We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byKendrick Barks
Modified over 2 years ago
Credit Card Business
Where Do Cards Fit?
Consumer Banking Needs
Aversion to Risk or Profit?
Modern Role of Cards
Typical Retail Banking Structure
Typical Retail Bank Marketing
Preferred Credit Card Structure
Issues and Challenges
Difficulty of Differentiation
Matching Features to Segmentation
Active, Trandy, Vibrant, Safe
New versus Existing Accounts
Existing Account Life Cycle
Targeting the Right Incentives to the Right Customer at the Right Time
Existing Account Marketing
Leverage and Complete Value Chain
Identify Most Profitable Customers
Create Strategies to Retain Them
Issues and Challenges
Traditional Reasons for Outsourcing
Why Companies Outsource?
Determine Your Needs
Identify the Potential Benefits
Identify Potential Risks
Outsourcing Can Deliver
Issues and Challenges
Which Öne Would You Issue To?
Risk - Application Processing
Issues and Challanges
Sales vs Service Matrix
12% of New US Cards are Booked Online
Customer Service is Moving Online
Why the Call Center?
Retail Distribution Strategy
Communication s Integrated in all Aspects of the Customer Lifecycle
Use of Multiple Channels
How do I Manage the Telemarketing?
Issues and Challenges
Market Forces: Competition
Challenging the Traditional View
Merchant Segment Characteristics
Chapter 7- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Seven Customer-Driven Marketing Strategy Creating Value.
Marketing Channels and E- Marketing Chapter Nine M arket-Based Management, 4 th edition.
STATEGY AND COMPETITIVE ADVANTAGE CHAPTER 5. 2 What are the five Generic Business Level Strategies? Are the generic business level strategies only useful.
Marketing Strategies How Image FX Fits Into the Broader Marketing Picture.
Chapter Nine Marketing Channels and Channel Mapping.
How should a company handle channel conflict with its distributors? Should online sales be an independent unit in a click- and-mortar firm? Will P2P lending.
Marketing Strategy Planning Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.
1 Objectives and Strategy. 2 Product Life Cycle ODI Dell FedEx Jones Blair AA.
7-1 Density or Climate City or Metro Size World Region or Country Step 1. Market Segmentation Geographic Segmentation.
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin RETAILING 17 C HAPTER.
Paper Three: SWOT, Target Market, Positioning MKTG 241 Due: March 8, points.
3.05 Entrepreneurship 1 CONDUCT MARKET ANALYSIS. MARKET ANALYSIS What Is It ? An evaluation of the market for a company's goods and services. For example,
Segmentation, Targeting and Positioning. Divide a market into separate groups.
Marketing Winter SEGMENTATION, TARGETING AND POSITIONING Session 4 Wednesday, April
Project Template Market Segmentation, Targeting, and Positioning IRIBUS IVECO of Italy.
The Role of Information Systems in the Networked Business Original by Choton Basu.
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications.
Marketing Management 18 April Customer-Driven Marketing Strategy: Creating Value for Target Customers Market Targeting.
1 The syllabus of Principles of Marketing. 2 Principles of Marketing,11 edition, （影印版） 清华大学出版社， 2007 年 6 月.
1 TYPES, STRATEGIC ROLE & IMPACT BY CHANDRA S. AMARAVADI INFORMATION SYSTEMS IN ORGANIZATIONS - II.
Section 28.1 Marketing Information Chapter 28 marketing research Section 28.2 Issues in Marketing Research.
4 P’s and Small ‘m’ Marketing Ted Mitchell. Big and Small ‘m’ Marketing Big M marketing is Strategic Marketing – Focus on Market Creation, goals and long.
MARKETING MANAGEMENT 12 th edition 19 Managing Personal Communications KotlerKeller.
IDENTIFYING COMPETITIVE ADVANTAGES Three common tools used in industry to analyze and develop competitive advantages include: – Porter’s Five Forces Model.
The Marketing Mix Discussion of the 4Ps. What is the Marketing Mix? Often referred to as the 4Ps The variables through which a company carries out its.
1 Pertemuan Kesepuluh Industry and Competition Analysis.
Customer-Driven Marketing Strategy: Creating Value for Target Customers 7 Principles of Marketing.
Making Small Business Finance Profitable Peer Stein, Banking Advisory Group December 4, 2002 Key Lessons Learned about Applying New Technologies to SME.
11/11/08 Developing a Successful Marketing Strategy and Plan Transition to Value Added Products.
Marketing Mix. Marketing Marketing: all the activities involved in getting goods and services from the businesses that produce them to the consumers.
Market Segmentation, Targeting, and Positioning © Leonard Walletzký.
The marketing concept THE CUSTOMER Market analysis Market research Planning and development PRODUCT PRICE PLACE PROMOTION.
Market Segmentation and Target Marketing. Marketers rarely go after the entire market with one product, brand, or service. Why?
C 3 Global Technologies, Inc. Jim Colthart Port Marnock Drive Poway, CA (858)
Segmentation Targeting Positioning Definition Market Segmentation: Dividing a market into distinct groups with distinct needs, characteristics,
1 MARKETING ENT What is Marketing? Marketing Activities directing the flow of goods and services from producer to consumer or user. Marketing consists.
Company and Marketing Strategy: Partnering to Build Customer Relationships 2 Principles of Marketing.
Lesson 2 – Market Segmentation and Marketing Mix.
Focusing Marketing Strategy with Segmentation and Positioning For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts.
Kelley Fall Marketing Management Market Segmentation Definitions Market - people or organizations with (1) needs to satisfy, (2) money to spend.
MARKETING. What do marketers do? Match the two columns identify anticipate create develop persuade modify design research a product a consumer need a.
© International Finance Corporation The Importance of the SME Segment to Banks in Developing Countries A Perspective New Technologies for Small- and Medium-Size.
MARKETING MANAGEMENT 12 th edition 5 Creating Customer Value, Satisfaction, and Loyalty KotlerKeller.
2-1 2 Chapter 2 Building and Sustaining Relationships in Retailing Retail Value and Services Retailing.
The Business Research Company Financial Services.
MARKETING STRATEGY 10 Crafting the Brand Positioning.
Marketing Market Planning Product/Service Development PricingPromotion Distribution Selling Information Management Finance Risk Management.
© 2015 albert-learning.com Online shopping. © 2015 albert-learning.com Online shopping Vocabulary.
Distribution Channel Management Week 2. Distribution Channel Management is Important because…
© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
© 2016 SlidePlayer.com Inc. All rights reserved.