occupation: Some work in the industry, celebrities, and other high paying jobs. Gender: Female Ethnicity: Caucasian and Hispanic
Psychographics Leisure: Shopping and traveling Attitudes: Low concern about spending money. High price=high quality Purchase motivations: To look good/style Buying habits: Multiples
Buying behaviors Frequent shoppers Shop alone or with friends Low return of goods High quality and price expectations
Merchandise Dresses, tops, pants, jackets/outerwear, lingerie, shoes. Sizes: Smaller sizes Prices: $30- $3,000 Colors: Mostly neutrals, black, white, grey etc. Vendors: L.A.M.B, True Religion, Silence &Noise, Steve Madden, Sparkle &Fade, Earnest Sewn, Jeffrey Campbell, William Rast, Christian Louboutin, Rock & Republic, Charlotte Ronson, Rag & Bone, The Row, Costra Nostra, Sublit clothing, Levi, BDG.