1. Sensorberg Enjoys the Benefits of Increased Exposure
Sensorberg is a beacon technology provider based in Germany. Since collaborating with the Microsoft Ventures Accelerator in 2013, Sensorberg has developed and marketed a Microsoft Azure-based beacon and campaign management platform, a global Proximity Network and software for beacon compatibility for any app. For more information on Sensorberg, visit
“We simplified execution by using the solutions offered by Microsoft and the Go-To-Market Services team. We saw traffic to our site increase by nearly 100%.” – Alexander Oelling, CEO, Sensorberg
Sensorberg’s core business is its Proximity Management Platform, which enables beacon fleets around the world and proximity campaigns to be managed, planned, and sent. Wanting to attract more customers, Sensorberg partnered with Microsoft and its Go-To-Market Services team.
Sensorberg landed 6.4 million impressions and saw its site traffic increase almost 100% via digital marketing campaign. It reached more than 600,000 followers with tweets about its beacon technology
Sensorberg further raised its profile with a press release announcing a collaboration with Microsoft to develop a joint SDK for Windows 10. The news was picked up by outlets including the Microsoft Partner Apps Blog. Sensorberg also published a mini-case study and datasheet touting its solutions that was promoted by the Microsoft Partner Apps Blog. The Go-To-Market Services team facilitated all of these efforts.
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