Presentation on theme: "Tel. No Extension Telefax No"— Presentation transcript:
1Tel. No. 032.412.4355 Extension 032.255.4997 Telefax No. 254-1109 2nd Floor, Right Wing, Rizal Memorial Museum & Library Bldg., Osmeña Blvd., Cebu City, PhilippinesTel. No Extension Telefax No
2CEBU CITY TOURISM COMMISSION The Cebu City Tourism Commission is directly under the Mayor of Cebu City and chaired by the Vice-Mayor. The members represent a cross-section of the tourism-related groups.The Commission aims to help the City of Cebu enhance and develop further the human and material resources of Cebu and contribute to make it one of the leading tourist destinations.
3LEGAL FOUNDATIONS/MISSION The Cebu City Tourism Commission was created in the Ordinance No to act as the implementing arm of the city government on the achievement of policies and programs on the development, promotion and supervision of tourism in the city. In connection to this, the Cebu City Tourism Commission also holds the responsibility to promote the development of areas with potential tourism value or otherwise known as “tourist zones.”
4SPECIFIC FUNCTIONS & POWERS: (Ordinance 1068) To undertake studies on natural tourism resources and potentialities of the City of Cebu;To formulate a tourism development plan for the City of Cebu in collaboration with the Department of Tourism and the Philippine Tourism Authority;To coordinate with the Department of Tourism in the development of infrastructure requirements supporting a tourist zone;In coordination with the City Planning Board and Department of Planning and Development as well as other appropriate agencies, to formulate and implement zoning regulations within a tourist zone;
5SPECIFIC FUNCTIONS & POWERS: (Ordinance 1068) In coordination with the Department of Tourism, to arrange for the preservation and/or restoration of city monuments, historical landmarks and other tourist attractions;To recommend to the City Mayor to engage or retain and pay for the services of any professional or technical assistance from the private or government sector;To undertake fund raising campaigns such as cultural and benefit shows, etc. and to accept donations from any and all sources for city tourism development;To implement CCTC’s licensing and regulatory functions; andTo do any and all acts necessary, convenient or expedient to carry out the purposed for which the commission is created and which are not violative to any law.
6CCTF MissionThe Cebu City Tourism Commission has initiated the creation of the Cebu City Tourism Foundation Inc., which is duly registered at the Securities and Exchange Commission under registration no. C , dated May 2, 2002.
7VisionA responsive and effective body in showcasing Cebu City as a tourist destination through dynamic, innovative and relevant programs.
8CCTF Purpose/Objectives To assist in any manner provided by law, all tourism-relatedgovernment agencies, and/or private organizations,associations, or corporations in the development, preservation,and restoration of city monuments, museum, historical landmarks, religious shrines, parks and playgrounds, touristattractions, and other areas with potential tourism valuelocated in the City of Cebu.That the corporation shall have all the express powers of thecorporation as provided for under Section 36 of the CorporationCode of the Philippines.
9LICENSING AND REGULATORY FUNCTIONS OF CCTC Accommodation establishments:HotelsResortsApartelsTourist InnsMotelsPensionsTravel & Tour ServicesTour OperatorsTour GuidesTourists Transport OperatorsTourists Land Transport VehiclesTourists Water Transport VesselsTourists Air TransportAnd other related institution/tourism related establishments.Professional Congress OrganizerRestaurantShops/Department StoreSports & Recreational ClubMuseumAgri-Tourism/Farm SiteSpa
10Members HON. MICHAEL L. RAMA City Vice-Mayor/President MRS. MARGARITA V. OSMEÑA ConsultantHON. ARSENIO C. PACAÑA Councilor/Chairman, Committee on TourismMRS. MA. CRISTINA GARCIA President, Arts Council of CebuMS. PATRIA AURORA B. ROA Regional Director, Department of TourismMRS. OLIVIA LYNN UY DIZO President, Victor Uy FoundationMR. PHILIP RODRIGUEZ Proprietor/Designer, Pierre Angeli & FilippoMRS. JOAN Y. TIU Manager, Wanderlanes Travel & ToursMRS, HONEY JARQUE LOOP Columnist, Philippine StarMS. TETTA BAAD Member, Women’s International LeagueMR. JOSEPH DAVIDSON C. GAISANO JR. Proprietor, White Gold Club Inc.MR. MARCO E. PROTACIO General Manager, Waterfront Cebu City Hotel & CasinoMS. JOY ENRILEN T. BENEDICTO Executive Director, BENEDICT VENTURES INC.
11Projects & Services of CCTC: Organization and Management of the Miss Cebu PageantParticipation in the annual Sinulog FestivalDevelopment and Maintenance of Cebu City Tourism Office websitesPublication of BrochuresPublication of Calendar of EventsHolding of Cultural Show/PresentationCebu City Tourist Assistance CenterTo coordinate with the Cebu City’s Management Informationand Computer Services (MICS) for the utilization of the Geographic Information Systems to establish Cebu CityTourist Assistance Centers;Create a database of all tourism-related establishmentsConduct an inventory of tourism resources
12Projects & Services of CCTC: Create a database of all tourism-related establishmentsConduct an inventory of tourism resourcesMonitor all tourism-related activities and events in the cityCelebrate an annual ZUGBU Festival (Christianization of Cebu)on the month of AprilParticipation in the Balik-Cebu ProjectPromotion of Heritage SitesPromotion of Cultural TourismParticipation of Travel Exhibitions/Trade FairsHolding of Lecture Series on “CEBU”Holding of “Familiarization Tour” (Barangay-based Tourism)Setting-up on an on-line and one-stop license processingInitiate and coordinate with concerned agencies (i.e. CITOM, etc.)for the setting up of directional and informational signages
13LEVEL/SCOPE OF IMPLEMENTATION LEAD/SUPPORT AGENCIES ProjectsPROGRAMSDESCRIPTIONOBJECTIVEEXPECTED OUTPUTLEVEL/SCOPE OF IMPLEMENTATIONTIME FRAMELEAD/SUPPORT AGENCIESBalik Cebu ProjectIts principal thrust is to promote and package Cebu as the Gateway to the Fiesta Islands, stringing Festivities from Cebu’s Sinulog festival in January to the traditional homecoming in December for the Christmas and Holiday season. – A call to come home addressing not just Cebuanos overseas but everyone else who has a reason to Visit the island.To target not only “Balik Bayans” but mainstream tourists that will link up/align efforts with other relevant agencies to share expertise and other resourcesTo promote and package Cebu as the gateway to the fiesta islandsTo accommodate and make them (“Balik Bayans” & tourists) stay in Cebu pleasurable and worth keeping.More inflows of “Balik Bayans” and mainstream tourists.International wideAnnual ProjectsCebu City Tourism Commission (CCTC); Cebu City Tourism Foundation Inc.(CCTFI);Sinulog Foundation Inc (SFI);Department of Tourism (DOT)Holding of the Miss Cebu PageantThe pageant shows the traditional and contemporary lifestyle of Cebu as well as the unique values of Cebuana with the aim of making her as Cebu’s Ambassador of Goodwill.To search for an Ambassador of Peace and Goodwill in helping promote Cebu.Due participation from the public sectors of the city “To produce a Cebuana who is an embodiment of beauty, intelligence and characterInternational WideCCTC & CCTFIParticipation in the Annual Sinulog FestivalConsidered as a major attraction of Cebu City, It showcases Street dancing and Festivals in Honor of Senor Santo Nino.To promote Cebu through a major festivityBigger volume of tourists coming from different parts if the countryAnnual ProjectSFI; CCTC; CCTFIP r o j e c t s
14LEVEL/SCOPE OF IMPLEMENTATION LEAD/SUPPORT AGENCIES ProjectsPROGRAMSDESCRIPTIONOBJECTIVEEXPECTED OUTPUTLEVEL/SCOPE OF IMPLEMENTATIONTIME FRAMELEAD/SUPPORT AGENCIESCommunity Based TourismPanel resource persons will be formed to go to the different barangays to discuss value impact of tourism in the individual lives of every CebuanoDevelopment of community wide, Barangay level - Culture of Tourism in order to help a community market its attractionsGrass roots tourism that inculcates appreciation of community based attractionsCity wideOn-goingCCTC & CCTFIPromotion of the Heritage Sites: PASIYO SA KABILIN-CEBU HERITAGE WALKTour to the different historical spots in Cebu through “The Heritage Walk”To promote Magellan’s Cross, Sto. Nino, Cathedral, Heritage Monument, Casa Gorordo and Fort San Pedro, etc.Appreciation and awareness of the City’s tourist sitesCity WideFort San PedroAnd Compania MaritimaBeautification, development and rehabilitationConservation of the historical structure to make the tourists/visitors appreciative of Cebu’s past and its potential/visual linkages in the surrounding areaLarger volume of tourists who will visit the FortPromotion of Cultural Tourism:Defined as visits by persons outside the host community motivated wholly or in part by interest in the historical, artistic, and scientific or lifestyle/heritage offerings of a community region, group or institution.To learn about the community’s heritage in an enjoyable and educational wayTo produce individuals who are culturally aware of the historical sites in the City of Cebu.Cultural Show at Fort San PedroDevelop Fort San Pedro and enhance its historical attributes as the oldest Fort in the PhilippinesTo develop Fort San Pedro as a venue where tourist can go to experience Phil. History and culture via songs and dancesShowcase Cebuano’s talents and at the same time preserve the beauty of the oldest fort in the PhilippinesP r o j e c t s
15LEVEL/SCOPE OF IMPLEMENTATION LEAD/SUPPORT AGENCIES ProjectsPROGRAMSDESCRIPTIONOBJECTIVEEXPECTED OUTPUTLEVEL/SCOPE OF IMPLEMENTATIONTIME FRAMELEAD/SUPPORT AGENCIESFree Cultural Dance Workshop for the childrenA summer cultural dance workshop for the Street ChildrenTo promote Filipino culture, develop the talents of the Cebu City Street Children in songs and dancesThe future performers and will represent Cebu in any activities or cultural shows, be it local, national or internationalNation wideAnnualCCTC & Cebu City Children Performing Arts(CCCPA)Development of CCTC WebsiteFeature both international planning capacity about CCTC and its projects events, schedules, tourist spots, travel packagesTo provide tourist information and guide on tourist places and other spots in CebuTo have international niche in the tourism industryInternational WideCCTCPublication of an innovative, up to date calendar of eventsFeatures festivals, conventions cultural projects and attractions for distributions to potential market areasBalik Cebu componentPublication of accurate and updated brochures who will have an international distributionNation WideCCTC &Cebu Tourism Board (CTB)participation in travel marts travel exhibitions, tourism congress & international trade fairsMeeting, incentives, conventions and exhibitionsMarketing and promotionGreater awarenessCity WideCCTC & CCTFISeminars and Lectures for driversThe taxi drivers as tourism front liners through educating, equipping and packaging themTo educate drivers in the aspect of etiquette and proper behaviour towards the touristsTo be able to produce drivers who are aware of our historical sites and who are tourist friendlyCCTC; CCTFI & DOTP r o j e c t s
16NO OF HOTEL/ACCOMMODATION Accomplishments . . .January 1 to December 31, Licensing, Regulatory & Mayor’s Permit processingHandled the processing in the issuance of licenses and registration certificates of tourist-oriented establishments/business, agencies (Travel Agencies, tour guides, tourist transports, hotels/pension houses/tourist inn, restaurants, spas & event organizers) that earned for the city in the amount of P ______________ in the enforcement and implementation of Ordinance No. 1434, as amended, otherwise known as the Cebu City Tourism Commission.ESTABLISHMENT1st QUARTER2nd QUARTER3rd QUARTER4th QUARTERTOTAL/ANNUALHotels /Accommodations849193Travel Agencies78714100Tour Guides49357Tourist Transports192LT-16VT-5Liaison Officers60598130Restaurants113Event Organizers6Spas22Travel Services25TOTAL567TYPE OF ACCOMMODATIONNO OF HOTEL/ACCOMMODATIONNO OF ROOMSFirst Class1561Standard Class131,456Economy Class242,973Deluxe Class334Apartelle243Tourist Inn33261Pensionne House19857
17Accomplishments . . .January 1 to December 31, Handled the Management, Maintenance, Booking reservation of Sinulog Function Hall of the RizalMemorial Library Museum Building and conducted daily check up and monitoring of the building and premisesA. Number of Events - ________________________B. Income - ________________________January 1 to February Organized and managed the Miss Cebu projectJudgesContacted the distinguished individuals selected for the panel of judgesCoordinated all necessary arrangements (i.e. air & land transfers, accommodations, tokens, etc.)Organized all activities concerning the judgesDocumentationCollate collaterals for the pageant (i.e. tickets, souvenir program, ID’s, posters, streamers, plaques/trophies, streamers, billboard & for press release)Publicity/Press conference & PromotionSupervised the publicity and promotion for the Miss Cebu (i.e. posters, mobile advertising, billboard and radio advertising)ProductionOrganized the preparation and the flow of the following: On line voting, Side event at the Fuente Osmeña & Pageant Night at WaterfrontPreparation and distribution of the Thank you letters and certificate of appreciation to the sponsors and working committeesJanuary 11, 2009 – Balik Cebu ProgramAttended series of meetings for the formulation of the program/packages for Balik Cebu and provided Sinulog dancers and talents during the Balik Cebu welcome dinner. (Welcome Committee at the Mactan International Airport, Invitation, Dinner, Program, Contacted the distinguished individuals to participate the Balik Cebu Program, Coordinated all necessary arrangements (i.e. air & land transfers, accommodations, tokens, etc.), Organized all activities concerning the Balik Cebu.Joined in the Salesblitz in coordination with the Department of TourismJanuary 11 & – Participated in the Sinulog Festival Participated in the Sinulog daily activities, workshops, Festival Parade andAwardingJanuary 18, – Blessing of the Reconstructed Vintage Car and presentation-Participated in the Sinulog daily activities, workshops,Festival Parade and Awarding
18Accomplishments . . .February 9 & – Participated in the Bukas Loob Ng Diyos (BLD) – US Medical Mission, In cooperation with the Office of the Vice-Mayor, Cebu City Medical Center (CCMC) and Cebu City Health Department (CCHD). Details:Welcome & Thanksgiving Dinner at Sinulog Hall, Rizal Memorial Library & MuseumMedical Mission held at Barangay GubaSurgery operation is done at Cebu City Medical Center (CCMC)160 Balikbayan Doctors & Nurses100 local Doctors & Nurses of Cebu City Health Department (CCHD) and Cebu City Medical Center (CCMC)24 Mountain BarangaysFebruary 24, 2009 – 72nd Cebu City Charter Day Celebration, Awarding Ceremony - Participated in the 72th Cebu City Charter DayCelebration, Awarding CeremonyMarch 6- 8, 2009 – Vis-Min 2009 Travel & Lifestyle Show, 5th International Visayas-Mindanao Travel, Tours, Leisure and Lifestyle ExpoParticipated in the Vis-Min 2007 Travel & Lifestyle Show, 3rd International Visayas-Mindanao Travel, Tours, Leisure and Lifestyle Expo forthe marketing and promotional tourism of Cebu CityCebu’s biggest and most prestigious travel event of the yearEvent HighlightsOver 100 exhibitors representing products and services from around the worldUp to 50% discount on on-site purchasesWin Free accommodations & ticketsSpecial discount on local & international packagesCebu City Features:South Road Properties DevelopmentCebu City Calendars of EventsBalik Cebu Program, Sinulog Festival, Miss Cebu project, Buhing Kalbaryo, Santa Cruzan & Flores De Mayo, Cebu City ChildrenPerforming Arts – Summer Workshop, Tartanilla Festival, Colon Night MarketPasko Sa Sugbu, Cebu City Heritage Walk, Cebu City Eco-Adventure TourMarch 15, 2009 – 1st Cebu City Tax Payers Day Awarding Ceremony – Helped organized and managed the awarding of the 1st Cebu City TaxPayers Day Awarding CeremonyMarch 20, 2009 – Layout and printed the Fort San Pedro bookmarks/souvenirs – printed 1,000 copies for the Launching of Pasiyo saKabilin and Gabii sa Kabilin
19Accomplishments . . .March 28, EARTH HOUR - Participated the Earth Hour activity in SMMarch 1 to May 29, FREE DANCE & THEATER WORKSHOP 2009March, Made a survey and identified the street children of Cebu City premisesApril 13, 2009 ( 9:00 AM – 12:30 PM) - OrientationApril 14 –May 15 (9:00 AM – 12:30 PM) - WorkshopsMay 1, :30 PM - Guesting - “TV Patrol Cebu” live at Plaza SugbuMay 16-May 27, 2008 (9:00 AM – 12:30 PM) - Workshops and RehearsalsMay 28, 2009 – 7:00 AM - Presentation during the Flag Day Ceremony at Plaza SugbuMay 28, Culminating & presentationJuly 1, 2009 – 2PM - Presentation at Cebu City Hall, Legislative Hall, Inaugural SessionJuly 1, 2009 – 4:00 PM-Presentation in the Opening of the Imperial Hotel, Lapu-lapu City, With Sec Ace DuranoJuly 9, 2009 – 7:00 PM -Presentation in the 13th Induction & Turnover Ceremonies of the Rotary Club of Banilad Metro –District 3860 at Teatro Casino, Cebu City Waterfront HotelJuly 14, 2009 – 6:00 PM-Presentation at PINOY DUTCH EXPLORE 3/MY Cebu Group at Social Hall, Legislative Bldg., Cebu City HallMay 29, 2009 – 9:00 – 11:30 PM- Organized and managed the 1st Cebu City Santacruzan 2009 and “Gabii sa Kabilin” Museum Tour withspecial participation of the Miss Cebu winners & Cebu City Children Performing ArtsJune 25, 2009 – 3:00 PM - Launching of the “Pasiyo Sa Kabilin” Cebu Heritage WalkJune 15 to June 25, Rehabilitation of Plaza HamabarJune 1 – 31, Actively involved in the Visayas Travel as exhibitor for Cebu Tourism landmarks sponsoredby the Cebu Business Months, Cebu Chamber of Commerce and Industry.August 14, Attended the City Development Full Council Meeting at Social Hall, Cebu City Hall.August 24, Presentation/Lectured the Participants of the Basic Tour Guiding Seminar Course of DOT atthe Cebu Business Hotel, Cebu CitySeptember 11, Participated in the Sinulog 2010 Strategic Planning/Cluster meetingOctober 16 to November 4, Participated the US (Los Angeles, New York, Arizona, New Jersey and Las Vegas)Salesblizts and Annual Cultural Exchange of Arts & Culture (Its principal thrust is to promote and packageCebu as the Gateway to the Fiesta Islands, stringing festivities from Cebu’s Sinulog Festival in January to thetraditional homecoming in December for the Christmas and Holiday season & A call to come home –addressing not just Cebuanos overseas but everyone else who has a reason to visit the island.
20Accomplishments . . .November , Facilatated the Hong Kong trip of the Miss Cebu 2009 winnersAn incentive travel package intended for the Miss Cebu winners. This yearly travel likewise promotes Cebu as a primarytourism destination. The travel package include visits to Hong Kong landmarks and tourist spots, courtesy calls to theHong Kong Tourism Board and the Philippine Embassy.November 26, Help organized and managed the 2nd SPRING RECOGNITION NIGHT at Maritime BuildingAssisted the formulation of the SPRING RECOGNITION NIGHT Program.November 18, Rotaplast International Cebu Medical MissionFacilitated the fellowship & appreciation dinner and organized a production/program in welcoming and entertaining theirguests & membersDecember 15, & 16, 2009 – Pasko Alang Sa Kabataan at Fuente Osmeña, CircleOrganized a “Pasko Alang Sa Kabataan”, a community outreach program for children from different orphanages andbarangays in Cebu in the effort to spread joy of Christmas. It is a gift giving, feeding and entertaining the children with ourmedia partner ABS-CBN Maayong Buntag Kapamilya, Knapsack Dancers, Miss Cebu winners & finalists.November – December 31, 2009 – Organized and managed the Miss Cebu 2010 projectA. Screening of the applicants for Ms Cebu finalistsB. Trainings/Tours (Seminar/Workshops) - Formulated the training program, Selected and determined trainers appropriate and fitted with the trainingobjective/program, Facilitated the execution/implementation of the Training Program (i.e. venues, handouts, speakers, equipment, etc.) & Coordinated all necessary arrangements for trainers from outside Cebu (i.e. air & land transfers, accommodations, etc.)C. Solicitation of Sponsors - Determined potential sponsors, Contacted and conducted negotiations with potential sponsors & Coordinated with sponsorsD. Judges - Contacted the distinguished individuals selected for the panel of judges, Coordinated all necessary arrangements (i.e. air & land transfers,accommodations, tokens, etc., Organized all activities concerning the judgesE. DocumentationCollate collaterals for the pageant (i.e. tickets, souvenir program, ID’s, posters, streamers, plaques/trophies, streamers, billboard & for press release)F. Publicity/Presscon & PromotionSupervised the publicity and promotion for the Miss Cebu (i.e. posters, mobile advertising, billboard and radio advertising)G. Production - Organized the preparation and the flow of the following:On line voting, Side event at the Fuente Osmeña, Pageant Night at Waterfront &Live Airing and Webcasting
23Eating time after every rehearsals … Accomplishments Cebu City Children Performing Arts Engagements. . .Rehearsals at the Sinulog Hall, RMLM bldg.,March, 2008Made a survey and identified the street children of Cebu City premisesCoordinated & invited the professional/competent choreographers.April 1, 2008 ( 9:00 AM – 12:30 PM) - OrientationApril 2 –May 15 (9:00 AM – 12:30 PM) - WorkshopsMay 16, :30 AM - Guesting - “Maayong Buntag Kapamilya”May 16-May 29, 2008 (9:00 AM – 12:30 PM)- Workshops and RehearsalEating time after every rehearsals …thank for the Food Lord!
24Culminating & presentation of the Children AccomplishmentsCulminating & presentation of the ChildrenCreation and Launching of Cebu City Children Performing Arts.Background: It was conceived in April 1, 2008 to:Promote Filipino cultureDevelop the talents of the Cebu City Children through song and danceIncrease awareness of the importance of songs and dances to life.Tapping the University of San Carlos and the Knapsack Dancers. Choreographer Cinbeth Orellano as its Artistic Director and Choreographer, the group has performed in various cultural presentations on and off Cebu City. Their expanded repertoires are well-chosen Filipino classics showcasing their high level of performance.
25Accomplishments . . . Cebu City Children Performing Arts Engagements. . . Pasko sa Plaza Sa Sugbu launching – Dec. 8, 2009CCCPA as the welcome reception …playing their instruments “Rondalla” andWelcome Dance Production with the Knapsack Dancers & Ms Cebu 2009 finalists & past winnersThe new vintage car . . .
28Accomplishments Pasko Sa Sugbu sa Fuente… Community Outreach Program for Cebu City Street ChildrenBarangay Sto Nino Barangay Pari-an Barangay Lahug . . .Barangay Inayawan Barangay Banawa.Gift giving, feeding & entertainment! With ABS-CBN Kapamilya Stars, Ms Cebu, Freestylers & Knapsack Dancers…
29What’s New . . . Pasiyo Sa Kabilin Program Rationale: Tourism as an engine of economic growth has proven itself in the world’s major economies. France, with over 40 million tourist arrivals annually followed by Spain and the United States are proof positive that the tourism industry can be a major GDP contributor.In Asia, Malaysia leads the region with around 18 million visitors yearly followed by Hong Kong. The Philippines trails behind with only 3 million arrivals in 2008.
30What’s New . . . Pasiyo Sa Kabilin Program Rationale:A 2001 study commissioned by the Dept. of Tourism points to Cebu as the most competitive destination in the country- comparable to Phuket, Thailand and Bali, Indonesia.The potential to spur tourism in the country and become a “powerhouse” is strong if we make it work.In the 1980s, Cebu made its mark by positioning itself as “an island in the Pacific” banking on its fine white sand beaches in Mactan Island complemented by a cluster of attractions and activities in Cebu City, less than an hour away.
31What’s New . . . Pasiyo Sa Kabilin Program Rationale: But, after more than 2 decades, other destinations in the Philippines have emerged with strong offerings rivaling Cebu. It has become clear, therefore, that Cebu must reposition itself with a brand differentiation that no other destination can claim. Aside from its fine beaches and a city that boasts of shopping, entertainment, recreation, urban services and other amenities, Cebu has a unique heritage.
32What’s New . . . Pasiyo Sa Kabilin Program Rationale: In 1521, the island of Sugbu played a pivotal role in the voyage of Ferdinand Magellan. It was part of the historic first circumnavigation of the world with the arrival of the three Spanish ships seeking provisions in the trading port of Sugbu.Vestiges of our colonial past in the old districts of the city are a veritable treasure trove that we have not fully explored as a tourism attraction. If packaged as a heritage tour. We can strengthen a new brand positioning of Cebu Island as a Resort and Heritage Destination.
33What’s New . . . Pasiyo Sa Kabilin Program Rationale: Pasiyo Sa Kabilin is a standardized tourism product with customized options designed to promote our heritage sites within the Spanish colonial settlement and Parian, the district assigned to Chinese settlers which eventually rose to become the residential enclave of the wealthiest merchants and traders. The tour is available to individual tourists, tour operators, special interest groups, convention organizers, and others through the CCTC foundation office.With focus on Heritage, this project shall provide a much needed boost to strengthen Cebu’s tourism industry albeit, limited in scope, and does not pretend to be the answer to all the issues that must be addressed to keep Cebu ahead of competitors.
35Tour Operators/Travel agents must book their FITs at least by 6pm of B00KING PROCEDURETour Operators/Travel agents must book their FITs atleast by 6pm ofthe day before their tourThe following details are necessary:No. of Pax :Lead Name :Date and Time of Tour :Agency Name :Contact Person :Contact Number of guest’s companion:Payments must be made within 3 days from the date ofthe tour. Tours cancelled within the same day will incur acancellation fee of P300Walk-in Bookings will be entertained at the CCTC Officebut will be subject to the availability of a Tour GuideCOSTWalk In Agency2 to 4 pax P950/person P865/person5 to 8 pax P750/person P685/person9 pax up P650/person P595/personInclusions:English Speaking Tour Guide, Guide Map, 1 bottle Mineral Water,Wet Wipes, lei, hat, fan and entrance fees to Fort San Pedro, SantoNino Museum, Cathedral Museum, The Jesuit House of 1730,Yap-Sandiego Ancestral House and Casa Gorordo and TartanillaRide (2 pax/tartanilla)Tour Starts at Fort San Pedro and Ends at Casa GorordoFor the full package inclusive of a welcome drinks, Cebuano BuffetDinner with, Lechon, Entertainment at the Fort and some of theMuseums price starts at P1650/person (Agency 1,550).Tour Starts and Ends in Fort San Pedro* P80/person – Cebuano delicacies “merienda” Snacks Kit* Costs are subject to change without prior notice.
36Cebu City Heritage Walk Pasiyo sa KabilinCebu City Heritage WalkITINERARY2:00 PM - Start of the Pasiyo at Fort San Pedro (30 mins.)You will be given Welcome lei, hat, fan, bottled water, wet wipes, guide map for additional information and reference of the tour and a ticket strip with detachable stubs. Please give the stub as indicated for your museum entrance fees and tartanilla ridesThe tour guide shall be holding a colored flag corresponding to the color of leis given to each participants and equip with a speaker phone for a better hearing or understanding of his/her talk. Please stay with your assigned tour guide.The tour begins with the viewing of a 7-minute audio visual presentation.After viewing, the tour guide shall lead the group to the 2nd level in a clockwise direction around the fort to ensure a smooth flow.Upon exit from the Fort, please proceed to board “tartanillas” which will take you to Plaza Sugbu for the walking tour.2: by Tartanilla : Plaza Sugbu ( 5 mins.)2:35 - Walk : Magellan’s Cross ( 5 mins.)2:40 - Walk : Basilica Del Sto. Nino Museum & Church (20 mins)At the Basilica del Sto. Nino de Cebu, candle vendors will offer a dance petition for a small price of a candle
37* * Option: Cebu City Tourism Commission, Office of the Mayor 3: Walk : Cathedral Church & Museum (20 mins)3:25 - Walk :Plaza Hamabar ( 5 mins)*3: Walk :Colon Street ( 5 mins)3:35 - Walk :The Jesuit House 1730 (Binacayan St Entrance) (15 mins)3:50 - Walk :Cebu Heritage Monument/Plaza Parian ( 5 mins.)3:55- Walk :Yap-Sandiego Ancestral House (15 mins)4: Walk ;Casa Gorordo (15 mins.)4:25- Walk :End of the tourYou will board your vehicles at Casa Gorordo for your next destinationNote:There are 4 available rest rooms during the tour: Fort San Pedro, Cebu MetropolitanCathedral, and Cathedral Ecclesiastical Museum* Option:Tartanillas shall pick up participants at Plaza Hamabar to/via Colon St., to the Jesuit House of Binacayan St. Entrance.For full package – you will ride a tartanilla from Casa Gorordo to Fort San PedroEnjoy your “Pasiyo sa Kabilin”Cebu City Tourism Commission, Office of the MayorFriday, February 12, 2010
41The Four Pillars of Sustainability : What’s New . . .Pasiyo Sa KabilinThe Four Pillars of Sustainability :
42The Four Pillars of Sustainability : What’s New . . .Pasiyo Sa KabilinThe Four Pillars of Sustainability :Pasiyo Sa Kabilin requires complementary programs that will pave the way for long term sustainability. There will be four pillars supporting the project that will be billed “Garbo sa Kabilin”:
43Program for Tour Guide Excellence What’s New . . .Program for Tour Guide ExcellenceTour guides are front liners and influence the experience of tourists.Involves continuous training to improve knowledge and presentation skillsIncentive program to recognize the top three heritage tour guides annually.This will provide motivation for tour guides to have a sense of pride in Cebu’s heritage and in their profession who otherwise promote the more commercial if not the seedier aspects of tourism.This can be a co-sponsored project with CCTC, DOT, CATO and CATG.
44Awareness and Educational Program What’s New . . .Awareness and Educational ProgramIdentify schools within the are of historical sites that will participate in a series of activities designed to inform, enlighten, inspire and motivate school children that will make them stakeholders in the preservation, protection and promotion of our heritage sites.CCTC can link up with the schools, PDI /CDN with their reading program, VAMGI for participating museums and theater /multi-media personalities for story telling activities.
45Grassroots Barangay Program What’s New . . .Grassroots Barangay ProgramOrganize vendors and qualified residents under the leadership of each barangay LGU.Together with CCCI, the project will identify tourism-related livelihood projects and enlist handicraft manufacturers for training and resources.The barangays would be tasked to secure and protect heritage sites in each locality with the involvement of barangay neighborhoods.
46What’s New . . . Legacy Program CCCI, the Arts Council, Taytayan sa Parian, Downtown Revitalization Group, Hapsay Sugbu, Parks and Playgrounds Commission, CHAC and CCTC will form a powerful alliance to champion legislation of city ordinances that will:Define rules and guidelines in the preservation of heritage structures, the architectural nature of buildings and infrastructure to be builtRouting of traffic in heritage sites, and other relevant issues.This will be hand in hand with a drive to raise support through an annual adoption of a heritage site program among corporate and entrepreneurial entities.
47What’s New . . . Garbo Sa Kabilin II. Proposed June Budget: (please see attachments for details)Initial Phase: Launch of Pasiyo sa Kabilin P 126,970.50Ad and Promo Collaterals for 1 year ,700.00CAPEX ,000.00Pasiyo Operations: mobilization fund ,000.00Sustaining ProgramsProgram for Excellence of Tour Guides P 500,000.00Awareness and Educational Prog ,000.00Grassroots Barangay Prog ,000.00Legacy Program , ,000,000.00TOTAL BUDGET___________________________________________ _P 2,967,670.50