Presentation on theme: "& #noiOnDemand If you are experiencing technical difficulties, please visit www.CandidateProject.org/help www.CandidateProject.org/help to read frequently."— Presentation transcript:
& #noiOnDemand If you are experiencing technical difficulties, please visit to read frequently asked webinar tech questions. Welcome! We will be starting the training session shortly. noi12.co/OnyC98
& #noiOnDemand PHONEBANKING & CANVASSING FOR LOCAL CAMPAIGNS Trainer: Nicole Derse, 50+1 Strategies Facilitated By: Hope Wood, NOI
& #noiOnDemand INTRODUCTIONS NOI On Demand Me & You Norms
& #noiOnDemand FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM
& #noiOnDemand AGENDA What is direct voter contact? Why direct voter contact for local campaigns? Building your voter contact program 1.Setting program goals & metrics 2.Creating a voter contact schedule 3.Creating Scripts (we may not need to cover this) 4.Organizing great voter contact events Q & A Evaluation & Wrap-up
& #noiOnDemand & WHAT & WHY DIRECT VOTER CONTACT?
& a.Identify supporters b.Close the gap c.Build organization d.Shape the conversation WHY DIRECT VOTER CONTACT?
& #noiOnDemand Best way to engage voters. Canvassing - most effective Phone banking - larger numbers in shorter time Useful for a variety of campaign purposes WHY DIRECT VOTER CONTACT?
& #noiOnDemand & 1. SETTING PROGRAM GOALS & METRICS
& #noiOnDemand Watch Tomorrows Webinar for a deep dive into creating targeted lists, tracking metrics, and using scripts and codes. PROGRAM GOALS, LISTS & METRICS
& #noiOnDemand & 2. CREATING A VOTER CONTACT SCHEDULE
& #noiOnDemand & #noiOnDemand WHEN SHOULD WE CONTACT VOTERS?
& #noiOnDemand TIMESUNMONTUESWEDTHURSFRISAT 10AM-2PMChurch visits School Voter Regis- tration Seniors Phone Bank School Voter Regis- tration Seniors Phone Bank School Voter Regis- tration Canvass 2PM-6PMCanvass Volunteer Recruitment, Prep Materials Canvass 6PM-9PMPhone Bank CanvassOrgan- izing Meetings CanvassPhone Bank SAMPLE VOTER CONTACT SCHEDULE
& #noiOnDemand & #noiOnDemand QUESTIONS?
& #noiOnDemand & 3. DEVELOPING SCRIPTS
& #noiOnDemand Why are you contacting them? Develop unique scripts for each universe SCRIPT TEXT
& #noiOnDemand 4Cs Connection Context Commitment Catapult SCRIPT TEXT
& #noiOnDemand 1.CONNECTION Hi, is this (voter)? Im (your name) and Im volunteering with (your campaign) in (name of your town). How are you today? (OPTIONAL: Im (your name) and were out in the community talking about the election on Tues., Nov. 6.) SCRIPT TEXT
& #noiOnDemand 2. CONTEXT What do you care most about in this election? (Listen!) Why is that most important to you? (Engage!) SCRIPT TEXT
& #noiOnDemand 3. COMMITMENT Who do you plan to vote for in the election on Tuesday, Nov. 6? (Support score: 1-5) Have you decided if you will vote in this election? (yes/no/maybe) SCRIPT TEXT: CANDIDATE, PAC OR C4
& #noiOnDemand 3. COMMITMENT How do you plan to vote on Proposition ____________ in the election on Tuesday, November 6? (Support score: 1-5) Have you decided if you will vote in this election? (yes/no/maybe) SCRIPT TEXT: C3
& #noiOnDemand 3. COMMITMENT Im calling because I also care about (their issue) and I think we have a chance to change things.(Provide 2-3 brief campaign talking points on particular issues.) SCRIPT TEXT
& #noiOnDemand 4. CATAPULT Thats great! We expect a lot of people to vote this yearthank you for joining us! Have you decided if youll vote early, vote by mail or vote on Election Day? Your polling location is at ________. Do you have a plan to get there? Do you need a ride? Were having a great time talking with voters. Would you like to join us to volunteer in your neighborhood? (ACTIVATE) SCRIPT TEXT
& #noiOnDemand NOYES SCRIPT TIPS
& #noiOnDemand & 4. BUILDING GREAT VOTER CONTACT EVENTS
& #noiOnDemand Team Coordinator Phone Bank Coordinator Canvass Coordinator Data Coordinator Volunteer Coordinator TEAMWORK MAKES THE DREAM WORK
& #noiOnDemand Supporters Home Union hall Lawyers or Drs office Funeral home Coffee shop WHERE?
& #noiOnDemand Phone lines Cell coverage Donated cell phones Computers (ideal) Chairs & tables Easy access Parking WHAT TO LOOK FOR Easy access Parking Shade/shelter Bathrooms
& #noiOnDemand Day Time Address What to bring POST YOUR EVENT
& #noiOnDemand RECRUIT VOLUNTEERS Recruit Confirm Event Thank you Check out last weeks webinar for more on Vounteer Recruitment & Training
& #noiOnDemand A NOTE ON LISTS & TURF -Walkable turf
& #noiOnDemand A NOTE ON LISTS & TURF -Legible lists.-Useful codes
& #noiOnDemand PREPARE THE SPACE
& #noiOnDemand SIGN IN VOLUNTEERS
& #noiOnDemand SAMPLE AGENDA –Welcome & Build community –Share campaign strategy and goals Hot News, Hot Nights –Train for Action Role-Play! –Take ACTION (get on phones or hit the streets!) –Tally up –Debrief & Celebrate What worked tonight? What didnt? –Recruit to next action –Enter Data
& #noiOnDemand 1.KISS 2.But be yourselfdont rush, and have conversations, not mini-lectures. 3.Tally throughout the action. PHONES+DOORS - 6 QUICK TIPS
& #noiOnDemand 4. Persuade, then ask for the vote 5. Same Day data entry 6. Empower volunteers to give feedback, and use it! PHONES+DOORS 6 QUICK TIPS
& #noiOnDemand Are you on track to reach the benchmarks that you set? If not, can you identify the reason? –Is one staffer or volunteer coming up short? Can you coach them? –Is one region producing different results? Can you adjust your methods in that area, or shift resources elsewhere? –Is one metric affecting others? What can you do to correct the imbalance? How do you adjust your tactics and benchmarks, without losing track of the goal? EVALUATE & ADAPT AS YOU GO
& #noiOnDemand & #noiOnDemand QUESTIONS?
& #noiOnDemand Evaluation
& #noiOnDemand WHATS NEXT: NEXT WEEK Voter Contact for Local Campaigns Week – October 1-5 Great Phone Banking and Door to Door Programs – Monday - Find out how to organize motivational and strategic phonebanks and canvasses for your local campaign. Managing Your Data – Tuesday - In this session, we'll focus on strategies for building a good voter contact list for canvassing or phonebanking, creating scripts and tracking codes to maintain your data, and how to choose and track metrics to monitor the progress of your voter contact program. Setting up and supporting volunteer teams – Wednesday - Join us as we uncover the secrets and best practices of building and sustaining volunteer teams for your local campaign. Online to Offline: Volunteer Recruitment and Support – Thursday The Last 30 Days: Maximizing Your Communications Budget - Friday - Get some inside tips on maximizing your end-of-campaign communications as we strategize how to most effectively utilize your resources during these last 30 days of your local campaign.
& #noiOnDemand & #noiOnDemand Interdependent Leadership (aka the Snowflake Model) Interdependent Leadership https://act.neworganizing.com/donate/NOD_Donate_ / HOW CAN I SUPPORT NOI ON DEMAND?