1. Credit Card Business

2. Where Do Cards Fit?

3. Consumer Banking Needs

4. Aversion to Risk or Profit?

5. Modern Role of Cards

6. Broad Perspective

7. İdeal World

9. Typical Retail Banking Structure

10. Typical Retail Bank Marketing

11. Preferred Credit Card Structure

12. Issues and Challenges

14. Difficulty of Differentiation

15. Demographic Segmentation

16. Cluster Segmentation

17. Matching Features to Segmentation

18. Active, Trandy, Vibrant, Safe

21. New versus Existing Accounts

22. Existing Account Life Cycle

23. Targeting the Right Incentives to the Right Customer at the Right Time

24. Existing Account Marketing

27. Leverage and Complete Value Chain

28. Identify Most Profitable Customers

29. Create Strategies to Retain Them

30. Issues and Challenges

32. Traditional Reasons for Outsourcing

33. Why Companies Outsource?

34. Advantages

35. Disadvantages

36. Determine Your Needs

37. Identify the Potential Benefits

38. Identify Potential Risks

39. Management Time

40. Outsourcing Can Deliver

41. Issues and Challenges

43. Risk Management

44. Which Öne Would You Issue To?

45. Risk - Application Processing

46. Issues and Challanges

48. Sales vs Service Matrix

49. 12% of New US Cards are Booked Online

50. Customer Service is Moving Online

51. Why the Call Center?

52. Retail Distribution Strategy

53. Communication s Integrated in all Aspects of the Customer Lifecycle

54. Use of Multiple Channels

55. How do I Manage the Telemarketing?

56. Issues and Challenges

58. Market Forces

59. Market Forces: Competition

61. Challenging the Traditional View

62. Merchant Segment Characteristics

63. Merchant Scorecard